{"id":52485,"date":"2024-11-16T09:06:06","date_gmt":"2024-11-16T09:06:06","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=144341"},"modified":"2024-11-16T09:30:01","modified_gmt":"2024-11-16T09:30:01","slug":"%e8%90%a5%e9%94%806-0%ef%bc%9aai%e5%a6%82%e4%bd%95%e8%b5%8b%e8%83%bd5a%e7%94%a8%e6%88%b7%e8%a1%8c%e4%b8%ba%e8%b7%af%e5%be%84%e7%ae%a1%e7%90%86%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=52485","title":{"rendered":"\u8425\u95006.0\uff1aAI\u5982\u4f55\u8d4b\u80fd5A\u7528\u6237\u884c\u4e3a\u8def\u5f84\u7ba1\u7406\uff1f"},"content":{"rendered":"
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\u5173\u4e8e\u6280\u672f\u57285A\u7528\u6237\u884c\u4e3a\u8def\u5f84\u4e2d\u7684\u4f5c\u7528\uff0c\u5404\u5927\u5e73\u53f0\u6bd4\u5982\u5c0f\u7ea2\u4e66\u3001\u5de8\u91cf\u5f15\u64ce\u7b49\u90fd\u5df2\u7ecf\u505a\u4e86\u5f88\u591a\u5b9e\u8df5\uff0c\u6bd4\u5982\uff1a\u5982\u4f55\u6d1e\u5bdf\u7528\u6237\u559c\u597d\u3001\u5982\u4f55\u8ddf\u8e2a\u7528\u6237\u884c\u4e3a\u8f6c\u5316\u3001\u5982\u4f55\u8bc4\u4f30\u8f6c\u5316\u6548\u679c\u3001\u5982\u4f55\u4fc3\u8fdb\u7528\u6237\u5206\u4eab\u7b49\u3002<\/span><\/p>\n

\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u4ee5\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u6700\u65b0\u8457\u4f5c\u300aMarketing 6.0\u300b*\u4e3a\u57fa\u7840\uff0c\u63a2\u8ba8AI\u5982\u4f55\u8d4b\u80fd5A\u7528\u6237\u884c\u4e3a\u8def\u5f84\u7ba1\u7406\uff0c\u5e76\u4e14\u6307\u51fa\u54ea\u4e9b\u573a\u666f\u5e76\u4e0d\u9002\u5408\u7528AI\u5b8c\u5168\u66ff\u4ee3<\/span>\u3002<\/span><\/span><\/p>\n

\u2014\u2014\u79d1\u7279\u52d2\u589e\u957f\u5b9e\u9a8c\u5ba4<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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*\u201cMarketing 6.0\u201d\u4e2d\u6587\u7248\u7531\u79d1\u7279\u52d2\u54a8\u8be2\u96c6\u56e2\u66f9\u864e\u535a\u58eb\u9886\u8854\u7ffb\u8bd1\uff0c\u8fd1\u671f\u5c06\u7531\u673a\u68b0\u5de5\u4e1a\u51fa\u7248\u793e\u51fa\u7248<\/span><\/p>\n<\/section>\n

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01<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
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\u5143\u8425\u9500\uff1a\u6280\u672f\u9a71\u52a8\u7684\u8425\u95006.0<\/strong><\/h4>\n<\/section>\n
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\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5728\u6700\u65b0\u8457\u4f5c\u300aMarketing 6.0\u300b\u4e2d\u63d0\u5230\u4e86AI\u5982\u4f55\u5728\u201c\u6c89\u6d78\u5f0f\u7684\u5143\u8425\u9500\u201d\u65f6\u4ee3\u8d4b\u80fd\u8425\u9500\u4eba\u3002\uff08\u5143\u8425\u9500Meta Marketing\uff1a\u6307\u6280\u672f\u9a71\u52a8\u7684\u8425\u95006.0\u2014\u2014\u7f16\u8005\u6ce8\uff09<\/p>\n<\/section>\n

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Marketing 6.0<\/strong><\/em><\/p>\n

The Future is Immersive<\/strong><\/em><\/p>\n

Philp Kotler\/<\/p>\n

Hermawan Kartajaya\/<\/p>\n

Iwan Setiawan<\/p>\n<\/section>\n

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\u8425\u9500\u8fdb\u5316\u5386\u7a0b<\/span><\/span><\/p>\n

\u201c\u6c89\u6d78\u5f0f\u7684\u5143\u8425\u9500\u201d\u662f\u6307\uff1a<\/p>\n

\u5728\u8425\u9500\u6d3b\u52a8\u4e2d\u521b\u9020\u4e00\u4e2a\u4ea4\u4e92\u548c\u6c89\u6d78\u5f0f\u7684\u4f53\u9a8c\uff0c\u5c06\u6570\u5b57\u4f53\u9a8c\u4e0e\u5b9e\u4f53\u7a7a\u95f4\u76f8\u7ed3\u5408\u3002\u901a\u8fc7\u5728\u7269\u7406\u7a7a\u95f4\u4e2d\u63d0\u4f9b\u6570\u5b57\u4f53\u9a8c\u6216\u5728\u865a\u62df\u73af\u5883\u4e2d\u63d0\u4f9b\u771f\u5b9e\u4f53\u9a8c\uff0c\u5b9e\u73b0\u7269\u7406\u548c\u6570\u5b57\u9886\u57df\u7684\u6700\u7ec8\u878d\u5408\u3002<\/p>\n

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\u4f20\u7edf\u8425\u9500\u548c\u6570\u5b57\u5316\u8425\u9500\u7684\u7ed3\u5408\uff08\u5f15\u81ea\u300aMarketing 6.0\u300b\uff09<\/span><\/span><\/p>\n

\u6c89\u6d78\u5f0f\u7684\u5143\u8425\u9500\u6709\u52a9\u4e8e\u5438\u5f15\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\uff0c\u63d0\u4f9b\u66f4\u4e30\u5bcc\u548c\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u4e0e\u4ed6\u4eec\u5efa\u7acb\u60c5\u611f\u4e0a\u7684\u8054\u7cfb\uff0c\u4fc3\u4f7f\u6d88\u8d39\u8005\u66f4\u9891\u7e41\u5730\u4e0e\u54c1\u724c\u4e92\u52a8\uff0c\u4ece\u800c\u589e\u5f3a\u54c1\u724c\u7684\u5f71\u54cd\u529b\u548c\u5438\u5f15\u529b\u3002<\/p>\n

\u5728\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u6240\u7545\u60f3\u7684\u201c\u6c89\u6d78\u5f0f\u7684\u5143\u8425\u9500\u201d\u65f6\u4ee3\uff0c\u8425\u9500\u67095\u4e2a\u5fae\u8d8b\u52bf\uff0c\u6216\u8005\u8bf4\u662f\u57fa\u672c\u7ec4\u6210\u90e8\u5206\uff0c\u5305\u62ec\uff1a\u77ed\u89c6\u9891\u5185\u5bb9\u3001\u57fa\u4e8e\u793e\u533a\u7684\u793e\u4ea4\u5a92\u4f53\u3001\u4ea4\u4e92\u5f0f\u7535\u5546\u3001\u57fa\u4e8e\u8bed\u8a00\u7684\u4eba\u5de5\u667a\u80fd\u548c\u6c89\u6d78\u5f0f\u53ef\u7a7f\u6234\u8bbe\u5907\u3002<\/strong><\/p>\n

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\u4fc3\u8fdb\u5143\u8425\u9500\u7684\u4e94\u4e2a\u5fae\u8d8b\u52bf\uff08\u5f15\u81ea\u300aMarketing 6.0\u300b\uff09<\/span><\/span><\/p>\n

\u57fa\u4e8e\u5143\u8425\u9500\u7684\u201c\u8425\u95006.0\u201d\uff0c\u5305\u542b\u4e09\u5927\u6784\u5efa\u5c42\u6b21\uff1a\u6700\u5e95\u5c42\u662f\u5c06\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7ed3\u5408\u8d77\u6765\u7684\u4e94\u79cd\u6280\u672f\u2014\u2014\u7269\u8054\u7f51\u3001\u4eba\u5de5\u667a\u80fd\u3001\u7a7a\u95f4\u8ba1\u7b97\u3001AR\/VR\u548c\u533a\u5757\u94fe\uff1b\u4e2d\u5c42\u662f\u589e\u5f3a\u73b0\u5b9e\u548c\u865a\u62df\u73b0\u5b9e\u6280\u672f\uff1b\u6700\u7ec8\u7684\u76ee\u6807\u5219\u6307\u5411\u6700\u4e0a\u5c42\u7684\u9762\u5411\u987e\u5ba2\u7684\u4f53\u9a8c\uff0c\u5305\u62ec\u591a\u611f\u5b98\u7684\u8425\u9500\u3001\u7a7a\u95f4\u8425\u9500\u548c\u5143\u5b87\u5b99\u8425\u9500\u3002<\/p>\n

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<\/span>\u201c\u8425\u95006.0\u201d\u7684\u4e09\u5927\u6784\u5efa\u5c42\u6b21\uff08\u5f15\u81ea\u300aMarketing 6.0\u300b\uff09<\/span><\/span><\/span><\/span><\/p>\n

\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u91cd\u70b9\u653e\u5728\u5143\u8425\u9500\u7684\u7b2c\u4e09\u4e2a\u5c42\u6b21\uff0c\u5373\u7531AI\u8425\u9500\u9a71\u52a8\u7684\u987e\u5ba2\u4f53\u9a8c\uff08\u4ee5\u7528\u6237\u884c\u4e3a\u8def\u5f84\u4e3a\u6838\u5fc3\u7684AI\u8425\u9500\uff09\u3002<\/p>\n<\/section>\n

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02<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/section>\n
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AI5A\uff1a\u4ee5\u7528\u6237\u884c\u4e3a\u8def\u5f84\u4e3a\u6838\u5fc3\u7684AI\u8425\u9500<\/strong><\/h4>\n<\/section>\n
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\u6839\u636e\u79d1\u7279\u52d2\u8425\u9500\u7406\u8bba\u4f53\u7cfb\u4e2d\u7684\u300a\u8425\u9500\u9769\u547d4.0\u300b\u548c\u300a\u8425\u9500\u9769\u547d6.0\u300b\uff0c\u79d1\u7279\u52d2\u589e\u957f\u5b9e\u9a8c\u5ba4\u5c06\u4e8c\u8005\u6709\u673a\u878d\u5408\uff0c\u5efa\u9020\u4e86\u4ee5\u7528\u6237\u884c\u4e3a\u8def\u5f84\u4e3a\u6838\u5fc3\u7684AI\u8425\u9500\u6846\u67b6\uff0c\u5e2e\u52a9\u8425\u9500\u8005\u4e86\u89e3\uff0c\u5982\u4f55\u5728\u5177\u4f53\u7684\u5de5\u4f5c\u4e2d\u5e94\u7528AI\u6280\u672f\uff0c\u6765\u4fc3\u8fdb\u987e\u5ba2\u5411\u4e0b\u4e00\u73af\u8282\u6d41\u8f6c\uff0c\u63d0\u9ad8\u987e\u5ba2\u751f\u547d\u5468\u671f\u4ef7\u503c\u3002<\/p>\n

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AI5A\u2014\u2014\u4ee5\u987e\u5ba2\u4f53\u9a8c\u65c5\u7a0b\u4e3a\u6838\u5fc3\u7684AI\u8425\u9500<\/span><\/span><\/p>\n

\u2022\u00a0\u00a0 AI\u8f85\u52a9\u5e02\u573a\u6d1e\u5bdf\uff0c\u53d1\u73b0\u8425\u9500\u673a\u4f1a<\/strong><\/p>\n

\u5f88\u591a\u793e\u4ea4\u4e0e\u5185\u5bb9\u5e73\u53f0\u7684\u7cfb\u7edf\u540e\u53f0\uff0c\u90fd\u4f1a\u4e3a\u8425\u9500\u4eba\u63d0\u4f9b\u5e02\u573a\u3001\u7528\u6237\u3001\u5185\u5bb9\u4e0e\u4ea7\u54c1\u7684\u6570\u636e\u6d1e\u5bdf\u670d\u52a1\uff0c\u5e2e\u52a9\u8425\u9500\u4eba\u53d1\u73b0\u5e02\u573a\u673a\u4f1a\u3001\u8fdb\u884c\u65b0\u54c1\u7814\u53d1\u3001\u9009\u54c1\u548c\u5b9a\u4ef7\u7b49\u51b3\u7b56\uff0c\u951a\u5b9a\u76ee\u6807\u4eba\u7fa4\u5e76\u9488\u5bf9\u4eba\u7fa4\u7ed9\u51fa\u5e7f\u544a\u62a5\u4ef7\u3002\u6bd4\u5982\u5fb7\u52e4\u7684\u804a\u5929\u673a\u5668\u4eba\u5df2\u7ecf\u80fd\u591f\u8fdb\u884c\u521d\u6b65\u5e02\u573a\u7814\u7a76\u3001\u6570\u636e\u5206\u6790\u548c\u62a5\u544a\u64b0\u5199\u3002<\/p>\n

\u5929\u732b\u57282017\u5e74\u6210\u7acb\u4e86\u65b0\u54c1\u521b\u65b0\u4e2d\u5fc3\uff08Tmall Innovation Center\uff0c\u7b80\u79f0TMIC\uff09\u3002TMIC\u7684\u6838\u5fc3\u662f\u4e00\u4e2a\u96c6\u6210\u4e86\u5b75\u5316\u5668\u3001\u7ba1\u7406\u53f0\u548c\u77e5\u8bc6\u5e93\u7684\u65b0\u54c1\u6570\u5b57\u7cfb\u7edf\uff0c\u901a\u8fc7\u5927\u6570\u636e\u5206\u6790\u3001\u4eba\u5de5\u667a\u80fd\u7b97\u6cd5\u548c\u6d88\u8d39\u8005\u8c03\u7814\u5de5\u5177\uff0c\u5e2e\u52a9\u54c1\u724c\u5546\u6d1e\u5bdf\u5e02\u573a\u8d8b\u52bf\u3001\u6316\u6398\u6d88\u8d39\u8005\u9700\u6c42\u3001\u9a8c\u8bc1\u4ea7\u54c1\u6982\u5ff5\uff0c\u5e76\u6700\u7ec8\u52a0\u901f\u65b0\u54c1\u4e0a\u5e02\u3002\u4e5d\u9633\u66fe\u7ecf\u548cTMIC\u5171\u521b\u4e86\u201c\u514d\u624b\u6d17\u7834\u58c1\u673a\u201d\u65b0\u54c1\uff0c\u6d77\u84dd\u4e4b\u8c1c\u901a\u8fc7TMIC\u7684\u201c\u5feb\u6d88\u529f\u6548\u56fe\u8c31\u201d\u786e\u5b9a\u4e86\u65b0\u54c1\u201c\u7d27\u5851\u5200\u7cbe\u534e\u201d\u7684\u5b9a\u4f4d\u3002<\/p>\n

\u2022\u00a0\u00a0 AI\u9ad8\u6548\u751f\u4ea7\u5185\u5bb9\uff0c\u8d4b\u80fdA1\u8ba4\u77e5\u73af\u8282<\/strong><\/p>\n

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\u8c37\u6b4c\u7684Performance Max\uff08PMax\uff09\u53ef\u4ee5\u5229\u7528\u4eba\u5de5\u667a\u80fd\u6765\u81ea\u52a8\u5316\u5e7f\u544a\u7684\u521b\u5efa\u548c\u6295\u653e\u8fc7\u7a0b\u3002\u901a\u8fc7PMax\uff0c\u5e7f\u544a\u4e3b\u53ef\u4ee5\u5229\u7528AI\u76f4\u63a5\u751f\u6210\u5e7f\u544a\u6807\u9898\u3001\u5185\u5bb9\u548c\u56fe\u50cf\uff0cPMax\u8fd8\u63d0\u4f9bAI\u9a71\u52a8\u7684\u56fe\u7247\u7f16\u8f91\u529f\u80fd\u3002<\/p>\n

\u2022\u00a0\u00a0 AI\u6253\u901a\u7ebf\u4e0a\u7ebf\u4e0b\uff0c\u4e3aA2\u5438\u5f15\u73af\u8282\u63d0\u4f9b\u6c89\u6d78\u4f53\u9a8c<\/strong><\/p>\n

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\u2022\u00a0\u00a0 AI\u6253\u9020\u667a\u80fd\u5ba2\u670d\uff0c24\u5c0f\u65f6\u4e92\u52a8\u6ee1\u8db3A3\u95ee\u8be2\u9700\u6c42<\/strong><\/p>\n

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<\/p>\n

\u7f8e\u56e2\u667a\u80fd\u5ba2\u670d\u7684\u4ea4\u4e92\u7acb\u65b9\u56fe\uff08\u6765\u6e90\uff1a\u7f8e\u56e2\u6280\u672f\u56e2\u961f\uff09<\/span><\/span><\/p>\n

\u2022\u00a0\u00a0 AI\u8f85\u52a9A4\u884c\u52a8\u73af\u8282\uff0c\u5b9e\u73b0\u65e0\u7f1d\u4ea4\u6613<\/strong><\/p>\n

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\u2022\u00a0\u00a0 AI\u8d4b\u80fd\u5168\u8def\u5f84\u5173\u7cfb\u7ba1\u7406\uff0c\u6c89\u6dc0\u987e\u5ba2\u8d44\u4ea7<\/strong><\/p>\n

\u901a\u8fc7\u8ffd\u8e2a\u7528\u6237\u5728\u8d2d\u4e70\u524d\u540e\u7684\u5168\u8def\u5f84\u6570\u636e\uff0cAI\u80fd\u591f\u8fdb\u4e00\u6b65\u5206\u6790\u7528\u6237\u7684\u4ea7\u54c1\u504f\u597d\u548c\u5185\u5bb9\u504f\u597d\uff0c\u6c89\u6dc0\u7528\u6237\u5173\u7cfb\u5e76\u5b9e\u73b0\u957f\u671f\u7ef4\u62a4\u3002\u6bd4\u5982\u4e9a\u9a6c\u900a\u7684AI\u63a8\u8350\u7cfb\u7edf\uff0c\u80fd\u591f\u7cbe\u786e\u8bc6\u522b\u63d0\u53ca\u7279\u5b9a\u5c5e\u6027\u7684\u8bc4\u8bba\uff0c\u7b80\u5316\u7528\u6237\u8d2d\u4e70\u524d\u7684\u4ea7\u54c1\u7814\u7a76\u8fc7\u7a0b\u3002\u800c\u4e14\u4e9a\u9a6c\u900a\u8fd8\u5341\u5206\u6ce8\u91cd\u4ea7\u54c1\u8bc4\u8bba\u7684\u771f\u5b9e\u6027\uff0c\u786e\u4fdd\u6240\u6709\u6d1e\u5bdf\u5747\u57fa\u4e8e\u771f\u5b9e\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<\/section>\n

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03<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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AI\u8425\u9500\u5b58\u5728\u4e24\u5927\u5236\u7ea6\u56e0\u7d20<\/strong><\/p>\n<\/section>\n

\n

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<\/p>\n

\u5236\u7ea6AI\u8425\u9500\u80fd\u529b\u7684\u4e09\u5927\u7ef4\u5ea6<\/span><\/span><\/p>\n

\u2022\u00a0\u00a0 \u573a\u666f\u5236\u7ea6\uff1a\u7528AI\u66ff\u4ee3\u4eba\u7c7b\u7684\u56db\u7c7b\u573a\u666f<\/strong><\/p>\n

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<\/p>\n

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