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\u7ade\u4e89\u6218\u7565\u662f\u4f01\u4e1a\u6218\u7565\u4f53\u7cfb\u4e2d\u91cd\u8981\u7684\u4e00\u90e8\u5206\uff0c\u5176\u7279\u6307\u4f01\u4e1a\u4e3a\u4e86\u5728\u5e02\u573a\u4e2d\u83b7\u5f97\u67d0\u9879\u7ade\u4e89\u4f18\u52bf\uff0c\u5e76\u4ee5\u6b64\u6765\u83b7\u53d6\u8d85\u989d\u6295\u8d44\u56de\u62a5\u7387\u7684\u4e00\u9879\u957f\u671f\u8ba1\u5212\u3002<\/p>\n

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\u5177\u4f53\u800c\u8a00\uff0c\u7ade\u4e89\u6218\u7565\u4e2d\u53c8\u5305\u542b\u4e09\u5927\u901a\u7528\u6218\u7565\u2014\u2014\u603b\u6210\u672c\u9886\u5148\u6218\u7565\u3001\u5dee\u5f02\u5316\u6218\u7565\u3001\u96c6\u4e2d\u6218\u7565\u3002<\/strong><\/span>\u4e09\u7c7b\u6218\u7565\u5404\u6709\u5176\u9002\u7528\u7684\u573a\u666f\u3002<\/span><\/strong>\u4f46\u5982\u679c\u4ece\u884c\u4e1a\u7ade\u4e89\u7ed3\u6784\u7684\u89d2\u5ea6\u6765\u5206\u6790\uff0c\u884c\u4e1a\u7684\u7ade\u4e89\u90fd\u901a\u5e38\u4f1a\u6709\u8d8b\u4e8e\u9010\u6e10\u6fc0\u70c8\u7684\u8d8b\u52bf\uff0c\u6fc0\u70c8\u7684\u7ade\u4e89\u53c8\u5c06\u5bfc\u81f4\u884c\u4e1a\u6574\u4f53\u6295\u8d44\u56de\u62a5\u7387\u4e0b\u964d\uff0c\u76f4\u5230\u201c\u81ea\u7531\u5e02\u573a\u56de\u62a5\u7387\u201d\uff0c\u56e0\u6b64\uff0c\u4f01\u4e1a\u6216\u8005\u6295\u8d44\u8005\u82e5\u60f3\u83b7\u5f97\u8d85\u989d\u5229\u6da6\uff0c\u53d1\u73b0\u65b0\u5e02\u573a\uff0c\u63d0\u5347\u5b9a\u4ef7\u6743\uff0c\u5f00\u5c55\u5dee\u5f02\u5316\u6218\u7565\u5c31\u663e\u5f97\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n

\u800c\u5b9e\u73b0\u5dee\u5f02\u5316\u7684\u6838\u5fc3\u5c31\u662f\u6218\u7565\u5b9a\u4f4d\u3002\u6218\u7565\u5b9a\u4f4d\u6838\u5fc3\u5185\u6db5\u662f\u8981\u6c42\u4f01\u4e1a\u9009\u62e9\u4e00\u5957\u4e0d\u540c\u7684\u6d3b\u52a8\uff0c\u4ee5\u521b\u9020\u4e00\u79cd\u72ec\u7279\u7684\u4ef7\u503c\u3002<\/strong><\/span><\/span><\/p>\n

\u6839\u636e\u8fc8\u514b\u5c14\u00b7 \u6ce2\u7279\u7684\u7406\u8bba\uff0c\u6218\u7565\u5b9a\u4f4d\u53ef\u5206\u4e3a\u4e09\u79cd\u4e0d\u540c\u7684\u7c7b\u578b\uff1a<\/span><\/p>\n

\u4e00\u3001\u201c\u57fa\u4e8e\u79cd\u7c7b\u7684\u5b9a\u4f4d\u201d(variety- based positioning)\uff1a\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u884c\u4e1a\u4e2d\u7684\u67d0\u7c7b\u4ea7\u54c1\u6216\u670d\u52a1\u6765\u5b9a\u4f4d\u3002\u5f53\u4f01\u4e1a\u80fd\u591f\u4ee5\u72ec\u7279\u7684\u6d3b\u52a8\uff0c\u6700\u4f73\u5730\u751f\u4ea7\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u57fa\u4e8e\u79cd\u7c7b\u7684\u5b9a\u4f4d\u624d\u5177\u6709\u7ecf\u6d4e\u4e0a\u7684\u5408\u7406\u6027\u3002<\/span><\/p>\n

\u4e8c\u3001\u201c\u57fa\u4e8e\u9700\u6c42\u7684\u5b9a\u4f4d\u201d(needs- based positioning)\uff1a\u6700\u5927\u7a0b\u5ea6\u6216\u5168\u90e8\u6ee1\u8db3\u7279\u5b9a\u987e\u5ba2\u7fa4\u7684\u9700\u6c42\u3002\u5f53\u987e\u5ba2\u7fa4\u5404\u6709\u81ea\u5df1\u7684\u9700\u6c42\u65f6\uff0c\u4ee5\u53ca\u7528\u4e00\u5957\u91cf\u8eab\u5b9a\u5236\u7684\u8fd0\u8425\u6d3b\u52a8\u80fd\u591f\u5f88\u597d\u5730\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u65f6\uff0c\u4f01\u4e1a\u5c31\u53ef\u4ee5\u91c7\u7528\u8fd9\u79cd\u5b9a\u4f4d\u65b9\u5f0f\u3002\u5982\u679c\u6ee1\u8db3\u5b9a\u4f4d\u7684\u6d3b\u52a8\u7ec4\u5408\u4e0d\u540c\uff0c\u5219\u9700\u6c42\u4e0a\u7684\u5dee\u5f02\u5c31\u975e\u5e38\u91cd\u8981\uff0c\u5982\u679c\u6bcf\u4e2a\u7ade\u4e89\u8005\u90fd\u6ee1\u8db3\u540c\u6837\u7684\u9700\u6c42\uff0c\u90a3\u8fd9\u6837\u7684\u5b9a\u4f4d\u662f\u7f3a\u5c11\u4ef7\u503c\u7684\u3002<\/span><\/p>\n

\u4e09\u3001\u201c\u57fa\u4e8e\u63a5\u89e6\u7684\u5b9a\u4f4d\u201d( access- based positioning)\uff1a\u4ee5\u4e0d\u540c\u65b9\u5f0f\u63a5\u89e6\u7ec6\u5206\u5ba2\u6237\u3002\u4e0e\u5176\u4ed6\u5ba2\u6237\u76f8\u6bd4\uff0c\u8fd9\u7c7b\u5ba2\u6237\u7684\u9700\u6c42\u5dee\u5f02\u4e0d\u5927\u3002\u4f46\u662f\uff0c\u4e3a\u4e86\u63a5\u8fd1\u8fd9\u4e9b\u5ba2\u6237\u800c\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u8fd0\u8425\u6d3b\u52a8\u5374\u6709\u6240\u4e0d\u540c\u3002<\/p>\n

\u5728\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u7684\u300a\u6218\u7565\u8fc7\u7a0b\u300b\u4e2d\uff0c\u4ed6\u51e0\u4e4e\u5c06\u201c\u6709\u4ef7\u503c\u7684\u5b9a\u4f4d\u201d\u7b49\u540c\u4e8e\u4e86\u6218\u7565\uff0c\u8ba4\u4e3a\u7cbe\u76ca\u8fd0\u8425\uff0c\u964d\u4f4e\u6210\u672c\u662f\u4e00\u79cd\u96f6\u548c\u535a\u5f08\uff0c\u4e25\u683c\u610f\u4e49\u4e0a\u5e76\u4e0d\u80fd\u79f0\u4e4b\u4e3a\u6218\u7565\u3002<\/span><\/p>\n

\u4f46\u8fd9\u91cc\u4e3b\u8981\u53c2\u8003\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u7684\u300a\u7ade\u4e89\u6218\u7565\u300b\u4e00\u4e66\u4e2d\u5173\u4e8e\u7ade\u4e89\u6218\u7565\u7684\u7ec6\u81f4\u5206\u7c7b\uff0c\u4f9d\u65e7\u5c06\u603b\u6210\u672c\u9886\u5148\u6218\u7565\u89c6\u4e3a\u6218\u7565\u7684\u4e00\u79cd\u7c7b\u578b\u3002\u6211\u4eec\u8ba4\u4e3a\u7ad9\u5728\u66f4\u52a0\u5b8f\u89c2\u7684\u89d2\u5ea6\uff0c\u603b\u6210\u672c\u9886\u5148\u6218\u7565\u6bd4\u5dee\u5f02\u5316\u6218\u7565\u7684\u5c40\u9650\u6027\u66f4\u5927\uff0c\u4e0d\u5229\u4e8e\u521b\u9020\u6574\u4e2a\u5e02\u573a\u7684\u589e\u91cf\uff0c\u4f46\u786e\u5b9e\u5728\u4e00\u5b9a\u53d1\u5c55\u9636\u6bb5\u60c5\u51b5\u4e0b\u6709\u5176\u53d1\u6325\u7684\u7a7a\u95f4\u3002<\/span><\/p>\n

\u7ecf\u5178\u4e4b\u6240\u4ee5\u662f\u7ecf\u5178\uff0c\u5728\u4e8e\u7684\u662f\u5176\u9610\u660e\u7684\u9053\u7406\u867d\u7136\u901a\u5e38\u770b\u4e0a\u53bb\u7b80\u5355\uff0c\u4f46\u5728\u5b9e\u8df5\u64cd\u4f5c\u4e2d\u53c8\u975e\u5e38\u7684\u594f\u6548\uff0c\u5c31\u50cf\u57fa\u672c\u7684\u5e38\u8bc6\u4e00\u6837\u3002\u800c\u5f80\u5f80\uff0c\u8d8a\u662f\u5e38\u8bc6\uff0c\u8d8a\u5bb9\u6613\u88ab\u5ffd\u7565\u3002<\/span><\/p>\n<\/section>\n

\n

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