{"id":55204,"date":"2025-04-26T09:32:03","date_gmt":"2025-04-26T09:32:03","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=151787"},"modified":"2025-04-26T10:00:01","modified_gmt":"2025-04-26T10:00:01","slug":"%e5%af%b9%e8%af%9d%e6%9b%b9%e8%99%8e%ef%bd%9c95%e5%b2%81%e7%9a%84%e7%a7%91%e7%89%b9%e5%8b%92%ef%bc%8c%e4%b8%8d%e7%9b%b8%e4%bf%a1ai%e4%bc%9a%e6%9b%bf%e4%bb%a3%e4%ba%ba","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=55204","title":{"rendered":"\u5bf9\u8bdd\u66f9\u864e\uff5c95\u5c81\u7684\u79d1\u7279\u52d2\uff0c\u4e0d\u76f8\u4fe1AI\u4f1a\u66ff\u4ee3\u4eba"},"content":{"rendered":"<\/p>\n
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\u79d1\u7279\u52d2\u54a8\u8be2\u96c6\u56e2\u5168\u7403\u5408\u4f19\u4eba\u3001\u5927\u4e2d\u534e\u53ca\u65b0\u52a0\u5761CEO\u66f9\u864e\u5148\u751f\u4e0e\u65b0\u8425\u9500\u667a\u5e93\u5200\u6cd5Digipont\u521b\u59cb\u4eba\u5200\u59d0Doris\u5c31\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5148\u751f\u5173\u4e8eAI\u65f6\u4ee3\u4e0b\u8425\u9500\u5de5\u4f5c\u7684\u89c2\u70b9\u8fdb\u884c\u4e86\u6df1\u5ea6\u5bf9\u8bdd\u3002<\/span><\/p>\n

\u2014\u2014\u79d1\u7279\u52d2\u589e\u957f\u5b9e\u9a8c\u5ba4<\/span><\/p>\n

PART 01<\/strong><\/p>\n

\u4ece\u8425\u9500\u5b66\u751f\u5230\u79d1\u7279\u52d2\u201c\u4e2d\u56fd\u638c\u95e8\u4eba\u201d<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u5200\u59d0doris\uff1a<\/span>Tiger \u4f60\u80fd\u4e0d\u80fd\u548c\u6211\u5206\u4eab\u4e00\u4e0b\u4f60\u600e\u4e48\u548c\u79d1\u7279\u52d2\u8001\u7237\u7237\u76f8\u8bc6\uff1f\u53c8\u600e\u4e48\u4e00\u6b65\u6b65\u6210\u4e3a\u79d1\u7279\u52d2\u4e2d\u56fd\u603b\u88c1\uff1f<\/span><\/strong><\/span><\/p>\n

\u66f9\u864e\u535a\u58eb\uff1a<\/span>\u79d1\u7279\u52d2\u4eca\u5e74 95 \u5c81\uff0c\u80af\u5b9a\u662f\u53ef\u4ee5\u53eb\u79d1\u7279\u52d2\u7237\u7237\u3002\u8fd9\u4e2a\u6545\u4e8b\u5176\u5b9e\u5f88\u6709\u8da3\u3002<\/span><\/span><\/p>\n

\u6211\u51fa\u751f\u5728\u4e00\u4e2a\u79d1\u5b66\u4e16\u5bb6\uff0c\u672c\u79d1\u5b66\u751f\u7269\u5316\u5b66\u53ca\u751f\u7269\u7269\u7406\uff0c\u6bd5\u4e1a\u4e4b\u540e\u5c31\u975e\u5e38\u5e78\u8fd0\u53d6\u5230\u4e86\u4e00\u5bb6\u603b\u90e8\u5728\u5fb7\u56fd\u7684\u4e16\u754c 500 \u5f3a\u516c\u53f8\u505a MT\uff08\u7ba1\u57f9\u751f\uff09\uff0c\u6574\u4e2a\u8fc7\u7a0b\u53c2\u4e0e\u5230\u4e86\u4f01\u4e1a\u7ba1\u7406\u3001\u5de5\u5382\u751f\u4ea7\u7684\u65b9\u65b9\u9762\u9762\u3002<\/span><\/p>\n<\/section>\n

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\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u6559\u6388\uff08\u5de6\uff09\u548c\u66f9\u864e\u535a\u58eb\uff08\u53f3\uff09<\/span><\/p>\n<\/section>\n

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\u7a81\u7136\u6709\u4e00\u5929\u6211\u5c31\u8def\u8fc7\u4e86\u5de5\u5382\u91cc\u8fb9\u7684\u4e00\u4e2a\u529e\u516c\u5ba4\uff0c\u7a97\u660e\u51e0\u51c0\uff0c\u4e0b\u5348\u7684\u65f6\u5019\u4ed6\u4eec\u90fd\u5728\u559d\u7740\u5496\u5561\uff0c\u653e\u7740 PPT\uff0c\u7528\u7740\u7b14\u8bb0\u672c\u7535\u8111\uff0c\u5f88\u4f18\u96c5\u5730\u8c08\u8bba\u5de5\u4f5c\u3002<\/span><\/p>\n

\u90a3\u662f 1997 \u5e74\uff0cPPT\u3001\u7b14\u8bb0\u672c\u7535\u8111\u90fd\u5f88\u7a00\u7f3a\uff0c\u8fd9\u5c31\u5f15\u8d77\u4e86\u6211\u7684\u6ce8\u610f\u3002\u6211\u6bcf\u5929\u90fd\u8def\u8fc7\uff0c\u7ec8\u4e8e\u6709\u4e00\u5929\u6211\u95ee\u540c\u4e8b\u8fd9\u662f\u4ec0\u4e48\u90e8\u95e8\uff1f\u540c\u4e8b\u544a\u8bc9\u6211\u8fd9\u662f marketing \u90e8\u95e8\u3002<\/span><\/p>\n

\u6211\u8bf4\uff0c\u54c7\uff0c\u6211\u600e\u4e48\u6837\u624d\u80fd\u8fc7\u4e0a\u4ed6\u4eec\u8fd9\u6837\u7684\u751f\u6d3b\uff1f\u7136\u540e\u6211\u7684\u540c\u4e8b\u544a\u8bc9\u6211\uff0c\u4f60\u5e94\u8be5\u53bb\u8bfb\u4e2a MBA \u3002<\/span><\/p>\n

\u4ec0\u4e48\u662f MBA\uff1f\u6211\u4e00\u67e5\uff0c\u90a3\u65f6\u5019\u4e2d\u56fd\u624d\u6709\u7b2c\u4e00\u5c4a MBA \u8054\u8003\uff0c\u7136\u540e\u6211\u5c31\u7533\u8bf7\u4e86\u52a0\u62ff\u5927\u7684 MBA \uff0c\u6211\u7684\u8001\u5e08\u53eb\u82cf\u6bd4\u5c14\u3002\u8bfb\u5b8c\u4e4b\u540e\uff0c\u8001\u5e08\u5bf9\u6211\u7684\u8bc4\u4ef7\u662f\u4f60\u6709\u5f88\u5f3a\u7684\u5b66\u672f\u52a8\u529b\uff0c\u4f60\u5e94\u8be5\u53bb\u8bfb PhD \u3002<\/span><\/p>\n

\u6211\u8bf4\u90a3\u597d\u5427\u3002\u90a3\u65f6\u5019\u4e5f\u61f5\u61f5\u61c2\u61c2\uff0c\u4f46\u6211\u77e5\u9053\u6211\u5f88\u559c\u6b22 marketing\u3002<\/span><\/p>\n

\u52a0\u62ff\u5927\u7248\u672c\u7684\u6559\u6750\u4f5c\u8005\u53eb Phillip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\uff0c\u8001\u5e08\u5c31\u8bf4\u4f60\u5e94\u8be5\u7533\u8bf7\u505a\u8fd9\u4e2a\u4f5c\u8005\u7684\u5b66\u751f\uff0c\u4ed6\u662f\u8fd9\u4e2a\u9886\u57df\u6700\u6743\u5a01\u7684\u3002<\/span><\/p>\n<\/section>\n

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Phillip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\u56fe\u7247\u6765\u6e90 Adam Insights<\/span><\/p>\n<\/section>\n

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\u5176\u5b9e\u6211\u4e5f\u4e0d\u77e5\u9053\u6709\u591a\u6743\u5a01\uff0c\u4f46\u5f88\u5e78\u8fd0\u4e5f\u7533\u8bf7\u5230\u4e86\u3002\u56e0\u4e3a\u79d1\u7279\u52d2\u5728\u505a\u7684\u662f joint program\uff08\u8054\u5408\u9879\u76ee\uff09\uff0c\u5c5e\u4e8e\u4e34\u5e8a\u5fc3\u7406\u5b66\u548c\u884c\u4e3a\u5b66\u8fd9\u4e2a\u4ea4\u53c9\u65b9\u5411\uff0c\u548c\u6211\u539f\u6765\u7684\u751f\u7269\u5316\u5b66\u80cc\u666f\u6709\u4e9b\u5173\u8054\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u5c31\u8ba4\u8bc6\u4e86\u79d1\u7279\u52d2\u6559\u6388\u3002<\/span><\/p>\n

\u5f53\u65f6\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5148\u751f\u4f5c\u4e3a\u9996\u5e2d\u987e\u95ee\u53c2\u4e0e\u4ed6\u5f1f\u5f1f\u7c73\u5c14\u987f\u00b7\u79d1\u7279\u52d2\u521b\u5efa\u7684\u54a8\u8be2\u516c\u53f8\u53eb\u79d1\u7279\u52d2\u54a8\u8be2\u96c6\u56e2\u3002\u5f88\u5de7\u7684\u662f\u5728 1999 \u5e74\u30012000 \u5e74\u5de6\u53f3\uff0c\u4e2d\u56fd\u4e92\u8054\u7f51\u975e\u5e38\u53d1\u8fbe\uff0c\u5f88\u591a\u4eba\u90fd\u60f3\u505a\u95e8\u6237\uff0c\u6709\u4e00\u5bb6\u4e2d\u56fd\u7684\u8425\u9500\u4eba\u95e8\u6237\u7684\u516c\u53f8\u521b\u59cb\u4eba\u5c31\u5199\u4fe1\u7ed9\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff0c\u8bf4\u60f3\u9080\u8bf7\u4ed6\u505a\u987e\u95ee\u3002<\/span><\/p>\n

\u79d1\u7279\u52d2\u8bf4\u6211\u5e73\u65f6\u505a\u6559\u6388\uff0c\u4e0d\u592a\u7ba1\u516c\u53f8\u65e5\u5e38\u4e1a\u52a1\uff0c\u7531\u6211\u5f1f\u5f1f\u6765\u8054\u7edc\uff0c\u6240\u4ee5\u5f53\u65f6\u79d1\u7279\u52d2\u5c31\u548c\u4e2d\u56fd\u8fd9\u5bb6\u516c\u53f8\u5f62\u6210\u4e86\u6218\u7565\u5408\u4f5c\u3002\u6211\u90a3\u4e2a\u65f6\u5019\u8fd8\u6ca1\u6709\u6bd5\u4e1a\uff0c\u6211\u521a\u597d\u662f\u4e2d\u56fd\u4eba\uff0c\u79d1\u7279\u52d2\u5c31\u95ee\u6211\u8bf4\u6709\u6ca1\u6709\u5174\u8da3\u6765\u5e2e\u52a9\u505a\u4e00\u4e9b\u4e2d\u56fd\u5e02\u573a\u7684\u4e8b\u60c5\u3002<\/span><\/p>\n

\u6211\u5c31\u975e\u5e38\u613f\u610f\u6765\u53c2\u4e0e\u8fd9\u4e2a\u4e8b\u60c5\uff0c\u56e0\u4e3a marketing \u975e\u5e38\u5b9e\u8df5\u3002\u6211\u5c31\u62ff\u51fa\u4e00\u90e8\u5206\u65f6\u95f4\u6765\u53c2\u4e0e\u4e2d\u56fd\u4f01\u4e1a\u7684\u54a8\u8be2\uff0c\u4e00\u76f4\u5230\u6bd5\u4e1a\u540e\uff0c\u987a\u7406\u6210\u7ae0\u5730\u52a0\u5165\u4e86\u79d1\u7279\u52d2\u54a8\u8be2\u96c6\u56e2\uff0c\u6210\u4e3a\u4e2d\u56fd\u521b\u59cb\u56e2\u961f\u7684\u4e00\u4e2a\u6210\u5458\u3002<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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PART 02<\/strong><\/p>\n<\/section>\n

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\u8425\u9500\u662f\u4e00\u95e8\u53ef\u4ee5\u8ba9\u7ecf\u6d4e\u5b66\u5931\u6548\u7684\u5b66\u79d1<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u5200\u59d0doris\uff1a<\/span>\u5c31\u50cf\u79d1\u7279\u52d2\u8bb2\u7684\uff0cmarketing is more than branding\uff0c branding is more than positioning.(\u00a0\u8425\u9500\uff1e\u54c1\u724c\uff1e\u5b9a\u4f4d)\u3002\u79d1\u7279\u52d2\u628a 4P\u30015A \u6253\u901a\uff0c\u8fd9\u662f\u4e00\u79cd\u8ba9\u4eba\u5d07\u62dc\u7684\u4f53\u7cfb\uff0c\u4e5f\u662f\u6211\u4eec\u5e02\u573a\u4eba\u9a84\u50b2\u548c\u5149\u8363\u3002<\/strong><\/span><\/p>\n

\u66f9\u864e\u535a\u58eb\uff1a<\/span>\u4f60\u8bf4\u7684\u8fd9\u4e2a\u6211\u5f88\u8d5e\u540c\uff0c\u4e5f\u975e\u5e38\u6709\u611f\u89e6\u3002\u79d1\u7279\u52d2\u7684\u8d21\u732e\u5728\u4e8e\u6784\u5efa\u4e86\u5e02\u573a\u8425\u9500\u8fd9\u4e2a\u5b66\u79d1\uff0c\u8ba9\u5e02\u573a\u8425\u9500\u4eba\u7684\u5185\u6db5\u5b9a\u4e49\u548c\u793e\u4f1a\u5730\u4f4d\u90fd\u5f97\u5230\u4e86\u5e7f\u6cdb\u7684\u8ba4\u53ef\u548c\u63d0\u5347\u3002<\/span><\/p>\n

\u8ba9\u8425\u9500\u4ece\u4e00\u4e2a\u53e3\u53e3\u76f8\u4f20\u7684\u7ecf\u9a8c\u7684\u201c\u4e0b\u91cc\u5df4\u4eba\u8bba\u201d\u53d8\u6210\u4e86\u4e00\u4e2a\u771f\u6b63\u7684\u5b66\u79d1\uff0c\u4e00\u4e2a\u9a71\u52a8\u4f01\u4e1a\u589e\u957f\u7684\u91cd\u8981\u52a8\u529b\u3002<\/span><\/p>\n

\u4e3a\u4ec0\u4e48\u4ed6\u53ef\u4ee5\u6709\u8fd9\u6837\u7684\u8d21\u732e\uff1f\u4e00\u4e2a\u6839\u672c\u539f\u56e0\u662f\u4ed6\u6784\u5efa\u4e86\u66f4\u9ad8\u7ef4\u5ea6\u7684\u89c6\u89d2\u3001\u66f4\u8de8\u5b66\u79d1\u7684\u89c6\u89d2\u53bb\u7406\u89e3\u5e02\u573a\u8425\u9500\u8fd9\u4ef6\u4e8b\u3002<\/span><\/strong><\/p>\n

\u4ed6\u6709\u5b8f\u89c2\u7ecf\u6d4e\u5b66\u7684\u79d1\u73ed\u6559\u80b2\u80cc\u666f\uff0c\u4ed6\u4ece MIT \u6bd5\u4e1a\uff0c\u62ff\u7684\u662f\u5b8f\u89c2\u7ecf\u6d4e\u5b66\u7684 PhD\uff0c\u53c8\u53bb\u745e\u58eb\u8bfb\u4e86\u6570\u5b66\u3001\u884c\u4e3a\u5b66\u7684\u535a\u58eb\u540e\u3002<\/span><\/p>\n

\u5bfc\u5e08\u662f\u8bfa\u8d1d\u5c14\u91d1\u5956\u83b7\u5f97\u8005\u4fdd\u7f57\u00b7\u8428\u7f2a\u5c14\u68ee\u3002\u5982\u679c\u4f60\u8bfb\u8fc7\u4fdd\u7f57\u00b7\u8428\u7f2a\u5c14\u68ee\u7684\u300a\u7ecf\u6d4e\u5b66\u300b\uff0c\u4f60\u4f1a\u53d1\u73b0\u79d1\u7279\u52d2\u7684\u300a\u8425\u9500\u7ba1\u7406\u300b\u548c\u5b83\u4e00\u6837\u539a\uff0c\u90fd\u662f\u767e\u79d1\u5168\u4e66\u5f0f\u7684\u7ed3\u6784\uff0c\u975e\u5e38\u5b8c\u5584\u3002<\/span><\/p>\n

\u4ed6\u603b\u662f\u7ed9\u6211\u8bb2\u4e00\u4e2a\u6545\u4e8b\u3002\u6bd5\u4e1a\u540e\u4ed6\u5230\u7f8e\u56fd\u5bfb\u6c42\u6559\u804c\uff0c\u5f53\u65f6\u897f\u5317\u5927\u5b66\u51ef\u6d1b\u683c\u5546\u5b66\u9662\u7ed9\u4ed6 offer \u4e86\u804c\u52a1\uff0c\u4e24\u4e2a\u9009\u62e9\uff1a\u4e00\u662f\u53bb\u6559\u4ed6\u719f\u6089\u7684\u5b8f\u89c2\u7ecf\u6d4e\u5b66\uff0c\u4e8c\u662f\u53bb\u5f00\u4e00\u95e8\u65b0\u8bfe\uff0c\u81ea\u5df1\u7f16\u6559\u6750\uff0c\u8fd9\u95e8\u8bfe\u53ebmarketing\u3002<\/span><\/p>\n

\u4ed6\u9009\u62e9\u4e86\u540e\u8005\u3002\u56e0\u4e3a\u4ed6\u5728\u5b66\u5b8f\u89c2\u7ecf\u6d4e\u5b66\u7684\u65f6\u5019\uff0c\u59cb\u7ec8\u90fd\u6709\u4e00\u79cd\u597d\u5947\uff0c\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u5b8f\u89c2\u7ecf\u6d4e\u5b66\u662f\u5931\u6548\u7684\u3002<\/span><\/p>\n

\u6bd4\u5982\u5b8f\u89c2\u7ecf\u6d4e\u5b66\u544a\u8bc9\u6211\u4eec\u4e00\u4e2a\u57fa\u672c\u539f\u7406\u662f\u4f9b\u7ed9\u3001\u9700\u6c42\u66f2\u7ebf\u4ea4\u53c9\u4e4b\u540e\u4f1a\u6709\u4e00\u4e2a\u70b9\uff0c\u8fd9\u4e2a\u70b9\u5c31\u5f62\u6210\u4ef7\u683c\u3002\u4ef7\u683c\u8d8a\u9ad8\uff0c\u8fd9\u4e2a\u9700\u6c42\u91cf\u5e94\u8be5\u8d8a\u5c0f\u3002<\/span><\/p>\n

\u4f46\u5b9e\u9645\u751f\u6d3b\u4e2d\uff0c\u5f88\u591a\u65f6\u5019\u4ea7\u54c1\u4ef7\u683c\u8d8a\u9ad8\uff0c\u9700\u6c42\u53cd\u800c\u66f4\u65fa\u76db\u3002\u6d88\u8d39\u8005\u5230\u5e95\u662f\u5982\u4f55\u505a\u51fa\u4e00\u4e2a\u8d2d\u4e70\u51b3\u7b56\u504f\u597d\uff1f\u7ecf\u6d4e\u5b66\u7684\u89c4\u5f8b\u5728\u5b8f\u89c2\u6709\u6548\uff0c\u5728\u5fae\u89c2\u5c31\u5931\u6548\u4e86\u5417\uff1f<\/span><\/strong><\/p>\n

\u8fd9\u4e2a\u4e8b\u60c5\u59cb\u7ec8\u662f\u4ed6\u5fc3\u4e2d\u60f3\u8981\u83b7\u5f97\u7b54\u6848\u7684\u95ee\u9898\uff0c\u6240\u4ee5\u4ed6\u8981\u53bb\u505a\u4e00\u672c\u8425\u9500\u7684\u4e66\u6765\u6559\u5b66\u751f\uff0c\u8fd9\u4e2a\u5c31\u662f\u8d77\u6e90\u3002\u300a\u8425\u9500\u7ba1\u7406\u300b\u8fd9\u672c\u4e66\u7684\u539f\u578b\u5c31\u662f\u4ed6\u4e3a\u51ef\u6d1b\u683c\u5546\u5b66\u9662\u5b66\u751f\u8bb2\u8bfe\u7684\u8bb2\u4e49\uff0c\u7b2c\u4e00\u7248\u662f 1967 \u5e74\u51fa\u7248\uff0c\u8fc4\u4eca\u4e3a\u6b62\u5df2\u7ecf\u51fa\u5230\u4e86 16 \u7248\u3002<\/span><\/p>\n

\u5200\u59d0doris\uff1a<\/span>\u6211\u548c\u4f60\u5206\u4eab\u4e00\u4e2a\u6211\u4e2a\u4eba\u7684\u6545\u4e8b\uff0c\u6211\u5927\u5b66\u672c\u79d1\u4e5f\u5728\u7f8e\u56fd\u5ff5\u7ecf\u6d4e\u5b66\uff0c\u6bd5\u4e1a\u7684\u65f6\u5019\u5f88\u591a\u540c\u5b66\u90fd\u4f1a\u53bb\u505a\u91d1\u878d\u548c\u54a8\u8be2\u3002<\/strong><\/span><\/p>\n

\u6211\u91d1\u878d\u7684\u540c\u5b66\u5c31\u7279\u522b\u770b\u4e0d\u8d77\u6211\u4eec\u8fd9\u79cd\u8981\u53bb\u505a\u5e02\u573a\u7684\uff0c\u4ed6\u7684\u539f\u8bdd\u662f\u8fd9\u4e48\u8bf4\u7684\uff1a\u201c\u6211\u52a8\u52a8\u624b\u6307\u5c31\u6709 10 \u4ebf\u7f8e\u91d1\u7a7f\u68ad\u4e8e\u624b\u6307\u4e4b\u95f4\uff0c\u800c\u4f60\u8981\u53bb\u5356\u536b\u751f\u5dfe\u3002\u201d<\/span><\/strong><\/p>\n

\u6211\u5f53\u65f6\u4e00\u76f4\u5728\u770b\u300a\u8425\u9500\u7ba1\u7406\u300b\u8fd9\u672c\u4e66\uff0c\u6211\u4e00\u76f4\u7ed9\u81ea\u5df1\u6d17\u8111\uff0c\u6211\u8981\u505a\u7684\u4e0d\u662f\u63a8\u5e7f\uff0c\u4e0d\u53ea\u662f\u5356\u4ea7\u54c1\uff0c\u800c\u662f\u8981\u901a\u8fc7\u54c1\u724c\u548c\u4ea7\u54c1\u6539\u53d8\u4eba\u7684\u751f\u6d3b\uff0c\u521b\u9020\u5546\u4e1a\u4ef7\u503c\uff0c\u4f60\u6839\u672c\u4e0d\u61c2\u3002<\/span><\/strong><\/p>\n

\u4f60\u521a\u521a\u8bf4\u7684\u8fd9\u4e9b\u8ba9\u6211\u975e\u5e38\u611f\u52a8\uff0c\u5e02\u573a\u8425\u9500\u5b8c\u5168\u6253\u7834\u4e86\u539f\u6765\u7684\u5f88\u591a\u7406\u8bba\u57fa\u7840\uff0c\u771f\u5b9e\u7684\u4eba\u5176\u5b9e\u4e0d\u662f\u4e00\u4e2a\u6c38\u8fdc\u7406\u6027\u7684\u4eba\u3002<\/span><\/strong><\/p>\n

\u66f9\u864e\u535a\u58eb\uff1a<\/span>\u5c31\u662f\u4e3a\u4ec0\u4e48\u8425\u9500\u5b66\u5728\u4e0d\u65ad\u7eb3\u5165\u66f4\u591a\u7684\u5b66\u79d1\u3001\u975e\u5e38\u65b0\u7684\u89c2\u70b9\u3002\u6bd4\u5982\u4eca\u5929\u5f88\u591a\u7684\u6d1e\u5bdf\u90fd\u662f\u57fa\u4e8e\u5fc3\u7406\u5b66\u3001\u884c\u4e3a\u5b66\u548c\u4eba\u7c7b\u5b66\u7684\u8303\u5f0f\uff0cvalues\u3001lifestyle \u7b49\u7b49\uff1b\u4eca\u5929\u5927\u91cf\u7684\u8425\u9500\u5b66\u7684 PhD\uff0c\u5176\u5b9e\u90fd\u5728\u7814\u7a76\u5b9a\u91cf\u548c\u884c\u4e3a\u5b66\u7684\u4e1c\u897f\u3002<\/span><\/p>\n

\u5728\u6570\u5b57\u5316\u7684\u65f6\u4ee3\uff0c\u6211\u4eec\u8d8a\u6765\u8d8a\u9700\u8981\u53bb\u56de\u5f52\u771f\u5b9e\u7684\u4eba\uff0c\u5728\u771f\u5b9e\u7684\u751f\u6d3b\u3001\u771f\u5b9e\u7684\u573a\u666f\u4e0b\u53bb\u7406\u89e3\u4e00\u4e2a\u4eba\u7684\u6001\u5ea6\u3001\u52a8\u673a\u3001\u9700\u6c42\u3001\u6e34\u671b\u3001\u68a6\u60f3\u7b49\u7b49\u3002\u6240\u4ee5\u6211\u89c9\u5f97\u8425\u9500\u5b66\u7684\u53d1\u5c55\u5b9e\u9645\u4e0a\u662f\u4e00\u95e8\u7279\u522b\u6709\u6df1\u5ea6\uff0c\u800c\u4e14\u662f\u53ef\u4ee5\u65e0\u9650\u5ef6\u5c55\u4e0b\u53bb\u7684\u4e00\u4e2a\u5b66\u79d1\u3002<\/span><\/p>\n

\u4ece\u4e8b\u8425\u9500\u5de5\u4f5c\u7684\u4eba\uff0c\u4e00\u65b9\u9762\u804c\u4e1a\u7a7a\u95f4\u5f88\u5927\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u8fd9\u4e2a\u5de5\u4f5c\u662f\u6700\u80fd\u591f\u6ee1\u8db3\u4eba\u7684\u597d\u5947\u5fc3\u548c\u63a2\u7d22\u7f8e\u597d\u751f\u6d3b\u7684\u6b32\u671b\uff0c\u4f1a\u8ba9\u4eba\u89c9\u5f97\u5f88\u5e78\u798f\u3002<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\n

PART 03<\/strong><\/p>\n<\/section>\n

\n
\n
\n
\n
\n

\u4e0d\u70ed\u7231\u751f\u6d3b\u7684\u4eba\uff0c\u4e0d\u53ef\u80fd\u6210\u4e3a\u5927\u5e08<\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\n
\n
\n
\n
\n

\u5200\u59d0doris\uff1a<\/span>\u6211\u4eca\u5929\u8fd8\u91cd\u6e29\u4e86\u4e00\u4e0b 1.0 \u5230 5.0 \u7684\u7406\u8bba\u3002\u6211\u975e\u5e38\u9707\u60ca\uff0c\u5728 2010 \u5e74\u7684\u65f6\u5019\uff0c\u79d1\u7279\u52d2\u5c31\u5df2\u7ecf\u63d0\u51fa\u4e86 5A \u00a0\u8fd9\u4e2a\u6982\u5ff5\uff0c\u800c\u4e14\u5f88\u65e9\u7684\u65f6\u5019\u5c31\u63d0\u5230\u4e86 AI \u8fd9\u4e2a\u6280\u672f\uff0c\u4e3a\u4ec0\u4e48\u79d1\u7279\u52d2\u80fd\u9884\u5224\u5230\u8fd9\u4e48\u540e\u9762\u7684\u4e00\u4e9b\u4e8b\uff1f\u4ed6\u5230\u5e95\u6709\u4ec0\u4e48\u795e\u5947\u7684\u529f\u80fd\uff1f<\/strong><\/span><\/p>\n

\u66f9\u864e\u535a\u58eb\uff1a<\/span>\u4e00\u4e2a\u662f\u4ed6\u53d7\u5230\u4e86\u975e\u5e38\u597d\u7684\u8de8\u5b66\u79d1\u7684\u8bad\u7ec3\uff0c\u53e6\u4e00\u4e2a\u662f\u4ed6\u51fa\u751f\u5728\u4e00\u4e2a\u57fa\u56e0\u5f88\u597d\u7684\u5bb6\u5ead\uff0c\u8eab\u4f53\u4e5f\u5f88\u597d\uff0c\u6240\u4ee5\u4ed6\u6bd4\u5927\u591a\u6570\u4eba\u6709\u66f4\u591a\u7684\u7cbe\u529b\uff0c\u7528\u66f4\u957f\u7684\u65f6\u95f4\u53bb\u770b\u8fd9\u4e2a\u4e16\u754c\u3002<\/span><\/p>\n

\u4ed6\u5df2\u7ecf 95 \u5c81\u4e86\uff0c\u4ed6\u89c1\u8fc7\u5f88\u591a\u4e8b\u513f\uff0c\u5f88\u591a\u4e8b\u5bf9\u4ed6\u6765\u8bf4\u90fd\u5df2\u7ecf\u4e0d\u65b0\u9c9c\u4e86\uff0c\u50cf\u54b1\u4eec\u4e09\u5341\u591a\u5c81\uff0c\u6211\u5c81\u6570\u5927\u4e00\u70b9\uff0c\u5176\u5b9e\u90fd\u6ca1\u6709\u667a\u6167\uff0c\u90fd\u662f\u4e00\u70b9\u5c0f\u806a\u660e\u800c\u5df2\u3002<\/span><\/p>\n

\u4ed6\u5230\u4e86\u8fd9\u4e2a\u5e74\u7eaa\u7684\u667a\u6167\uff0c\u662f\u7a7f\u900f\u65f6\u95f4\u7684\uff0c\u6240\u4ee5\u4ed6\u80fd\u591f\u770b\u5230\u5f88\u591a\u4e1c\u897f\uff0c\u770b\u5230\u91cc\u9762\u7684\u5171\u6027\uff0c\u53d1\u6398\u5e95\u5c42\u903b\u8f91\uff0c\u4ed6\u80fd\u591f\u6bd4\u522b\u4eba\u6709\u66f4\u591a\u7684\u89c6\u89d2\u548c\u5b66\u79d1\u7ef4\u5ea6\u53bb\u7406\u89e3\u3002<\/span><\/p>\n

\u9664\u6b64\u4e4b\u5916\uff0c\u79d1\u7279\u52d2\u5148\u751f\u8ba9\u6211\u53d7\u76ca\u6700\u5927\u7684\uff0c\u4ed6\u80fd\u62e5\u6709\u4eca\u5929\u7684\u6210\u5c31\u7684\u5fc5\u8981\u6027\u548c\u5145\u5206\u6027\u7684\u539f\u56e0\u5c31\u5728\u4e8e\u4ed6\u662f\u4e00\u4e2a\u7ec8\u8eab\u5b66\u4e60\u8005\u3002<\/span><\/strong><\/p>\n

\u4f60\u5f88\u96be\u60f3\u8c61\u4ed6 68 \u5c81\u5f00\u59cb\u5b66\u4e2d\u6587\u3002\u4e09\u5341\u51e0\u5e74\u524d\uff0c\u4e70\u5149\u76d8\u6765\u5b66\u7684\uff0c\u73b0\u5728\u80fd\u8bf4 500 \u591a\u4e2a\u4e2d\u6587\u7684\u5b57\u3002<\/span><\/p>\n

\u4ed6\u6bcf\u5929\u7684\u9605\u8bfb\u65f6\u95f4\u90fd\u4f1a\u5728\u56db\u4e2a\u5c0f\u65f6\u4ee5\u4e0a\uff0c\u73b0\u5728\u6bcf\u5e74\u90fd\u8981\u51fa\u4e24\u672c\u4e66\uff0c\u4fdd\u8bc1\u81ea\u5df1\u4e0d\u65ad\u63a5\u53d7\u65b0\u77e5\u8bc6\u3001\u4e0d\u65ad\u5b66\u4e60\uff0c\u4fdd\u8bc1\u81ea\u5df1\u4e00\u76f4\u5728\u524d\u6cbf\u3002<\/span><\/p>\n

\u4ed6\u505a\u5927\u91cf\u7684\u4ea4\u6d41\u548c\u89c2\u5bdf\uff0c\u4e00\u65b9\u9762\u901a\u8fc7\u54a8\u8be2\u5b9e\u8df5\uff0c\u63a5\u89e6\u5230\u5f88\u591a\u524d\u6cbf\u4f01\u4e1a\u90fd\u5728\u5e72\u4ec0\u4e48\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u4ed6\u5728\u5b66\u672f\u7f51\u7edc\u5f53\u4e2d\uff0c\u4e0d\u65ad\u5730\u548c\u76f8\u90bb\u7684\u9886\u57df\u7684\u6559\u6388\u4e13\u5bb6\u8054\u7cfb\u3002<\/span><\/p>\n

\u6211\u628a\u79d1\u7279\u52d2\u5148\u751f\u6bd4\u55bb\u6210\u201c\u5c11\u6797\u9ad8\u50e7\u201d\uff0c\u96c6\u5927\u6210\u8005\u3002\u4ed6\u6700\u5927\u7684\u7279\u70b9\u4e0d\u662f\u8bf4\u8981\u5f00\u521b\u4e00\u4e2a\u975e\u5e38\u539f\u521b\u7684\u7406\u8bba\uff0c\u800c\u662f\u5bf9\u73b0\u6709\u7406\u8bba\u548c\u73b0\u8c61\u6709\u4e00\u4e2a\u975e\u5e38\u5f3a\u5927\u7684\u601d\u8003\u548c\u603b\u7ed3\u80fd\u529b\u3002<\/span><\/p>\n<\/section>\n

\n
<\/section>\n<\/section>\n
\n

\u56fe\u7247\u6765\u6e90\u4e8ePHILIP KOTLER\u7f51\u7ad9<\/span><\/p>\n<\/section>\n

\n

\u9664\u6b64\u4e4b\u5916\uff0c\u79d1\u7279\u52d2\u79d1\u7279\u5148\u751f\u662f\u4e2a\u975e\u5e38\u70ed\u7231\u751f\u6d3b\u548c\u63a5\u5730\u6c14\u7684\u4eba\u3002\u4ed6\u7684\u7231\u4eba 80 \u591a\u5c81\uff0c\u4ed6 90 \u591a\u5c81\uff0c\u4ed6\u4eec\u6bcf\u5468\u90fd\u8981\u53bb\u770b\u7535\u5f71\uff0c\u4e00\u8d77\u8bc4\u8bba\u7535\u5f71\uff0c\u542c\u5e7f\u64ad\u3001\u770b\u753b\u5c55\uff0c\u4e00\u8d77\u70ed\u70c8\u7684\u8ba8\u8bba\u4e00\u90e8\u4f5c\u54c1\uff0c\u4ed6\u81ea\u5df1\u6536\u85cf\u4e86 2 \u4e07\u591a\u4e2a\u73bb\u7483\u827a\u672f\u54c1\u3002<\/span><\/p>\n

\u8fd9\u4e9b\u770b\u8d77\u6765\u597d\u50cf\u548c\u4ed6\u7684\u7814\u8425\u9500\u7814\u7a76\u5de5\u4f5c\u6ca1\u6709\u5173\u7cfb\uff0c\u4f46\u662f\u4f60\u5f88\u96be\u60f3\u8c61\u4e00\u4e2a\u6ca1\u6709\u5ba1\u7f8e\uff0c\u4e00\u4e2a\u4e0d\u70ed\u7231\u751f\u6d3b\uff0c\u6ca1\u6709\u597d\u5947\u7684\u4eba\u4f1a\u6210\u4e3a\u4efb\u4f55\u9886\u57df\u7684\u4e00\u4e2a\u5927\u5e08\uff0c\u8fd9\u662f\u4e0d\u53ef\u80fd\u7684\u3002<\/span><\/p>\n

\u6211\u5bf9\u79d1\u7279\u5148\u751f\u603b\u7ed3\u53eb\u505a\u5fc3\u6000\u5b87\u5b99\u6d6a\u6f2b\uff0c\u73cd\u60dc\u4eba\u95f4\u65e5\u5e38\u3002<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n

\n
<\/section>\n<\/section>\n<\/section>\n<\/section>\n
\n

PART 04<\/strong><\/h4>\n

\u8425\u9500\u4eba\u8981\u6210\u4e3a9%\u7684 AI \u5171\u521b\u8005<\/strong><\/h4>\n<\/section>\n
\n
\n
\n
\n
\n

\u5200\u59d0doris\uff1a<\/span>\u5176\u5b9e\u5728\u597d\u51e0\u5e74\u524d\uff0c\u79d1\u7279\u52d2\u5c31\u5df2\u7ecf\u9884\u5224\u4e86 AI\u3001VR \u8fd9\u4e00\u6ce2\u6d6a\u6f6e\u3002\u6700\u8fd1 AI \u51fa\u73b0\u90a3\u4e48\u591a\u52a8\u8361\u548c\u53d8\u5316\uff0c\u6211\u4e5f\u86ee\u7126\u8651\u7684\u3002\u4f60\u521a\u521a\u8bf4\u79d1\u7279\u52d2\u8fd8\u6709\u4e24\u672c\u4e66\u5728\u5199\uff0c\u79d1\u7279\u52d2\u6574\u4f53\u5bf9\u672a\u6765\u7684\u8425\u9500\u8d8b\u52bf\u5224\u65ad\u662f\u4ec0\u4e48\u6837\u5b50\uff1f<\/strong><\/span><\/p>\n

\u66f9\u864e\u535a\u58eb\uff1a<\/span>\u79d1\u7279\u52d2\u5148\u751f\u6700\u8fd1\u51fa\u7248\u7684\u4e24\u672c\u4e66\u90fd\u662f\u5173\u4e8e transformative marketing \uff08\u53d8\u9769\u8425\u9500\uff09\uff0cAI \u662f\u5176\u4e2d\u7684\u4e3b\u7ebf\u3002<\/span><\/p>\n

\u6211\u4eec\u79d1\u7279\u52d2\u54a8\u8be2\u96c6\u56e2\u4e5f\u5728\u5f00\u53d1\u81ea\u5df1\u7684\u5e95\u5ea7\u6a21\u578b\uff0c\u6211\u4eec\u7684\u4e13\u5c5e\u6570\u636e\u5e93\u4e5f\u5728\u62e5\u62b1\u548c\u5e94\u7528 AI\uff0c\u6211\u4eec\u7684\u57fa\u672c\u89c2\u70b9\u662f\uff1a\u8425\u9500\u4eba\u3001\u54c1\u724c\u4eba\u80af\u5b9a\u4e0d\u4f1a\u88ab AI \u6240\u53d6\u4ee3\u3002<\/strong><\/span><\/p>\n<\/section>\n

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\u5173\u4e8e\u4eba\u7c7b\u7231\u4e0a AI \u7684\u7535\u5f71\u300aHer\u300b<\/span><\/p>\n<\/section>\n

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\u7eb5\u89c2\u5386\u53f2\uff0c\u4ece\u6765\u6ca1\u6709\u54ea\u4e2a\u6280\u672f\u771f\u6b63\u5730\u628a\u4eba\u53d6\u4ee3\u4e86\uff0c\u53d6\u4ee3\u7684\u662f\u4e0d\u4f1a\u7528\u6280\u672f\u7684\u4eba\u3002\u4eca\u5929 AI \u5728\u56db\u4e2a\u9636\u6bb5\u4e0d\u65ad\u63d0\u5347\u8425\u9500\u7684\u6548\u7387\u3001\u6548\u80fd\u3001\u6548\u679c\uff1a<\/span><\/p>\n

\u7b2c\u4e00\u9636\u6bb5\uff0cAI \u4f5c\u4e3a\u8425\u9500\u4eba\u7684\u4e2a\u4eba\u751f\u4ea7\u529b\u5de5\u5177\u5728\u5e7f\u6cdb\u7684\u88ab\u4f7f\u7528\uff0cManus\u3001midjourney\u3001deepseek \uff0c\u518d\u6bd4\u5982\u5c0f\u7ea2\u4e66\u7684\u70b9\u70b9\u3001\u817e\u8baf\u7684\u5143\u5b9d\uff0c\u8fd9\u4e9b\u5de5\u5177\u4f5c\u4e3a\u4e2a\u4eba\u5de5\u5177\u5e2e\u52a9\u6211\u4eec\u63d0\u5347\u56fe\u7247\u3001\u6587\u6848\u521b\u610f\u3001\u601d\u8def\uff0c\u6784\u5efa\u4e86\u4e2a\u4eba\u5bf9 AI \u7684\u5b66\u4e60\u548c\u8212\u9002\u5ea6\uff0c\u589e\u5f3a\u4e2a\u4eba\u80fd\u529b\u3002<\/span><\/p>\n

\u7b2c\u4e8c\u9636\u6bb5\uff0c\u4e2a\u4eba\u5de5\u5177\u8fdb\u4e00\u6b65\u5347\u7ea7\u4e3a\u7ec4\u7ec7\u548c\u56e2\u961f\u5f53\u4e2d\u7684\u5de5\u5177\uff0c\u5305\u62ec deepseek \u5728\u5185\u7684\u5927\u6a21\u578b\u90fd\u5728\u505a\u672c\u5730\u5316\u7684\u90e8\u7f72\uff0c\u5f00\u53d1\u4e86\u5f88\u591a\u7ec4\u7ec7\u5de5\u5177\uff0c\u8ba9 AI \u9010\u6b65\u6210\u4e3a\u4e00\u79cd\u7ec4\u7ec7\u6027\u5de5\u5177\u3002<\/span><\/p>\n

\u7b2c\u4e09\u9636\u6bb5\uff0cAI \u901a\u8fc7\u667a\u80fd\u4f53\u8fdb\u4e00\u6b65\u878d\u5165\u751f\u4ea7\u6d41\u7a0b\uff0c\u53ea\u6709\u7ec4\u7ec7\u534f\u540c\u5de5\u5177\u8fd8\u4e0d\u591f\uff0c\u8fd8\u9700\u8981\u7528 AI \u5de5\u5177\u548c\u7ec4\u7ec7\u5b8c\u6210\u7aef\u5230\u7aef\u7684\u6d41\u7a0b\u548c\u4efb\u52a1\uff0c\u6bd4\u5982\u505a\u793e\u5a92\u7684\u53d1\u5e03\u3001\u793e\u5a92\u7684\u8fd0\u8425\u3001\u5ba2\u6237\u670d\u52a1\uff0c\u5168\u662f\u7aef\u5230\u7aef\u7684\u4efb\u52a1\u3002<\/span><\/p>\n

\u7b2c\u56db\u9636\u6bb5\uff0c AI \u9a71\u52a8\u4f01\u4e1a\u53d1\u5c55\uff0cAI \u901a\u8fc7\u6574\u4e2a\u667a\u80fd\u4f53\u534f\u4f5c\uff0c\u6bcf\u4e2a\u667a\u80fd\u4f53\u5c31\u50cf\u4eba\u4e00\u6837\uff0c\u4ee5\u540e\u6211\u4eec\u4e0d\u5149\u662f\u6709\u4eba\u7684\u7ec4\u7ec7\u67b6\u6784\uff0c\u8fd8\u4f1a\u6709\u667a\u80fd\u4f53\u7684\u7ec4\u7ec7\u67b6\u6784\uff0c\u80fd\u591f\u5f62\u6210\u591a\u667a\u80fd\u4f53\u53bb\u5b8c\u6210\u4f01\u4e1a\u590d\u6742\u7684\u4efb\u52a1\uff0c\u6bd4\u5982\u4ea7\u54c1\u7684 GTM\u3002\u5230\u90a3\u4e2a\u65f6\u5019\uff0c\u6211\u4eec\u4e0d\u4ec5\u80fd\u770b\u5230\u667a\u80fd\u4f53\u7684\u7ec4\u7ec7\u67b6\u6784\uff0c\u8fd8\u80fd\u770b\u5230\u4e13\u95e8\u4e3a\u667a\u80fd\u4f53\u63d0\u4f9b\u7684\u5185\u5bb9\uff0c\u8ba9\u667a\u80fd\u4f53\u53bb\u5b66\u4e60\u3002<\/span><\/p>\n

\u76ee\u524d\uff0c\u4e2d\u56fd\u5927\u591a\u6570\u4f01\u4e1a\u5904\u5728\u7b2c\u4e8c\u3001\u7b2c\u4e09\u9636\u6bb5\u3002\u800c\u5230\u7b2c\u56db\u9636\u6bb5\u7684\u4f01\u4e1a\uff0c\u4eba\u7684\u4f5c\u7528\u66f4\u91cd\u8981\uff0c\u56e0\u4e3a\u4e00\u4e9b\u4f4e\u9636\u7684\u5de5\u4f5c\u5c31\u4ea4\u7ed9\u673a\u5668\u4e86\uff0c\u4eba\u5728\u505a\u7684\u9ad8\u9636\u5de5\u4f5c\u4ef7\u503c\u66f4\u9ad8\u3002<\/span><\/p>\n

\u6bd4\u5982\u8bf4\u4eba\u8981\u505a\u5224\u65ad\uff0c\u5b83\u7b26\u4e0d\u7b26\u5408\u60c5\u666f\uff1b\u4eba\u8981\u505a\u8de8\u8fb9\u754c\u7684\u521b\u65b0\uff1b\u8981\u505a\u4f18\u5148\u7ea7\u548c\u4ef7\u503c\u7684\u5224\u65ad\u3002\u6211\u548c\u5f88\u591a\u4eba\uff0c\u5bf9 AI \u7684\u51b2\u51fb\u90fd\u5f88\u56f0\u60d1\uff0c\u6211\u4eec\u4e5f\u505a\u4e86\u5f88\u591a\u7814\u7a76\uff0c\u6211\u8ba4\u4e3a\u5728\u672a\u6765\u7684\u4e16\u754c\uff1a<\/span><\/p>\n

1% \u7684\u4eba\u662f AI \u7684\u4f9b\u7ed9\u8005\uff0c \u8bbe\u8ba1\u82af\u7247\u3001\u505a\u4e91\u3001AI \u7684\u67b6\u6784\u8bbe\u8ba1\u7b97\u6cd5\uff1b<\/span><\/p>\n

90% \u7684\u4eba\u662f AI \u7684\u6d88\u8d39\u8005\uff0c\u4eab\u53d7 AI \u5e26\u6765\u7684\u4fbf\u5229\u3001\u65b0\u7684\u5a31\u4e50\u65b9\u5f0f\uff0c\u5c31\u50cf\u9a6c\u65af\u514b\u8bb2\u7684 AI \u7ed9\u4eba\u7c7b\u793e\u4f1a\u5e26\u6765\u5feb\u4e50\u7684\u751f\u6d3b\uff1b<\/span><\/p>\n

9% \u7684\u4eba\u662f AI \u7684\u5171\u521b\u8005\u548c\u8d85\u7ea7\u7528\u6237\uff0c \u4ed6\u4eec\u638c\u63e1\u4e86\u67d0\u4e2a\u884c\u4e1a\u7684 know how \uff0c\u662f\u5bf9\u4e13\u5c5e\u6570\u636e\u548c\u573a\u666f\u7406\u89e3\u975e\u5e38\u900f\u5f7b\u7684\u4eba\u548c\u7ec4\u7ec7\uff0c\u62e5\u6709\u4e2a\u4eba\u7684\u6570\u636e\u548c institutional knowledge \uff08\u7ec4\u7ec7\u6027\u77e5\u8bc6\uff09\uff0c\u4ed6\u4eec\u548c\u591a\u6a21\u6001\u7ed3\u5408\u4e4b\u540e\u80fd\u591f\u91cd\u5851\u884c\u4e1a\u3002<\/span><\/p>\n

\u5bf9\u4e8e\u6211\u4eec\u5f88\u591a\u4e13\u4e1a\u4eba\u58eb\u6765\u8bf4\uff0c\u6211\u4eec\u8981\u81f4\u529b\u4e8e\u6210\u4e3a\u8fd9 9% \u7684 AI \u8d85\u7ea7\u4f7f\u7528\u8005\u3001\u5171\u521b\u8005\uff0c\u8fd9\u4f1a\u6781\u5927\u6539\u53d8\u6211\u4eec\u4eca\u5929\u52b3\u52a8\u5e02\u573a\u548c\u77e5\u8bc6\u5e02\u573a\u7684\u4f9b\u7ed9\u3002<\/span><\/p>\n

\u5200\u59d0doris\uff1a<\/span>\u6211\u6709\u4e24\u4e2a takeaway\uff0c\u7b2c\u4e00\u662f\u8ba9\u6211\u575a\u4fe1\u6211\u4eec\u8fd9\u4e2a\u65f6\u4ee3\u8981\u505a\u5782\uff0c\u4f60\u4e00\u76f4\u8bf4\u8981\u505a\u4e00\u68f5\u6811\uff0c\u8fd9\u53e5\u8bdd\u6574\u6574\u5f71\u54cd\u4e86\u6211\u4e94\u5e74\u3002\u5f53\u6211\u4eec\u6709\u7740\u67d0\u4e2a\u884c\u4e1a\u7684\u6c34\u4e0b\u77e5\u8bc6\uff0c\u624d\u80fd\u8ddf AI \u7ed3\u5408\u3002<\/strong><\/span><\/p>\n

\u7b2c\u4e8c\u4e2a take away \u662f\u4f60\u4eca\u5929\u4e00\u76f4\u8ddf\u6211\u8bb2\u7684\u6211\u4eec\u8981\u505a\u4eba\u8be5\u505a\u7684\u4e8b\u513f\uff0c\u56e0\u4e3a\u673a\u5668\u80af\u5b9a\u4f1a\u6bd4\u4f60\u505a\u5f97\u66f4\u5feb\uff0c\u53cd\u800c\u7528\u5fc3\u3001\u611f\u53d7\u3001\u6d1e\u5bdf\uff0c\u8fd9\u4e9b\u662f AI \u662f\u5f88\u96be\u62e5\u6709\u7684\u3002<\/span><\/strong><\/p>\n

\u66f9\u864e\u535a\u58eb\uff1a<\/span>\u6ca1\u9519\uff0c\u8fd8\u6709\u5ba1\u7f8e\uff0c\u5ba1\u7f8e\u80fd\u529b\u662f\u4eba\u72ec\u6709\u7684\u80fd\u529b\uff0c\u673a\u5668\u4f1a\u8bc6\u522b\u6a21\u5f0f\uff0c\u4f46\u662f\u4eba\u4f1a\u7528\u81ea\u5df1\u7684\u70ed\u7231\u53bb\u611f\u53d7\u9634\u6674\u5706\u7f3a\u3001\u6811\u53f6\u843d\u4e0b\uff0c\u98ce\u91cc\u522e\u8fc7\u7af9\u5b50\u7684\u5473\u9053\uff0c\u90fd\u662f\u8425\u9500\u7684\u7d20\u6750\u3002<\/span><\/p>\n

\u6211\u4eec\u4eba\u7c7b\u751f\u6d3b\u4e4b\u6240\u4ee5\u7f8e\u597d\uff0c\u5c31\u662f\u56e0\u4e3a\u5f88\u591a\u975e\u529f\u80fd\u6027\u7684\u4e1c\u897f\u6070\u6070\u5e26\u6765\u4e86\u5f88\u591a\u6ee1\u8db3\u548c\u5feb\u4e50\uff0c\u4ece\u800c\u53d8\u6210\u4e86\u4e00\u79cd\u65b0\u521a\u9700\u3002<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n

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PART 05<\/strong><\/p>\n

\u8425\u9500\u7684\u672c\u8d28\u662f\u201c\u5229\u4ed6\u7684\u827a\u672f\u201d<\/strong><\/p>\n<\/section>\n

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\u5200\u59d0doris\uff1a<\/span>\u5f88\u5f00\u5fc3 Tiger \u548c\u6211\u8bb2\u4e86\u90a3\u4e48\u591a\uff0c\u611f\u89c9\u53c8\u662f\u4ef7\u503c\u51e0\u4e2a\u4ebf\u7684\u8425\u9500\u8bfe\u3002\u5e0c\u671b\u5927\u5bb6\u4eca\u5929\u6709\u6240\u6536\u83b7\uff0c\u66f9\u864e\u8001\u5e08\u8fd8\u6709\u4ec0\u4e48\u60f3\u8981\u548c\u8bfb\u8005\u8bf4\u7684\u5417\uff1f<\/strong><\/span><\/p>\n

\u66f9\u864e\u535a\u58eb\uff1a<\/span>\u603b\u7ed3\u8d77\u6765\u5c31\u662f\u4e00\u53e5\u8bdd\uff0c\u4e5f\u662f\u79d1\u7279\u52d2\u5148\u751f\u7ecf\u5e38\u548c\u6211\u8bb2\u7684\uff0c\u5b66\u4e60\u8425\u9500\u53ea\u9700\u8981\u82b1\u4e00\u5230\u4e24\u5e74\u7684\u65f6\u95f4\uff0c\u4f46\u5b9e\u8df5\u8425\u9500\u662f\u4e00\u8f88\u5b50\u7684\u4e8b\u3002<\/span><\/p>\n

\u8425\u9500\u7684\u672c\u8d28\u5c31\u662f\u4e24\u4e2a\u5b57\uff0c\u5229\u4ed6\u3002\u60f3\u5c3d\u4e00\u5207\u529e\u6cd5\uff0c\u4e0d\u65ad\u5730\u7528\u4f60\u5bf9\u751f\u6d3b\u7684\u70ed\u7231\u4e3a\u4ed6\u4eba\u521b\u9020\u4ef7\u503c\uff0c\u4e0d\u65ad\u5730\u53bb\u4ea4\u4ed8\u4f60\u627f\u8bfa\u7ed9\u4f60\u7684\u6d88\u8d39\u8005\u7684\u4ef7\u503c\u3002<\/span><\/p>\n

\u6211\u4eec\u5b66\u4e60\u65b0\u7684\u8425\u9500\u6a21\u5f0f\uff0c\u4f7f\u7528\u65b0\u7684\u6280\u672f\uff0c\u90fd\u662f\u4e3a\u4e86\u8fd9\u4e00\u70b9\u3002\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u5fc5\u987b\u8981\u70ed\u7231\u5b83\u3002<\/span><\/p>\n

\u6211\u6709\u4e00\u4e2a\u5ea7\u53f3\u94ed\uff0c\u5c31\u662f\u7279\u857e\u838e\u4fee\u5973\uff08mother Teresa\uff09\u8bf4\u7684\u4e00\u53e5\uff1a<\/span><\/p>\n

\u201c\u4eba\u751f\u662f\u4e00\u4e2a\u627f\u8bfa\uff0c\u8ba9\u6211\u4eec\u5b9e\u73b0\u5b83\u3002\u201d<\/span><\/em><\/p>\n

\u8425\u9500\u7684\u9053\u7406\u548c\u4eba\u751f\u7684\u9053\u7406\u662f\u4e00\u6837\u7684\u3002\u8425\u9500\u662f\u5bf9\u6211\u4eec\u7684\u5ba2\u6237\u3001\u6211\u4eec\u7231\u7684\u4eba\u3001\u7231\u6211\u4eec\u7684\u4eba\u7684\u627f\u8bfa\uff0c\u6211\u4eec\u7ec8\u5176\u4e00\u751f\u90fd\u8981\u4e0d\u65ad\u5730\u53bb\u4ea4\u4ed8\u8fd9\u4e2a\u627f\u8bfa\uff0c\u8fd9\u6837\u624d\u80fd\u505a\u5230\u5fc3\u624b\u5408\u4e00\u3001\u4eba\u5200\u5408\u4e00\u3002<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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\u79d1\u7279\u52d2\u54a8\u8be2\u96c6\u56e2\u7b80\u4ecb<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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Kolter Markting Group Introduction<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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