{"id":53177,"date":"2024-12-25T14:23:52","date_gmt":"2024-12-25T14:23:52","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=146310"},"modified":"2024-12-25T14:30:01","modified_gmt":"2024-12-25T14:30:01","slug":"%e7%94%9c%e8%9c%9c%e7%9a%84%e5%85%a8%e7%90%83%e6%89%a9%e5%bc%a0%ef%bc%9aben-jerrys%e5%86%b0%e6%b7%87%e6%b7%8b%e5%a6%82%e4%bd%95%e4%bb%8e%e5%b0%8f%e9%95%87%e8%b5%b0%e5%90%91%e4%b8%96","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=53177","title":{"rendered":"\u751c\u871c\u7684\u5168\u7403\u6269\u5f20\uff1aBen & Jerry\u2019s\u51b0\u6dc7\u6dcb\u5982\u4f55\u4ece\u5c0f\u9547\u8d70\u5411\u4e16\u754c"},"content":{"rendered":"
\n
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\u51b0\u6dc7\u6dcb\u54c1\u724cBen & Jerry\u2019s\u4ee5\u5176\u5e7d\u9ed8\u611f\u548c\u521b\u610f\u8425\u9500\u7b56\u7565\u8457\u79f0\uff0c\u8fd9\u4f53\u73b0\u5728\u5176\u4ea7\u54c1\u547d\u540d\u548c\u5e7f\u544a\u6d3b\u52a8\u4e2d\uff0c\u5e38\u5e38\u5f15\u5165\u6587\u5316\u5143\u7d20\u548c\u65f6\u4e8b\u5e7d\u9ed8\u3002<\/span><\/p>\n

1978\u5e74\uff0c\u5728\u7f8e\u56fd\u4f5b\u8499\u7279\u5dde\u4f2f\u7075\u987f\u7684\u4e00\u5ea7\u5e9f\u5f03\u52a0\u6cb9\u7ad9\u91cc\uff0cBen Cohen\u548cJerry Greenfield\u6000\u63e3\u774012,000\u7f8e\u5143\u7684\u521d\u59cb\u6295\u8d44\uff0c\u5f00\u542f\u4e86\u4ed6\u4eec\u51b0\u6dc7\u6dcb\u5e1d\u56fd\u7684\u65c5\u7a0b\u3002\u4e24\u4f4d\u521b\u59cb\u4eba\u4e0d\u4ec5\u51ed\u501f\u521b\u65b0\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\u83b7\u5f97\u4e86\u6210\u529f\uff0c\u4ed6\u4eec\u72ec\u7279\u7684\u54c1\u724c\u7406\u5ff5\u548c\u793e\u4f1a\u8d23\u4efb\u611f\u66f4\u8ba9\u4ed6\u4eec\u7684\u4f01\u4e1a\u8fc5\u901f\u8d70\u5411\u5168\u7403\u3002\u4eca\u5929\uff0cBen & Jerry\u2019s\u5df2\u6210\u4e3a\u4e16\u754c\u4e0a\u6700\u77e5\u540d\u7684\u51b0\u6dc7\u6dcb\u54c1\u724c\u4e4b\u4e00\uff0c\u51b0\u6dc7\u6dcb\u7684\u751c\u7f8e\u548c\u4ed6\u4eec\u5021\u5bfc\u7684\u793e\u4f1a\u516c\u4e49\u7406\u5ff5\u4e00\u8d77\u8d70\u5411\u4e16\u754c\u3002<\/span><\/p>\n

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Ben & Jerry\u2019s\u662f\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u51b0\u6dc7\u6dcb\u54c1\u724c\u4e4b\u4e00\uff0c\u76ee\u524d\u8be5\u54c1\u724c\u5df2\u8fdb\u516542\u4e2a\u56fd\u5bb6\u3002<\/span><\/span><\/p>\n

\u8bf4\u660e\uff1a2024\u5e743\u670819\u65e5\uff0c\u8054\u5408\u5229\u534e\u5ba3\u5e03\u5c06\u5265\u79bb\u5176\u51b0\u6dc7\u6dcb\u54c1\u724c\u3002\u6b64\u6b21\u5265\u79bb\u7684\u54c1\u724c\u5305\u62ecBen & Jerry's\u3001\u53ef\u7231\u591a\u3001\u68a6\u9f99\u3001Talenti\u548c\u548c\u8def\u96ea\u3002\u8be5\u5265\u79bb\u9884\u8ba1\u5c06\u57282025\u5e74\u5e95\u524d\u5b8c\u6210\u3002<\/span><\/em><\/p>\n

<\/p>\n

\u4ece\u670b\u53cb\u5230\u4f19\u4f34\u2014\u2014\u51b0\u6dc7\u6dcb\u68a6\u60f3\u7684\u8d77\u6e90<\/span><\/strong><\/p>\n

<\/p>\n

1978\u5e74\uff0cBen Cohen\u548cJerry Greenfield\u8fd9\u5bf9\u513f\u65f6\u7684\u670b\u53cb\u5728\u4f5b\u8499\u7279\u5dde\u4f2f\u7075\u987f\u5e02\u7684\u4e00\u4e2a\u5e9f\u5f03\u52a0\u6cb9\u7ad9\u91cc\uff0c\u5f00\u542f\u4e86\u4ed6\u4eec\u7684\u51b0\u6dc7\u6dcb\u4f20\u5947\u3002\u4ed6\u4eec\u7684\u521b\u4e1a\u8d44\u91d1\u4ec5\u4e3a12,000\u7f8e\u5143\uff0c\u5176\u4e2d4,000\u7f8e\u5143\u8fd8\u662f\u501f\u6765\u7684\u3002\u4e8c\u4eba\u867d\u7136\u5b66\u4e1a\u548c\u804c\u4e1a\u751f\u6daf\u4e00\u5ea6\u53d7\u632b\uff0c\u4f46\u4ed6\u4eec\u51ed\u7740\u4e00\u95e85\u7f8e\u5143\u7684\u5bbe\u5915\u6cd5\u5c3c\u4e9a\u5dde\u7acb\u5927\u5b66\u51fd\u6388\u8bfe\u7a0b\uff0c\u638c\u63e1\u4e86\u5236\u4f5c\u51b0\u6dc7\u6dcb\u7684\u6280\u5de7\u3002<\/span><\/p>\n

\u6700\u6709\u8da3\u7684\u662f\uff0cBen\u60a3\u6709\u55c5\u89c9\u969c\u788d\uff0c\u51e0\u4e4e\u95fb\u4e0d\u5230\u4efb\u4f55\u6c14\u5473\uff0c\u4f46\u4ed6\u901a\u8fc7\u8d28\u5730\u548c\u53e3\u611f\u6765\u611f\u77e5\u51b0\u6dc7\u6dcb\u7684\u98ce\u5473\u3002\u8fd9\u4e00\u7279\u70b9\u8ba9\u4ed6\u4eec\u7684\u51b0\u6dc7\u6dcb\u5145\u6ee1\u4e86\u5927\u5757\u7684\u575a\u679c\u3001\u5de7\u514b\u529b\u548c\u997c\u5e72\u788e\uff0c\u6210\u4e3a\u4ed6\u4eec\u65e5\u540e\u6210\u529f\u7684\u6807\u5fd7\u3002\u4e24\u4eba\u51b3\u5b9a\u4e13\u6ce8\u4e8e\u201c\u8ba9\u5473\u857e\u611f\u5230\u5e78\u798f\u201d\u7684\u51b0\u6dc7\u6dcb\u4e4b\u65c5\uff0c\u4ece\u6b64\u6380\u5f00\u4e86\u4e00\u6bb5\u5145\u6ee1\u521b\u65b0\u4e0e\u6311\u6218\u7684\u7bc7\u7ae0\u3002<\/span><\/p>\n

<\/p>\n

\u201c\u514d\u8d39\u51b0\u6dc7\u6dcb\u65e5\u201d<\/span><\/span><\/p>\n

1979\u5e74\uff0c\u4ed6\u4eec\u4e3e\u529e\u4e86\u7b2c\u4e00\u5c4a\u201c\u514d\u8d39\u51b0\u6dc7\u6dcb\u65e5\u201d\uff08Free Cone Day\uff09\uff0c\u4ee5\u56de\u9988\u5f53\u5730\u793e\u533a\u3002\u8fd9\u4e2a\u6d3b\u52a8\u4e0d\u4ec5\u589e\u52a0\u4e86\u54c1\u724c\u7684\u77e5\u540d\u5ea6\uff0c\u4e5f\u6811\u7acb\u4e86\u4ed6\u4eec\u91cd\u89c6\u793e\u4f1a\u4e92\u52a8\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u54c1\u724c\u5f62\u8c61\u3002\u4ece\u90a3\u65f6\u8d77\uff0c\u514d\u8d39\u51b0\u6dc7\u6dcb\u65e5\u6210\u4e3a\u4e86Ben & Jerry\u2019s\u5168\u7403\u5e97\u94fa\u7684\u5e74\u5ea6\u4f20\u7edf\u6d3b\u52a8\u3002\u901a\u8fc7\u8fd9\u79cd\u72ec\u7279\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u4ed6\u4eec\u6210\u529f\u5438\u5f15\u4e86\u5927\u91cf\u7684\u5fe0\u5b9e\u987e\u5ba2\u3002<\/span><\/p>\n

\u8fdb\u51651980\u5e74\u4ee3\uff0cBen & Jerry\u2019s\u7684\u58f0\u8a89\u8fc5\u901f\u6269\u5c55\u3002\u968f\u7740\u4ed6\u4eec\u5728\u4f5b\u8499\u7279\u5dde\u7684\u77e5\u540d\u5ea6\u4e0d\u65ad\u63d0\u9ad8\uff0c\u516c\u53f8\u5f00\u59cb\u5411\u5168\u56fd\u8303\u56f4\u5185\u6269\u5f20\u30021981\u5e74\uff0c\u7b2c\u4e00\u5bb6\u52a0\u76df\u5e97\u5728\u4f5b\u8499\u7279\u5dde\u8c22\u5c14\u672c\u5f00\u4e1a\uff0c\u6807\u5fd7\u7740\u54c1\u724c\u8fdb\u5165\u4e86\u8fde\u9501\u5316\u7ecf\u8425\u9636\u6bb5\u3002Ben & Jerry\u2019s\u9010\u6e10\u4ece\u4e00\u5bb6\u5730\u65b9\u51b0\u6dc7\u6dcb\u5e97\u6269\u5c55\u5230\u7f8e\u56fd\u4e1c\u5317\u90e8\u7684\u591a\u4e2a\u5dde\uff0c\u5e76\u5f00\u59cb\u8fdb\u5165\u5168\u56fd\u5e02\u573a\u3002<\/span><\/p>\n


\u5dc5\u5cf0\u4e4b\u6218\uff1a\u4e0eHaagen-Dazs\u7684\u5e02\u573a\u89d2\u9010<\/span><\/strong><\/p>\n

Ben & Jerry\u2019s\u7684\u6269\u5c55\u5e76\u975e\u4e00\u5e06\u98ce\u987a\uff0c1980\u5e74\u4ee3\u4e2d\u671f\uff0c\u4ed6\u4eec\u9762\u4e34\u7740\u4e0e\u51b0\u6dc7\u6dcb\u5de8\u5934Haagen-Dazs\u7684\u76f4\u63a5\u7ade\u4e89\u30021984\u5e74\uff0cHaagen-Dazs\u7684\u6bcd\u516c\u53f8Pillsbury\u8bd5\u56fe\u901a\u8fc7\u9650\u5236\u7ecf\u9500\u5546\u7684\u884c\u4e3a\u6765\u963b\u6b62Ben & Jerry\u2019s\u7684\u5e02\u573a\u6269\u5c55\u3002Pillsbury\u5a01\u80c1\u5176\u5206\u9500\u5546\uff0c\u5982\u679c\u4ed6\u4eec\u7ee7\u7eed\u9500\u552eBen & Jerry\u2019s\u7684\u51b0\u6dc7\u6dcb\uff0c\u5c06\u505c\u6b62\u5411\u4ed6\u4eec\u4f9b\u5e94Haagen-Dazs\u4ea7\u54c1\u3002<\/span><\/p>\n

<\/p>\n

\u201cDoughboy\u5bb3\u6015\u4ec0\u4e48\uff1f\u201d\u7684\u5ba3\u4f20<\/span><\/span><\/p>\n

\u9762\u5bf9\u8fd9\u4e00\u6311\u6218\uff0cBen & Jerry\u2019s\u5e76\u672a\u9000\u7f29\uff0c\u800c\u662f\u901a\u8fc7\u521b\u9020\u6027\u7684\u5e02\u573a\u6d3b\u52a8\u53d1\u52a8\u4e86\u53cd\u51fb\u3002\u4ed6\u4eec\u53d1\u8d77\u4e86\u201cDoughboy\u5bb3\u6015\u4ec0\u4e48\uff1f\u201d\uff08\"What's the Doughboy Afraid Of?\"\uff09\u7684\u5ba3\u4f20\u6d3b\u52a8\uff0c\u4ee5\u53cd\u51fbPillsbury\u7684\u884c\u4e3a\u3002Ben & Jerry\u2019s\u5728\u5176\u51b0\u6dc7\u6dcb\u5305\u88c5\u4e0a\u5370\u4e0a\u4e86\u7535\u8bdd\u70ed\u7ebf\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u62e8\u6253\u7535\u8bdd\u542c\u5230Ben\u548cJerry\u89e3\u91ca\u4ed6\u4eec\u4e0ePillsbury\u7684\u4e89\u7aef\u3002\u8fd9\u79cd\u201c\u5927\u536b\u4e0e\u6b4c\u5229\u4e9a\u201d\u7684\u6597\u4e89\u6a21\u5f0f\u5438\u5f15\u4e86\u5927\u91cf\u7684\u5a92\u4f53\u5173\u6ce8\uff0c\u5e76\u6700\u7ec8\u8feb\u4f7fPillsbury\u59a5\u534f\uff0cBen & Jerry\u2019s\u5f97\u4ee5\u7ee7\u7eed\u5728\u5168\u56fd\u8303\u56f4\u5185\u9500\u552e\u4ed6\u4eec\u7684\u51b0\u6dc7\u6dcb\u4ea7\u54c1\u3002<\/span><\/p>\n

\u8fd9\u573a\u4e0e\u884c\u4e1a\u5de8\u5934\u7684\u8f83\u91cf\u4e0d\u4ec5\u5de9\u56fa\u4e86Ben & Jerry\u2019s\u5728\u7f8e\u56fd\u5e02\u573a\u4e2d\u7684\u5730\u4f4d\uff0c\u4e5f\u5411\u516c\u4f17\u5c55\u793a\u4e86\u4ed6\u4eec\u4f5c\u4e3a\u5c0f\u578b\u4f01\u4e1a\u52c7\u6562\u634d\u536b\u81ea\u8eab\u6743\u76ca\u7684\u5f62\u8c61\u3002\u8fd9\u4e00\u6218\u5f79\u6210\u4e3a\u4e86\u54c1\u724c\u6210\u957f\u53f2\u4e0a\u7684\u5173\u952e\u4e00\u7b14\uff0c\u5c55\u793a\u4e86\u4ed6\u4eec\u5728\u5e02\u573a\u6269\u5c55\u548c\u54c1\u724c\u63a8\u5e7f\u65b9\u9762\u7684\u521b\u9020\u529b\u548c\u51b3\u5fc3\u3002<\/span><\/p>\n

<\/p>\n

\u8de8\u8d8a\u5927\u897f\u6d0b\uff1a\u8d70\u5411\u6b27\u6d32\u548c\u4e9a\u6d32<\/span><\/strong><\/p>\n

\u5728\u7f8e\u56fd\u53d6\u5f97\u521d\u6b65\u6210\u529f\u540e\uff0cBen & Jerry\u2019s\u5f00\u59cb\u5c06\u76ee\u5149\u6295\u5411\u56fd\u9645\u5e02\u573a\u30021994\u5e74\uff0cBen & Jerry\u2019s\u9009\u62e9\u82f1\u56fd\u4f5c\u4e3a\u5176\u5168\u7403\u6269\u5f20\u7684\u7b2c\u4e00\u7ad9\u3002\u82f1\u56fd\u5e02\u573a\u7684\u6d88\u8d39\u8005\u5bf9\u9ad8\u54c1\u8d28\u51b0\u6dc7\u6dcb\u7684\u9700\u6c42\u8f83\u4e3a\u65fa\u76db\uff0c\u4e14\u4e0e\u7f8e\u56fd\u7684\u6d88\u8d39\u6587\u5316\u6709\u4e00\u5b9a\u7684\u76f8\u4f3c\u6027\uff0c\u4f7f\u5f97\u82f1\u56fd\u6210\u4e3a\u4e86Ben & Jerry\u2019s\u7406\u60f3\u7684\u7b2c\u4e00\u4e2a\u56fd\u9645\u5e02\u573a\u3002<\/span><\/p>\n

\u54c1\u724c\u901a\u8fc7\u4e00\u7cfb\u5217\u672c\u5730\u5316\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u8fc5\u901f\u6253\u5f00\u4e86\u82f1\u56fd\u5e02\u573a\u3002\u4ed6\u4eec\u4e0d\u4ec5\u4f9d\u9760\u51b0\u6dc7\u6dcb\u672c\u8eab\u7684\u5438\u5f15\u529b\uff0c\u8fd8\u901a\u8fc7\u5f3a\u8c03\u793e\u4f1a\u8d23\u4efb\u7684\u7406\u5ff5\u4e0e\u5f53\u5730\u6d88\u8d39\u8005\u4ea7\u751f\u5171\u9e23\u3002\u6bd4\u5982\uff0c1999\u5e74\uff0cBen & Jerry\u2019s\u5728\u82f1\u56fd\u63a8\u51fa\u4e86\u201cFlying Friesian\u201d\u6d3b\u52a8\uff0c\u8fd9\u662f\u4e00\u573a\u65e8\u5728\u4e3a\u82f1\u56fd\u513f\u7ae5\u6148\u5584\u7ec4\u7ec7Childline\u7b79\u6b3e\u7684\u6d3b\u52a8\u3002\u8fd9\u4e9b\u793e\u4f1a\u516c\u76ca\u6d3b\u52a8\u589e\u5f3a\u4e86\u54c1\u724c\u5728\u82f1\u56fd\u7684\u58f0\u8a89\uff0c\u540c\u65f6\u4e5f\u4e3a\u5176\u5728\u5176\u4ed6\u56fd\u9645\u5e02\u573a\u7684\u6269\u5c55\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u7ecf\u9a8c\u3002<\/span><\/p>\n

\u5728\u82f1\u56fd\u53d6\u5f97\u6210\u529f\u540e\uff0cBen & Jerry\u2019s\u7ee7\u7eed\u5411\u6b27\u6d32\u5927\u9646\u548c\u4e9a\u6d32\u5e02\u573a\u6269\u5c55\u3002\u901a\u8fc7\u7a33\u6b65\u8fdb\u5165\u8377\u5170\u3001\u6cd5\u56fd\u3001\u4ee5\u8272\u5217\u7b49\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u54c1\u724c\u8fdb\u4e00\u6b65\u786e\u7acb\u4e86\u5176\u5728\u5168\u7403\u51b0\u6dc7\u6dcb\u5e02\u573a\u7684\u5730\u4f4d\u3002\u5728\u8fd9\u4e9b\u5e02\u573a\u4e2d\uff0cBen & Jerry\u2019s\u59cb\u7ec8\u575a\u6301\u5176\u54c1\u724c\u6838\u5fc3\u2014\u2014\u521b\u65b0\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\u548c\u5bf9\u793e\u4f1a\u95ee\u9898\u7684\u5173\u6ce8\u3002<\/span><\/p>\n

<\/p>\n

\u88abUnilever\u6536\u8d2d\uff1a\u5168\u7403\u5316\u7684\u52a0\u901f<\/span><\/strong><\/p>\n

2000\u5e74\uff0cBen & Jerry\u2019s\u88abUnilever\u6536\u8d2d\uff0c\u6807\u5fd7\u7740\u54c1\u724c\u8fdb\u5165\u4e86\u4e00\u4e2a\u65b0\u7684\u53d1\u5c55\u9636\u6bb5\u3002\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u98df\u54c1\u548c\u996e\u6599\u516c\u53f8\u4e4b\u4e00\uff0cUnilever\u4e3aBen & Jerry\u2019s\u63d0\u4f9b\u4e86\u66f4\u4e3a\u5e7f\u6cdb\u7684\u8d44\u6e90\u548c\u6e20\u9053\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u66f4\u8fc5\u901f\u5730\u8fdb\u5165\u65b0\u5e02\u573a\u3002\u7136\u800c\uff0c\u5c3d\u7ba1\u6210\u4e3aUnilever\u7684\u5b50\u516c\u53f8\uff0cBen & Jerry\u2019s\u4f9d\u7136\u4fdd\u6301\u4e86\u76f8\u5bf9\u72ec\u7acb\u7684\u8fd0\u4f5c\uff0c\u7279\u522b\u662f\u5728\u793e\u4f1a\u8d23\u4efb\u548c\u54c1\u724c\u4ef7\u503c\u89c2\u65b9\u9762\u3002<\/span><\/p>\n

\u901a\u8fc7\u8fd9\u6b21\u6536\u8d2d\uff0cBen & Jerry\u2019s\u5f97\u4ee5\u52a0\u901f\u5176\u5168\u7403\u6269\u5f20\u7684\u6b65\u4f10\uff0c\u5e76\u8fdb\u5165\u66f4\u591a\u56fd\u5bb6\u548c\u5730\u533a\u3002Unilever\u7684\u5168\u7403\u4f9b\u5e94\u94fe\u548c\u5e02\u573a\u6e20\u9053\u4e3aBen & Jerry\u2019s\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u652f\u6301\uff0c\u4f7f\u5176\u80fd\u591f\u4ee5\u66f4\u9ad8\u6548\u7684\u65b9\u5f0f\u5c06\u51b0\u6dc7\u6dcb\u5e26\u7ed9\u5168\u7403\u6d88\u8d39\u8005\u3002<\/span><\/p>\n

\u7136\u800c\uff0c2024\u5e743\u670819\u65e5\uff0c\u8054\u5408\u5229\u534e\u5ba3\u5e03\u5c06\u5265\u79bb\u5176\u51b0\u6dc7\u6dcb\u54c1\u724c\u3002\u6b64\u6b21\u5265\u79bb\u7684\u54c1\u724c\u5305\u62ecBen & Jerry's\u3001\u53ef\u7231\u591a\u3001\u68a6\u9f99\u3001Talenti\u548c\u548c\u8def\u96ea\u3002\u8be5\u5265\u79bb\u9884\u8ba1\u5c06\u57282025\u5e74\u5e95\u524d\u5b8c\u6210\u3002<\/span><\/p>\n

\u5173\u4e8eBen & Jerry\u2019s\u7684\u4e00\u4e9b\u201c\u4e11\u95fb\u201d<\/span><\/strong><\/p>\n

\u8fd96\u4e2a\u6545\u4e8b\u662f\u5c55\u793a\u5728Ben & Jerry\u2019s\u5b98\u7f51\u4e0a\u7684\u201c\u4e11\u95fb\u201d\uff086 (Almost) Scandals at Ben & Jerry\u2019s\uff09\uff0c\u4f53\u73b0\u4e86Ben & Jerry\u2019s\u7684\u5e7d\u9ed8\u611f\u548c\u521b\u610f\uff0c\u751a\u81f3\u6709\u4e9b\u201c\u79bb\u7ecf\u53db\u9053\u201d\uff0c\u4f46\u540c\u65f6\uff0c\u8fd9\u4e9b\u4e5f\u662f\u7edd\u4f73\u7684\u8425\u9500\u6848\u4f8b\u3002<\/span><\/p>\n

\u521b\u4e1a\u521d\u671f\u7684\u8270\u96be\u5386\u7a0b\uff1a1978\u5e74\u521b\u4e1a\u6bd4\u770b\u8d77\u6765\u66f4\u96be<\/span><\/strong><\/span><\/p>\n

<\/p>\n

Ben & Jerry's\u5728\u4f5b\u8499\u7279\u5dde\u4f2f\u7075\u987f\u5e02\u7684\u7b2c\u4e00\u5bb6\u5e97\u94fa<\/span><\/span><\/p>\n

1978\u5e74\uff1a\u521b\u4e1a\u6bd4\u770b\u8d77\u6765\u66f4\u96be\uff0c\u5f53\u6211\u4eec\u7684\u8054\u5408\u521b\u59cb\u4eba\u5728\u4f5b\u8499\u7279\u5dde\u4f2f\u7075\u987f\u5e02\u4e2d\u5fc3\u4e00\u4e2a\u6539\u9020\u8fc7\u7684\u52a0\u6cb9\u7ad9\u5f00\u8bbe\u7b2c\u4e00\u5bb6Ben & Jerry\u2019s\u51b0\u6dc7\u6dcb\u5e97\u65f6\uff0c\u4ed6\u4eec\u5bf9\u7ecf\u8425\u4e1a\u52a1\u5b8c\u5168\u662f\u4e2a\u65b0\u624b\u3002\u6b63\u5982\u4e24\u4eba\u57281997\u5e74\u7684\u56de\u5fc6\u5f55\u4e2d\u5199\u5230\u7684\u90a3\u6837\uff1a\u201c\u6211\u4eec\u7684\u5206\u91cf\u63a7\u5236\u5b8c\u5168\u5931\u63a7\uff0c\u6211\u4eec\u96c7\u4f63\u4e86\u670b\u53cb\uff0c\u5374\u75db\u82e6\u4e8e\u5982\u4f55\u7ba1\u7406\u4ed6\u4eec\uff1b\u6211\u4eec\u7684\u8d22\u52a1\u8bb0\u5f55\u901a\u5e38\u90fd\u5728Ben\u7684\u725b\u4ed4\u88e4\u540e\u53e3\u888b\u91cc\u3002\u6211\u4eec\u73a9\u5f97\u5f88\u5f00\u5fc3\uff0c\u4f46\u5e76\u6ca1\u6709\u771f\u6b63\u638c\u63e1\u96f6\u552e\u7684\u827a\u672f\u3002\u201d\u4e8b\u5b9e\u4e0a\uff0c\u7b2c\u4e00\u5c4a\u514d\u8d39\u51b0\u6dc7\u6dcb\u65e5\u662f\u4e3a\u4e86\u611f\u8c22\u987e\u5ba2\u4eec\u5e2e\u52a9\u4ed6\u4eec\u6491\u8fc7\u4e86\u7b2c\u4e00\u5e74\u2026\u2026\u8fd9\u53ef\u4e0d\u5bb9\u6613\uff01\u4e0d\u8fc7\uff0c\u4ed6\u4eec\u6700\u7ec8\u638c\u63e1\u4e86\u8bc0\u7a8d\uff0c\u52301987\u5e74\u5df2\u7ecf\u5f00\u4e8641\u5bb6\u51b0\u6dc7\u6dcb\u5e97\u3002<\/span><\/p>\n

\u201cDoughboy\u5bb3\u6015\u4ec0\u4e48\uff1f\u201d\uff1a1984\u5e74\u4e0e\u54c8\u6839\u8fbe\u65af\u7684\u6597\u4e89<\/span><\/strong><\/span><\/p>\n

1984\u5e74\uff1a\u201cDoughboy\u5bb3\u6015\u4ec0\u4e48\uff1f\u201d\u52301984\u5e74\uff08\u60f3\u60f3\u964d\u843d\u4f1e\u88e4\u548c\u300a\u6349\u9b3c\u6562\u6b7b\u961f\u300b\u7684\u9996\u6620\uff09\uff0cBen\u548cJerry\u5f00\u59cb\u751f\u4ea7\u51b0\u6dc7\u6dcb\u6876\uff0c\u9500\u5f80\u5404\u5730\u7684\u6742\u8d27\u5e97\u3002\u4f46\u5c06\u4ea7\u54c1\u6446\u4e0a\u8d27\u67b6\u5e76\u975e\u6613\u4e8b\uff0c\u5f88\u591a\u54c1\u724c\u90fd\u5728\u4e89\u593a\u6709\u9650\u7684\u8d27\u67b6\u7a7a\u95f4\u3002\u6240\u4ee5\uff0c\u5f53\u65f6\u7531Pillsbury\u516c\u53f8\u62e5\u6709\u7684\u54c8\u6839\u8fbe\u65af\u8bd5\u56fe\u963b\u6b62Ben & Jerry\u2019s\u7684\u51b0\u6dc7\u6dcb\u6876\u8fdb\u5165\u5546\u5e97\u65f6\uff0c\u521b\u59cb\u4eba\u4eec\u91c7\u53d6\u4e86\u884c\u52a8\u3002<\/span><\/p>\n

\u201c\u6211\u4eec\u8ba4\u4e3aPillsbury\u7684\u884c\u4e3a\u662f\u975e\u6cd5\u7684\uff0c\u201dBen\u8bf4\uff0c\u201c\u4f46\u6211\u4eec\u77e5\u9053\uff0c\u5982\u679c\u901a\u8fc7\u6cd5\u5f8b\u9014\u5f84\u6597\u4e89\uff0cPillsbury\u7684\u8d22\u529b\u548c\u65f6\u95f4\u90fd\u8fdc\u8fdc\u8d85\u8fc7\u6211\u4eec\u3002\u6211\u4eec\u552f\u4e00\u7684\u9009\u62e9\u662f\u4f9d\u9760\u987e\u5ba2\u548c\u5a92\u4f53\u6765\u5411Pillsbury\u65bd\u538b\uff0c\u8ba9\u4ed6\u4eec\u9000\u6b65\u3002\u6240\u4ee5\u6211\u4eec\u5f00\u59cb\u5728\u51b0\u6dc7\u6dcb\u6876\u4e0a\u5370\u4e0a\u2018Doughboy\u6015\u4ec0\u4e48\uff1f\u2019\u7684\u6807\u8bed\uff0c\u5e76\u9644\u4e0a\u4e00\u4e2a800\u7535\u8bdd\u7684\u2018Doughboy\u70ed\u7ebf\u2019\u3002\u6bcf\u4e2a\u6253\u7535\u8bdd\u7684\u4eba\u90fd\u4f1a\u6536\u5230\u4e00\u4efd\u2018Doughboy\u5957\u4ef6\u2019\uff0c\u5185\u542b\u6297\u8bae\u4fe1\u4ef6\uff0c\u81f4\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a\u548cPillsbury\u8463\u4e8b\u4f1a\u4e3b\u5e2d\uff0c\u8fd8\u6709\u4e00\u5f20\u8f66\u8d34\u3002\u201d<\/span><\/p>\n

\u5f53\u5a92\u4f53\u5f97\u77e5\u8fd9\u4e00\u6d3b\u52a8\u65f6\uff0c\u5168\u56fd\u8303\u56f4\u7684\u5173\u6ce8\u8fc5\u901f\u4e0a\u5347\uff0c\u6700\u7ec8\u6bcf\u5468\u6709400\u4eba\u6253\u8fdb\u201cDoughboy\u70ed\u7ebf\u201d\u3002\u6700\u540e\uff0c\u8fd9\u4e00\u7b56\u7565\u594f\u6548\u4e86\u2014\u2014Pillsbury\u64a4\u9000\uff0c\u5e76\u540c\u610f\u505c\u6b62\u963b\u788dBen & Jerry\u2019s\u7684\u4ea7\u54c1\u8fdb\u5165\u5546\u5e97\u3002\u6b64\u5f79\uff0cBen & Jerry\u2019s\u5927\u83b7\u6210\u529f\uff01<\/span><\/p>\n

\u514d\u8d39\u51b0\u6dc7\u6dcb\u65e5\u7684\u610f\u5916\uff1a2008\u5e74\u884c\u52a8\u4e3b\u4e49\u5931\u8bef<\/span><\/strong><\/span><\/p>\n

2008\u5e74\uff1a\u884c\u52a8\u4e3b\u4e49\u5931\u8bef\u3002\u5927\u5bb6\u8fd8\u8bb0\u5f972008\u5e74\u53d1\u751f\u4e86\u4ec0\u4e48\u5927\u4e8b\u5417\uff1f\u4e0d\u662f\u5965\u8fd0\u4f1a\uff0c\u800c\u662f\u9009\u4e3e\uff01\u5c31\u662f\u90a3\u573a\u9009\u4e3e\uff0c\u8fce\u6765\u4e86\u7f8e\u56fd\u5386\u53f2\u4e0a\u9996\u4f4d\u975e\u88d4\u603b\u7edf\u3002<\/span><\/p>\n

Ben\u548cJerry\u4e00\u76f4\u662f\u6c11\u4e3b\u7684\u5021\u5bfc\u8005\uff0c\u652f\u6301\u6bcf\u4e2a\u4eba\u90fd\u80fd\u5728\u653f\u6cbb\u8fdb\u7a0b\u4e2d\u53d1\u58f0\u3002\u56e0\u6b64\uff0c\u57282008\u5e74\uff0c\u6211\u4eec\u51b3\u5b9a\u5411\u4efb\u4f55\u5728\u9009\u4e3e\u65e5\u5e26\u7740\u201c\u6211\u6295\u7968\u4e86\u201d\u8d34\u7eb8\u8fdb\u5e97\u7684\u987e\u5ba2\u514d\u8d39\u8d60\u9001\u4e00\u52fa\u51b0\u6dc7\u6dcb\u3002\u6211\u4eec\u4e0d\u5728\u4e4e\u4f60\u6295\u4e86\u8c01\u7684\u7968\uff0c\u53ea\u8981\u4f60\u8d70\u51fa\u53bb\uff0c\u53d1\u51fa\u4e86\u81ea\u5df1\u7684\u58f0\u97f3\u3002<\/span><\/p>\n

\u4f46\u662f\uff0c\u4e8b\u5b9e\u8bc1\u660e\uff0c\u4ee5\u8d60\u54c1\u6fc0\u52b1\u6295\u7968\u5e76\u4e0d\u5b8c\u5168\u5408\u6cd5\u3002\u6240\u4ee5\u6211\u4eec\u4e0d\u5f97\u4e0d\u4fee\u6539\u4f18\u60e0\uff1a\u4efb\u4f55\u8d34\u7740\u8d34\u7eb8\u7684\u4eba\uff0c\u65e0\u8bba\u662f\u5426\u4e0e\u6295\u7968\u76f8\u5173\uff0c\u90fd\u53ef\u4ee5\u83b7\u5f97\u514d\u8d39\u51b0\u6dc7\u6dcb\u3002\u5f53\u7136\uff0c\u6709\u4e9b\u806a\u660e\u4eba\u5e26\u7740\u4e0e\u6295\u7968\u65e0\u5173\u7684\u8d34\u7eb8\u6765\u6362\u53d6\u514d\u8d39\u51b0\u6dc7\u6dcb\uff0c\u6211\u4eec\u4e5f\u6b23\u7136\u63a5\u53d7\u3002<\/span><\/p>\n

\u53cd\u5bf9\u201c\u7f29\u6c34\u201d\u7684\u54c8\u6839\u8fbe\u65af\uff1a2009\u5e74\u5728\u51b0\u6dc7\u6dcb\u7684\u4e16\u754c\u91cc\uff0c\u5927\u5c0f\u771f\u7684\u5f88\u91cd\u8981<\/span><\/strong><\/span><\/p>\n

<\/p>\n

2009\u5e74\uff1a\u5728\u51b0\u6dc7\u6dcb\u7684\u4e16\u754c\u91cc\uff0c\u5927\u5c0f\u771f\u7684\u5f88\u91cd\u8981\u3002\u5f53\u4f60\u4e70Ben & Jerry\u2019s\u7684\u51b0\u6dc7\u6dcb\u6876<\/span>\u65f6\uff0c\u4f60\u77e5\u9053\u5b83\u4e00\u5b9a\u662f\u4e00\u6574\u6876\u2014\u201416\u76ce\u53f8\uff0c32\u6c64\u5319\u3002\u4f60\u61c2\u7684\u3002\u6240\u4ee5\u5f53\u54c8\u6839\u8fbe\u65af\u57282009\u5e74\u628a\u4ed6\u4eec\u7684\u201c\u51b0\u6dc7\u6dcb\u6876\u201d\u4ece16\u76ce\u53f8\u51cf\u523014\u76ce\u53f8\u65f6\uff0c\u6211\u4eec\u5fcd\u4e0d\u4f4f\u8c03\u4f83\u4e86\u4e00\u756a\u3002\u201c\u6211\u4eec\u7406\u89e3\u5728\u5f53\u4eca\u7ecf\u6d4e\u56f0\u96be\u65f6\u671f\uff0c\u4f01\u4e1a\u611f\u53d7\u5230\u538b\u529b\uff0c\u201d\u6211\u4eec\u8bf4\u3002\u201c\u6211\u4eec\u4e5f\u7406\u89e3\u4f60\u4eec\u4e2d\u7684\u8bb8\u591a\u4eba\u4e5f\u6709\u540c\u6837\u7684\u611f\u53d7\uff0c\u73b0\u5728\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5e94\u5f53\u4eab\u53d7\u4e00\u6574\u6876\u51b0\u6dc7\u6dcb\u3002\u201d\u5168\u7403\u7684Ben & Jerry\u2019s\u7231\u597d\u8005\u4eec\u7eb7\u7eb7\u4e3e\u8d77\u52fa\u5b50\uff0c\u8868\u793a\u4e00\u81f4\u8d5e\u540c\u3002<\/span><\/p>\n

\u5c34\u5c2c\u7684\u521b\u610f\u78b0\u649e\uff1a2012\u5e74Ben & Jerry\u2019s\u53e3\u5473\u53d8\u5f97\u6709\u70b9\u8fc7\u706b<\/span><\/strong><\/span><\/p>\n

2012\u5e74\uff1aBen & Jerry\u2019s\u53e3\u5473\u53d8\u5f97\u6709\u70b9\u8fc7\u706b\u3002\u6211\u4eec\u4e0d\u964c\u751f\u4e8e\u6253\u64e6\u8fb9\u7403\u2014\u2014\u60f3\u60f3Schweddy Balls\u548cKaramel Sutra\u3002\u6211\u4eec\u4e5f\u4ece\u7f51\u4e0a\u65e0\u6570\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\u6076\u641e\u4e2d\u83b7\u5f97\u4e86\u5de8\u5927\u7684\u4e50\u8da3\u3002\u4f46\u662f\uff0c\u5f53\u51e0\u4f4d\u6210\u4eba\u7535\u5f71\u5236\u7247\u4eba\u5f00\u59cb\u4ee5Ben & Jerry\u2019s\u7684\u53e3\u5473\u4e3a\u7075\u611f\u5236\u4f5c\u7535\u5f71\u65f6\uff0c\u6211\u4eec\u4e0d\u5f97\u4e0d\u5212\u51fa\u754c\u9650\u3002\u6700\u540e\u4f60\u4e0d\u4f1a\u5728\u6210\u4eba\u533a\u770b\u5230\u4ec0\u4e48\u5de7\u514b\u529b\u65cb\u98ce\u6216\u82b1\u751f\u9171\u676f\u51b0\u6dc7\u6dcb\u4e86\u3002<\/span><\/p>\n

\u4e3a\u4fe1\u4ef0\u800c\u6218\uff1a2016\u5e74Ben\u548cJerry\u88ab\u6355<\/span><\/strong><\/span><\/p>\n

2016\u5e74\uff1aBen\u548cJerry\u88ab\u6355\u3002\u4e00\u4e2a\u8ba9\u4e92\u8054\u7f51\u70ed\u8bae\u6570\u5468\u7684\u5267\u60c5\u53cd\u8f6c\u53d1\u751f\u4e86\uff1a\u4eca\u5e74\u56db\u6708\uff0c\u6211\u4eec\u7684\u8054\u5408\u521b\u59cb\u4eba\u56e0\u4fe1\u4ef0\u594b\u4e0d\u987e\u8eab\u3002\u5728\u534e\u76db\u987f\u7279\u533a\uff0c\u4ed6\u4eec\u53c2\u52a0\u4e86\u6c11\u4e3b\u89c9\u9192\u5468\u7684\u884c\u52a8\uff0c\u4e0e\u6570\u767e\u540d\u5176\u4ed6\u6d3b\u52a8\u4eba\u58eb\u4e00\u8d77\u88ab\u6355\u3002\u201c\u7f8e\u56fd\u7684\u5386\u53f2\u544a\u8bc9\u6211\u4eec\uff0c\u4ec0\u4e48\u90fd\u4e0d\u4f1a\u53d1\u751f\uff0c\u201dBen\u5728\u88ab\u6355\u524d\u8bf4\uff0c\u201c\u9664\u975e\u4eba\u4eec\u7ad9\u51fa\u6765\uff0c\u628a\u8eab\u4f53\u653e\u5728\u7ebf\u4e0a\uff0c\u5192\u7740\u88ab\u6355\u7684\u98ce\u9669\u3002\u201d<\/span><\/p>\n

\u6211\u4eec\u4e3a\u6211\u4eec\u7684\u521b\u59cb\u4eba\u611f\u5230\u65e0\u6bd4\u9a84\u50b2\uff0c\u56e0\u4e3a\u4ed6\u4eec\u613f\u610f\u4e3a\u4e86\u4fe1\u4ef0\u5192\u4e00\u5207\u98ce\u9669\u3002\u800c\u4ed6\u4eec\u7684\u4fe1\u4ef0\u2014\u2014\u5373\u6bcf\u4e2a\u4eba\u90fd\u5e94\u8be5\u5728\u6c11\u4e3b\u4e2d\u6709\u53d1\u58f0\u7684\u673a\u4f1a\u2014\u2014\u6b63\u662f\u8fd9\u4e2a\u56fd\u5bb6\u7684\u6839\u57fa\uff0c\u4e00\u4e2a\u4e3a\u4eba\u6c11\u3001\u7531\u4eba\u6c11\u7ec4\u6210\u7684\u653f\u5e9c\u3002<\/span><\/p>\n

<\/p>\n

\u7528\u521b\u610f\u548c\u5173\u6000\u5f81\u670d\u7528\u6237<\/span><\/strong><\/p>\n

\u8fd9\u90e8\u5206\u6839\u636e\u6587\u7ae0\uff1a\u201c\u54c1\u724c\u8fd0\u8425\uff1a\u770bBen & Jerry\u2019s\u5982\u4f55\u8ba9\u51b0\u6fc0\u51cc\u53d8\u5f97\u6709\u8da3\u8d77\u6765\uff1f| \u8fd0\u8425\u6d3e\u201d\u6574\u7406\u4e86Ben & Jerry\u2019s\u6709\u8da3\u7684\u8425\u9500\u6848\u4f8b\uff0c\u540c\u6837\u4f53\u73b0Ben & Jerry\u2019s\u7684\u5e7d\u9ed8\u611f\u548c\u65e0\u9650\u521b\u610f\u3002<\/span><\/p>\n

\u4ee5\u5927\u80c6\u521b\u65b0\u5f15\u7206\u5173\u6ce8\uff1a\u53e4\u602a\u53e3\u5473\u7684\u6210\u529f\u5b9e\u9a8c<\/span><\/strong><\/span><\/p>\n

Ben & Jerry\u2019s\u4ee5\u5927\u80c6\u4e14\u5145\u6ee1\u521b\u610f\u7684\u53e3\u5473\u521b\u65b0\u8457\u79f0\u3002\u54c1\u724c\u65f6\u5e38\u63a8\u51fa\u4e00\u4e9b\u6781\u5177\u8bdd\u9898\u6027\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\uff0c\u5982\u201c\u90fd\u67cf\u6797\u6ce5\u77f3\u6d41\u201d\uff08\u767e\u5229\u9152+\u5de7\u514b\u529b\u5496\u5561\uff09\u548c\u201c\u7f8e\u56fd\u68a6\u201d\u7b49\u3002\u8fd9\u4e9b\u53e3\u5473\u4e0d\u4ec5\u540d\u5b57\u5438\u5f15\u773c\u7403\uff0c\u914d\u65b9\u4e5f\u4e0d\u62d8\u4e00\u683c\u30022014\u5e74\uff0c\u4ed6\u4eec\u63a8\u51fa\u4e86Core\u5939\u5fc3\u7cfb\u5217\u51b0\u6dc7\u6dcb\uff0c\u5176\u4e2d\u6700\u5177\u4ee3\u8868\u6027\u7684\u662f\u201c\u66f2\u5947\u9ec4\u6cb9\u201d\u53e3\u5473\u3002\u901a\u8fc7\u89c6\u9891\u5c55\u793a\u4ea7\u54c1\u7684\u5236\u4f5c\u8fc7\u7a0b\uff0c\u589e\u5f3a\u4e86\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\u611f\u548c\u5bf9\u54c1\u724c\u7684\u8ba4\u540c\uff0c\u6700\u7ec8\u6210\u4e3a\u4e00\u5927\u7206\u6b3e\u3002Ben & Jerry\u2019s\u751a\u81f3\u516c\u5f00\u63a2\u8ba8\u5927\u9ebb\u51b0\u6dc7\u6dcb\u7684\u53ef\u80fd\u6027\uff0c\u867d\u7136\u662f\u5426\u63a8\u51fa\u5c1a\u4e0d\u660e\u786e\uff0c\u4f46\u8fd9\u4e00\u60f3\u6cd5\u5728\u7f51\u7edc\u4e0a\u6380\u8d77\u4e86\u5e7f\u6cdb\u7684\u70ed\u8bae\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u4e86\u54c1\u724c\u7684\u66dd\u5149\u5ea6\u3002<\/span><\/p>\n

\u51b0\u6dc7\u6dcb\u5893\u5730\uff1a\u5e7d\u9ed8\u7eaa\u5ff5\u88ab\u6dd8\u6c70\u7684\u53e3\u5473<\/span><\/strong><\/span><\/p>\n

<\/p>\n

\u51b0\u6dc7\u6dcb\u5893\u5730<\/span><\/span><\/p>\n

\u4e3a\u4e86\u7eaa\u5ff5\u90a3\u4e9b\u88ab\u6dd8\u6c70\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\uff0cBen & Jerry\u2019s\u5728\u4f5b\u8499\u7279\u5dde\u8bbe\u7acb\u4e86\u4e00\u7247\u201c\u51b0\u6dc7\u6dcb\u5893\u5730\u201d\uff0c\u8fd9\u91cc\u6709\u51e0\u5341\u5757\u201c\u5893\u7891\u201d\uff0c\u4e0a\u9762\u523b\u6709\u66fe\u7ecf\u98ce\u9761\u4e00\u65f6\u3001\u4f46\u6700\u7ec8\u505c\u4ea7\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\u7684\u540d\u5b57\u3002\u6bcf\u4e00\u5757\u5893\u7891\u90fd\u5e26\u6709\u8da3\u5473\u6027\u7684\u63cf\u8ff0\uff0c\u7eaa\u5ff5\u5b83\u4eec\u201c\u77ed\u6682\u7684\u751f\u547d\u201d\uff0c\u6709\u4e9b\u53e3\u5473\u5bff\u547d\u8f83\u957f\uff0c\u800c\u6709\u4e9b\u5219\u4e0d\u5230\u51e0\u4e2a\u6708\u4fbf\u88ab\u6dd8\u6c70\u3002\u8fd9\u6837\u7684\u521b\u610f\u8ba9\u987e\u5ba2\u5728\u6000\u5ff5\u65e7\u65f6\u53e3\u5473\u7684\u540c\u65f6\uff0c\u589e\u8fdb\u4e86\u5bf9\u54c1\u724c\u7684\u60c5\u611f\u8fde\u63a5\uff0c\u54c1\u724c\u7684\u5e7d\u9ed8\u611f\u548c\u521b\u610f\u7531\u6b64\u6df1\u5165\u4eba\u5fc3\u3002<\/span><\/p>\n

\u900f\u660e\u5316\u751f\u4ea7\u8fc7\u7a0b\uff1a\u589e\u5f3a\u4fe1\u4efb\u611f\uff0c\u6253\u6d88\u7591\u8651<\/span><\/strong><\/span><\/p>\n

\u5728\u98df\u54c1\u5b89\u5168\u95ee\u9898\u65e5\u76ca\u53d7\u5230\u5173\u6ce8\u7684\u5f53\u4e0b\uff0cBen & Jerry\u2019s\u901a\u8fc7\u5728Instagram\u7b49\u5e73\u53f0\u53d1\u5e03\u51b0\u6dc7\u6dcb\u5236\u4f5c\u8fc7\u7a0b\u7684\u77ed\u7247\uff0c\u5411\u6d88\u8d39\u8005\u5c55\u793a\u4e86\u5176\u4ea7\u54c1\u7684\u5236\u4f5c\u900f\u660e\u5ea6\u3002\u8fd9\u79cd\u516c\u5f00\u900f\u660e\u7684\u5185\u5bb9\u7b56\u7565\uff0c\u4e0d\u4ec5\u589e\u5f3a\u4e86\u54c1\u724c\u7684\u53ef\u4fe1\u5ea6\uff0c\u8fd8\u8ba9\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u80cc\u540e\u7684\u5de5\u827a\u4e0e\u5b89\u5168\u6027\u6709\u4e86\u66f4\u591a\u4e86\u89e3\uff0c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4e86\u4ed6\u4eec\u5bf9\u54c1\u724c\u7684\u597d\u611f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/span><\/p>\n

\u516c\u76ca\u4e0e\u54c1\u724c\u7ed3\u5408\uff1a\u7528\u878d\u5316\u7684\u51b0\u6dc7\u6dcb\u547c\u5401\u5173\u6ce8\u6c14\u5019\u53d8\u5316<\/span><\/strong><\/p>\n

Ben & Jerry\u2019s\u4e0d\u4ec5\u4e13\u6ce8\u4e8e\u4ea7\u54c1\u521b\u65b0\uff0c\u8fd8\u79ef\u6781\u53c2\u4e0e\u793e\u4f1a\u516c\u76ca\u6d3b\u52a8\u30022015\u5e74\uff0c\u54c1\u724c\u53d1\u8d77\u4e86\u201cSave Our Swirled\u201d\u8ba1\u5212\uff0c\u547c\u5401\u516c\u4f17\u5173\u6ce8\u5168\u7403\u53d8\u6696\u3002\u5e7f\u544a\u901a\u8fc7\u51b0\u6dc7\u6dcb\u878d\u5316\u6765\u8c61\u5f81\u6c14\u5019\u53d8\u5316\u5bf9\u4e16\u754c\u7684\u5f71\u54cd\uff1a\u53ea\u8981\u6e29\u5ea6\u4e0a\u53472\u6444\u6c0f\u5ea6\uff0c\u51b0\u6dc7\u6dcb\u5c31\u4f1a\u878d\u5316\uff0c\u6c14\u5019\u4e5f\u4f1a\u53d1\u751f\u4e25\u91cd\u53d8\u5316\u3002\u8fd9\u573a\u516c\u76ca\u6d3b\u52a8\u4e0d\u4ec5\u589e\u5f3a\u4e86\u6d88\u8d39\u8005\u7684\u73af\u4fdd\u610f\u8bc6\uff0c\u4e5f\u4e3a\u54c1\u724c\u5728\u6b27\u6d32\u5e02\u573a\u8d62\u5f97\u4e86\u5927\u91cf\u597d\u8bc4\uff0c\u6210\u529f\u5c06\u516c\u76ca\u8bdd\u9898\u4e0e\u4ea7\u54c1\u8425\u9500\u65e0\u7f1d\u7ed3\u5408\u3002<\/span><\/p>\n

\u8d85\u9884\u671f\u7684\u987e\u5ba2\u4f53\u9a8c\uff1a\u6295\u8bc9\u5f15\u53d1VIP\u5de5\u5382\u53c2\u89c2\u4f53\u9a8c<\/span><\/strong><\/span><\/p>\n

Ben & Jerry\u2019s\u5bf9\u5f85\u987e\u5ba2\u7684\u62b1\u6028\u548c\u6295\u8bc9\u5e76\u4e0d\u91c7\u53d6\u4f20\u7edf\u7684\u5904\u7406\u65b9\u5f0f\uff0c\u800c\u662f\u901a\u8fc7\u521b\u9020\u610f\u60f3\u4e0d\u5230\u7684\u4f53\u9a8c\u6765\u56de\u5e94\u3002\u66fe\u6709\u987e\u5ba2Scott White\u5bf9\u4ed6\u6700\u7231\u7684\u51b0\u6dc7\u6dcb\u53e3\u5473\u4e2d\u201c\u534a\u751f\u4e0d\u719f\u201d\u7684\u575a\u679c\u8fdb\u884c\u6295\u8bc9\uff0cBen & Jerry\u2019s\u968f\u5373\u9080\u8bf7\u4ed6\u53c2\u52a0\u4e86\u4e00\u6b21VIP\u5de5\u5382\u53c2\u89c2\u4e4b\u65c5\uff0c\u5e26\u4ed6\u4eb2\u81ea\u53c2\u4e0e\u51b0\u6dc7\u6dcb\u7684\u5236\u4f5c\u3002\u8fd9\u6837\u7684\u8d34\u5fc3\u56de\u5e94\u4e0d\u4ec5\u89e3\u51b3\u4e86\u6295\u8bc9\uff0c\u8fd8\u4e3a\u987e\u5ba2\u7559\u4e0b\u4e86\u96be\u5fd8\u7684\u4f53\u9a8c\uff0c\u5927\u5927\u63d0\u5347\u4e86\u54c1\u724c\u7684\u53e3\u7891\u548c\u987e\u5ba2\u5fe0\u8bda\u5ea6\u3002<\/span><\/p>\n

\u652f\u6301\u540c\u6027\u5a5a\u59fb\uff1a\u54c1\u724c\u4eb2\u81ea\u7b56\u5212\u987e\u5ba2\u7684\u6d6a\u6f2b\u5a5a\u793c<\/span><\/strong><\/span><\/p>\n

Ben & Jerry\u2019s\u4e0d\u4ec5\u652f\u6301LGBTQ+\u7fa4\u4f53\u7684\u6743\u76ca\uff0c\u8fd8\u901a\u8fc7\u5b9e\u9645\u884c\u52a8\u5f70\u663e\u5176\u793e\u4f1a\u8d23\u4efb\u611f\u3002\u4e00\u6b21\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u8868\u8fbe\u5bf9\u540c\u6027\u5a5a\u59fb\u652f\u6301\u7684\u6d3b\u52a8\u4e2d\uff0c\u4e00\u4f4d\u5df4\u897f\u987e\u5ba2\u7559\u8a00\u8bf7\u6c42\u5e2e\u52a9\u5b8c\u6210\u5a5a\u793c\uff0cBen & Jerry\u2019s\u56e2\u961f\u4e0d\u4ec5\u56de\u590d\u4e86\u4ed6\u7684\u8bf7\u6c42\uff0c\u8fd8\u5b89\u6392\u4e86\u4e00\u6b21\u610f\u5916\u60ca\u559c\uff0c\u4e3a\u987e\u5ba2\u7b56\u5212\u4e86\u4e00\u573a\u5b8c\u7f8e\u7684\u6c42\u5a5a\u4eea\u5f0f\u3002\u54c1\u724c\u7528\u884c\u52a8\u5411\u987e\u5ba2\u4f20\u9012\u5173\u6000\u4e0e\u652f\u6301\uff0c\u8d62\u5f97\u4e86\u6d88\u8d39\u8005\u7684\u9ad8\u5ea6\u8d5e\u8d4f\u3002<\/span><\/p>\n

\u503e\u542c\u6d88\u8d39\u8005\u9700\u6c42\uff1a\u63a8\u51fa\u65e0\u4e73\u5236\u54c1\u51b0\u6dc7\u6dcb\u7cfb\u5217<\/span><\/strong><\/span><\/p>\n

\u957f\u671f\u4ee5\u6765\uff0cBen & Jerry\u2019s\u4e00\u76f4\u901a\u8fc7\u6d88\u8d39\u8005\u670d\u52a1\u90e8\u95e8\u503e\u542c\u987e\u5ba2\u7684\u5efa\u8bae\u3002\u6709\u4e0d\u5c11\u987e\u5ba2\u591a\u5e74\u6765\u5efa\u8bae\u54c1\u724c\u63a8\u51fa\u65e0\u4e73\u5236\u54c1\u51b0\u6dc7\u6dcb\uff0c\u6ee1\u8db3\u4e73\u7cd6\u4e0d\u8010\u75c7\u60a3\u8005\u7684\u9700\u6c42\u3002\u54c1\u724c\u6700\u7ec8\u572812\u4e2a\u6708\u7684\u7814\u53d1\u540e\u63a8\u51fa\u4e86\u65e0\u4e73\u5236\u54c1\u7cfb\u5217\u51b0\u6dc7\u6dcb\u3002Ben & Jerry\u2019s\u4e0d\u4ec5\u542c\u53d6\u4e86\u7c89\u4e1d\u7684\u5efa\u8bae\uff0c\u8fd8\u5c06\u5176\u4ed8\u8bf8\u5b9e\u8df5\uff0c\u6ee1\u8db3\u4e86\u4e0d\u540c\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u589e\u5f3a\u4e86\u54c1\u724c\u7684\u5305\u5bb9\u6027\u548c\u5e02\u573a\u5438\u5f15\u529b\u3002<\/span><\/p>\n

<\/section>\n

\u793e\u4f1a\u8d23\u4efb\u4e0e\u5168\u7403\u54c1\u724c\u5e76\u884c<\/span><\/strong><\/p>\n

\u9664\u4e86\u4e1a\u52a1\u7684\u5168\u7403\u6269\u5c55\uff0cBen & Jerry\u2019s\u59cb\u7ec8\u5c06\u793e\u4f1a\u8d23\u4efb\u653e\u5728\u4f01\u4e1a\u53d1\u5c55\u7684\u6838\u5fc3\u4f4d\u7f6e\u3002\u54c1\u724c\u7684\u521b\u59cb\u4ebaBen Cohen\u548cJerry Greenfield\u81ea\u516c\u53f8\u6210\u7acb\u4ee5\u6765\uff0c\u4e00\u76f4\u79ef\u6781\u53c2\u4e0e\u5404\u79cd\u793e\u4f1a\u95ee\u9898\u7684\u8ba8\u8bba\u4e0e\u884c\u52a8\uff0c\u63a8\u52a8\u4e86\u516c\u5e73\u8d38\u6613\u3001\u73af\u5883\u4fdd\u62a4\u7b49\u4e8b\u4e1a\u7684\u53d1\u5c55\u3002<\/span><\/p>\n

2006\u5e74\uff0cBen & Jerry\u2019s\u5f00\u59cb\u5728\u5168\u7403\u8303\u56f4\u5185\u63a8\u5e7f\u516c\u5e73\u8d38\u6613\u8ba4\u8bc1\u7684\u539f\u6750\u6599\u4f7f\u7528\uff0c\u8fd9\u4e00\u4e3e\u63aa\u786e\u4fdd\u4e86\u5168\u7403\u751f\u4ea7\u5496\u5561\u3001\u9999\u8349\u548c\u53ef\u53ef\u8c46\u7684\u5c0f\u519c\u80fd\u591f\u83b7\u5f97\u516c\u5e73\u7684\u56de\u62a5\u3002\u8fd9\u79cd\u5c06\u5546\u4e1a\u6210\u529f\u4e0e\u793e\u4f1a\u8d23\u4efb\u76f8\u7ed3\u5408\u7684\u6a21\u5f0f\uff0c\u4e0d\u4ec5\u63d0\u5347\u4e86\u54c1\u724c\u7684\u793e\u4f1a\u5f62\u8c61\uff0c\u4e5f\u4e3a\u5168\u7403\u5316\u7684\u6269\u5c55\u63d0\u4f9b\u4e86\u5f3a\u5927\u7684\u52a8\u529b\u3002<\/span><\/p>\n

<\/p>\n

Ben & Jerry\u2019s\u652f\u6301\u201c\u5360\u9886\u534e\u5c14\u8857\u201d\u8fd0\u52a8<\/span><\/span><\/p>\n

2011\u5e74\uff0cBen & Jerry\u2019s\u53c2\u4e0e\u4e86\u201c\u5360\u9886\u534e\u5c14\u8857\u201d\u8fd0\u52a8\uff0c\u5e76\u5728\u6297\u8bae\u6d3b\u52a8\u4e2d\u514d\u8d39\u4e3a\u793a\u5a01\u8005\u63d0\u4f9b\u51b0\u6dc7\u6dcb\uff0c\u8fdb\u4e00\u6b65\u5c55\u793a\u4e86\u54c1\u724c\u5bf9\u793e\u4f1a\u516c\u6b63\u548c\u5e73\u7b49\u7684\u627f\u8bfa\u3002\u8fd9\u79cd\u5c06\u4f01\u4e1a\u5229\u76ca\u4e0e\u793e\u4f1a\u4f7f\u547d\u76f8\u7ed3\u5408\u7684\u7ecf\u8425\u7406\u5ff5\uff0c\u4f7fBen & Jerry\u2019s\u5728\u5168\u7403\u8303\u56f4\u5185\u8d62\u5f97\u4e86\u5e7f\u6cdb\u7684\u5c0a\u91cd\u548c\u652f\u6301\u3002<\/span><\/p>\n

<\/section>\n

\u7ed3\u8bed\uff1a\u4ece\u5730\u65b9\u54c1\u724c\u5230\u5168\u7403\u9886\u8896\u7684\u5d1b\u8d77<\/span><\/strong><\/p>\n

Ben & Jerry\u2019s\u4ece\u4f5b\u8499\u7279\u5dde\u7684\u4e00\u5bb6\u5c0f\u51b0\u6dc7\u6dcb\u5e97\u8d77\u6b65\uff0c\u7ecf\u8fc7\u6570\u5341\u5e74\u7684\u53d1\u5c55\uff0c\u5df2\u6210\u957f\u4e3a\u4e00\u4e2a\u5728\u5168\u7403\u62e5\u6709\u6570\u767e\u5bb6\u5e97\u94fa\u7684\u51b0\u6dc7\u6dcb\u5de8\u5934\u3002\u4ed6\u4eec\u901a\u8fc7\u521b\u65b0\u7684\u4ea7\u54c1\u3001\u4e0e\u6d88\u8d39\u8005\u7684\u4e92\u52a8\u4ee5\u53ca\u575a\u5b9a\u7684\u793e\u4f1a\u8d23\u4efb\u611f\uff0c\u4e0d\u4ec5\u5f81\u670d\u4e86\u5168\u7403\u6d88\u8d39\u8005\u7684\u5473\u857e\uff0c\u4e5f\u6811\u7acb\u4e86\u4f01\u4e1a\u5982\u4f55\u5728\u5168\u7403\u5e02\u573a\u4e2d\u4fdd\u6301\u72ec\u7279\u6027\u548c\u793e\u4f1a\u5f71\u54cd\u529b\u7684\u5178\u8303\u3002<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ben & Jerry\u2019s\u901a\u8fc7\u5168\u7403\u6269\u5c55\u548c\u79ef\u6781\u53c2\u4e0e\u793e\u4f1a\u8bae\u9898\uff0c\u5c06\u5546\u4e1a\u6210\u529f\u4e0e\u793e\u4f1a\u8d23\u4efb\u76f8\u7ed3\u5408\uff0c\u6210\u4e3a\u5168\u7403\u51b0\u6dc7\u6dcb\u5e02\u573a\u7684\u9886\u5bfc\u8005\uff0c\u5e76\u6811\u7acb\u4e86\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u7684\u5178\u8303\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-53177","post","type-post","status-publish","format-standard","hentry","category-3","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/53177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53177"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/53177\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}