{"id":53768,"date":"2021-11-14T13:54:40","date_gmt":"2021-11-14T13:54:40","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=66009"},"modified":"2021-11-14T14:00:01","modified_gmt":"2021-11-14T14:00:01","slug":"%e8%a2%ab%e4%be%9b%e5%a5%89%e7%9a%84%e8%96%87%e5%a8%85%e5%92%8c%e6%9d%8e%e4%bd%b3%e7%90%a6%e5%b0%86%e5%8f%98%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=53768","title":{"rendered":"\u88ab\u201c\u4f9b\u5949\u201d\u7684\u8587\u5a05\u548c\u674e\u4f73\u7426\u5c06\u53d8\uff1f"},"content":{"rendered":"
\n
5403<\/span>\u4ebf\uff01<\/span>2021<\/span>\u5e74\u5929\u732b<\/span>\u201c\u53cc\u5341\u4e00\u201d\u5546\u54c1\u4ea4\u6613\u603b\u989d\u518d\u521b\u65b0\u9ad8\u3002<\/span><\/section>\n

\u8fd9\u573a\u7531\u963f\u91cc\u53d1\u8d77\u7684\u8d2d\u7269\u72c2\u6b22\uff0c\u5341\u4f59\u5e74\u95f4\uff0c\u7ecf\u5386\u4e86\u54c1\u724c\u73a9\u5bb6\u75af\u72c2\u6d8c\u5165\u3001\u6d88\u8d39\u5468\u671f\u4e0d\u65ad\u62c9\u957f\u3001\u6d88\u8d39\u8005\u79ef\u6781\u62e5\u62b1\u5e73\u53f0\u7ea2\u5229\u5230\u53cd\u5957\u8def\u5f0f\u9003\u79bb\u7684\u5168\u8fc7\u7a0b\u3002<\/span><\/p>\n

\u201c\u53cc\u5341\u4e00\u201d\u79f0\u5f97\u4e0a\u7535\u5546\u884c\u4e1a\u7684\u6674\u96e8\u8868\uff0c\u963f\u91cc\u5e74\u589e8.45\uff05\u7684\u6570\u636e\u663e\u7136\u4f4e\u4e8e\u7535\u5546\u884c\u4e1a\u6b64\u524d10-15\uff05\u7684\u589e\u901f\u9884\u671f\uff0c\u7535\u5546\u5927\u76d8\u589e\u901f\u653e\u7f13\u7684\u4e8b\u5b9e\u4e0d\u8a00\u800c\u55bb\u3002<\/span><\/p>\n

<\/p>\n

\u8fd9\u80cc\u540e\uff0c\u5305\u542b\u7740\u4e2d\u56fd\u4e92\u8054\u7f51\u4ece\u589e\u91cf\u8fdb\u5165\u5b58\u91cf\u5e02\u573a\u7684\u6d41\u91cf\u7126\u8651\uff0c\u591a\u5143\u7535\u5546\u6e20\u9053\u7684\u5185\u5377\u5316\u7ade\u4e89\uff0c\u4ee5\u53caAAC\uff08Annual Active Consumer\uff0c\u5e74\u6d3b\u8dc3\u6d88\u8d39\u8005\uff09\u548cARPU\uff08average Revenue per User\uff0c\u6bcf\u7528\u6237\u8d21\u732e\u8425\u6536\uff09\u4e0b\u6ed1\u7b49\u8bf8\u591a\u56e0\u7d20\u3002<\/span><\/p>\n

\u77ed\u89c6\u9891\u7684\u5174\u8d77\u66fe\u8ba9\u76f4\u64ad\u5e26\u8d27\u6210\u4e3a\u7535\u5546\u6398\u91d1\u7684\u65b0\u98ce\u53e3\uff0c\u91ce\u86ee\u53d1\u5c55\u8fc7\u540e\uff0c\u5982\u4eca\u7684\u963f\u91cc\u6b63\u8bd5\u56fe\u5bfb\u6c42\u884c\u4e1a\u4ef7\u503c\u7684\u201c\u56de\u5f52\u201d\uff0c\u4ee5\u6316\u6398\u66f4\u6df1\u7684\u589e\u957f\u52a8\u529b\uff1b\u800c\u6210\u4e8e\u76f4\u64ad\u7535\u5546\u7684\u5934\u90e8\u73a9\u5bb6\u2014\u2014\u8587\u5a05\u3001\u674e\u4f73\u7426\uff0c\u4ed6\u4eec\u7684\u547d\u8fd0\u5c06\u88ab\u518d\u6b21\u6539\u5199\u3002<\/span><\/p>\n

01<\/strong><\/p>\n

\u5185\u5bb9\u7535\u5546\uff1a\u7406\u60f3\u4e2d\u7684\u7eff\u6d32<\/strong><\/p>\n

\u963f\u91cc\u7684\u57fa\u56e0\u662f\u7535\u5546\uff0c\u6240\u6709\u7684\u4e00\u5207\u56f4\u7ed5<\/span>\u201c\u7535\u5546\u201d\u5c55\u5f00\u3002<\/span><\/p>\n

1999\u81f32003\u5e74\uff0c\u963f\u91cc\u521b\u5efaB2B\u6a21\u5f0f\uff0c\u6b64\u65f6\u7684\u7535\u5b50\u5546\u52a1\u8fd8\u5904\u4e8e\u63a2\u7d22\u53d1\u5c55\u671f\uff1b2003\u81f32008\u5e74\uff0c\u963f\u91cc\u901a\u8fc7\u521b\u7acb\u6dd8\u5b9d\u7f51\u8fdb\u5165\u65b0\u7684C2C\u5e02\u573a\uff0c\u800c\u6dd8\u5b9d\u7f51\u57282008\u5e74\u4ea4\u6613\u989d\u8fbe999.6\u4ebf\u5143\uff0c\u6bd42003\u5e74\uff080.227\u4ebf\u5143\uff09\u589e\u957f\u4e864403\u500d\uff0c\u8fd9\u4e00\u65f6\u671f\u963f\u91cc\u4ee5\u514d\u8d39\u9500\u552e\u7b56\u7565\u3001\u7f51\u7edc\u4ea4\u6613\u5b89\u5168\u652f\u4ed8\u4e09\u9879\u521b\u65b0\u5b9e\u73b0\u4e86\u5728\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u7684\u767b\u9876\u76ee\u6807\uff1b2008\u5e74\u540e\uff0c\u4e2d\u56fd\u7535\u5546\u884c\u4e1a\u8fdb\u5165\u201cB2B+C2C+B2C+O2O\u201d\u53e0\u52a0\u5e76\u5b58\u7684\u8de8\u754c\u878d\u5408\u53d1\u5c55\u671f\u3002<\/span><\/p>\n

\u5728\u6dd8\u5b9d\u53d6\u5f97\u5e02\u573a\u9886\u5148\u5730\u4f4d\u540e\uff0c2009\u5e74\uff0c\u65f6\u4efb\u6dd8\u5b9d\u5546\u57ce\u603b\u88c1\u7684\u5f20\u52c7\u5c0611\u670811\u65e5\u9009\u5b9a\u4e3a\u201c\u8d2d\u7269\u72c2\u6b22\u8282\u201d\uff0c\u4e94\u6298\u4fc3\u9500\u7684\u6d3b\u52a8\u529b\u5ea6\u8ba9\u539f\u672c\u7684\u9500\u552e\u6de1\u5b63\uff0c\u6447\u8eab\u4e00\u53d8\u6210\u4e3a\u4e86\u201c\u53bb\u5e93\u5b58\u201d\u65fa\u5b63\u3002<\/strong><\/span><\/p>\n

\u201c\u53cc\u5341\u4e00\u7535\u5546\u72c2\u6b22\u8d2d\u7269\u8282\u201d\u6210\u4e3a\u963f\u91cc\u5728\u7535\u5546\u884c\u4e1a\u7684\u4e00\u4e2a\u91cd\u8981\u91cc\u7a0b\u7891\uff0c\u6b64\u540e\u5b83\u66f4\u88ab\u8d4b\u4e88\u4e86\u4e2d\u56fd\u4e43\u81f3\u5168\u7403\u4e00\u5e74\u4e00\u5ea6\u5546\u4e1a\u76db\u4f1a\u7684\u91cd\u8981\u610f\u4e49\u3002\u6bcf\u5e7411\u670811\u65e5\uff0c\u51e0\u4e4e\u6240\u6709\u7684\u7535\u5546\u5e73\u53f0\u503e\u5de2\u800c\u52a8\u3001\u5f7c\u6b64\u7ade\u4e89\u3001\u6218\u706b\u4e0d\u65ad\u3002<\/span><\/p>\n

<\/span><\/p>\n

\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u98de\u901f\u53d1\u5c55\u6253\u7834\u4e86PC\u65f6\u4ee3\u5546\u54c1\u6309\u7167\u7c7b\u76ee\u3001\u5c5e\u6027\u5206\u7c7b\u7684\u6811\u72b6\u6d4f\u89c8\u7ed3\u6784\uff0c\u8fd9\u4e00\u9636\u6bb5\u6d88\u8d39\u8005\u4e0e\u5546\u54c1\u63a5\u89e6\u7684\u65b9\u5f0f\u53d1\u751f\u4e86\u5fae\u5999\u4e14\u91cd\u5927\u7684\u53d8\u5316\uff0c\u6d88\u8d39\u8005\u5728\u79fb\u52a8\u7aef\u770b\u5230\u7684\u5546\u54c1\u4e0d\u518d\u662f\u5355\u4e00\u7684\u5546\u54c1\u5c5e\u6027\uff0c\u8fd8\u5305\u542b\u4e86\u5185\u5bb9\u5143\u7d20\u3002<\/span><\/p>\n

\u57fa\u4e8e\u6b64\uff0c2016\u5e74\uff0c\u963f\u91cc\u5728\u6218\u7565\u4e0a\u505a\u51fa\u4e86\u4e24\u5927\u8c03\u6574\uff1a<\/span><\/p>\n

\u7b2c\u4e00\uff0c\u63d0\u51fa\u201c\u7535\u5546\u5185\u5bb9\u5316\u201d<\/strong>\u53d1\u5c55\u65b9\u5411\uff0c\u6dd8\u5b9d\u5934\u6761\u3001\u7f51\u7ea2\u76f4\u64ad\u3001\u8fbe\u4eba\u79c0\u3001\u201c\u6dd8\u5b9d\u4e8c\u697c\u201d\u7b49\u5185\u5bb9\u5316\u8425\u9500\u89c6\u9891\u680f\u76ee\u90fd\u662f\u963f\u91cc\u6df1\u8015\u7535\u5546\u5185\u5bb9\u7684\u7ed3\u679c\u3002<\/span><\/p>\n

\u7b2c\u4e8c\uff0c\u6dd8\u5b9d\u5f00\u59cb\u4f7f\u7528\u5343\u4eba\u5343\u9762\u7684\u63a8\u8350\u673a\u5236<\/strong>\u3002\u8be5\u673a\u5236\u7684\u786e\u63d0\u5347\u4e86\u6dd8\u5b9d\u5206\u53d1\u6548\u7387\uff0c\u4e5f\u8ba9\u5546\u5bb6\u81ea\u5df1\u8fd0\u8425\u7684\u201c\u79c1\u57df\u201d\u6d41\u91cf\u5b9e\u73b0\u4e86\u5343\u4eba\u5343\u9762\u3002<\/span><\/p>\n

\u5728\u963f\u91cc\u770b\u6765\uff0c\u6d88\u8d39\u8005\u4f1a\u56e0\u4e3a\u559c\u6b22\u5185\u5bb9\u800c\u559c\u6b22\u5546\u54c1\uff0c\u5185\u5bb9\u6709\u8da3\u5219\u505c\u7559\u65f6\u95f4\u8d8a\u957f\u3002<\/span><\/p>\n

\u800c\u5bf9\u4e8e\u5546\u5bb6\u6765\u8bf4\uff0c\u7535\u5546\u5185\u5bb9\u5316\u6539\u53d8\u4e86\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\uff0c\u8fd9\u79cd\u6539\u53d8\u5bf9\u5546\u5bb6\u4e86\u89e3\u6d88\u8d39\u8005\u4e2a\u6027\u5316\u9700\u6c42\u3001\u63d0\u4f9b\u540e\u7eed\u670d\u52a1\uff0c\u4ee5\u53ca\u4f18\u5316\u5e93\u5b58\u3001\u8d27\u54c1\u51c6\u5907\u7b49\u65b9\u9762\u63d0\u51fa\u4e86\u66f4\u5927\u7684\u8981\u6c42\uff0c\u5982\u4f55\u5982\u7406\u89e3\u201c\u5185\u5bb9\u7535\u5546\u201d\u3001\u5982\u4f55\u6253\u9020\u597d\u81ea\u5df1\u7684\u5185\u5bb9\u90fd\u6210\u4e3a\u4e86\u6446\u5728\u5546\u5bb6\u9762\u524d\u7684\u96be\u9898\u3002<\/span><\/p>\n

<\/section>\n

\u4e0d\u53ef\u5426\u8ba4\uff0c\u201c\u5185\u5bb9\u7535\u5546\u201d\u6210\u4e3a\u963f\u91cc\u7406\u60f3\u4e2d\u7684\u7eff\u6d32\uff0c\u5374\u4e5f\u6210\u4e3a\u5546\u5bb6\u53ef\u671b\u800c\u4e0d\u53ef\u5373\u7684\u5b8f\u4f1f\u76ee\u6807\uff0c\u963f\u91cc\u663e\u7136\u9ad8\u4f30\u4e86\u5546\u5bb6\u7684\u5b9e\u529b\u548c\u80fd\u529b\u3002<\/span><\/p>\n

\u7ed3\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u200d<\/span>\u679c\u662f\uff0c\u8fd9\u4e00\u6218\u7565\u5e03\u5c40\u5728\u968f\u540e\u7684\u53d1\u5c55\u8fdb\u7a0b\u4e2d\u4e0d\u65ad\u8d70\u504f\uff0c\u7ec8\u6210\u5404\u65b9\u4e92\u76f8\u7ed1\u67b6\u7684\u56f0\u5c40\u3002<\/span><\/p>\n

02<\/strong><\/p>\n

\u201c\u8587\u674e\u201d\u7eb5\u6a2a\uff1a\u88ab\u4f9b\u5949\u7684\u6c99\u6f20\u53cc\u96c4<\/strong><\/p>\n

\u201c\u6d41\u91cf\u5e94\u8be5\u662f\u8349\u539f\uff0c\u800c\u4e0d\u662f\u68ee\u6797\u3002<\/span>\u201d<\/span><\/p>\n

\u963f\u91cc\u66f4\u5e0c\u671b\u8349\u539f\u91cc\u90fd\u662f\u5c0f\u8349\uff0c\u56e0\u6b64\u4e0d\u80fd\u6276\u6301\u67d0\u4e00\u4e2a\u5927\u6d41\u91cf\u5165\u53e3\uff0c\u5e94\u8be5\u5747\u8861\u5bf9\u4e8e\u4e0d\u540c\u6d41\u91cf\u5165\u53e3\u7684\u4f9d\u8d56\u3002<\/span><\/p>\n

\u60f3\u6cd5\u5f88\u7f8e\u597d\uff0c\u4f46\u73b0\u5b9e\u662f\u963f\u91cc\u5df2\u65e0\u6cd5\u963b\u6b62\u8587\u5a05\u3001\u674e\u4f73\u7426\u6210\u4e3a\u201c\u72ec\u9738\u201d\u6dd8\u5b9d\u76f4\u64ad\u751f\u6001\u4e2d\u7684\u53c2\u5929\u5927\u6811\uff0c\u800c\u8fd9\u4e00\u751f\u6001\u6b63\u5728\u201c\u6c99\u6f20\u5316\u201d\u3002<\/span><\/p>\n

2016\u5e74\uff0c\u77ed\u89c6\u9891\u7684\u5174\u8d77\u8ba9\u76f4\u64ad\u5e26\u8d27\u6210\u4e3a\u7535\u5546\u884c\u4e1a\u53d1\u5c55\u7684\u53c8\u4e00\u65b0\u7684\u91cc\u7a0b\u7891\u3002\u6dd8\u5b9d\u76f4\u64ad\u4e58\u52bf\u800c\u4e0a\uff0c\u4ee5\u8587\u5a05\u3001\u674e\u4f73\u7426\u4e3a\u4ee3\u8868\u7684\u5934\u90e8\u4e3b\u64ad\u5728\u76f4\u64ad\u7535\u5546\u98ce\u53e3\u4e2d\u8d77\u98de\uff0c\u4e5f\u8ba9\u53cc\u5341\u4e00\u9a76\u5411\u4e86\u53e6\u4e00\u4e2a\u65b9\u5411<\/span><\/p>\n

<\/span><\/p>\n

\u4ee5\u8587\u5a05\u4e3a\u4f8b\uff0c\u622a\u81f311\u670812\u65e520\u70b9\uff0c\u5176\u6dd8\u5b9d\u76f4\u64ad\u7c89\u4e1d\u65709195.8\u4e07\uff0c\u6296\u97f3\u7c89\u4e1d\u6570\u4e3a1832.0\u4e07\uff0c\u5fae\u535a\u7c89\u4e1d\u65701885.5\u4e07\uff0c\u5c0f\u7ea2\u4e66\u7c89\u4e1d187.4\u4e07\uff0c\u5168\u7f51\u7d2f\u8ba1\u7c89\u4e1d\u6570\u8d851.3\u4ebf\u3002<\/span><\/p>\n

\u201c\u7535\u5546\u76f4\u64ad\u8fd9\u6761\u8def\uff0c\u771f\u7684\u662f\u4e3a\u8587\u5a05\u91cf\u8eab\u5b9a\u505a\u7684\u3002\u201d<\/span><\/strong>\u65f6\u4efb\u6dd8\u5b9d\u76f4\u64ad\u9ad8\u7ea7\u8fd0\u8425\u4e13\u5bb6\u53e4\u9ed8\u66fe\u8868\u793a\uff0c\u5982\u4eca\u4ed6\u7684\u8eab\u4efd\u662f\u8587\u5a05\u7ecf\u7eaa\u4eba\uff0c\u8c26\u5bfb\u6587\u5316\u9ad8\u7ea7\u526f\u603b\u88c1\u3001\u8587\u5a05\u4e8b\u4e1a\u90e8\u603b\u7ecf\u7406\u3002<\/span><\/p>\n

\u4ec5\u7528\u4e865\u5e74\u65f6\u95f4\uff0c\u8587\u5a05\u4ece\u4e00\u4e2a\u5c0f\u4e3b\u64ad\u6210\u957f\u6210\u4e3a\u8d85\u7ea7\u5934\u90e8IP\uff0c\u4ece\u4e00\u4e2a\u540d\u4e0d\u89c1\u7ecf\u4f20\u7684\u670d\u88c5\u5e97\u8001\u677f\u6210\u4e3a\u8eab\u4ef790\u4ebf\u7684\u4e2d\u56fd\u5bcc\u8c6a\u3002\u5728\u76f4\u64ad\u3001\u7efc\u827a\u3001\u6625\u665a\u6837\u6837\u4e0d\u843d\u7684\u540c\u65f6\uff0c\u8fd8\u6210\u4e3a\u4e86\u5168\u56fd\u9752\u8054\u59d4\u5458\u3001\u4e09\u516b\u7ea2\u65d7\u624b\uff0c\u66f4\u662f\u5168\u56fd\u8131\u8d2b\u653b\u575a\u83b7\u5f97\u8005\u2026\u2026<\/span><\/p>\n

<\/span><\/p>\n

\u76f4\u64ad\u7535\u5546\u770b\u8d77\u6765\u7b80\u5355\uff0c\u4e00\u90e8\u624b\u673a\u4e00\u4e2a\u4e3b\u64ad\u5c31\u80fd\u5356\u8d27\uff0c\u4f46\u80cc\u540e\uff0c\u6709\u590d\u6742\u7684\u5185\u5bb9\u8fd0\u8425\u3001\u4f9b\u5e94\u94fe\u56e2\u961f\u3001\u62db\u5546\u6210\u672c\uff0c\u65e0\u6570\u65b0\u4eba\u88ab\u70ed\u95f9\u7684\u91d1\u94b1\u6548\u5e94\u5438\u5f15\uff0c\u53c8\u6709\u65e0\u6570\u4eba\u5728\u6ce1\u6cab\u4e0b\u6084\u65e0\u58f0\u606f\u79bb\u53bb\u3002<\/span><\/p>\n

\u67d0\u79cd\u610f\u4e49\u4e0a\uff0c\u6ca1\u6709\u6dd8\u5b9d\u5b98\u65b9\u7684\u6d41\u91cf\u503e\u659c\u548c\u5168\u6e20\u9053\u52a0\u6301\uff0c\u751a\u81f3\u662f\u9a6c\u4e91\u7684\u4eb2\u81ea\u7ad9\u53f0\u80cc\u4e66\uff0c\u8587\u5a05\u5f88\u96be\u6253\u7834\u7f51\u7ea2\u5468\u671f\u3001\u5750\u7a33\u201c\u6dd8\u5b9d\u76f4\u64ad\u4e00\u59d0\u201d\u7684\u4f4d\u7f6e\uff0c\u674e\u4f73\u7426\u4e5f\u4e0d\u53ef\u80fd\u6210\u4e3a\u7099\u624b\u53ef\u70ed\u7684\u201c\u53e3\u7ea2\u4e00\u54e5\u201d\u3002<\/span><\/p>\n

\u8587\u5a05\u88ab\u89c6\u4f5c\u201c\u4eba\u8089\u805a\u5212\u7b97\u201d\u4e5f\u79bb\u4e0d\u5f00\u76f4\u64ad\u5e26\u8d27\u6a21\u5f0f\u5929\u7136\u7684\u7ea2\u5229\u3002<\/span><\/strong><\/p>\n

\u76f4\u64ad\u5e26\u8d27\u6a21\u5f0f\u91cd\u6784\u4e86\u201c\u4eba\u8d27\u573a\u201d\uff0c\u4e5f\u5f25\u8865\u4e86\u4f20\u7edf\u7535\u5546\u884c\u4e1a\u7684\u7531\u4e8e\u6d88\u8d39\u8005\u65e0\u6cd5\u4eb2\u8eab\u611f\u53d7\u5230\u5546\u54c1\u6240\u4ea7\u751f\u7684\u4fe1\u4efb\u5371\u673a\u3002\u4e3b\u64ad\u6839\u636e\u4e0d\u540c\u7684\u5f3a\u52bf\u533a\u83b7\u5f97\u4e86\u81ea\u5df1\u7684\u6838\u5fc3\u4ef7\u503c\u80fd\u529b\uff0c\u6bd4\u5982\u674e\u4f73\u7426\u4f5c\u4e3a\u8d85\u7ea7\u5bfc\u8d2d\uff0c\u662f\u4e2a\u4ebaIP\u903b\u8f91\uff1b\u8587\u5a05\u4ee5\u5f3a\u6d41\u91cf\u6e20\u9053\u7684\u8eab\u4efd\u8bae\u4ef7\u6574\u5408\u4f9b\u5e94\u94fe\uff0c\u662f\u8d27\u7684\u903b\u8f91\u3002\u4f46\u6700\u91cd\u8981\u7684\u201c\u573a\u201d\u7684\u903b\u8f91\uff0c\u5404\u4e2a\u5e73\u53f0\u5e76\u4e0d\u76f8\u540c\u3002<\/span><\/p>\n

\u4e0e\u4f20\u7edf\u5a92\u4f53\u76f8\u6bd4\uff0c\u65b0\u5174\u5a92\u4f53\u5177\u6709\u4f20\u64ad\u901f\u5ea6\u5feb\u3001\u8986\u76d6\u9762\u5e7f\u3001\u5236\u4f5c\u6210\u672c\u4f4e\u3001\u4e92\u52a8\u6027\u5f3a\u3001\u4eb2\u6c11\u7b49\u4f18\u52bf\uff0c\u8fd9\u4e9b\u4f18\u52bf\u5c06\u5927\u5927\u63d0\u9ad8\u76f4\u64ad\u5e26\u8d27\u7684\u6548\u7387\u4ee5\u53ca\u76f4\u64ad\u4ea4\u6613\u7684\u6210\u529f\u7387\uff0c\u8fd9\u4e5f\u4f7f\u5f97\u76f4\u64ad\u5e26\u8d27\u6210\u4e3a\u4e86\u4e00\u79cd\u5168\u65b0\u7684\u3001\u4e3b\u6d41\u7684\u7535\u5546\u4ea4\u6613\u6a21\u5f0f\u3002<\/span><\/p>\n

\u5f53\u6dd8\u5b9d\u76f4\u64ad\u5de8\u5927\u7684\u6d41\u91cf\u5165\u53e3\u7ed9\u4e86\u8587\u5a05\u3001\u674e\u4f73\u7426\u7b49\u5934\u90e8\u4e3b\u64ad\u65f6\uff0c\u95ee\u9898\u5c31\u4ea7\u751f\u4e86\u3002<\/span><\/p>\n

\u7b2c\u4e00\uff0c\u5934\u90e8\u4e3b\u64ad\u7ade\u8d5b\uff0c\u7b51\u8d77\u9ad8\u5899\u4e0e\u58c1\u5792\u3002<\/span><\/strong><\/p>\n

\u4eca\u5e74\u53cc11\u9884\u552e\u573a\u76f4\u64ad\u7684\u9500\u552e\u6218\u7ee9\u51fa\u7089\u65f6\uff0c\u4e0d\u7981\u8ba9\u7f51\u53cb\u60ca\u547c\u201c\u4e00\u767e\u591a\u4e2a\u4ebf\uff0c\u8fd9\u8f88\u5b50\u6ca1\u89c1\u8fc7\u8fd9\u4e48\u591a\u94b1\u3002\u201d<\/span><\/p>\n

\u6dd8\u5b9d\u4e3b\u64ad\u9500\u552e\u699c\u663e\u793a\uff0c\u674e\u4f73\u742610\u670820\u65e5\u76f4\u64ad\u6700\u7ec8\u9500\u552e\u989d\u8fbe\u5230106.53\u4ebf\u5143\uff0c\u8587\u5a05\u76f4\u64ad\u9500\u552e\u989d\u4e3a82.52\u4ebf\u5143\uff0c\u7b2c\u4e09\u540d\u96ea\u68a8\u76f4\u64ad\u9500\u552e\u989d\u4e3a9.3\u4ebf\u5143\u3002\u674e\u4f73\u7426\u4e0e\u8587\u5a05\u76f4\u64ad\u6218\u7ee9\u6301\u7eed\u9886\u8dd1\uff0c\u4e3b\u64ad\u53cc\u5be1\u5934\u683c\u5c40\u5ef6\u7eed\uff0c\u8fdc\u8d85\u5176\u4ed6\u4e3b\u64ad\u3002\u4e0d\u5f97\u4e0d\u8bf4\uff0c\u8587\u5a05\u3001\u674e\u4f73\u7426\u7684\u730e\u91d1\u5b9e\u529b\uff0c\u518d\u5ea6\u5237\u65b0\u4e86\u201c\u5c3e\u6b3e\u4eba\u201d\u7684\u8ba4\u77e5\u3002<\/span><\/p>\n

<\/section>\n

\u8549\u5185\u3001Ubras\u7684\u65b0\u5185\u8863\u4e4b\u6218\uff0c\u89e3\u7ed1\u674e\u4f73\u7426\u3001\u6295\u9760\u8587\u5a05\u7684\u56fd\u8d27\u836f\u5986\u54c1\u724c\u2014\u2014\u7389\u6cfd\uff0c\u540c\u7c7b\u7ade\u54c1\u89c1\u8bc1\u4e86\u53cc\u5be1\u5934\u5bf9\u5916\u8054\u5408\u6536\u5272\u3001\u5bf9\u5185\u660e\u4e89\u6697\u6597\u7684\u5546\u4e1a\u64cd\u4f5c\uff0c\u800c\u4e24\u4f4d\u201c\u94b1\u5305\u730e\u4eba\u201d\u7684\u201c\u795e\u4ed9\u6253\u67b6\u201d\u5176\u5b9e\u53ea\u662f\u5546\u4e1a\u4e16\u754c\u7684\u5e38\u89c4\u64cd\u4f5c\uff0c\u4f46\u5f7c\u6b64\u901a\u8fc7\u5f71\u54cd\u529b\u7b51\u8d77\u7684\u9ad8\u5899\u4e0e\u58c1\u5792\uff0c\u5b9e\u65bd\u9690\u5f62\u7684\u201c\u4e8c\u9009\u4e00\u201d\u9009\u54c1\u89c4\u5219\u65f6\uff0c\u80cc\u540e\u5374\u727a\u7272\u7684\u5374\u662f\u6d88\u8d39\u8005\u3001\u54c1\u724c\u548c\u5e73\u53f0\u5229\u76ca\u3002<\/span><\/p>\n

\u7b2c\u4e8c\uff0c\u54c1\u724c\u5546\u5bb6\u4f9b\u5949\u201c\u53cc\u96c4\u201d\u5272\u636e\uff0c\u5f3a\u8005\u6052\u5f3a\u3001\u751f\u6001\u7578\u5f62\u3002<\/span><\/strong><\/p>\n

\u7535\u5546\u76f4\u64ad\u7684\u70ed\uff0c\u5b9e\u9645\u4e0a\u662f\u201c\u8587\u674e\u201d\u53cc\u96c4\u5e26\u8d27\u6210\u7ee9\u70b9\u71c3\u7684\uff0c\u800c\u76f4\u64ad\u7535\u5546\u7684\u201c\u9a6c\u592a\u6548\u76ca\u201d\u8d8a\u6765\u8d8a\u663e\u8457\u3002<\/span><\/p>\n

2019\u5e74\u53cc\u5341\u4e00\uff0c\u8587\u5a05\u76f4\u64ad\u6210\u4ea44315.36\u4e07\uff0c\u674e\u4f73\u74263683.5\u4e07\u3002\u8fd9\u4e2a\u4e1a\u7ee9\uff0c\u8ba9\u65e0\u6570\u7684\u5546\u5bb6\u5f00\u59cb\u773c\u998b\uff0c\u4e5f\u4ee4\u4ed6\u4eec\u4ea7\u751f\u4e86\u201c\u53ea\u8981\u8fdb\u5f97\u53bb\uff0c\u4e1c\u897f\u5c31\u80fd\u5356\u7206\uff0c\u54c1\u724c\u5c31\u80fd\u98de\u5347\u201d\u7684\u5e7b\u89c9\uff0c\u4e0e\u201c\u8587\u674e\u201d\u5408\u4f5c\u6210\u4e3a\u5546\u5bb6\u51b2\u51fb\u9500\u91cf\u7684\u91cd\u70b9\u8fd0\u8425\u89c4\u5212\u3002<\/span><\/p>\n

\u751f\u610f\u7684\u7ade\u4e89\uff0c\u672c\u8d28\u4e0a\u8fd8\u662f\u6d41\u91cf\u7684\u7ade\u4e89\u3002\u76f4\u64ad\u5e26\u8d27\u8bb2\u6c42\u54c1\u6548\u5408\u4e00\uff0c\u201c\u5934\u90e8\u4e3b\u64ad\u201d\u81ea\u5e26\u6d41\u91cf\u6548\u5e94\uff0c\u54c1\u724c\u5546\u5bb6\u627e\u4e3b\u64ad\u4eec\u5e26\u8d27\uff0c\u9664\u4e86\u8ffd\u6c42GMV\u4e4b\u5916\uff0c\u4e5f\u6709\u5f88\u5927\u6210\u5206\u54c1\u5ba3\u7684\u4f5c\u7528\u3002<\/span><\/p>\n

\u5f88\u591a\u4e2d\u5c0f\u54c1\u724c\u6324\u7834\u8111\u888b\uff0c\u7838\u4e0b\u5de8\u5927\u7684\u5751\u4f4d\u8d39\uff0c\u53ea\u4e3a\u5728\u5176\u76f4\u64ad\u5185\u9732\u4e2a\u8138\u3002\u4e8b\u5b9e\u4e0a\uff0c\u51e0\u5341\u79d2\u3001\u51e0\u5206\u949f\u7684\u5ba3\u5bfc\u5e76\u4e0d\u80fd\u4fdd\u8bc1\u6700\u540e\u7684ROI\uff0c\u4f46\u4e2d\u5c0f\u54c1\u724c\u8ba4\u5b9a\u4e86\u8fd9\u662f\u4e00\u6761\u6bd4\u8d77\u81ea\u5efa\u76f4\u64ad\u56e2\u961f\u80fd\u66f4\u5feb\u63d0\u5347\u5e97\u94fa\u53e3\u7891\u548c\u8bc4\u5206\u8def\u5f84\u7684\u6377\u5f84\uff0c\u8d54\u672c\u8d5a\u5406\u559d\u7684\u5fc3\u7406\u8ba9\u8587\u5a05\u548c\u674e\u4f73\u7426\u88ab\u54c1\u724c\u4f9b\u5949\u4e3a\u201c\u6d41\u91cf\u91d1\u4e3b\u201d\u3002<\/span><\/p>\n

\u201c\u6211\u4e5f\u4e0d\u77e5\u9053\u8fd9\u662f\u4ec0\u4e48\u54c1\u724c\uff0c\u4e0d\u8fc7\u662f\u8587\u5a05\u548c\u674e\u4f73\u7426\u63a8\u8350\u7684\uff0c\u8ddf\u7740\u4e70\u5c31\u5bf9\u4e86\uff01\u201d<\/span><\/p>\n

\u5f53\u4e24\u4eba\u6210\u4e3a\u88ab\u6d88\u8d39\u8005\u4fe1\u8d56\u7684\u201c\u65b0\u54c1\u724c\u201d\uff0c\u90a3\u54c1\u724c\u5546\u8fd8\u62e5\u6709\u54c1\u724c\u5417\uff1f<\/span><\/strong><\/p>\n

\u518d\u8005\uff0c\u7fbd\u7ffc\u9010\u6e10\u4e30\u76c8\u7684\u8587\u5a05\u5f00\u59cb\u89c4\u5212\u7740\u81ea\u5df1\u7684\u201c\u5546\u4e1a\u5e1d\u56fd\u201d\uff0c\u751a\u81f3\u5c06\u4e1a\u52a1\u89e6\u89d2\u4f38\u5411\u4e86\u6dd8\u5b9d\u76f4\u64ad\u7684\u7ade\u54c1\u5e73\u53f0\u2014\u2014\u6296\u97f3\u3002<\/span><\/p>\n

\u636e\u4e0d\u5b8c\u5168\u7edf\u8ba1\uff0c\u8c26\u5bfb\u76ee\u524d\u5df2\u7b7e\u7ea6\u7684\u6296\u97f3\u5927\u4e3b\u64ad\u5305\u62ec\u5927Logo\u3001\u621a\u8587\u3001\u8212\u7545\uff0c\u6b64\u5916\u9664\u4e86\u5b75\u5316\u7f51\u7ea2\u76f4\u64ad\uff0c\u8c26\u5bfb\u8fd8\u60f3\u6253\u9020\u65b0\u5546\u4e1a\u8d2d\u7269\u4e2d\u5fc3\u3001\u8c26\u5bfb\u76f4\u64ad\u5b66\u9662\u3001\u54c1\u724c\u65b0\u54c1\u53d1\u5e03\u4e2d\u5fc3\u3001\u6253\u9020\u201c\u81ea\u6709\u539f\u521b\u65b0\u96f6\u552e\u54c1\u724c\u201d\u7b49\uff0c\u53ef\u8c13\u91ce\u5fc3\u52c3\u52c3\u3002<\/span><\/p>\n

<\/section>\n

\u5bf9\u4e8e\u963f\u91cc\u6765\u8bf4\uff0c\u7cbe\u5fc3\u57f9\u517b\u7684\u5b50\u5973\u6084\u7136\u6210\u4e3a\u5e73\u53f0\u5927\u738b\u56fd\u4e2d\u4e0d\u53ef\u5ffd\u89c6\u7684\u201c\u56fd\u4e2d\u56fd\u201d\uff0c\u7edd\u5bf9\u7684\u8bdd\u8bed\u6743\u548c\u5e9e\u5927\u6d41\u91cf\u6c60\u4e0d\u5f97\u4e0d\u727a\u7272\u5176\u4ed6\u5144\u5f1f\u59d0\u59b9\u7684\u6210\u957f\u7a7a\u95f4\uff0c\u542b\u8f9b\u8339\u82e6\u7684\u8001\u7236\u4eb2\u8be5\u4f5c\u4f55\u611f\u60f3\uff1f<\/span><\/p>\n

03<\/strong><\/p>\n

\u751f\u6001\u5e73\u8861\uff1a\u65ad\u81c2\u6c42\u751f\u3001\u53bb\u5be1\u5934\u5316<\/strong><\/p>\n

\u201c\u5929\u4e0b\u6216\u8bb8\u6ca1\u6709\u96be\u505a\u7684\u751f\u610f\uff0c\u4f46\u6709\u96be\u505a\u7684\u76f4\u64ad\u3002<\/span>\u201d\u4e2d\u5c0f\u54c1\u724c\u7684\u76f4\u64ad\u8fd0\u8425\u80fd\u529b\u3001\u4e2d\u5c0f\u4e3b\u64ad\u7684\u9009\u54c1\u6e20\u9053\u6839\u672c\u65e0\u6cd5\u4e0e\u201c\u8587\u674e\u201d\u53cc\u96c4\u76f8\u5ab2\u7f8e\uff0c\u201c\u60f3\u9003\u5374\u9003\u4e0d\u6389\u201d\u7684\u9ad8\u7ef4\u78be\u538b\uff0c\u8ba9\u4ed6\u4eec\u89c9\u5f97\u201c\u5929\u4e0b\u90fd\u662f\u8587\u5a05\u548c\u674e\u4f73\u7426\u7684\u751f\u610f\u201d\u3002<\/span><\/p>\n

\u5934\u90e8\u5316\u8fc7\u5f3a\u610f\u5473\u7740\u4e2d\u8170\u90e8\u4e3b\u64ad\u4e0a\u5347\u673a\u4f1a\u51cf\u5c11\u3002<\/span>\u201c\u8587\u674e\u201d\u6d41\u91cf\u6ea2\u51fa\u80cc\u540e\uff0c\u6dd8\u5b9d\u76f4\u64ad\u4f1a\u6709\u6d41\u91cf\u7126\u8651\u5417\uff1f<\/span><\/strong><\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4eca\u5e744\u6708\uff0c\u6dd8\u5b9d\u5ba3\u5e03\u201c\u56de\u5f52\u201d\uff0c\u8bd5\u56fe\u7ea0\u6b63\u90a3\u6761\u504f\u79bb\u8f68\u9053\u7684\u76f4\u64ad\u7535\u5546\u3002<\/span><\/p>\n

\u56de\u5f52\u4ec0\u4e48\uff1f<\/span><\/strong><\/p>\n

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\u6765\u6e90\uff1a\u96f6\u552e\u884c\u4e1a\u8d22\u7ecf<\/p>\n

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