{"id":56692,"date":"2021-12-06T10:46:50","date_gmt":"2021-12-06T10:46:50","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=68855"},"modified":"2022-05-26T18:50:00","modified_gmt":"2022-05-26T18:50:00","slug":"2021%e4%bc%a6%e6%95%a6%e5%9b%bd%e9%99%85%e5%a5%96%e8%8e%b7%e5%a5%96%e4%bd%9c%e5%93%81%e5%87%ba%e7%82%89%ef%bc%8c%e4%b8%ad%e5%9b%bd28%e9%a1%b9%e4%bd%9c%e5%93%81%e8%8e%b7%e5%a5%96%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=56692","title":{"rendered":"2021\u4f26\u6566\u56fd\u9645\u5956\u83b7\u5956\u4f5c\u54c1\u51fa\u7089\uff0c\u4e2d\u56fd28\u9879\u4f5c\u54c1\u83b7\u5956\uff01"},"content":{"rendered":"

\u201c<\/span>\u00a0\u4e3a\u521b\u610f\u800c\u521b\uff01<\/strong>\u00a0\u201d<\/span><\/p>\n<\/p>\n

LIA\u4f26\u6566\u56fd\u9645\u5956\u4e8e1986\u5e74\u7531Barbara Levy\u521b\u529e\uff0c\u662f\u4e16\u754c\u4e94\u5927\u5e7f\u544a\u521b\u610f\u5956\u4e4b\u4e00\uff0c\u5728\u5168\u7403\u5e7f\u544a\u3001\u521b\u610f\u754c\u4eab\u6709\u6781\u9ad8\u7684\u58f0\u671b\uff0c\u662f\u4e16\u754c\u4e00\u7ebf\u7684\u5e7f\u544a\u3001\u521b\u610f\u516c\u53f8\u7ade\u6280\u3001\u8f83\u91cf\u548c\u6d41\u91cf\u7684\u5e73\u53f0\u3002\u6700\u521d\u7684\u4f7f\u547d\u5c31\u662f\u8981\u8ffd\u6c42\u4e0e\u4f17\u4e0d\u540c\u3002\u5230\u4e862004\u5e74\uff0c\u201c\u5e7f\u544a\u201d\u4ece\u5956\u9879\u540d\u4e2d\u5220\u9664\uff0c\u4ee5\u53cd\u6620\u884c\u4e1a\u6240\u5904\u7684\u53d8\u5316\u3002<\/span><\/section>\n
2019\u5e74\uff0cLIA\uff08\u4f26\u6566\u56fd\u9645\u5956\uff09\u5168\u7403\u542f\u7528\u65b0\u7684<\/span>Slogan\uff1a<\/span>Created For Creatives\uff08\u4e3a\u521b\u610f\u800c\u521b\uff09\u3002<\/strong><\/span>\u5982\u4ecaLIA\u6bcf\u5e74\u5728\u5168\u7403\u8303\u56f4\u5185\u5609\u5956\u5728\u5e7f\u544a\u3001\u54c1\u724c\u3001\u6570\u5b57\u3001\u4ea7\u54c1\u3001\u8bbe\u8ba1\u3001\u97f3\u4e50\u4e0e\u97f3\u54cd\u4ee5\u53ca\u6280\u672f\u9886\u57df\u7684\u4f20\u5947\u4eba\u7269\u3001\u5148\u950b\u4eba\u58eb\u548c\u6770\u51fa\u8868\u73b0\u8005\u3002\u5b83\u4e5f\u662f\u540c\u7c7b\u5956\u9879\u4e2d\u7b2c\u4e00\u4e2a\u771f\u6b63\u610f\u4e49\u4e0a\u7684\u56fd\u9645\u521b\u610f\u5956\u9879\uff0c\u8bc4\u9009\u8303\u56f4\u6db5\u76d6\u5168\u4e16\u754c\uff0c\u63a5\u53d7\u6240\u6709\u5a92\u4ecb\u7684\u53c2\u8d5b\u4f5c\u54c1\uff0c\u5e76\u7531\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u4e00\u4e2a\u591a\u6837\u5316\u7684\u5168\u7403\u8bc4\u5ba1\u56e2\u8d1f\u8d23\u8bc4\u5ba1\u3002<\/span><\/section>\n
\u8fd1\u671f\uff0c\u4f26\u6566\u56fd\u9645\u5956(LIA)\u516c\u5e03\u4e86\u51762021\u5e74\u83b7\u5956\u8005\uff0c\u4e9a\u6d32\u5730\u533a\u57282021 LIA\u4e2d\u83b7\u5f97\u4e86 129 \u5c0a\u96d5\u50cf\uff0c\u5176\u4e2d\u5305\u62ec\u4e00\u5ea7Grand LIA\uff08\u4e1c\u4eac\u7535\u901a\u516c\u53f8\uff09\u300117\u5ea7\u91d1\u50cf\u300146 \u5ea7\u94f6\u50cf\u548c 65 \u5ea7\u94dc\u50cf\u3001\u4ee5\u53ca 60 \u540d\u5165\u56f4\u3002\u8fd9\u5176\u4e2d\uff0c\u4e2d\u56fd\u83b7\u5f9728\u5c0a\u96d5\u50cf\uff0c\u5305\u542b3\u91d1\u300111\u94f6\u548c14 \u94dc\uff0c\u4ee5\u53ca11 \u540d\u5165\u56f4\u3002<\/span><\/section>\n

01<\/span><\/strong><\/p>\n

\u5305\u88c5\u8bbe\u8ba1<\/span><\/strong><\/p>\n

\u5927\u8d5b\u5956\u00a0\/ \u91d1\u5956<\/span><\/strong><\/span><\/span>Pocky THE GIFT<\/span><\/span><\/p>\n

\u53c2\u8d5b\u8005\uff1a\u7535\u901a\u516c\u53f8\uff0c\u4e1c\u4eac<\/span><\/section>\n

\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u7cd6\u679c\/\u96f6\u98df<\/span><\/span><\/p>\n

<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u91d1\u5956\u00a0\/\u00a0\u94f6\u5956<\/strong>
<\/section>\n
Warner Music Central Europe - \"Hell-P\"<\/span><\/section>\n

\u53c2\u8d5b\u8005\uff1aKolle Rebbe, Hamburg<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u5a31\u4e50\/\u91d1\u5956<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u4fc3\u9500\u5305\u88c5\/\u94f6\u5956<\/span><\/span><\/p>\n

<\/section>\n
<\/section>\n
<\/section>\n
\u91d1\u5956<\/strong><\/span><\/span>\u77e5\u539a\u767d\u9152<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u9152\u7c7b\/\u70c8\u9152<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1a\u6df1\u5733\u5e02\u51cc\u4e91\u521b\u610f\u5305\u88c5\u8bbe\u8ba1\u6709\u9650\u516c\u53f8<\/span><\/section>\n
\u8bbe\u8ba1\u603b\u76d1\uff1a\u9093\u96c4\u6ce2<\/span><\/section>\n
\u8bbe\u8ba1\u5e08\uff1a\u9093\u96c4\u6ce2\u00a0\/ Xing Liu<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94f6\u5956<\/strong><\/span><\/span>Pizza 4P's - \u201cPeace Pizza Boxes\u201d<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u4fc3\u9500\u5305\u88c5\/\u94f6\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aKi Saigon, \u80e1\u5fd7\u660e\u5e02<\/span><\/section>\n
\u8bbe\u8ba1\uff1aBold Scandinavia,\u54e5\u672c\u54c8\u6839<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94f6\u5956<\/strong><\/span><\/span>Cadbury Dairy Milk - \"Cadbury Wordless Bar\"<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u7279\u522b\u7248<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aDesign Bridge, \u4f26\u6566<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94f6\u5956<\/strong><\/span><\/span>ASKUL - \"Lohaco\"<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u4ea7\u54c1\u7ebf\/\u94f6\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aBold Scandinavia NoA\uff0c\u54e5\u672c\u54c8\u6839
<\/span><\/section>\n
\u8bbe\u8ba1\uff1aBold Scandinavia,\u54e5\u672c\u54c8\u6839
<\/span><\/section>\n
\u521b\u610f\u603b\u76d1\uff1aMuggie Ramadani<\/span><\/section>\n
\u8bbe\u8ba1\u5e08\uff1aAya Massoulier \/ Freddie Lonka\/ Nadine Brunet<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94f6\u5956\u00a0\/\u00a0\u94dc\u5956<\/strong><\/span><\/span>HERSHEY'S Brasil - \"HerShe\"<\/span><\/span>
<\/section>\n

\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u7279\u522b\u7248\/\u94f6\u5956<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u827a\u672f\u6307\u5bfc\u4ea7\u54c1\u7ebf\/\u94dc\u5956<\/span><\/span><\/p>\n

\u53c2\u8d5b\u8005\uff1aBETC S\u00e3o Paulo, S\u00e3o Paulo<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94f6\u5956<\/strong><\/span><\/span>Woah Dough<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u7cd6\u679c\u96f6\u98df\u00a0\/\u00a0\u94f6\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aLeo Burnett, Toronto<\/span><\/section>\n
<\/section>\n
\u94f6\u5956\u00a0\/\u00a0\u94dc\u5956<\/strong><\/span><\/span>\u9ea6\u5f53\u52b3 - \"EatQual\"<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u7ed3\u6784\u5305\u88c5\u00a0\/\u00a0\u94f6\u5956<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u96f6\u552e\u5305\u88c5\u00a0\/ \u94dc\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aDDB Mudra Group\uff0c\u5b5f\u4e70<\/span><\/section>\n
<\/section>\n
<\/span><\/section>\n
\u94f6\u5956<\/strong><\/span><\/span>Untouched by Light\u00a0<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u8461\u8404\u9152\u00a0\/\u00a0\u94f6\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aBruketa&Zinic&Grey\uff0c\u8428\u683c\u52d2\u5e03<\/span><\/section>\n
<\/section>\n
\u94dc\u5956<\/strong>
<\/section>\n
\u5927\u4e3d\u8336<\/span><\/section>\n

\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u996e\u54c1\u00a0\/ \u94dc\u5956<\/span><\/span><\/p>\n

\u8bbe\u8ba1\u516c\u53f8\uff1a\u6df1\u5733\u6797\u97f6\u658c\u8bbe\u8ba1\u00a0
<\/span><\/section>\n
\u8bbe\u8ba1\u5e08\uff1a\u6797\u97f6\u658c<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94dc\u5956<\/strong>
<\/section>\n
\u4e94\u72ec-\u9ed1\u74f7<\/span><\/section>\n

\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u9152\u7c7b\u70c8\u9152\u00a0\/ \u94dc\u5956<\/span><\/span><\/p>\n

\u8bbe\u8ba1\u516c\u53f8\uff1a\u6df1\u5733\u5e02\u51cc\u4e91\u521b\u610f\u5305\u88c5\u8bbe\u8ba1\u6709\u9650\u516c\u53f8<\/span><\/section>\n
\u8bbe\u8ba1\u5e08\uff1a\u9093\u96c4\u6ce2<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\n

<\/p>\n

<\/section>\n

<\/section>\n
\u94dc\u5956<\/strong><\/span><\/span>100 Pipers - \"The Legacy Project\"<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u63d2\u753b\u5728\u4ea7\u54c1\u7684\u8fd0\u7528\u00a0\/ \u94dc\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aOgilvy India, Gurgaon<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94dc\u5956<\/strong><\/span><\/span>\u00d6kologische Tierzucht - \"FrEiraum\"<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u98df\u54c1\u00a0\/ \u94dc\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aMcCANN D\u00fcsseldorf, D\u00fcsseldorf<\/span><\/section>\n
<\/section>\n
<\/section>\n
\u94dc\u5956<\/strong><\/span><\/span>7 West 24hr Pizza - \"Round-the-Clock-Pizza\"<\/span><\/span>\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u98df\u54c1\u00a0\/ \u94dc\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aLeo Burnett\uff0c\u591a\u4f26\u591a<\/span><\/section>\n
<\/section>\n

02<\/span><\/strong><\/span><\/p>\n

\u8bbe\u8ba1\u00a0<\/span><\/strong><\/span>\/\u54c1\u724c\u8bc6\u522b\/\u6807\u5fd7\/\u6d77\u62a5<\/span><\/strong><\/p>\n

\u5927\u8d5b\u5956\u00a0\/\u00a0\u91d1\u5956<\/strong><\/span><\/span>Burger King - \"Your Way, Way Better\"<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u54c1\u724c\u6807\u8bc6<\/span><\/span><\/p>\n

\u53c2\u8d5b\u8005\uff1aJones Knowles Ritchie\uff0c\u7ebd\u7ea6<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n

\u91d1\u5956\u00a0\/ \u94f6\u5956\u00a0\/ \u94f6\u5956<\/strong><\/span><\/span>Mojang Studios<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u4f7f\u7528\u6392\u7248\/\u91d1\u5956<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u54c1\u724c\u8bc6\u522b\/\u94f6\u5956<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u6807\u5fd7\/\u94f6\u5956<\/span><\/span><\/p>\n

\u53c2\u8d5b\u8005\uff1aBold NoA, \u65af\u5fb7\u54e5\u5c14\u6469<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94f6\u5956<\/strong><\/span><\/span>Pocky THE GIFT<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u6807\u5fd7<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1a\u7535\u901a\u516c\u53f8\uff0c\u4e1c\u4eac<\/span><\/section>\n
<\/section>\n
<\/section>\n
\u94dc\u5956<\/strong><\/span><\/span>Serviceplan Group - \"SP50 - Born Intergrated\"<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u54c1\u724c\u5f62\u8c61\u00a0\/ \u94dc\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aServiceplan \u5fb7\u56fd\uff0c\u6155\u5c3c\u9ed1<\/span><\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
<\/section>\n
\u94dc\u5956<\/strong><\/span><\/span>Woah Dough<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u6807\u5fd7\u00a0\/ \u94dc\u5956<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aLeo Burnett, Toronto<\/span><\/section>\n
<\/section>\n
\u94dc\u5956<\/strong><\/span><\/span>\u9ea6\u5f53\u52b3\u00a0- \"Field\"<\/span><\/span>\u7c7b\u522b\uff1a\u8bbe\u8ba1-\u6d77\u62a5<\/span><\/span>
<\/section>\n
\u53c2\u8d5b\u8005\uff1aTBWA\u82cf\u9ece\u4e16, \u82cf\u9ece\u4e16<\/span><\/section>\n
<\/section>\n

\u91c7\u7f16\uff1a\u8bbe\u8ba1\u827a\u7ad9-\u8ba9\u8bbe\u8ba1\u66f4\u6709\u6548\u7387<\/span><\/p>\n

\u6765\u6e90\uff1aLIA\u4f26\u6566\u56fd\u9645\u5956\u3001\u5305\u88c5\u8303<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5305\u88c5\u8bbe\u8ba1-\u5a31\u4e50\/\u91d1\u5956\u7c7b\u522b\uff1a\u5305\u88c5\u8bbe\u8ba1-\u7279\u522b\u7248\u53c2\u8d5b\u8005;\u5305\u88c5\u8bbe\u8ba1-\u4ea7\u54c1\u7ebf\/\u94f6\u5956\u53c2\u8d5b\u8005;\u5305\u88c5\u8bbe\u8ba1-\u7279\u522b\u7248\/\u94f6\u5956\u7c7b\u522b;\u5305\u88c5\u8bbe\u8ba1-\u827a\u672f\u6307\u5bfc\u4ea7\u54c1\u7ebf\/\u94dc\u5956\u53c2\u8d5b\u8005;\u5305\u88c5\u8bbe\u8ba1-\u7ed3\u6784\u5305\u88c5 \/ \u94f6\u5956\u7c7b\u522b;\u5305\u88c5\u8bbe\u8ba1-\u96f6\u552e\u5305\u88c5 \/ \u94dc\u5956\u53c2\u8d5b\u8005;\u8428\u683c\u52d2\u5e03\u94dc\u5956\u5927\u4e3d\u8336\u7c7b\u522b;\u5305\u88c5\u8bbe\u8ba1-\u996e\u54c1 \/ \u94dc\u5956\u8bbe\u8ba1\u516c\u53f8;\u5305\u88c5\u8bbe\u8ba1-\u63d2\u753b\u5728\u4ea7\u54c1\u7684\u8fd0\u7528 \/ \u94dc\u5956\u53c2\u8d5b\u8005;\u5305\u88c5\u8bbe\u8ba1-\u98df\u54c1 \/ \u94dc\u5956\u53c2\u8d5b\u8005;\u8bbe\u8ba1-\u4f7f\u7528\u6392\u7248\/\u91d1\u5956\u7c7b\u522b\uff1a<\/p>\n","protected":false},"author":1,"featured_media":56693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-56692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/56692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56692"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/56692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/media\/56693"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}