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2024\u5e748\u670813\u65e5\uff0c\u661f\u5df4\u514b\u51fa\u4eba\u610f\u6599\u5730\u5ba3\u5e03\uff0c\u4efb\u547d\u5e03\u83b1\u6069\u00b7\u5c3c\u79d1\u5c14\u51fa\u4efb\u8463\u4e8b\u957f\u517cCEO\uff0c\u4e8e9\u67089\u65e5\u8d77\u6b63\u5f0f\u63a5\u624b\u3002\u539f\u9996\u5e2d\u8d22\u52a1\u5b98\u96f7\u5207\u5c14\u00b7\u9c81\u6770\u91cc\u5c06\u6682\u65f6\u6267\u638c\u201c\u770b\u5b88\u5185\u9601\u201d\uff0c\u57289\u67089\u65e5\u524d\u4efb\u4e34\u65f6CEO\u3002<\/span><\/p>\n

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\u5982\u6b64\u7684\u56f0\u5883\u663e\u7136\u4ee4\u8212\u5c14\u8328\u5931\u671b\u4e14\u4e0d\u6ee1\uff0c\u661f\u5df4\u514b\u8d22\u62a5\u53d1\u5e03\u4e0d\u4e45\uff0c\u4ed6\u5c31\u5728\u9886\u82f1\u4e0a\u5199\u9053\uff0c\u661f\u5df4\u514b\u9700\u8981\u91cd\u65b0\u5173\u6ce8\u987e\u5ba2\u4f53\u9a8c\uff0c\u5e76\u4ee5\u6b64\u6765\u6539\u5584\u95e8\u5e97\u3002\u4ed6\u8b66\u544a\u79f0\uff1a\u201c\u8fd9\u662f\u661f\u5df4\u514b\u5931\u5ba0\u7684\u4e3b\u8981\u539f\u56e0\u3002\u201d<\/strong><\/span><\/p>\n

\u968f\u540e\u51e0\u5468\uff0c\u8212\u5c14\u8328\u73b0\u8eab\u4e00\u6863\u64ad\u5ba2\u8282\u76ee\u65f6\uff0c\u518d\u5ea6\u8c08\u5230\u4e86\u661f\u5df4\u514b\u7684\u5371\u673a\u3002\u4ed6\u5766\u8a00\uff0c\u7eb3\u62c9\u8f9b\u6c49\u4efb\u671f\u5185\uff0c\u5916\u9762\u95ee\u9898\u538b\u529b\u589e\u52a0\uff0c\u4f46\u5404\u5bb6\u516c\u53f8\u90fd\u9762\u4e34\u540c\u6837\u7684\u5904\u5883\u3002\u201c\u800c\u661f\u5df4\u514b\u7684\u8868\u73b0\uff0c\u4e0e\u6211\u7684\u9884\u671f\u5e76\u4e0d\u76f8\u7b26\u3002\u201d<\/strong><\/span><\/p>\n

\u6b64\u524d\u8fd8\u62b1\u6709\u4fe1\u5fc3\u7684\u661f\u5df4\u514b\u6295\u8d44\u8005\u4eec\uff0c\u4e5f\u8d8a\u6765\u8d8a\u6000\u7591\u7eb3\u62c9\u8f9b\u6c49\u5f53\u521d\u8bbe\u5b9a\u7684\u76ee\u6807\u4f1a\u53d8\u6210\u7a7a\u4e2d\u697c\u9601\u3002<\/span><\/p>\n

<\/p>\n

\u5bfb\u627e\u201c\u6551\u4e16\u4e3b\u201d<\/span><\/span><\/strong><\/p>\n

\u5f53\u65f6\uff0c\u5c31\u6709\u654f\u611f\u7684\u542c\u4f17\u5728\u8282\u76ee\u4e0b\u7559\u8a00\uff1a\u770b\u8d77\u6765\uff0c\u5230\u4e0d\u4e862025\u5e74\uff0c\u7eb3\u62c9\u8f9b\u6c49\u5c31\u8981\u5377\u94fa\u76d6\u8d70\u4eba\u4e86\u3002<\/span><\/p>\n

\u719f\u6089\u661f\u5df4\u514b\u5185\u90e8\u60c5\u51b5\u7684\u4eba\u58eb\u5219\u5411\u5a92\u4f53\u900f\u9732\uff0c\u8fd1\u51e0\u4e2a\u6708\u6765\uff0c\u5df2\u7ecf\u5ba3\u5e03\u9000\u4f11\u7684\u8212\u5c14\u8328\uff0c\u201c\u4eb2\u81ea\u4e0b\u573a\u201d\u6307\u6325\u7684\u9891\u7387\u660e\u663e\u589e\u52a0\uff0c\u4ed6\u6570\u6b21\u5411\u6574\u4e2a\u6267\u884c\u56e2\u961f\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0c\u63d0\u4f9b\u7ba1\u7406\u548c\u5546\u4e1a\u7684\u5efa\u8bae\u3002<\/span><\/p>\n

\u8fd1\u671f\uff0c\u4ed6\u7684\u8fd9\u4e9b\u5efa\u8bae\u5f00\u59cb\u53d8\u5f97\u66f4\u5177\u6279\u5224\u6027\uff0c\u4e5f\u66f4\u52a0\u4e8b\u65e0\u5de8\u7ec6\uff0c\u4ece\u80a1\u4ef7\u5230\u95e8\u5e97\u83dc\u5355\uff0c\u518d\u5230\u8425\u9500\u6d3b\u52a8\u2026\u2026<\/span><\/p>\n

\u8212\u5c14\u8328\u7684\u4e3e\u52a8\uff0c\u53cd\u6620\u51fa\u661f\u5df4\u514b\u5185\u90e8\u5bf9\u516c\u53f8\u53d1\u5c55\u65b9\u5411\u548c\u9886\u5bfc\u5c42\u95ee\u9898\u7684\u7126\u8651\u60c5\u7eea\uff0c\u4e00\u573a\u79d8\u5bc6\u6362\u5e05\u7684\u8ba1\u5212\uff0c\u4e5f\u5c31\u6b64\u5728\u661f\u5df4\u514b\u8463\u4e8b\u4f1a\u6084\u6084\u915d\u917f\u3002<\/span><\/strong><\/p>\n

\u201c\u4e00\u6bb5\u65f6\u95f4\u4ee5\u6765\uff0c\u8463\u4e8b\u4f1a\u4e00\u76f4\u5728\u601d\u8003\u516c\u53f8\u7684\u53d1\u5c55\u8f68\u8ff9\u3002\u201d\u661f\u5df4\u514b\u8463\u4e8b\u4f1a\u4e3b\u5e2d\u6885\u6d1b\u8fea\u00b7\u970d\u5e03\u68ee\u5728\u63a5\u53d7\u5a92\u4f53\u91c7\u8bbf\u65f6\u8868\u793a\u3002\u4e5f\u662f\u5728\u8fd9\u6bb5\u8fc7\u7a0b\u4e2d\uff0c\u4ed6\u4eec\u5bfb\u89c5\u5230\u4e86\u65b0\u7684\u4eba\u9009\u2014\u2014\u5c3c\u79d1\u5c14\u3002<\/span><\/p>\n

<\/p>\n

\u56fe\uff1aChipotle\u9996\u5e2d\u6267\u884c\u5b98\u5e03\u83b1\u6069\u00b7\u5c3c\u79d1\u5c14(Brian Niccol)\u5c06\u4e8e9\u6708\u51fa\u4efb\u661f\u5df4\u514b\u7684\u65b0\u4efbCEO<\/span><\/span><\/p>\n

\u201c\u5728\u9910\u996e\u884c\u4e1a\uff0c\u5c3c\u79d1\u5c14\u53ef\u80fd\u662f\u76ee\u524d\u6700\u6210\u529f\u7684CEO\u3002\u201d\u970d\u5e03\u68ee\u5bf9\u5a92\u4f53\u900f\u9732\uff0c\u5979\u4e0d\u4ec5\u4eb2\u81ea\u4e58\u673a25\u4e2a\u5c0f\u65f6\u98de\u5230\u52a0\u5dde\uff0c\u4e0e\u5c3c\u79d1\u5c14\u4f1a\u9762\uff0c\u8fd8\u540c\u65f6\u8bb8\u4ee5\u4ed6CEO\u548c\u8463\u4e8b\u957f\u7684\u804c\u4f4d\uff0c\u4ee5\u5f70\u663e\u6700\u5927\u7684\u8bda\u610f\u3002<\/span><\/p>\n

\u800c\u4e14\uff0c\u970d\u5e03\u68ee\u5f3a\u8c03\u8bf4\uff0c\u662f\u661f\u5df4\u514b\u8463\u4e8b\u4f1a\u72ec\u7acb\u5b8c\u6210\u4e86\u6574\u4e2a\u62db\u8058\u6d41\u7a0b\uff0c\u8fc7\u7a0b\u4e2d\uff0c\u4ec5\u54a8\u8be2\u4e86\u51e0\u4f4d\u5916\u90e8\u987e\u95ee\u3002\u76f4\u5230\u6d41\u7a0b\u7684\u540e\u671f\uff0c\u8463\u4e8b\u4f1a\u624d\u544a\u8bc9\u8212\u5c14\u8328\u3002<\/span><\/p>\n

\u4e0d\u8fc7\uff0c\u5728\u719f\u6089\u661f\u5df4\u514b\u7684\u5185\u90e8\u4eba\u58eb\u770b\u6765\uff0c\u8212\u5c14\u8328\u5bf9\u8fd9\u4e00\u8ba1\u5212\u5e94\u8be5\u662f\u7edd\u5bf9\u77e5\u60c5\uff0c\u5e76\u5b8c\u5168\u652f\u6301\u7684\u3002<\/span><\/strong><\/p>\n

\u5c3c\u79d1\u5c14\u4ee5\u5584\u4e8e\u626d\u8f6c\u5c40\u9762\u800c\u95fb\u540d\uff0c<\/span><\/strong>\u4ed6\u66fe\u5206\u522b\u57282018\u5e74\u548c2012\u5e74\uff0c\u7387\u9886\u58a8\u897f\u54e5\u5377\u997c\u8fde\u9501\u4f01\u4e1a\u5947\u6ce2\u96f7<\/span>\uff08Chipotle\uff09<\/span>\u548c\u7f8e\u56fd\u767e\u80dc\u9910\u996e\u96c6\u56e2\u65d7\u4e0b\u516c\u53f8\u5854\u53ef\u949f<\/span>\uff08Taco Bell\uff09<\/span>\u6446\u8131\u5371\u673a\u3002<\/span><\/p>\n

\u5728Taco Bell\u4efb\u671f\u5185\uff0c\u5c3c\u79d1\u5c14\u5e2e\u52a9\u516c\u53f8\u63a8\u51fa\u4e86\u591a\u529b\u591a\u6ecb\u7389\u7c73\u997c\uff0c\u76f4\u5230\u73b0\u5728\uff0c\u5b83\u4ecd\u662fTaco Bell\u7684\u4e3b\u6253\u4ea7\u54c1\u3002\u6b64\u5916\uff0c\u4ed6\u8fd8\u5e26\u9886\u8be5\u54c1\u724c\u7387\u5148\u63a8\u51fa\u79fb\u52a8\u8ba2\u8d2d\u5e94\u7528\u7a0b\u5e8f\uff0c\u52a0\u901f\u4f01\u4e1a\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u53d1\u5c55\u3002<\/span><\/p>\n

2018\u5e74\u521d\uff0c\u4fc4\u52d2\u5188\u5dde\u548c\u534e\u76db\u987f\u5dde\u5927\u80a0\u6746\u83cc\u7206\u53d1\uff0c\u7f8e\u56fd\u5b98\u5458\u5c06\u77db\u5934\u6307\u5411Chipotle\uff0c\u79f0\u75ab\u60c5\u4e0e\u5176\u8fde\u9501\u9910\u5385\u6709\u5173\uff0c\u4e0d\u4f46\u4ee4Chipotle\u9677\u5165\u53e3\u7891\u5371\u673a\uff0c\u8fd8\u81f4\u4f7f\u5176\u4f4d\u4e8e\u4e24\u4e2a\u5dde\u768440\u591a\u5bb6\u9910\u5385\u88ab\u5173\u95ed\u3002<\/span><\/p>\n

\u5c3c\u79d1\u5c14\u4e34\u5371\u53d7\u547d\u52a0\u5165\u540e\uff0c\u7acb\u5373\u63d0\u51fa\u4e86\u4e24\u4e2a\u6218\u7565\u8981\u70b9\u3002<\/span><\/strong>\u9996\u5148\u662f\u5bf9\u9910\u5385\u5458\u5de5\u8fdb\u884c\u5b89\u5168\u548c\u5065\u5eb7\u89c4\u7a0b\u7684\u518d\u57f9\u8bad\uff0c\u6700\u5927\u7a0b\u5ea6\u6446\u8131\u75ab\u60c5\u5371\u673a\uff0c\u7a33\u5b9a\u4e1a\u52a1\uff1b\u5176\u6b21\u662f\u5229\u7528\u6570\u5b57\u5316\u8ba2\u8d2d\u8f6c\u578b\uff0c\u91cd\u65b0\u63a8\u51fa\u54c1\u724c\u3002<\/span><\/p>\n

\u5728\u5c3c\u79d1\u5c14\u7684\u6539\u9769\u4e0b\uff0c\u6d88\u8d39\u8005\u91cd\u65b0\u8ba4\u53ef\u4e86Chipotle\uff0c\u8be5\u516c\u53f8\u4e5f\u6210\u529f\u63a8\u51fa\u65b0\u7684\u4ea7\u54c1\uff0c\u6bd4\u5982\u70e4\u8089\u3001\u82b1\u6930\u83dc\u996d\u548c\u7389\u7c73\u997c\uff0c\u518d\u9020\u65b0\u7684\u589e\u957f\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u516c\u53f8\u8fd8\u901a\u8fc7\u5f15\u5165\u81ea\u52a8\u5316\u8bbe\u5907\uff0c\u5c06\u9cc4\u68a8\u9171\u7684\u51c6\u5907\u65f6\u95f4\u7f29\u77ed\u4e8650%\uff0c\u5e76\u91c7\u7528\u673a\u5668\u4eba\u53cc\u9762\u70e4\u67b6\u52a0\u5feb\u4e86\u70f9\u996a\u901f\u5ea6\uff0c\u7f29\u77ed\u4e86\u8fd0\u8425\u6210\u672c\u3002<\/span><\/p>\n

\u6570\u5b57\u5316\u8f6c\u578b\u65b9\u9762\uff0c\u5c3c\u79d1\u5c14\u5219\u901a\u8fc7\u5347\u7ea7Chipotle\u7684\u6570\u5b57\u548c\u79fb\u52a8\u8ba2\u5355\u5e73\u53f0\uff0c\u8ba9\u987e\u5ba2\u5728Chipotle\u4e0a\u7684\u8ba2\u5355\u6d41\u7a0b\u66f4\u52a0\u7b80\u5355\u4fbf\u6377\u3002<\/span><\/p>\n

\u5c3c\u79d1\u5c14\u4e5f\u88ab\u8ba4\u4e3a\u662f\u8425\u9500\u5929\u624d\uff0c\u5728Chipotle\uff0c\u4ed6\u5c06\u5e7f\u544a\u5ba3\u4f20\u547d\u540d\u4e3a\u201cFor Real\u201d\uff0c\u4ee5\u201c\u8bda\u4fe1\u98df\u54c1\u201d\u7684\u7279\u8d28\u5f3a\u8c03\uff0c\u91cd\u5851\u4e86Chipotle\u7684\u54c1\u724c\u53f7\u53ec\u529b\u3002<\/span><\/p>\n

\u5728\u5c3c\u79d1\u5c14\u7684\u4efb\u804c\u671f\u95f4\uff0cChipotle\u7684\u95e8\u5e97\u6570\u91cf\u4ece\u4ed6\u4e0a\u4efb\u65f6\u76842400\u5bb6\u589e\u52a0\u52303400\u591a\u5bb6\uff0c\u9500\u552e\u989d\u5219\u7ffb\u4e86\u4e00\u756a\u3002\u636e\u96c5\u864e\u8d22\u7ecf\u6570\u636e\uff0c\u81ea\u5c3c\u79d1\u5c14\u62c5\u4efbCEO\u4ee5\u6765\uff0cChipotle\u7684\u80a1\u4ef7\u5df2\u98d9\u5347\u903e770%\u3002<\/span><\/p>\n

\u800c\u8fd9\u4e9b\uff0c\u6b63\u662f\u76ee\u524d\u661f\u5df4\u514b\u9ad8\u5c42\u6700\u6e34\u6c42\u7684\u8f6c\u53d8\u3002<\/span><\/strong><\/p>\n

\u8d44\u672c\u5e02\u573a\u4e5f\u7528\u771f\u91d1\u767d\u94f6\u8868\u8fbe\u4e86\u5bf9\u5c3c\u79d1\u5c14\u7684\u770b\u597d\u3002\u5728\u4ed6\u5ba3\u5e03\u65b0\u804c\u540e\uff0cChipotle\u7684\u80a1\u4ef7\u4e0b\u8dcc\u4e869%\u4ee5\u4e0a\u3002\u800c\u661f\u5df4\u514b\u7684\u80a1\u4ef7\u5f53\u5929\u5219\u66b4\u6da824%\u3002\u8212\u5c14\u8328\u5219\u5728\u661f\u5df4\u514b\u5173\u4e8e\u9886\u5bfc\u5c42\u53d8\u52a8\u7684\u65b0\u95fb\u7a3f\u4e2d\u8bc4\u4ef7\u5c3c\u79d1\u5c14\uff1a<\/span><\/p>\n

\u201c\u6211\u76f8\u4fe1\uff0c\u4ed6\u662f\u661f\u5df4\u514b\u5728\u5386\u53f2\u5173\u952e\u65f6\u523b\u6240\u9700\u8981\u7684\u9886\u5bfc\u8005\u3002\u201d<\/span><\/strong><\/p>\n

\u7f8e\u56fd\u300a\u8d22\u5bcc\u300b\u6742\u5fd7\u7684\u4e13\u680f\u4f5c\u5bb6\u66f4\u53d1\u8868\u6587\u7ae0\u79f0\uff0c\u201c\u5c3c\u79d1\u5c14\u5f88\u53ef\u80fd\u5c31\u662f\u661f\u5df4\u514b\u548c\u8212\u5c14\u8328\u4e00\u76f4\u5728\u5bfb\u627e\u7684\u6551\u4e16\u4e3b\u3002\u201d<\/span><\/p>\n

<\/p>\n

\u661f\u5df4\u514b\u7684\u4e2d\u5e74\u5371\u673a<\/span><\/strong><\/p>\n

53\u5e74\u524d\uff0c\u7b2c\u4e00\u5bb6\u661f\u5df4\u514b\u5496\u5561\u5f00\u95e8\u8425\u4e1a\u3002<\/span><\/p>\n

<\/p>\n

\u90a3\u65f6\uff0c\u5b83\u53ea\u662f\u4e00\u5bb6\u5750\u843d\u5728\u897f\u96c5\u56fe\u6d3e\u514b\u5e02\u573a\u5bf9\u9762\u7684\u9e45\u5375\u77f3\u8857\u9053\u65c1\u5356\u5496\u5561\u8c46\u7684\u5c0f\u5e97\u3002\u5176\u4e09\u4f4d\u521b\u529e\u8005\u6770\u91cc\u00b7\u9c8d\u5fb7\u6e29\u3001\u6cfd\u592b\u00b7\u897f\u683c\u5c14\u548c\u6208\u767b\u00b7\u9c8d\u514b\uff0c\u6bcf\u4eba\u6295\u8d441350\u7f8e\u5143\uff0c\u53c8\u4ece\u94f6\u884c\u501f\u6b3e5000\u7f8e\u5143\uff0c\u624d\u5f00\u4e86\u8fd9\u5bb6\u5c0f\u5e97\u3002<\/span><\/p>\n

\u4e09\u4f4d\u521b\u529e\u8005\u6700\u521d\u7684\u60f3\u6cd5\u4ec5\u4ec5\u662f\uff0c\u5c06\u6b63\u5b97\u7684\u610f\u5f0f\u5496\u5561\u8c46\u5f15\u5165\u7f8e\u56fd\uff0c\u6839\u672c\u4e0d\u4f1a\u60f3\u5230\uff0c\u8fd9\u95f4\u5c0f\u5c0f\u7684\u5496\u5561\u5e97\uff0c\u5c06\u5f7b\u5e95\u6539\u53d8\u7f8e\u56fd\u4e43\u81f3\u5168\u4e16\u754c\u5bf9\u5496\u5561\u7684\u770b\u6cd5\u548c\u6d88\u8d39\u65b9\u5f0f\u3002<\/span><\/p>\n

\u5176\u8f6c\u6298\u6765\u81ea\u4e00\u4f4d\u5173\u952e\u987e\u5ba2\uff0c\u540e\u6765\u88ab\u666e\u904d\u8bef\u8ba4\u4e3a\u662f\u661f\u5df4\u514b\u521b\u59cb\u4eba\u7684\u8212\u5c14\u8328\u3002<\/strong><\/span><\/p>\n

1954\u5e74\uff0c\u8212\u5c14\u8328\u51fa\u751f\u5728\u7ebd\u7ea6\u5e03\u9c81\u514b\u6797\u8d2b\u6c11\u533a\u4e00\u4e2a\u72b9\u592a\u79fb\u6c11\u5bb6\u5ead\u3002\u4f4e\u8d31\u7684\u51fa\u8eab\u66fe\u8ba9\u5176\u5728\u7ae5\u5e74\u53d7\u5c3d\u51b7\u773c\u3002\u5728\u4f20\u8bb0\u300a\u4ece\u5934\u5f00\u59cb\u300b\u4e2d\uff0c\u4ed6\u56de\u5fc67\u5c81\u65f6\uff0c\u7236\u4eb2\u5931\u4e1a\uff0c\u6bcd\u4eb2\u6000\u6709\u8eab\u5b55\uff0c\u201c\u5982\u679c\u6ca1\u6709\u6148\u5584\u673a\u6784\u5e2e\u5fd9\uff0c\u4e00\u5bb6\u4eba\u8fde\u996d\u90fd\u5403\u4e0d\u4e0a\u3002\u201d<\/span><\/p>\n

\u6ca1\u6709\u6280\u80fd\u3001\u6ca1\u6709\u68a6\u60f3\uff0c\u8212\u5c14\u8328\u773c\u770b\u7740\u7236\u4eb2\u65e0\u5948\u8eba\u5e73\uff0c\u53d1\u8a93\u8981\u6d3b\u51fa\u4e0d\u4e00\u6837\u7684\u4eba\u751f\u3002\u5927\u5b66\u6bd5\u4e1a\u540e\uff0c\u4ed6\u5e72\u8fc7\u591a\u4efd\u5de5\u4f5c\u30021976\u5e74\uff0c\u4ed6\u6210\u4e3a\u65bd\u4e50\u516c\u53f8\u7ebd\u7ea6\u529e\u4e8b\u5904\u7684\u4e00\u540d\u63a8\u9500\u5458\uff1b1979\u5e74\u6210\u4e3a\u6c49\u9a6c\u666e\u62c9\u65af\u7f8e\u56fd\u533a\u7684\u7ecf\u7406\u3002<\/span><\/p>\n

\u76f4\u52301981\u5e74\uff0c\u4ed6\u7684\u5546\u4e1a\u63a2\u9669\u4ece\u661f\u5df4\u514b\u6b63\u5f0f\u5f00\u59cb\u3002<\/span><\/p>\n

\u8212\u5c14\u8328\u540e\u6765\u66fe\u591a\u6b21\u56de\u5fc6\u8d77\uff0c\u5f53\u4ed6\u6765\u5230\u8fd9\u5bb6\u5496\u5561\u5e97\uff0c\u7b2c\u4e00\u6b21\u54c1\u5c1d\u5230\u6b63\u5b97\u610f\u5f0f\u5496\u5561\u7684\u611f\u53d7\uff0c\u201c\u5b83\u5982\u6b64\u6d53\u90c1\uff0c\u6211\u4e0d\u7531\u5730\u7741\u5927\u4e86\u773c\u775b\uff0c\u5e76\u5e0c\u671b\u66f4\u591a\u4eba\u80fd\u591f\u5c1d\u5230\u8fd9\u6837\u7684\u5496\u5561\u3002\u201d<\/span><\/p>\n

\u4ed6\u82b1\u4e86\u4e00\u5e74\u65f6\u95f4\u8bf4\u670d\u4e09\u4f4d\u521b\u529e\u8005\u8058\u7528\u4ed6\u30021982\u5e74\uff0c\u8212\u5c14\u8328\u52a0\u5165\u4e86\u897f\u96c5\u56fe\u7684\u661f\u5df4\u514b\u5496\u5561\u516c\u53f8\uff0c\u62c5\u4efb\u5e02\u573a\u8425\u9500\u603b\u76d1\u3002<\/span><\/p>\n

\u8212\u5c14\u8328\u4eb2\u81ea\u524d\u5f80\u610f\u5927\u5229\uff0c\u4f53\u9a8c\u5b66\u4e60\u5f53\u5730\u7684\u5496\u5561\u9986\u6587\u5316\uff0c\u5e76\u8ba4\u5b9a\u661f\u5df4\u514b\u5177\u6709\u5c1a\u672a\u5f00\u53d1\u7684\u65e0\u9650\u6f5c\u529b\u3002<\/span><\/p>\n

\u4ed6\u63d0\u51fa\uff1a\u5496\u5561\u4e0d\u4ec5\u4ec5\u662f\u4e00\u79cd\u996e\u6599\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e00\u79cd\u4f53\u9a8c\u3001\u4e00\u79cd\u793e\u4ea4\u793c\u4eea\uff0c\u4e5f\u662f\u4eba\u4eec\u65e5\u5e38\u751f\u6d3b\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/span><\/strong><\/p>\n

\u4f46\u5728\u8fd9\u4e09\u4f4d\u521b\u529e\u8005\u770b\u6765\uff0c\u8212\u5c14\u8328\u7684\u7406\u5ff5\u8fc7\u4e8e\u8d85\u524d\uff0c\u6269\u5f20\u5230\u5168\u7f8e\u751a\u81f3\u5168\u7403\u7684\u60f3\u6cd5\u4e5f\u592a\u8fc7\u5938\u5f20\u3002<\/span><\/p>\n

\u671f\u95f4\u8212\u5c14\u8328\u77ed\u6682\u79bb\u5f00\uff0c\u5f00\u62d3\u81ea\u5df1\u7684\u54c1\u724c\u3002\u76f4\u52301987\u5e74\uff0c\u661f\u5df4\u514b\u9762\u4e34\u8d22\u52a1\u548c\u8fd0\u8425\u53cc\u91cd\u5371\u673a\uff0c\u4e09\u4f4d\u521b\u529e\u8005\u51b3\u5b9a\u5356\u6389\u661f\u5df4\u514b\uff0c\u4ed6\u4eec\u627e\u5230\u4e86\u8212\u5c14\u8328\u3002\u201c\u5728\u90a3\u4e00\u523b\uff0c\u6211\u8fce\u6765\u4e86\u6211\u7684\u547d\u8fd0\u3002\u201d\u5728\u4f20\u8bb0\u4e2d\u8212\u5c14\u8328\u5199\u9053\u3002<\/strong><\/span><\/p>\n

\u5982\u679c\u8bf4\u4e09\u4f4d\u521b\u529e\u8005\u662f\u201c\u661f\u5df4\u514b\u4e4b\u7236\u201d\uff0c\u90a3\u8212\u5c14\u8328\u5219\u662f\u7edd\u5bf9\u7684\u201c\u661f\u5df4\u514b\u4e4b\u9b42\u201d\u3002<\/span><\/strong><\/p>\n

\u771f\u6b63\u8ba9\u661f\u5df4\u514b\u5f97\u5230\u53d1\u5c55\uff0c\u5e76\u5f00\u542f\u8f6c\u578b\u548c\u6269\u5f20\u7684\uff0c\u4e5f\u662f\u8212\u5c14\u8328\u3002<\/span><\/p>\n

<\/p>\n

\u56fe\uff1a\u970d\u534e\u5fb7\u00b7\u8212\u5c14\u8328\uff08Howard Schultz\uff09<\/span><\/span><\/p>\n

1987\u5e74\uff0c\u8212\u5c14\u8328\u529b\u633d\u72c2\u6f9c\uff0c\u5c06\u4e00\u4e2a\u4e3b\u8981\u552e\u5356\u5496\u5561\u8c46\u7684\u661f\u5df4\u514b\uff0c\u9010\u6e10\u8f6c\u578b\u4e3a\u5de5\u4f5c\u548c\u5bb6\u5ead\u4e4b\u95f4\u7684\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u3002<\/span><\/p>\n

\u201c\u5982\u679c\u4f60\u770b\u770b\u7f8e\u56fd\u96f6\u552e\u548c\u9910\u996e\u4e1a\u7684\u73b0\u72b6\uff0c\u5c31\u4f1a\u53d1\u73b0\u4eba\u4eec\u805a\u4f1a\u7684\u573a\u6240\u5df2\u7ecf\u652f\u79bb\u7834\u788e\uff0c\u201d\u8212\u5c14\u8328\u66fe\u5728\u4e00\u7bc7\u884c\u4e1a\u520a\u7269\u4e2d\u5199\u9053\uff0c\u201c\u9664\u4e86\u5bb6\u548c\u516c\u53f8\uff0c\u4eba\u4eec\u65e0\u5904\u53ef\u53bb\u3002\u6240\u4ee5\u6211\u4eec\u521b\u9020\u4e86\u4e00\u4e2a\u8ba9\u4eba\u4eec\u611f\u5230\u8212\u9002\u7684\u5730\u65b9\u3002\u201d<\/span><\/p>\n

\u51e0\u5341\u5e74\u6765\uff0c\u661f\u5df4\u514b\u4f5c\u4e3a\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u7684\u7406\u5ff5\u5df2\u6210\u4e3a\u5176\u4f01\u4e1a\u795e\u8bdd\u7684\u4e00\u90e8\u5206\u3002<\/span><\/strong>\u5b83\u63d0\u4f9b\u7740\u8212\u9002\u7684\u5ea7\u6905\u3001\u7235\u58eb\u97f3\u4e50\u4ee5\u53ca\u65b0\u9c9c\u7684\u4f34\u7740\u9999\u6c14\u7684\u5496\u5561\u3002\u5496\u5561\u5e08\u8fd8\u4f1a\u5728\u987e\u5ba2\u7684\u996e\u54c1\u8ba2\u5355\u4e0a\u624b\u5199\u4e0a\u4ed6\u4eec\u7684\u59d3\u540d\u3002<\/span><\/p>\n

\u7c73\u6b47\u5c14\u00b7\u827e\u68ee\u66fe\u662f\u7ebd\u7ea6\u5dde\u5e03\u6cd5\u7f57\u5e02\u4e00\u95f4\u661f\u5df4\u514b\u7684\u5496\u5561\u5e08\u3002\u5979\u8bb0\u5f97\uff0c\u5979\u7684\u5e97\u91cc\u8282\u5047\u65e5\u603b\u662f\u4eba\u6ee1\u4e3a\u60a3\uff0c\u4eba\u4eec\u5728\u8fd9\u91cc\u4e0e\u4eb2\u670b\u597d\u53cb\u805a\u4f1a\u3002\u5979\u8fd8\u8bb0\u5f97\u4e00\u4e2a\u7279\u522b\u7684\u6545\u4e8b\uff1a\u5e2e\u52a9\u4e00\u4f4d\u987e\u5ba2\u5411\u53e6\u4e00\u534a\u6c42\u5a5a\uff0c\u5728\u676f\u5b50\u4e0a\u5199\u4e0b\uff1a\u201c\u4f60\u613f\u610f\u5ac1\u7ed9\u6211\u5417\uff1f\u201d<\/span><\/p>\n

\u7c73\u6b47\u5c14\u00b7\u827e\u68ee\u5728\u661f\u5df4\u514b\u5de5\u4f5c\u65f6\uff0c\u63a5\u8fd1\u5343\u79a7\u4e4b\u5e74\uff0c\u6b63\u503c\u661f\u5df4\u514b\u5e1d\u56fd\u7248\u56fe\u7684\u6269\u5f20\u9636\u6bb5\u3002<\/span><\/p>\n

1992\u5e74\uff0c\u661f\u5df4\u514b\u5728\u7ebd\u7ea6\u7eb3\u65af\u8fbe\u514b\u6210\u529f\u4e0a\u5e02\uff0c\u4e0a\u5e02\u521d\u671f\uff0c\u661f\u5df4\u514b\u5728\u5168\u7f8e\u5404\u5730\u5feb\u901f\u5f00\u8bbe\u95e8\u5e97\uff0c\u201c\u7eff\u8272\u65cb\u98ce\u201d\u5e2d\u5377\u4e4b\u4e0b\uff0c\u5176\u6536\u5165\u548c\u51c0\u5229\u6da6\u590d\u5408\u589e\u901f\u5747\u9ad8\u8fbe55%\u4ee5\u4e0a\u3002<\/span><\/p>\n

1999\u81f32007\u8d22\u5e74\uff0c\u5728\u7f8e\u56fd\u672c\u571f\u5e02\u573a\u505a\u5927\u7684\u661f\u5df4\u514b\uff0c\u5f00\u59cb\u5c1d\u8bd5\u8fdb\u519b\u56fd\u9645\u3002<\/span><\/p>\n

1999\u5e74\uff0c\u5317\u4eac\u56fd\u8d38\u51fa\u73b0\u4e86\u7b2c\u4e00\u4e2a\u5e26\u6709\u7f8e\u4eba\u9c7c\u6807\u5fd7\u7684\u65b0\u5e97\uff0c\u4e0d\u4ec5\u6253\u5f00\u4e86\u4e2d\u56fd\u7684\u5496\u5561\u5e02\u573a\uff0c\u4e5f\u5bf9\u4e2d\u56fd\u5496\u5561\u5e02\u573a\u7684\u683c\u5c40\u4ea7\u751f\u4e86\u957f\u671f\u5f71\u54cd\u3002<\/span><\/strong><\/p>\n

\u52302007\u5e74\uff0c\u661f\u5df4\u514b\u5168\u7403\u95e8\u5e97\u6570\u91cf\u5df2\u8fbe\u523015011\u5bb6\uff0c\u6d77\u5916\u4e1a\u52a1\u6536\u5165\u5360\u6bd4\u8d85\u8fc710%\u3002\u4f46\u5176\u6025\u5267\u6269\u5f20\u649e\u4e0a\u4e86\u91d1\u878d\u6d77\u5578\u4e5f\u8ba9\u516c\u53f8\u8fce\u6765\u7b2c\u4e00\u6b21\u91cd\u5927\u5371\u673a\uff1a2008\u8d22\u5e74\u516c\u53f8\u6536\u5165\u589e\u901f\u964d\u81f310.3%\uff0c\u51c0\u5229\u6da6\u8170\u65a9\u3002<\/span><\/p>\n

\u671f\u95f4\uff0c\u4e00\u5ea6\u8ba1\u5212\u529f\u6210\u8eab\u9000\u7684\u8212\u5c14\u8328\uff0c\u4e0d\u5f97\u4e0d\u91cd\u56de\u661f\u5df4\u514b\u3002\u4ed6\u91c7\u53d6\u4e86\u6fc0\u8fdb\u7684\u201c\u7626\u8eab\u8ba1\u5212\u201d\uff0c\u4e24\u5e74\u5185\u5173\u95ed\u4e86\u8fd11000\u5bb6\u95e8\u5e97\uff0c\u88c1\u54581\u4e07\u591a\u4eba\u3002\u540c\u65f6\uff0c\u4ed6\u9f13\u52b1\u91cd\u5efa\u4e0e\u987e\u5ba2\u3001\u793e\u533a\u7684\u5173\u7cfb\uff0c\u63d0\u9192\u5458\u5de5\u201c\u6211\u4eec\u6700\u4e3a\u770b\u91cd\u7684\u4f01\u4e1a\u57fa\u77f3\uff0c\u662f\u6211\u4eec\u7684\u6587\u5316\u548c\u884c\u4e3a\u4e3e\u6b62\u201d\uff0c\u4e5f\u8ba9\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\u6982\u5ff5\u66f4\u6df1\u624e\u6839\u4e8e\u8fd9\u5bb6\u4f01\u4e1a\u3002<\/span><\/p>\n

\u8fd9\u4e9b\u63aa\u65bd\u4e4b\u4e0b\uff0c\u661f\u5df4\u514b\u5f88\u5feb\u626d\u8f6c\u9893\u52bf\uff0c\u5e76\u57282010\u5e74\u5b9e\u73b0\u51c0\u5229\u6da6\u5927\u5e45\u589e\u957f141.8%\uff0c\u8d70\u51fa\u7ecf\u8425\u5371\u673a\uff0c\u91cd\u65b0\u5f00\u59cb\u4e86\u7a33\u5065\u7684\u589e\u957f\uff0c\u76f4\u52302017\u5e74\uff0c\u661f\u5df4\u514b\u6574\u4f53\u4e1a\u7ee9\u53c8\u5f00\u59cb\u4e0b\u6ed1\uff0c\u88ab\u5176\u89c6\u4e3a\u6700\u5927\u589e\u957f\u52a8\u529b\u7684\u4e2d\u56fd\u5e02\u573a\uff0c\u4e5f\u4e8e2018\u5e74\u9996\u6b21\u51fa\u73b0\u540c\u5e97\u8d1f\u589e\u957f\u7684\u60c5\u51b5\uff0c\u9893\u52bf\u4e0e\u5371\u673a\u518d\u5ea6\u4e0a\u6f14\uff1a<\/span><\/p>\n

\u5728\u6b64\u8d77\u5f7c\u4f0f\u7684\u6548\u7387\u578b\u8fde\u9501\u5e97\u548c\u683c\u8c03\u72ec\u7279\u7684\u7cbe\u54c1\u5e97\u7684\u53cc\u91cd\u5939\u51fb\u4e2d\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u73af\u5883\u548c\u4e60\u60ef\u7684\u6539\u53d8\u4e2d\uff0c\u4e0d\u53ef\u6291\u5236\u5730\u88ab\u7a00\u91ca\u4ef7\u503c\u4e0e\u4e27\u5931\u4f18\u52bf\uff0c\u4ee5\u53ca\u54c1\u724c\u8001\u5316\u3002<\/span><\/strong><\/p>\n

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