{"id":56402,"date":"2025-07-13T08:30:16","date_gmt":"2025-07-13T08:30:16","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=155321"},"modified":"2025-07-13T09:00:01","modified_gmt":"2025-07-13T09:00:01","slug":"%e7%8b%a0%e7%a0%b8215%e4%ba%bf%e5%90%9e%e4%b8%8b%e5%ae%b6%e4%b9%90%e6%b0%8f%ef%bc%81%e5%b7%a7%e5%85%8b%e5%8a%9b%e5%b7%a8%e5%a4%b4%e8%b4%b9%e5%88%97%e7%bd%97%e4%b8%ba%e4%bd%95%e7%aa%81%e8%a2%ad","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=56402","title":{"rendered":"\u72e0\u7838215\u4ebf\u541e\u4e0b\u5bb6\u4e50\u6c0f\uff01\u5de7\u514b\u529b\u5de8\u5934\u8d39\u5217\u7f57\u4e3a\u4f55\u7a81\u88ad\u65e9\u9910\u8d5b\u9053\uff1f"},"content":{"rendered":"<\/p>\n
\n
\"\"<\/section>\n

7\u670810\u65e5\uff0c\u4e00\u5219\u91cd\u78c5\u4ea4\u6613\u9707\u52a8\u98df\u54c1\u884c\u4e1a\u3002<\/span><\/span><\/p>\n<\/section>\n

\u610f\u5927\u5229\u7cd6\u679c\u5de8\u5934\u8d39\u5217\u7f57\u96c6\u56e2\uff0c\u5c06\u4ee5\u7ea630\u4ebf\u7f8e\u5143\uff08\u6298\u5408\u4eba\u6c11\u5e01\u7ea6215\u4ebf\uff09\u6536\u8d2d\u767e\u5e74\u8c37\u7269\u54c1\u724cWK\u5bb6\u4e50\u6c0f\uff08WK Kellogg\uff09\u3002<\/span>\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u9053\u79f0\uff0c\u4ea4\u6613\u6700\u65e9\u5c06\u4e8e\u672c\u5468\u6b63\u5f0f\u843d\u5730\u3002<\/span><\/span><\/p>\n

\u82e5\u4ea4\u6613\u8fbe\u6210\uff0c\u5bb6\u4e50\u6c0f\u65d7\u4e0b\u8c37\u7269\u5708\u65e9\u9910\u9ea6\u7247\u54c1\u724cFroot Loops\u3001\u9999\u751c\u7389\u7c73\u7247\u54c1\u724cFrosted Flakes\u5c06\u88ab\u8d39\u5217\u7f57\u6536\u5165\u56ca\u4e2d\u3002\u6d88\u606f\u4e00\u51fa\uff0c\u5bb6\u4e50\u6c0f\u80a1\u4ef7\u5e94\u58f0\u66b4\u6da850%\uff0c\u76ee\u524d\u5e02\u503c\u7ea6\u4e3a15\u4ebf\u7f8e\u5143<\/span><\/span>[1]<\/span><\/sup>\u3002<\/span><\/span><\/span><\/p>\n

\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8fd9\u5c06\u662f\u7ee7\u53bb\u5e74\u739b\u6c0f\u96c6\u56e2\u4ee5359\u4ebf\u7f8e\u5143\u9cb8\u541e\u5bb6\u4e50\u6c0f\u96f6\u98df\u4e1a\u52a1Kellanova\u540e\uff0c\u8be5\u5de8\u5934\u518d\u6b21\u88ab\"\u5206\u98df\"\uff0c\u5168\u7403\u98df\u54c1\u884c\u4e1a\u683c\u5c40\u5c06\u8fce\u6765\u65b0\u4e00\u8f6e\u6d17\u724c\u3002<\/span><\/span><\/p>\n

1<\/span><\/h4>\n

\u8d39\u5217\u7f57\u5403\u4e0b\u5bb6\u4e50\u6c0f\u65e9\u9910\u8c37\u7269\u4e1a\u52a1\uff0c<\/span><\/span><\/h4>\n

\u5b8c\u5584\"\u5168\u65f6\u6bb5\u6d88\u8d39\"\u7248\u56fe<\/span><\/span><\/h4>\n

\u6211\u4eec\u9700\u8981\u5148\u660e\u786e\u8d39\u5217\u7f57\u6b64\u6b21\u6536\u8d2d\u7684\u76ee\u6807\u3002<\/span><\/span><\/p>\n

2023\u5e7410\u67082\u65e5\uff0c\u5bb6\u4e50\u6c0f\u516c\u53f8\u5b8c\u6210\u91cd\u5927\u4e1a\u52a1\u62c6\u5206\uff0c\u5c06\u65d7\u4e0b\u4e24\u9879\u4e1a\u52a1\u62c6\u5206\u4e3a\u4e24\u5bb6\u72ec\u7acb\u7684\u4e0a\u5e02\u516c\u53f8\u2014\u2014Kellanova\u548cWK Kellogg Co.\uff0c\u5c4a\u65f6\u5bb6\u4e50\u6c0f\u516c\u53f8\u66f4\u540d\u4e3aKellanova\u3002<\/span><\/span><\/p>\n

\u5176\u4e2d\uff0c\u739b\u6c0f\u5df2\u4e8e\u53bb\u5e748\u6708\u540c\u610f\u4ee5360\u4ebf\u7f8e\u5143\u6536\u8d2dKellanova\uff0c\u8be5\u6536\u8d2d\u6848\u5728\u4eca\u5e746\u670825\u65e5\u5df2\u83b7\u5f97\u7f8e\u56fd\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a\uff08FTC\uff09\u6279\u51c6\u3002<\/span><\/span><\/p>\n

Kellanova\u7684\u4e1a\u52a1\u89c4\u6a21\u8f83\u5927\uff0c\u9884\u8ba1\u51c0\u9500\u552e\u989d\u4e3a134-136\u4ebf\u7f8e\u5143\uff0cWK\u5bb6\u4e50\u6c0f\u7684\u51c0\u9500\u552e\u989d\u9884\u8ba1\u7ea6\u4e3a27\u4ebf\u7f8e\u5143\u00a0<\/span><\/span>[2]<\/span><\/sup>\u3002\u4e24\u8005\u867d\u540c\u5c5e\u539f\u5bb6\u4e50\u6c0f\u4f53\u7cfb\uff0c\u5374\u5206\u5c5e\u4e0d\u540c\u4e1a\u52a1\u8d5b\u9053\uff0c\u800c\u8d39\u5217\u7f57\u6b64\u6b21\u6536\u8d2d\u7684\u6b63\u662fWK\u5bb6\u4e50\u6c0f\u3002<\/span><\/span><\/span><\/p>\n

\u7b80\u8a00\u4e4b\uff0c\u82e5\u4e24\u9879\u4ea4\u6613\u987a\u5229\u5b8c\u6210\uff0c<\/span>\u739b\u6c0f\u5c06\u638c<\/span><\/span>\u63a7\u5bb6<\/span><\/span>\u4e50\u6c0f\u96f6\u98df\u4e1a\u52a1\uff08\u54c1\u5ba2\u85af\u7247\u3001Pop-Tarts\u7b49\uff09<\/span>\uff0c\u5f3a\u5316\u4f11\u95f2\u98df\u54c1\u9886\u57df\u7684\u9886\u5bfc\u5730\u4f4d\uff1b<\/span><\/span>\u8d39\u5217\u7f57\u5219\u62ff\u4e0b\u65e9\u9910\u8c37\u7269\u677f\u5757\uff08\u5305\u62ecFroot Loops\u3001Frosted Flakes\u7b49\u54c1\u724c\uff09\u3002<\/span><\/span><\/p>\n<\/p>\n

\"\"<\/section>\n<\/p>\n

<\/span><\/span>\u56fe\u7247\u6765\u6e90\uff1afood stuffsa<\/span><\/span><\/span><\/span><\/p>\n

\u56fe\u6ce8\uff1aKellanova\u4e13\u6ce8\u4e8e\u96f6\u98df\u548c\u65b0\u5174\u5e02\u573a\uff0c\u800cWK\u5bb6\u4e50\u6c0f\u5219\u4fdd\u7559\u8c37\u7269\u4e1a\u52a1<\/span><\/span><\/p>\n

\u5de7\u514b\u529b\u5de8\u5934\u4e3a\u4f55\u770b\u4e0a\u65e9\u9910\u8c37\u7269\u751f\u610f\uff1f\u6b64\u6b21\u6536\u8d2d\u6709\u4f55\u6218\u7565\u610f\u4e49\uff1f<\/span><\/span><\/p>\n

\u4f5c\u4e3a\u5168\u7403\u5de7\u514b\u529b\u884c\u4e1a\u7684\u9886\u519b\u4f01\u4e1a\uff0c\u8d39\u5217\u7f57\u81ea2023\u5e74\u8d77\u5c31\u611f\u53d7\u5230\u4e86\u53ef\u53ef\u4ef7\u683c\u4e0a\u6da8\u5e26\u6765\u7684\u7ecf\u8425\u538b\u529b\u3002\u5305\u62ec\u8d39\u5217\u7f57\u3001\u96c0\u5de2\u3001\u597d\u65f6\u5728\u5185\u7684\u4e3b\u8981\u5de7\u514b\u529b\u54c1\u724c\u7eb7\u7eb7\u542f\u52a8\u6da8\u4ef7\u8ba1\u5212\u3002\u6839\u636e\u5e02\u573a\u7814\u7a76\u516c\u53f8Circana\u7684\u6570\u636e\uff0c2023\u5e74\u7f8e\u56fd\u96f6\u552e\u6e20\u9053\u7684\u5de7\u514b\u529b\u4ea7\u54c1\u5747\u4ef7\u8f832022\u5e74\u4e0a\u6da8\u4e8611.6%\u3002<\/span><\/span><\/p>\n

\u867d\u7136\u63d0\u4ef7\u7b56\u7565\u80fd\u5728\u77ed\u671f\u5185\u7f13\u89e3\u6210\u672c\u538b\u529b\uff0c\u4f46\u5355\u7eaf\u4f9d\u9760\u4ef7\u683c\u4e0a\u6da8\u96be\u4ee5\u5b8c\u5168\u62b5\u6d88\u9500\u91cf\u4e0b\u6ed1\u7684\u5f71\u54cd\u3002\u57fa\u4e8e\u8fd9\u6837\u7684\u5e02\u573a\u5224\u65ad\uff0c<\/span><\/span>\u8d39\u5217\u7f57\u4e9f\u9700\u901a\u8fc7\u4e1a\u52a1\u591a\u5143\u5316\u6765\u5f00\u62d3\u65b0\u7684\u589e\u957f\u70b9\uff0c\u6536\u8d2d\u5bb6\u4e50\u6c0f\u8c37\u7269\u4e1a\u52a1\u80fd\u591f\u5206\u6563\u7ecf\u8425\u98ce\u9669\u3002<\/span><\/span><\/p>\n

\u5176\u6b21\uff0cWK\u5bb6\u4e50\u6c0f\u4f5c\u4e3a\u5317\u7f8e\u8c37\u7269\u5e02\u573a\u7684\u4f20\u7edf\u9886\u5bfc\u54c1\u724c\uff0c\u5176\u6210\u719f\u7684\u6e20\u9053\u7f51\u7edc\u6b63\u662f\u8d39\u5217\u7f57\u8fdb\u4e00\u6b65\u62d3\u5c55\u5317\u7f8e\u5e02\u573a\u7684\u5173\u952e\u3002<\/span><\/span>\u6b64\u6b21\u6536\u8d2d\u5c06\u4f7f\u8d39\u5217\u7f57\u76f4\u63a5\u83b7\u5f97\u5bb6\u4e50\u6c0f\u5728\u5317\u7f8e\u6df1\u8015\u591a\u5e74\u7684\u9500\u552e\u6e20\u9053\uff0c\u663e\u8457\u5f3a\u5316\u5176\u5e02\u573a\u5e03\u5c40\u3002<\/span><\/span><\/p>\n

\u4e8b\u5b9e\u4e0a\uff0c\u8d39\u5217\u7f57\u5bf9\u5317\u7f8e\u5e02\u573a\u7684\u6218\u7565\u5e03\u5c40\u7531\u6765\u5df2\u4e45\uff0c\u4e14\u59cb\u7ec8\u4ee5\u201c\u6536\u8d2d\u201d\u4e3a\u6838\u5fc3\u8def\u5f84\u3002<\/span><\/span><\/p>\n

2017\u5e74\uff0c\u96c6\u56e2\u5148\u540e\u6536\u8d2d\u4e86\u7f8e\u56fd\u7b2c\u4e09\u5927\u65e0\u5de7\u514b\u529b\u7cd6\u679c\u5236\u9020\u5546\u8d39\u62c9\u62c9\u7cd6\u679c\uff08Ferrara Candy\uff09\u548c\u9ad8\u7aef\u5de7\u514b\u529b\u751f\u4ea7\u5546Fannie May Confection Brands \u3002\u5f53\u65f6\u8d39\u5217\u7f57\u5728\u7f8e\u56fd\u5e02\u573a\u4efd\u989d\u4ec5\u7565\u8d852%\uff0c\u8fd9\u4e9b\u6536\u8d2d\u52a8\u4f5c\u663e\u8457\u63d0\u5347\u4e86\u5176\u5728\u7cd6\u5de7\u54c1\u7c7b\u7684\u7ade\u4e89\u529b<\/span><\/span>[3]<\/span><\/sup>\u3002<\/span><\/span><\/span><\/p>\n

2018\u5e74\uff0c\u8d39\u5217\u7f57\u901a\u8fc7\u6536\u8d2d\u96c0\u5de2\u7f8e\u56fd\u7cd6\u679c\u4e1a\u52a1\u4e00\u8dc3\u6210\u4e3a\u5168\u7403\u7b2c\u4e09\u5927\u7cd6\u679c\u5546\uff0c\u5c06Nerds\uff08\u8010\u56bc\u5c0f\u7cd6\uff09\u3001Butterfinger\uff08\u8106\u5fc3\u5de7\u514b\u529b\uff09\u548cRaisinets\uff08\u8461\u8404\u5e72\u5939\u5fc3\u5de7\u514b\u529b\uff09\u7b49\u7ecf\u5178\u54c1\u724c\u6536\u5165\u56ca\u4e2d\u3002<\/span>\u8fd9\u4e00\u6218\u7565\u6027\u6536\u8d2d\u6781\u5927\u4e30\u5bcc\u4e86\u5176\u4ea7\u54c1\u77e9\u9635\u3002<\/span><\/span><\/p>\n

2022\u5e74\uff0c\u8d39\u5217\u7f57\u53c8\u8fdb\u519b\u51b7\u51bb\u751c\u54c1\u9886\u57df\uff0c\u6536\u8d2d\u4e86\u7f8e\u56fd\u51b0\u6dc7\u6dcb\u5236\u9020\u5546Wells Enterprises\uff08Blue Bunny\u6bcd\u516c\u53f8\uff09\u3002\u4eca\u5e74\u5e74\u521d\uff0c\u8d39\u5217\u7f57\u6536\u8d2d\u4e86\u7f8e\u56fd\u86cb\u767d\u8d28\u96f6\u98df\u54c1\u724cPower Crunch\uff0c\u8fdb\u4e00\u6b65\u4e30\u5bcc\u54c1\u7c7b\u77e9\u9635\u3002<\/span><\/span><\/p>\n

\u6b64\u6b21\u5bf9WK\u5bb6\u4e50\u6c0f\u7684\u6536\u8d2d\uff0c\u4e0d\u4ec5\u662f\u8d39\u5217\u7f57\u5728\u5317\u7f8e\u5e02\u573a\u6269\u5f20\u7684\u5ef6\u7eed\uff0c\u66f4\u6807\u5fd7\u7740\u5176\u6218\u7565\u7248\u56fe\u6b63\u5f0f\u62d3\u5c55\u81f3\u65e9\u9910\u8c37\u7269\u8fd9\u4e00\u5168\u65b0\u9886\u57df\u3002<\/span><\/span>\u901a\u8fc7\u5360\u9886\u65e9\u9910\u6d88\u8d39\u573a\u666f\uff0c\u8d39\u5217\u7f57\u6b63\u5728\u6784\u5efa\u8986\u76d6\u5168\u65f6\u6bb5\u7684\u98df\u54c1\u5e1d\u56fd\u3002<\/span><\/span><\/p>\n

\u4ece\u5bb6\u4e50\u6c0f\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5176\u8c37\u7269\u4e1a\u52a1\u57282023\u5e74\u5206\u62c6\u540e\u906d\u9047\u4e86\u663e\u8457\u7684\u5e02\u573a\u6311\u6218\u3002\u6839\u636e\u8def\u900f\u793e\u5206\u6790\uff0c\u8fd9\u4e00\u56f0\u5883\u4e3b\u8981\u6e90\u4e8e\u4e24\u5927\u7ed3\u6784\u6027\u53d8\u5316\uff1a\u9996\u5148\uff0c\u7f8e\u56fd\u6d88\u8d39\u8005\u65e9\u9910\u4e60\u60ef\u53d1\u751f\u6839\u672c\u6027\u8f6c\u53d8\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u9009\u62e9\u5373\u98df\u96f6\u98df\u6216\u5feb\u9910\u66ff\u4ee3\u4f20\u7edf\u8c37\u7269\u65e9\u9910\uff1b\u5176\u6b21\uff0c\u5065\u5eb7\u996e\u98df\u98ce\u6f6e\u4f7f\u5f97\u9ad8\u7cd6\u8c37\u7269\u4ea7\u54c1\u9700\u6c42\u6301\u7eed\u840e\u7f29\u3002<\/span><\/span><\/p>\n

\u8fd9\u4e9b\u53d8\u5316\u76f4\u63a5\u53cd\u6620\u5728WK\u5bb6\u4e50\u6c0f\u7684\u4e1a\u7ee9\u8868\u73b0\u4e0a\u3002<\/span><\/span>2025\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6709\u673a\u51c0\u9500\u552e\u989d\u4ec5\u4e3a6.67\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed15.6%\uff0c\u5176\u5728\u5317\u7f8e\u6838\u5fc3\u5e02\u573a\u7684\u4efd\u989d\u4e5f\u5448\u73b0\u6301\u7eed\u6536\u7f29\u6001\u52bf<\/span><\/span>[4]<\/span><\/sup>\u3002<\/span><\/span><\/span><\/p>\n

\u5728\u6b64\u80cc\u666f\u4e0b\uff0c\u8d39\u5217\u7f57\u4ee530\u4ebf\u7f8e\u5143\u7684\u9ad8\u6ea2\u4ef7\u6536\u8d2d\uff08\u8f83\u5bb6\u4e50\u6c0f15\u4ebf\u7f8e\u5143\u5e02\u503c\u6ea2\u4ef7\u8fd1100%\uff09\uff0c\u65e0\u7591\u4e3a\u56f0\u5883\u4e2d\u7684\u5bb6\u4e50\u6c0f\u89e3\u4e86\u71c3\u7709\u4e4b\u6025\u3002<\/span><\/span><\/p>\n

2<\/h4>\n<\/p>\n

\u6301\u7eed\u62d3\u5c55\u54c1\u7c7b\u8fb9\u754c\uff0c<\/span><\/span><\/h4>\n

\u8d39\u5217\u7f57\u4e0d\u7518\u5fc3\u53ea\u5f53\u5de7\u514b\u529b\u5de8\u5934<\/span><\/span><\/h4>\n

\u65e9\u9910\u8c37\u7269\uff0c\u5e76\u4e0d\u662f\u8d39\u5217\u7f57\u7684\u7b2c\u4e00\u6b21\u8de8\u54c1\u7c7b\u5e76\u8d2d\u3002<\/span><\/span><\/p>\n

\u81ea2015\u5e74\u4ee5\u6765\uff0c\u8d39\u5217\u7f57\u5c31\u5728\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u6cd5\u56fd\u7b49\u5e02\u573a\u8fdb\u884c\u4e86\u591a\u6b21\u5e76\u8d2d\uff0c<\/span>\u8986\u76d6\u4e86\u5de7\u514b\u529b\u3001\u975e\u5de7\u514b\u529b\u7cd6\u679c\u3001\u997c\u5e72\u70d8\u7119\u3001\u51b0\u6dc7\u6dcb\u7b49\u591a\u4e2a\u54c1\u7c7b\u3002<\/span><\/span><\/p>\n

\u4f8b\u5982\uff0c\u5728\u6838\u5fc3\u4e1a\u52a1\u7684\u5de7\u514b\u529b\u54c1\u7c7b\uff0c\u8d39\u5217\u7f572015\u5e74\u6536\u8d2d\u4e86\u82f1\u56fd\u767e\u5e74\u5de7\u514b\u529b\u54c1\u724cThorntons\uff0c2017\u5e74\u6536\u8d2d\u4e86\u7f8e\u56fd\u9ad8\u7aef\u5de7\u514b\u529b\u53ca\u793c\u54c1\u54c1\u724cFannie May\u3002<\/span><\/span><\/p>\n

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\"\"<\/section>\n<\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aKjeldsens<\/span><\/span><\/span><\/p>\n

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\"\"<\/section>\n<\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aPower Crunch<\/span><\/span><\/span><\/p>\n

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3<\/h4>\n<\/p>\n

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\u53c2\u8003\u8d44\u6599\uff1a<\/span><\/span><\/p>\n

[1] Shares of Froot Loops cereal maker soar 50% after reports of Ferrero acquisition | CNN Business<\/span><\/span><\/p>\n

[2] Mars-Kellanova merger approved by FTC, faces EU probe | foodbusinessnews<\/span><\/span><\/p>\n

[3] \u8d39\u5217\u7f57\u96c6\u56e21.15\u4ebf\u7f8e\u5143\u6536\u8d2d\u7f8e\u56fd\u9ad8\u7aef\u5de7\u514b\u529b\u548c\u7cd6\u679c\u751f\u4ea7\u5546 | Foodaily<\/span><\/span><\/p>\n

[4] WK Kellogg Q1 2025 slides: Sales decline forces guidance cut, margins improve slightly | investing<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

\u6587\uff1aGiselle Yin\u3001Hermia He\u00a0<\/section>\n

\u6765\u6e90\uff1aFoodaily\u6bcf\u65e5\u98df\u54c1\uff08ID\uff1afoodaily\uff09<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

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