{"id":53637,"date":"2025-01-17T09:21:13","date_gmt":"2025-01-17T09:21:13","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=147466"},"modified":"2025-02-10T14:29:57","modified_gmt":"2025-02-10T14:29:57","slug":"%e6%9d%8e%e9%94%a6%e8%ae%b0%e3%80%81%e4%bf%9d%e5%ae%81%e3%80%81%e4%b8%ad%e7%9b%902025%e4%b8%ad%e5%9b%bd%e9%a1%be%e5%ae%a2%e6%8e%a8%e8%8d%90%e8%bf%99%e4%ba%9b%e8%b0%83%e5%91%b3","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=53637","title":{"rendered":"\u674e\u9526\u8bb0\u3001\u4fdd\u5b81\u3001\u4e2d\u76d0\u2026\u20262025\u4e2d\u56fd\u987e\u5ba2\u63a8\u8350\u8fd9\u4e9b\u8c03\u5473\u54c1\u724c\uff01"},"content":{"rendered":"
\n
<\/section>\n

<\/p>\n

1\u670816\u65e5\uff0c\u4e2d\u56fd\u5317\u4eac\u2013\u4e2d\u56fd\u8457\u540d\u54c1\u724c\u8bc4\u7ea7\u6743\u5a01\u673a\u6784Chnbrand\u53d1\u5e032025\u5e74\uff08\u7b2c\u5341\u4e00\u5c4a\uff09\u4e2d\u56fd\u987e\u5ba2\u63a8\u8350\u5ea6\u6307\u6570\uff08C-NPS\uff09\u54c1\u724c\u6392\u540d\u548c\u5206\u6790\u62a5\u544a<\/strong>\u3002\u8c03\u5473\u54c1\u9886\u57df\u4e2d\uff0c\u9171\u6cb9\u3001\u98df\u918b\u3001\u98df\u76d0\u3001\u869d\u6cb9\u3001\u9171\u65995\u5927\u7ec6\u5206\u54c1\u7c7b\u7684\u54c1\u724c\u63a8\u8350\u5ea6\u6392\u884c\u699c\u51fa\u7089\u3002\u5176\u4e2d\uff0c<\/span><\/section>\n
\u9171\u6cb9<\/span><\/strong>\u63a8\u8350\u5ea6\u6392\u884c\u699c\u7b2c\u4e00\u540d\u4e3a<\/span>\u674e\u9526\u8bb0\uff1b<\/span><\/strong><\/section>\n
\u98df\u918b<\/span><\/strong>\u63a8\u8350\u5ea6\u6392\u884c\u699c\u7b2c\u4e00\u540d\u4e3a<\/span>\u4fdd\u5b81\uff1b<\/span><\/strong><\/section>\n
\u98df\u76d0<\/span><\/strong>\u63a8\u8350\u5ea6\u6392\u884c\u699c\u7b2c\u4e00\u540d\u4e3a<\/span>\u4e2d\u76d0\uff1b<\/span><\/strong><\/section>\n
\u869d\u6cb9<\/span><\/strong>\u63a8\u8350\u5ea6\u6392\u884c\u699c\u7b2c\u4e00\u540d\u4e3a<\/span>\u9c81\u82b1\uff1b<\/span><\/strong><\/section>\n
\u9171\u6599<\/span><\/strong>\u63a8\u8350\u5ea6\u6392\u884c\u699c\u7b2c\u4e00\u540d\u4e3a<\/span>\u516d\u5fc5\u5c45\u3002<\/span><\/strong><\/section>\n
\u53e6\u5916\uff0c\u6d77\u5929\u3001\u53a8\u90a6\u3001\u5473\u4e8b\u8fbe\u3001\u5343\u79be\u3001\u6c34\u5854\u3001\u6052\u987a\u3001\u96ea\u5929\u3001\u4e45\u5927\u7b49\u54c1\u724c\u8868\u73b0\u4e5f\u8f83\u4e3a\u4e0d\u9519\u3002<\/span><\/section>\n
\u4e2d\u56fd\u987e\u5ba2\u63a8\u8350\u5ea6\u6307\u6570\uff08China Net Promoter Score\uff0c\u7b80\u79f0 C-NPS\uff09\uff0c\u662f\u53cd\u6620\u6709\u6d88\u8d39\u4f53\u9a8c\u7684\u6d88\u8d39\u8005\u613f\u610f\u5411\u4ed6\u4eba\u63a8\u8350\u4f01\u4e1a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u7a0b\u5ea6\uff0c<\/strong>\u662f\u4f01\u4e1a\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u73b0\u6709\u987e\u5ba2\u5f53\u4e2d\u79ef\u6781\u63a8\u8350\u8005\u7684\u6bd4\u4f8b\u51cf\u53bb\u8d2c\u635f\u8005\u7684\u6bd4\u4f8b\uff0c\u4ece\u800c\u5f97\u5230\u51c0\u63a8\u8350\u503c\u3002C-NPS \u662f\u6d4b\u5b9a\u54c1\u724c\u53e3\u7891\u7684\u91cd\u8981\u6307\u6807\uff0c\u4e5f\u662f\u8861\u91cf\u987e\u5ba2\u5fe0\u8bda\u5ea6\u7684\u5173\u952e\u6307\u6807\u3002\u81ea2015\u5e74\u9996\u6b21\u63a8\u51fa\u5df2\u6765\uff0cChnbrand\u5df2\u7ecf\u8fde\u7eed\u5341\u4e00\u5e74\u5411\u793e\u4f1a\u53d1\u5e03C-NPS\u7814\u7a76\u6210\u679c\u3002<\/span><\/section>\n
2025\u5e74C-NPS\u8c03\u67e5\u533a\u57df\u8986\u76d6\u5168\u56fd100+\u57ce\u5e02\uff0c\u8c03\u67e5\u5bf9\u8c61\u4e3a15\u5c81\u523064\u5c81\u4e4b\u95f4\u7684\u5e38\u4f4f\u5c45\u6c11\uff0c\u5e76\u6839\u636e\u6027\u522b\u3001\u5e74\u9f84\u3001\u6536\u5165\u8fdb\u884c\u968f\u673a\u62bd\u6837\uff0c\u603b\u6837\u672c\u6570\u91cf\u4e3a2,773,000\u591a\u4e2a\uff0c\u91c7\u7528\u7ebf\u4e0a\u8c03\u7814\u7684\u65b9\u5f0f\u5b8c\u6210\uff0c\u8986\u76d6170\u4e2a\u7ec6\u5206\u884c\u4e1a\uff0c\u6d89\u53ca\u88ab\u8bc4\u4ef7\u4e3b\u6d41\u54c1\u724c10,190\u4f59\u4e2a\u3002<\/span><\/section>\n
\u4e0b\u9762\uff0c\u6211\u4eec\u4e00\u8d77\u6765\u770b\u9171\u6cb9\u3001\u98df\u918b\u3001\u98df\u76d0\u3001\u869d\u6cb9\u3001\u9171\u6599\u7b49\u54c1\u7c7b\u7684\u54c1\u724c\u63a8\u8350\u5ea6\u6392\u884c\u699c\uff5e<\/span><\/section>\n

1<\/h4>\n

\u9171\u6cb9\u63a8\u8350\u524d\u4e09\u540d\uff1a\u674e\u9526\u8bb0\u3001\u5473\u4e8b\u8fbe\u3001\u5343\u79be<\/strong><\/span><\/h4>\n
<\/section>\n
C-NPS\u9171\u6cb9\u884c\u4e1a\u6392\u884c\u699c\u4e2d\uff0c\u674e\u9526\u8bb0\u3001\u5473\u4e8b\u8fbe\u3001\u5343\u79be\u3001\u6d77\u5929\u3001\u53a8\u90a6\u3001\u4e1c\u53e4\u3001\u52a0\u52a0\u3001\u592a\u592a\u4e50\u3001\u516d\u6708\u9c9c\u3001\u5473\u8fbe\u7f8e\u3001\u7f8e\u5473\u9c9c\u7b4911\u4e2a\u54c1\u724c\u4e0a\u699c\u3002<\/span><\/section>\n
2025\u5e74\u9171\u6cb9\u884c\u4e1anorm\u503c\u5f97\u5206\u4e3a21.7\u3002\u674e\u9526\u8bb0<\/strong>\u4ee532.4\u5f97\u5206\u8363\u593a\u51a0\u519b\u5b9d\u5ea7\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53473\u4e2a\u4f4d\u6b21\uff1b\u5473\u4e8b\u8fbe<\/strong>\u4ee526.1\u5f97\u5206\u6392\u540d\u7b2c\u4e8c\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53476\u4e2a\u4f4d\u6b21\uff1b\u5343\u79be<\/strong>\u4ee522.9\u5f97\u5206\u6392\u540d\u7b2c\u4e09\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u672a\u53d8\u3002<\/span><\/section>\n
\u63a8\u8350\u5ea6\u6392\u540d\u4e0a\u5347\u7684\u9171\u6cb9\u54c1\u724c\u8fd8\u6709\uff1a\u6d77\u5929\u3001\u4e1c\u53e4\u3001\u52a0\u52a0\u3001\u592a\u592a\u4e50\u3001\u5473\u8fbe\u7f8e\u3001\u7f8e\u5473\u9c9c\u3002<\/span><\/section>\n

2<\/h4>\n

\u98df\u918b\u63a8\u8350\u524d\u4e09\u540d\uff1a\u4fdd\u5b81\u3001\u6c34\u5854\u3001\u6052\u987a<\/strong><\/span><\/h4>\n
<\/section>\n
C-NPS\u98df\u918b\u884c\u4e1a\u6392\u884c\u699c\u4e2d\uff0c\u4fdd\u5b81\u3001\u6c34\u5854\u3001\u6052\u987a\u3001\u7d2b\u6797\u3001\u674e\u9526\u8bb0\u3001\u4e1c\u6e56\u3001\u6d77\u5929\u3001\u5b81\u5316\u5e9c\u3001\u5343\u79be\u3001\u5de7\u5ab3\u5987\u3001\u597d\u592a\u592a\u3001\u53a8\u90a6\u7b4912\u4e2a\u54c1\u724c\u4e0a\u699c\u3002<\/span><\/section>\n
2025\u5e74\u98df\u918b\u884c\u4e1anorm\u503c\u5f97\u5206\u4e3a23.1\u3002\u4fdd\u5b81<\/strong>\u4ee533.3\u5f97\u5206\u8749\u8054\u7b2c\u4e00\uff1b\u6c34\u5854<\/strong>\u4ee525.7\u5f97\u5206\u6392\u540d\u7b2c\u4e8c\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53475\u4e2a\u4f4d\u6b21\uff1b\u6052\u987a<\/strong>\u4ee524.8\u5f97\u5206\u6392\u540d\u7b2c\u4e09\u3002<\/span><\/section>\n
\u63a8\u8350\u5ea6\u6392\u540d\u4e0a\u5347\u7684\u98df\u918b\u54c1\u724c\u8fd8\u6709\uff1a\u7d2b\u6797\u3001\u674e\u9526\u8bb0\u3001\u597d\u592a\u592a\u3002\u5176\u4e2d\uff0c\u674e\u9526\u8bb0<\/strong>\u8868\u73b0\u4eae\u773c\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53477\u4e2a\u4f4d\u6b21\uff0c\u662f\u6392\u540d\u4e0a\u5347\u6700\u591a\u7684\u54c1\u724c\u3002<\/span><\/section>\n

3<\/h4>\n

\u98df\u76d0\u63a8\u8350\u524d\u4e09\u540d\uff1a\u4e2d\u76d0\u3001\u96ea\u5929\u3001\u4e45\u5927<\/strong><\/h4>\n
<\/section>\n
C-NPS\u98df\u76d0\u884c\u4e1a\u6392\u884c\u699c\u4e2d\uff0c\u4e2d\u76d0\u3001\u96ea\u5929\u3001\u4e45\u5927\u3001\u9c81\u6676\u3001\u767d\u8c61\u3001\u6854\u5b50\u6811\u3001\u6dee\u76d0\u3001\u7ca4\u76d0\u7b498\u4e2a\u54c1\u724c\u4e0a\u699c\u3002<\/span><\/section>\n
2025\u5e74\u98df\u76d0\u884c\u4e1anorm\u503c\u5f97\u5206\u4e3a27.2\u3002\u4e2d\u76d0<\/strong>\u4ee530.4\u5f97\u5206\u8363\u593a\u7b2c\u4e00\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53471\u4e2a\u4f4d\u6b21\uff1b\u96ea\u5929<\/strong>\u4ee529.4\u5f97\u5206\u6392\u540d\u7b2c\u4e8c\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53472\u4e2a\u4f4d\u6b21\uff1b\u4e45\u5927<\/strong>\u4ee529.1\u5f97\u5206\u6392\u540d\u7b2c\u4e09\u3002<\/span><\/section>\n
\u63a8\u8350\u5ea6\u6392\u540d\u4e0a\u5347\u7684\u98df\u76d0\u54c1\u724c\u8fd8\u6709\u9c81\u6676\u3002\u6b64\u5916\uff0c\u6854\u5b50\u6811\u4e3a2025\u5e74\u65b0\u4e0a\u699c\u54c1\u724c\u3002<\/span><\/section>\n

4<\/h4>\n

\u869d\u6cb9\u63a8\u8350\u524d\u4e09\u540d\uff1a\u9c81\u82b1\u3001\u674e\u9526\u8bb0\u3001\u6d77\u5929<\/strong><\/strong><\/h4>\n
<\/section>\n
C-NPS\u869d\u6cb9\u884c\u4e1a\u6392\u884c\u699c\u4e2d\uff0c\u9c81\u82b1\u3001\u674e\u9526\u8bb0\u3001\u6d77\u5929\u3001\u592a\u592a\u4e50\u3001\u4e1c\u53e4\u3001\u53a8\u90a6\u7b496\u4e2a\u54c1\u724c\u4e0a\u699c\u3002<\/span><\/section>\n
2025\u5e74\u869d\u6cb9\u884c\u4e1anorm\u503c\u5f97\u5206\u4e3a28.4\u3002\u9c81\u82b1<\/strong>\u4ee532.2\u5f97\u5206\u8363\u81ba\u7b2c\u4e00\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53472\u4e2a\u4f4d\u6b21\uff1b\u674e\u9526\u8bb0<\/strong>\u4ee531.0\u5f97\u5206\u6392\u540d\u7b2c\u4e8c\uff1b\u6d77\u5929<\/strong>\u4ee531.0\u5f97\u5206\u6392\u540d\u7b2c\u4e09\u3002<\/span><\/section>\n
\u4e1c\u53e4\u4e3a2025\u5e74\u65b0\u4e0a\u699c\u54c1\u724c\u3002<\/span><\/section>\n

5<\/h4>\n

\u9171\u6599\u63a8\u8350\u524d\u4e09\u540d\uff1a\u516d\u5fc5\u5c45\u3001\u53a8\u90a6\u3001\u674e\u9526\u8bb0<\/strong><\/span><\/h4>\n
<\/section>\n
C-NPS\u9171\u6599\u884c\u4e1a\u6392\u884c\u699c\u4e2d\uff0c\u516d\u5fc5\u5c45\u3001\u53a8\u90a6\u3001\u674e\u9526\u8bb0\u3001\u597d\u4eba\u5bb6\u3001\u8001\u5e72\u5988\u3001\u6d77\u5929\u3001\u4ea8\u6c0f\u3001\u5473\u597d\u7f8e\u3001\u6d77\u5e95\u635e\u3001\u592a\u592a\u4e50\u7b4910\u4e2a\u54c1\u724c\u4e0a\u699c\u3002<\/span><\/section>\n
2025\u5e74\u9171\u6599\u884c\u4e1anorm\u503c\u5f97\u5206\u4e3a27.8\u3002\u516d\u5fc5\u5c45<\/strong>\u4ee534.5\u5f97\u5206\u8749\u8054\u7b2c\u4e00\uff1b\u53a8\u90a6<\/strong>\u4ee533.3\u5f97\u5206\u8749\u8054\u7b2c\u4e8c\uff1b\u674e\u9526\u8bb0<\/strong>\u4ee532.8\u5f97\u5206\u6392\u540d\u7b2c\u4e09\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u6392\u540d\u4e0a\u53471\u4e2a\u4f4d\u6b21\u3002<\/span><\/section>\n
\u63a8\u8350\u5ea6\u6392\u540d\u4e0a\u5347\u7684\u9171\u6599\u54c1\u724c\u8fd8\u6709\uff1a\u597d\u4eba\u5bb6\u3001\u8001\u5e72\u5988\u3001\u4ea8\u6c0f\u3001\u6d77\u5e95\u635e\u3001\u592a\u592a\u4e50\u3002<\/span><\/section>\n

6<\/h4>\n

\u5c0f\u7ed3<\/strong><\/span><\/h4>\n
2025\u5e74C-NPS\u5206\u6790\u62a5\u544a\u6307\u51fa\uff0c\u7528\u6237\u4f53\u9a8c\u63d0\u5347\u9700\u8981\u56de\u5f52\u672c\u8d28<\/strong>\u3002<\/span><\/section>\n
C-NPS\u6307\u6570\u4e2d\u7528\u6237\u6784\u6210\u51fa\u73b0\u4e86\u663e\u8457\u7684\u53d8\u5316\uff0c\u4e0d\u90a3\u4e48\u613f\u610f\u63a8\u8350\u6216\u8005\u5206\u4eab\u7684\u201c\u88ab\u52a8\u8005\u201d\u5360\u6bd4\u5728\u7ecf\u5386\u8fde\u7eed\u591a\u5e74\u4e0b\u964d\u540e\u5f00\u59cb\u56de\u5347\uff0c\u6d88\u8d39\u8005\u63a8\u8350\u884c\u4e3a\u8d8b\u4e8e\u51b7\u9759\u548c\u6c89\u9ed8\u3002\u8fd9\u4e00\u73b0\u8c61\u80cc\u540e\uff0c\u65e2\u6709\u521b\u65b0\u901f\u5ea6\u51cf\u7f13\u3001\u6d88\u8d39\u73af\u5883\u53d8\u5316\u7b49\u5916\u90e8\u539f\u56e0\uff0c\u4e5f\u6709\u6d88\u8d39\u8005\u63a8\u8350\u903b\u8f91\u53d8\u5316\u7684\u5185\u90e8\u56e0\u7d20\uff0c\u6d88\u8d39\u8005\u5e76\u975e\u4e0d\u613f\uff0c\u800c\u662f\u4ed6\u4eec\u5f00\u59cb\u7406\u6027\u7684\u5173\u6ce8\u90a3\u4e9b\u201c\u66f4\u503c\u5f97\u63a8\u8350\u201d\u7684\u54c1\u724c<\/strong>\u3002<\/span><\/section>\n
\u5728\u5b58\u91cf\u7ade\u4e89\u65f6\u4ee3\uff0c\u54c1\u724c\u53ea\u6709\u771f\u6b63\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u3001\u4e3a\u7528\u6237\u521b\u9020\u4ef7\u503c\uff0c\u624d\u80fd\u5b9e\u73b0\u4e0e\u7528\u6237\u7684\u53cc\u5411\u5954\u8d74\uff0c\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u5e76\u8d62\u5f97\u5e02\u573a\u3002\u800c\u4f53\u9a8c\u7684\u63d0\u5347\uff0c\u5fc5\u7136\u9700\u8981\u9075\u5faa\u4e09\u4e2a\u57fa\u672c\u8981\u7d20\uff1a\u201c\u56f4\u7ed5\u7528\u6237\u9700\u6c42\u201d\u201c\u91cd\u89c6\u60c5\u7eea\u4ef7\u503c\u201d\u201c\u8986\u76d6\u5168\u65c5\u7a0b\u201d\u3002<\/strong><\/span><\/section>\n
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