{"id":58377,"date":"2025-11-06T09:28:24","date_gmt":"2025-11-06T09:28:24","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=160223"},"modified":"2025-11-06T09:30:01","modified_gmt":"2025-11-06T09:30:01","slug":"%e7%9c%8b%e6%97%a5%e6%9c%ac%e4%b8%89%e5%a4%a7%e4%be%bf%e5%88%a9%e5%ba%97%e7%9a%84%e7%a0%b4%e5%b1%80%e4%b8%8e%e6%96%b0%e7%94%9f-%e4%be%bf%e5%88%a9%e5%ba%97%e7%9a%84%e6%9c%aa%e6%9d%a5%e4%b8%8d","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=58377","title":{"rendered":"\u770b\u65e5\u672c\u4e09\u5927\u4fbf\u5229\u5e97\u7684\u7834\u5c40\u4e0e\u65b0\u751f | \u4fbf\u5229\u5e97\u7684\u672a\u6765\u4e0d\u4e00\u5b9a\u5728\u8d27\u67b6\u4e0a"},"content":{"rendered":"

<\/p>\n

\n
\"\"<\/section>\n
\n
\n

\u771f\u6b63\u7684\u4fbf\u5229\uff0c\u4ece\u6765\u4e0d\u662f\u201c\u4e70\u5230\u4ec0\u4e48\u201d\uff0c\u800c\u662f\u9700\u8981\u65f6\uff0c\u6709\u4eba\u3001\u6709\u5149\u3001\u6709\u6e29\u5ea6\u5728\u90a3\u91cc\u3002<\/span><\/span><\/span><\/span><\/strong><\/span><\/p>\n<\/section>\n<\/section>\n

\n
\n

\u8fc7\u53bb\u5341\u5e74\uff0c\u4fbf\u5229\u5e97\u8d5b\u9053\u7684\u4e3b\u65cb\u5f8b\u662f\u5feb\u3001\u6df1\u3001\u5e7f\uff1a\u8c01\u94fa\u5f97\u591a\u3001\u94fa\u5f97\u5feb\u3001\u4f9b\u5e94\u94fe\u624e\u5f97\u6df1\u3001\u5546\u54c1\u4e30\u5bcc\u5ea6\u9ad8\uff0c\u8c01\u5c31\u80fd\u5728\u589e\u91cf\u5e02\u573a\u4e2d\u9886\u8dd1\u3002<\/span><\/span><\/p>\n

\u4f46\u5982\u4eca\uff0c\u5e02\u573a\u8f6c\u5165\u5b58\u91cf\u535a\u5f08\uff0c\u4fbf\u5229\u5e97\u7684\u201c\u6218\u573a\u201d\u65e9\u5df2\u6269\u5bb9\uff1a\u6298\u6263\u5e97\u51ed\u4f4e\u4ef7\u4e0e\u6781\u81f4\u4f9b\u5e94\u94fe\u62a2\u8d70\u6c11\u751f\u5fc5\u9700\u54c1\u6d88\u8d39\uff0c\u91cf\u8d29\u96f6\u98df\u5e97\u7528\u201c\u5806\u5934+\u96f6\u4e70+\u6bd4\u4ef7\u611f\u201d\u622a\u80e1\u5e74\u8f7b\u7fa4\u4f53\u4e0e\u5bb6\u5ead\u56e4\u8d27\u9700\u6c42\uff0c\u793e\u533a\u56e2\u8d2d\u3001\u524d\u7f6e\u4ed3\u5219\u76f4\u63a5\u5207\u8d70\u5bb6\u5ead\u65e5\u5e38\u8865\u7ed9\u573a\u666f\u3002<\/span><\/span><\/p>\n

\u5ba2\u6d41\u5206\u6563\u3001\u6d88\u8d39\u8005\u7cbe\u6253\u7ec6\u7b97\u3001\u83b7\u5ba2\u6210\u672c\u98d9\u5347\uff0c\u4fbf\u5229\u5e97\u7684\u6838\u5fc3\u4ef7\u503c\u6b63\u88ab\u5168\u65b9\u4f4d\u6311\u6218\uff0c\u4e0d\u7ba1\u662f\u54c1\u7c7b\u3001\u8d27\u67b6\u3001\u673a\u53f0\u3001SKU\uff1f\u8fd8\u662f\u670d\u52a1\u3001\u4fe1\u4efb\u4e0e\u4fbf\u5229\u3002<\/span><\/span><\/p>\n

\u5f53\u56fd\u5185\u540c\u884c\u9677\u5165\u201c\u6bd4\u6298\u6263\u3001\u62fcSKU\u201d\u7684\u5185\u5377\u65f6\uff0c\u65e5\u672c\u4e09\u5927\u4fbf\u5229\u5e97\u7ed9\u51fa\u4e86\u4e0d\u540c\u7b54\u6848\uff1a7-ELEVEn\u7528\u73b0\u8403\u8336\u5207\u5165\u5973\u6027\u4e0e\u60c5\u7eea\u573a\u666f\uff1b\u5168\u5bb6FamilyMart\u7528\u201c\u60c5\u7eea\uff0bESG\u201d\u91cd\u5199\u964d\u672c\u589e\u6548\uff1bLAWSON\u628a\u505c\u8f66\u573a\u53d8\u4f4f\u5bbf\uff0c\u4ee5\u201c\u7a7a\u95f4\u201d\u7a81\u7834\u95e8\u5e97\u8fb9\u754c\u3002<\/span><\/span><\/p>\n

\u5b83\u4eec\u7684\u5b9e\u8df5\u5411\u6211\u4eec\u8868\u660e\uff1a\u4fbf\u5229\u5e97\u7684\u672a\u6765\uff0c\u4e0d\u4e00\u5b9a\u5728\u8d27\u67b6\u4e0a\uff0c\u800c\u5728\u5bf9\u201c\u4eba\u3001\u8282\u594f\u3001\u573a\u666f\u201d\u7684\u6df1\u5ea6\u7406\u89e3\u4e2d\u3002\u4e0d\u662f\u8c01\u7684\u8d27\u591a\u3001\u6298\u6263\u4f4e\uff0c\u800c\u662f\u8c01\u66f4\u61c2\u4eba\uff0c\u8c01\u80fd\u5728\u751f\u6d3b\u91cc\u65e0\u6240\u4e0d\u5728\u3001\u9002\u65f6\u51fa\u73b0\u3001\u63d0\u4f9b\u5b89\u5b9a\u4e0e\u4fbf\u5229\u3002<\/span><\/span><\/p>\n

\"\"<\/span><\/strong><\/h4>\n

7-ELEVEn<\/span><\/span><\/strong><\/h4>\n

\u4e00\u676f\u73b0\u8403\u8336<\/span><\/span><\/strong><\/h4>\n

\u6293\u7262\u201c\u672a\u88ab\u770b\u89c1\u201d\u7684\u5973\u6027\u5ba2\u7fa4<\/span><\/span><\/strong><\/h4>\n

\u8fd1\u671f\uff0c\u65e5\u672c7-ELEVEn\u7684\u201cSeven Cafe Tea\u201d\u7ea2\u8336\u73b0\u8403\u673a\u5728\u793e\u4ea4\u5e73\u53f0\u5f15\u53d1\u70ed\u8bae\u3002\u8fd9\u6b3e\u8bbe\u5907\u8ba1\u52122027\u5e742\u6708\u524d\u8986\u76d61\u4e07\u5bb6\u95e8\u5e97\uff0c\u76ee\u6807\u76f4\u630710-60\u5c81\u5973\u6027\u5ba2\u7fa4\uff0c\u800c\u8fd9\u6b63\u662f\u6b64\u524d7-ELEVEn\u6700\u8584\u5f31\u7684\u5ba2\u7fa4\u677f\u5757\u3002<\/span><\/span><\/p>\n

\"\"<\/span><\/p>\n

\u56fe\uff1a\u7ea2\u8336\u73b0\u8403\u673a<\/span><\/span><\/span><\/p>\n

\u51ac\u65e5\u5348\u540e\u7684\u65e5\u672c\u8857\u5934\uff0c\u5982\u679c\u4f60\u63a8\u5f00\u4e00\u5bb67-ELEVEn\u7684\u95e8\uff0c\u95fb\u5230\u7684\u53ef\u80fd\u4e0d\u662f\u4f20\u7edf\u4fbf\u5229\u5e97\u7684\u901f\u98df\u5473\uff0c\u800c\u662f\u6e05\u51bd\u7684\u8336\u9999\u3002\u6709\u4eba\u70b9\u676f\u5496\u5561\u8d76\u8def\uff0c\u4e5f\u6709\u4eba\u613f\u610f\u82b190\u79d2\u7b49\u4e00\u676f\u73b0\u8403\u7ea2\u8336\u2014\u2014\u8fd990\u79d2\u4e0d\u662f\u7b49\u5f85\uff0c\u800c\u662f\u7ed9\u81ea\u5df1\u201c\u60c5\u7eea\u7559\u767d\u201d\u4eea\u5f0f\u611f\uff1a\u8ba9\u8282\u594f\u6162\u4e0b\u6765\u3001\u8ba9\u5fc3\u60c5\u6696\u8d77\u6765\u3002<\/span><\/span><\/p>\n

\u8fd9\u4ef6\u201c\u5c0f\u4e8b\u201d\u80cc\u540e\uff0c\u662f7-ELEVEn\u5bf9\u4fbf\u5229\u5e97\u672c\u8d28\u7684\u91cd\u65b0\u8ffd\u95ee\uff1a\u6211\u4eec\u8fd8\u80fd\u4e3a\u8c01\u670d\u52a1\uff1f\u80fd\u51fa\u73b0\u5728\u54ea\u4e9b\u672a\u88ab\u8986\u76d6\u7684\u65e5\u5e38\u573a\u666f\u91cc\uff1f<\/span><\/span><\/p>\n

\u8fc7\u53bb\uff0c\u4fbf\u5229\u5e97\u7684\u7ade\u4e89\u5e38\u5e38\u805a\u7126\u5728\u901f\u5ea6\u548c\u6548\u7387\uff1a\u66f4\u5feb\u3001\u66f4\u8fd1\u3001\u66f4\u9f50\u5168\u3002\u7136\u800c\uff0c\u5f53\u5e02\u573a\u589e\u901f\u653e\u7f13\uff0c7-ELEVEn\u6ca1\u6709\u7ee7\u7eed\u62fc\u201c\u518d\u6765\u4e00\u4e2a\u54c1\u7c7b\u201d\u201c\u518d\u52a0\u51e0\u4e2aSKU\u201d\uff0c\u800c\u662f\u7528\u4e00\u676f\u8336\u521b\u9020\u4e86\u65b0\u7684\u201c\u8fdb\u5e97\u7406\u7531\u201d\u3002<\/span><\/span><\/p>\n

\u8fd9\u4e0d\u662f\u5728\u505a\u996e\u54c1\uff0c\u800c\u662f\u7528\u996e\u54c1\u91cd\u65b0\u8bbe\u8ba1\u6d88\u8d39\u8005\u7684\u5fc3\u60c5\u4e0e\u8282\u594f\u3002<\/span><\/span><\/p>\n

\"\"<\/span><\/p>\n

<\/span><\/span>\u56fe\uff1a\u65e5\u672c7-ELEVEn<\/span><\/span><\/span><\/span><\/span><\/span><\/section>\n

\u6211\u4eec\u770b\u5230\u7684\u662f\u4e00\u4e2a\u660e\u786e\u7684STP\u7b56\u7565\u8fdb\u5316\uff1a\u5b83\u628a\u76ee\u5149\u653e\u5728\u5973\u6027\u3001\u5348\u540e\u3001\u9700\u8981\u7597\u6108\u4e0e\u4f18\u96c5\u7684\u4eba\u8eab\u4e0a\uff0c\u628a\u573a\u666f\u5b9a\u4e49\u4e3a\u201c\u975e\u8d76\u8def\u7684\u505c\u987f\u65f6\u523b\u201d\uff0c\u628a\u5b9a\u4f4d\u4ece\u201c\u5feb\u901f\u4fbf\u5229\u201d\u5ef6\u4f38\u4e3a\u201c\u60c5\u7eea\u4fbf\u5229\u201d\u3002<\/span><\/span><\/p>\n

\u6362\u53e5\u8bdd\u8bf4\uff0c\u4ece\u201c\u5e2e\u6d88\u8d39\u8005\u7701\u65f6\u95f4\u201d\uff0c\u5230\u201c\u966a\u6d88\u8d39\u8005\u82b1\u65f6\u95f4\u201d\uff0c\u8fd9\u662f\u4fbf\u5229\u5e97\u5fc3\u7406\u5b66\u7684\u8f6c\u6298\u70b9\u3002<\/span><\/span><\/p>\n

\u8fd9\u4e5f\u8ba9\u6211\u4eec\u91cd\u65b0\u601d\u8003\u201c\u4fbf\u5229\u201d\u8fd9\u4e2a\u8bcd\uff0c\u5feb\u901f\u662f\u4e00\u79cd\u4fbf\u5229\uff0c\u4f46\u88ab\u7406\u89e3\u3001\u88ab\u7167\u987e\u60c5\u7eea\uff0c\u4e5f\u662f\u4fbf\u5229\u7684\u4e00\u79cd\u3002<\/span><\/span><\/p>\n

\u5f53\u4e0b\u5348\u4e09\u70b9\u7684\u7b2c\u4e00\u53e3\u70ed\u8336\u53d8\u6210\u987e\u5ba2\u7684\u671f\u5f85\uff0c\u90a3\u4e00\u523b\uff0c\u4fbf\u5229\u5e97\u5c31\u4e0d\u518d\u53ea\u662f\u89e3\u51b3\u53e3\u6e34\uff0c\u800c\u662f\u966a\u4f34\u751f\u6d3b\u3002<\/span><\/span><\/p>\n

\u5bf9\u56fd\u5185\u4fbf\u5229\u5e97\u800c\u8a00\uff0c\u8fd9\u4e00\u542f\u793a\u5c24\u4e3a\u91cd\u8981\uff1a\u5f53\u6298\u6263\u5e97\u3001\u96f6\u98df\u5e97\u3001\u793e\u533a\u56e2\u8d2d\u5206\u8d70\u6838\u5fc3\u5ba2\u7fa4\u65f6\uff0c\u6211\u4eec\u66f4\u8be5\u601d\u8003\u2014\u2014\u8c01\u662f\u201c\u8fd8\u60f3\u88ab\u770b\u89c1\u3001\u88ab\u6e29\u6696\u3001\u88ab\u7406\u89e3\u201d\u7684\u6f5c\u5728\u5ba2\u7fa4\uff1f<\/span><\/span><\/p>\n

7-ELEVEN\u7684\u7b54\u6848\u662f\uff1a\u90a3\u4e9b\u9700\u8981\u505c\u987f\u3001\u9700\u8981\u60c5\u7eea\u3001\u9700\u8981\u4eea\u5f0f\u7684\u4eba\u3002<\/span><\/span><\/p>\n

\u800c\u8fd9\u4e00\u7fa4\u4eba\uff0c\u6070\u6070\u662f\u4e0b\u4e00\u6ce2\u6d88\u8d39\u529b\u91cf\u7684\u6838\u5fc3\u3002<\/span><\/span><\/p>\n

\"\"<\/span><\/strong><\/h4>\n

FamilyMart<\/span><\/span><\/strong><\/h4>\n

\u8ba9\u6548\u7387\u53d8\u5f97\u6709\u6e29\u5ea6<\/span><\/span><\/strong><\/h4>\n

\u8ba9\u6d6a\u8d39\u53d8\u6210\u5584\u610f<\/span><\/span><\/strong><\/h4>\n

\u5728\u96f6\u552e\u4e1a\uff0c\u201c\u964d\u672c\u589e\u6548\u201d\u5e38\u88ab\u89c6\u4e3a\u4e00\u5957\u51b7\u5cfb\u7684\u7ba1\u7406\u903b\u8f91\uff0c\u7cbe\u51c6\u91c7\u8d2d\u3001\u4f18\u5316\u4f9b\u5e94\u94fe\u3001\u538b\u7f29\u6210\u672c\u3001\u5f3a\u5316\u62a5\u5e9f\u63a7\u5236\u50cf\u4e00\u5957\u4e25\u5bc6\u7684\u7b97\u672f\u9898\uff0c\u9700\u8981\u7406\u6027\u4e0e\u7eaa\u5f8b\u3002<\/span><\/span><\/p>\n

\u4f46\u65e5\u672c\u5168\u5bb6\uff08FamilyMart\uff09\u9009\u62e9\u7528\u4e00\u79cd\u622a\u7136\u4e0d\u540c\u7684\u65b9\u5f0f\u56de\u7b54\u8fd9\u9053\u9898\u3002<\/span><\/span><\/p>\n

\u5b83\u6ca1\u6709\u4e00\u5f00\u59cb\u5c31\u63d0\u9ad8SOP\u5f3a\u5ea6\uff0c\u4e5f\u6ca1\u6709\u9760\u66f4\u9192\u76ee\u7684\u6298\u6263\u6807\u7b7e\u3002\u800c\u662f\u8ba9\u4e00\u9897\u5c0f\u5c0f\u7684\u996d\u56e2\uff0c\u5b89\u9759\u5730\u9732\u51fa\u65e0\u8f9c\u7684\u6cea\u773c\u2014\u2014\u201c\u6211\u5feb\u88ab\u4e22\u6389\u4e86\u2026\u2026\u53ef\u4ee5\u5e26\u6211\u56de\u5bb6\u5417\uff1f\u201d\u8fd9\u4e0d\u662f\u4fc3\u9500\u6807\u8bed\uff0c\u800c\u662f\u4e00\u79cd\u60c5\u611f\u9080\u8bf7\u3002<\/span><\/span><\/p>\n

\"\"<\/section>\n

\u56fe\uff1a\u54ed\u54ed\u996d\u56e2<\/span><\/span><\/span><\/p>\n

\u90a3\u4e00\u523b\uff0c\u6d88\u8d39\u8005\u4e0d\u518d\u662f\u201c\u6361\u4fbf\u5b9c\u7684\u4eba\u201d\uff0c\u800c\u662f\u6b63\u5728\u62ef\u6551\u4e00\u4efd\u88ab\u5ffd\u89c6\u7684\u6e29\u6696\u3002<\/span><\/span><\/p>\n

\u7ed3\u679c\u4ee4\u4eba\u60ca\u559c\uff0c\u65e5\u672c\u5168\u5bb6\u6cea\u773c\u6c6a\u6c6a\u60c5\u52d2\u5c0f\u996d\u56e2\u8bc1\u5b9e\uff1a\u54ed\u54ed\u53ef\u83b7\u5f97\u8d85\u4eba\u62ef\u6551\u3001\u589e\u52a04%-10%\u8d2d\u4e70\u7387\uff1b\u5e76\u9884\u8ba1\u5168\u56fd\u5bfc\u5165\u65f6\uff0c\u6bcf\u5e74\u53ef\u51cf\u5c11\u7ea63,000\u5428\u7684\u98df\u7269\u6d6a\u8d39\u3002<\/span><\/span><\/p>\n

\u4e8e\u662f\uff0c\u65e5\u672c\u5168\u5bb6\u51b3\u5b9a\u900f\u8fc7\u60c5\u611f\u8bbe\u8ba1\uff0c\u7ec4\u6210\u60c5\u52d2\u5c0f\u961f\uff0c\u589e\u52a0\u9762\u5305\u3001\u8089\u3001\u9c7c\u3001\u86cb\u7cd5\u7684\u65b0\u89d2\u8272\u8bbe\u8ba1\uff0c\u5e76\u5f00\u653e\u4e3a\u514d\u8d39\u7d20\u6750\u4f9b\u5927\u4f17\u65e0\u507f\u4e0b\u8f7d\u4e0e\u4f7f\u7528\uff0c\u8ba9\u201c\u51cf\u5c11\u98df\u7269\u6d6a\u8d39\u201d\u4ece\u4f01\u4e1a\u884c\u4e3a\uff0c\u53d8\u6210\u793e\u4f1a\u5171\u8bc6\u3002<\/span><\/span><\/p>\n

\u770b\u4f3c\u5e7d\u9ed8\u7684\u201c\u60c5\u52d2\u5c0f\u996d\u56e2\u201d\uff0c\u5176\u5b9e\u662f\u4e00\u5802\u7cbe\u81f4\u7684\u7ba1\u7406\u8bfe\u3002<\/span><\/span><\/p>\n

\u5b83\u8fd0\u7528\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u201c\u52a9\u63a8\u7406\u8bba\u201d\uff08Nudge\uff09\uff0c\u4e0d\u8bf4\u670d\u3001\u4e0d\u5f3a\u5236\uff0c\u53ea\u8f7b\u8f7b\u63a8\u4e00\u4e0b\u4eba\u6027\u672c\u6765\u7684\u5584\u610f\u3002<\/span><\/span><\/p>\n

\u540c\u65f6\uff0c\u501f\u52a9\u201c\u54c1\u724c\u62df\u4eba\u5316\u201d\uff08Brand Anthropomorphism\uff09\uff0c\u8ba9\u5546\u54c1\u6709\u4e86\u60c5\u7eea\uff0c\u8fdb\u800c\u6fc0\u53d1\u4eba\u7684\u540c\u7406\u5fc3\uff1b\u66f4\u5951\u5408\u201c\u670d\u52a1\u4e3b\u5bfc\u903b\u8f91\u201d\uff08Service-Dominant Logic\uff09\u7684\u6838\u5fc3\u2014\u2014\u4ef7\u503c\u4e0d\u662f\u4f01\u4e1a\u5355\u5411\u521b\u9020\uff0c\u800c\u662f\u4e0e\u6d88\u8d39\u8005\u5171\u540c\u5171\u521b\u3002<\/span><\/span><\/p>\n

\u6362\u8a00\u4e4b\uff0c\u6d88\u8d39\u8005\u4e0d\u662f\u4e70\u4e0b\u4e00\u4ef6\u6253\u6298\u54c1\uff0c\u800c\u662f\u4e00\u8d77\u5b8c\u6210\u4e00\u4ef6\u201c\u8ba9\u4e00\u4efd\u98df\u7269\u88ab\u5584\u5f85\u201d\u7684\u4e8b\u3002<\/span><\/span><\/p>\n

\u8fd9\u4e0d\u662f\u4ea4\u6613\uff0c\u800c\u662f\u5171\u521b\uff08Co-Creation\uff09\uff1b\u4e0d\u662f\u964d\u4ef7\uff0c\u800c\u662f\u548c\u987e\u5ba2\u4e00\u8d77\u8ba9\u54c1\u724c\u53d8\u5f97\u66f4\u5584\u826f\u3002<\/span><\/span><\/p>\n

\"\"<\/span><\/p>\n

<\/span><\/span>\u56fe\uff1aFamilyMart<\/span><\/span><\/span><\/span><\/span><\/span><\/section>\n

\u5bf9\u4eca\u5929\u56fd\u5185\u7684\u4fbf\u5229\u5e97\u6765\u8bf4\uff0c\u8c08\u63a7\u635f\u3001\u8c08\u7b97\u6cd5\u3001\u8c08\u81ea\u52a8\u8865\u8d27\u3001\u8c08\u4e2d\u53f0\u4e0eBI\u7cfb\u7edf\u3002<\/span><\/span><\/p>\n

\u4f46\u65e5\u672c\u5168\u5bb6\u63d0\u9192\u6211\u4eec\uff1a\u771f\u6b63\u5f3a\u5927\u7684\u6548\u7387\uff0c\u5f80\u5f80\u4e0d\u662f\u51b7\u51b0\u51b0\u7684\u8ba1\u7b97\uff0c\u800c\u662f\u80fd\u6e29\u67d4\u629a\u6170\u4eba\u5fc3\u7684\u4f53\u7cfb\u3002<\/span><\/span><\/p>\n

\u964d\u672c\uff0c\u4e0d\u4e00\u5b9a\u8981\u53d8\u5f97\u751f\u786c\uff1b\u6548\u7387\uff0c\u4e5f\u53ef\u4ee5\u5145\u6ee1\u6e29\u5ea6\u3002\u5f53\u987e\u5ba2\u613f\u610f\u628a\u4e00\u9897\u996d\u56e2\u5e26\u56de\u5bb6\uff0c\u4e0d\u53ea\u662f\u89e3\u51b3\u5e93\u5b58\uff0c\u800c\u662f\u8ba9\u54c1\u724c\u591a\u4e86\u4e00\u53e5\u8bdd\uff1a\u201c\u8c22\u8c22\u4f60\u6ca1\u6709\u6d6a\u8d39\u5b83\u3002\u201d<\/span><\/span><\/p>\n

\u6210\u672c\u56e0\u6b64\u4e0b\u964d\uff0c\u597d\u611f\u56e0\u6b64\u7d2f\u79ef\uff0c\u54c1\u724c\u4e5f\u56e0\u6b64\u53d8\u5f97\u66f4\u539a\u3001\u66f4\u67d4\u8f6f\u3001\u66f4\u6709\u751f\u547d\u529b\u3002<\/span><\/span><\/p>\n

\u8fd9\u662f\u4e00\u5bb6\u4fbf\u5229\u5e97\u5728\u9762\u5bf9\u6311\u6218\u65f6\u6700\u73cd\u8d35\u7684\u56de\u7b54\u2014\u2014\u7528\u60c5\u611f\u4ee3\u66ff\u6298\u6263\uff0c\u7528\u5171\u9e23\u4ee3\u66ff\u8bf4\u670d\uff0c\u7528\u5584\u610f\u9a71\u52a8\u6548\u7387\u3002<\/span><\/span><\/p>\n

\"\"<\/h4>\n

LAWSON<\/span><\/span><\/strong><\/h4>\n

\u628a\u505c\u8f66\u573a\u53d8\u201c\u4f4f\u5bbf\u533a\u201d<\/span><\/span><\/strong><\/h4>\n

\u4fbf\u5229\u5e97\u7684\u8fb9\u754c\u4e0d\u6b62\u56db\u9762\u5899<\/span><\/span><\/strong><\/h4>\n

\u5982\u679c7-ELEVEn\u662f\u5728\u8336\u9999\u91cc\u6162\u4e0b\u6765\u3001FamilyMart\u662f\u5728\u4eba\u6027\u91cc\u53d8\u6e29\u6696\uff0c\u90a3LAWSON\u505a\u7684\uff0c\u5c31\u662f\u8d70\u51fa\u8d27\u67b6\uff0c\u8d70\u51fa\u95e8\u5e97\uff0c\u8d70\u8fdb\u751f\u6d3b\u7684\u771f\u7a7a\u5730\u5e26\u3002<\/span><\/span><\/p>\n

\u5728\u65e5\u672c\u5343\u53f6\u6d77\u8fb9\uff0cLAWSON\u7684\u90e8\u5206\u95e8\u5e97\u505c\u8f66\u573a\u6709\u4e86\u65b0\u529f\u80fd\uff1a\u591c\u5e55\u964d\u4e34\uff0c\u8f66\u706f\u9a76\u5165\u3001\u7a97\u5e18\u62c9\u8d77\uff0c\u8fd9\u91cc\u5c31\u6210\u4e86\u81ea\u9a7e\u65c5\u4eba\u77ed\u6682\u7684\u6816\u8eab\u4e4b\u6240\u3002<\/span><\/span><\/p>\n

\u4fbf\u5229\u5e97\u4e0d\u518d\u53ea\u662f\u8865\u7ed9\u70b9\uff0c\u800c\u662f\u65c5\u9014\u7684\u80fd\u91cf\u7ad9\u3001\u591c\u665a\u7684\u5b89\u5168\u5c4b\u4e0e\u201c\u79fb\u52a8\u751f\u6d3b\u201d\u7684\u6e2f\u53e3\u3002<\/span><\/span><\/p>\n

\"\"<\/section>\n

\u56fe\uff1aLAWSON\u505c\u8f66\u533a<\/span><\/span><\/span><\/p>\n

\u8fd9\u4e0d\u662f\u591a\u79df\u505c\u8f66\u4f4d\uff0c\u4e5f\u4e0d\u662f\u5356\u5496\u5561\u9644\u8d60\u8f66\u4f4d\uff1b\u8fd9\u662f\u628a\u95f2\u7f6e\u8d44\u4ea7\u91cd\u65b0\u5b9a\u4e49\u4e3a\u670d\u52a1\uff0c\u628a\u539f\u672c\u6c89\u7761\u7684\u5e73\u65b9\u516c\u5c3a\uff0c\u53d8\u6210\u53ef\u4ea4\u6613\u7684\u4f4f\u5bbf\u4ef7\u503c\u4e0e\u4f53\u9a8c\u573a\u666f\u3002<\/span><\/span><\/p>\n

\u4ece\u7ba1\u7406\u5b66\u6765\u770b\uff0cLAWSON\u505a\u7684\u4e8b\u60c5\u7cbe\u51c6\u5951\u5408\u201c\u8d44\u6e90\u57fa\u7840\u7406\u8bbaRBV\u201d\uff1a\u4f01\u4e1a\u7684\u7ade\u4e89\u4f18\u52bf\u4e0d\u4e00\u5b9a\u6765\u81ea\u65b0\u589e\u8d44\u6e90\uff0c\u800c\u662f\u6765\u81ea\u5bf9\u65e2\u6709\u8d44\u6e90\u7684\u518d\u89e3\u91ca\u3001\u518d\u914d\u7f6e\u3001\u518d\u521b\u9020\u3002<\/span><\/span><\/p>\n

\u505c\u8f66\u573a\u672c\u662f\u6210\u672c\u9879\uff0c\u5374\u5728LAWSON\u7684\u8bbe\u8ba1\u4e2d\uff0c\u53d8\u6210\u4e86\u6536\u76ca\u9879\u3001\u6d41\u91cf\u9879\u3001\u4f53\u9a8c\u9879\u3002\u8fd9\u4e0d\u662f\u201c\u591a\u4e00\u4e2a\u4e1a\u6001\u201d\uff0c\u800c\u662f\u591a\u4e86\u4e00\u79cd\u770b\u5f85\u8d44\u6e90\u7684\u65b9\u6cd5\u3002<\/span><\/span><\/p>\n

\u66f4\u5173\u952e\u7684\u662f\uff0c\u8fd9\u662f\u4e00\u573a\u573a\u666f\u9769\u547d\u3002\u4fbf\u5229\u5e97\u4e0d\u518d\u88ab100\u5e73\u7c73\u7684\u5e97\u9762\u675f\u7f1a\uff0c\u800c\u662f\u4ee5\u201c\u751f\u6d3b\u8282\u70b9\u201d\u7684\u8eab\u4efd\uff0c\u63a5\u5165\u81ea\u9a7e\u3001\u9732\u8425\u3001\u6237\u5916\u7b49\u65b0\u5174\u9700\u6c42\u3002<\/span><\/span><\/p>\n

\u4f53\u9a8c\u7ecf\u6d4e\u5b66\u91cc\u8bf4\uff1a\u4f01\u4e1a\u7684\u4ef7\u503c\u4e0d\u53ea\u662f\u63d0\u4f9b\u5546\u54c1\uff0c\u800c\u662f\u63d0\u4f9b\u503c\u5f97\u88ab\u4f53\u9a8c\u7684\u65f6\u523b\u3002<\/span><\/span><\/p>\n

LAWSON\u628a\u8fd9\u53e5\u8bdd\u53d8\u6210\u73b0\u5b9e\uff1a\u591c\u91cc\u7684\u8f66\u7a97\u5149\u6620\u7740\u4fbf\u5229\u5e97\u7684\u84dd\uff0c\u65c5\u4eba\u559d\u7740\u4e00\u676f\u70ed\u5496\u5561\uff0c\u5728\u5e97\u524d\u5237\u7259\u3001\u6d17\u8138\u3001\u4f11\u606f\uff0c\u8fd9\u662f\u6ca1\u6709\u88ab\u9152\u5e97\u3001\u9732\u8425\u573a\u6216\u6c11\u5bbf\u5b9a\u4e49\u8fc7\u7684\u201c\u4e2d\u95f4\u573a\u666f\u201d\u3002<\/span><\/span><\/p>\n

\"\"<\/span><\/p>\n

\u56fe\uff1aLAWSON<\/span><\/span><\/span><\/p>\n

\u8fd9\u4e5f\u6b63\u662f\u670d\u52a1\u8bbe\u8ba1\u7684\u6838\u5fc3\uff1a\u4e0d\u4e00\u5b9a\u662f\u628a\u4ea7\u54c1\u5f80\u5916\u63a8\uff0c\u800c\u662f\u8ba9\u987e\u5ba2\u7684\u751f\u6d3b\u628a\u4f60\u62c9\u8fdb\u53bb\u3002<\/span><\/span><\/p>\n

\u5bf9\u4eca\u5929\u7684\u4fbf\u5229\u5e97\u800c\u8a00\uff0c\u8fd9\u4ef6\u4e8b\u771f\u6b63\u7684\u542f\u793a\u4e0d\u662f\u201c\u8981\u4e0d\u8981\u505a\u8f66\u4e2d\u6cca\u201d\uff0c\u800c\u662f\uff1a<\/span><\/span><\/p>\n

\u5f53\u5e97\u5185\u7a7a\u95f4\u5230\u9876\uff0c\u4f60\u662f\u5426\u6562\u8d70\u51fa\u53bb\uff1f<\/span><\/span><\/p>\n

\u5f53\u8d27\u67b6\u6ca1\u6709\u65b0\u589e\u503c\uff0c\u4f60\u662f\u5426\u80fd\u521b\u9020\u65b0\u573a\u666f\uff1f<\/span><\/span><\/p>\n

\u5f53\u576a\u6548\u4e0d\u518d\u662f\u552f\u4e00\u6307\u6807\uff0c\u4f60\u662f\u5426\u770b\u89c1\u201c\u666f\u6548\u201d\u4e0e\u201c\u65f6\u6548\u201d\uff1f<\/span><\/span><\/p>\n

\u6709\u4e00\u53e5\u8bdd\u8bf4\uff1a\u201c\u4e0d\u662f\u4e0d\u53ef\u80fd\uff0c\u53ea\u662f\u8fd8\u6ca1\u6709\u4eba\u8bd5\u8fc7\u3002\u201d<\/span><\/span><\/p>\n

\u7834\u6846\uff0c\u4ece\u6765\u4e0d\u662f\u5728\u5bfb\u627e\u4e00\u6761\u5b89\u5168\u7684\u8def\uff0c\u800c\u662f\u5728\u53d1\u73b0\u4e00\u6761\u539f\u672c\u5c31\u5b58\u5728\u3001\u53ea\u662f\u6ca1\u4eba\u8d70\u8fc7\u7684\u8def\u3002<\/span><\/span><\/p>\n

LAWSON\u7ed9\u4fbf\u5229\u5e97\u7684\u793c\u7269\uff0c\u5c31\u662f\u4e00\u79cd\u52c7\u6c14\uff1a\u4f60\u672a\u5fc5\u8981\u6539\u53d8\u4e16\u754c\uff0c\u4f46\u4f60\u53ef\u4ee5\u91cd\u65b0\u5b9a\u4e49\u4e00\u4e2a\u89d2\u843d\u3002<\/span><\/span><\/p>\n

\"\"<\/h4>\n

\u4fbf\u5229\u5e97\u4e0d\u662f\u5356\u5546\u54c1<\/span><\/span><\/strong><\/h4>\n

\u800c\u662f\u5728\u7ecf\u8425\u751f\u6d3b\u7684\u652f\u70b9<\/span><\/span><\/strong><\/h4>\n

\u66fe\u7ecf\uff0c\u4fbf\u5229\u5e97\u7684\u672c\u8d28\u5f88\u7b80\u5355\uff1a\u8fd1\u3001\u5168\u3001\u5feb\u3002\u4f46\u5982\u4eca\uff0c\u5f53\u5e02\u573a\u4ece\u589e\u91cf\u8f6c\u5411\u5b58\u91cf\uff0c\u5f53\u6d88\u8d39\u8005\u4ece\u201c\u8ffd\u6c42\u6548\u7387\u201d\u8f6c\u5411\u201c\u9700\u8981\u6e29\u5ea6\u201d\uff0c\u6211\u4eec\u5fc5\u987b\u91cd\u65b0\u56de\u7b54\uff1a\u201c\u4fbf\u5229\u201d\u5230\u5e95\u662f\u4ec0\u4e48\uff1f<\/span><\/span><\/p>\n

\u4e5f\u8bb8\uff0c\u5b83\u4e0d\u518d\u662f\u5355\u7eaf\u7684\u4e00\u74f6\u6c34\u3001\u4e00\u676f\u5496\u5561\u3001\u4e00\u9897\u996d\u56e2\uff0c\u800c\u662f\u4e00\u79cd\u80fd\u591f\u966a\u4f34\u65e5\u5e38\u7684\u5b58\u5728\u65b9\u5f0f\u3002<\/span><\/span><\/p>\n

7-ELEVEn\u7684\u73b0\u8403\u8336\uff0c\u63d0\u9192\u6211\u4eec\u65b0\u9700\u6c42\u5f80\u5f80\u85cf\u5728\u4eba\u5fc3\u6700\u67d4\u8f6f\u7684\u5730\u65b9\u3002\u4ece\u5feb\u901f\u4fbf\u5229\u8d70\u5411\u60c5\u7eea\u4fbf\u5229\uff0c\u662f\u4f01\u4e1a\u91cd\u65b0\u7406\u89e3\u4eba\u7684\u5f00\u59cb\u3002<\/span><\/span><\/p>\n

FamilyMart\u7684\u201c\u54ed\u54ed\u996d\u56e2\u201d\u8bc1\u660e\u6548\u7387\u4e0e\u5584\u610f\u5e76\u4e0d\u51b2\u7a81\uff0c\u964d\u672c\u4e5f\u53ef\u4ee5\u5e26\u7740\u4eba\u5473\u4e0e\u793e\u4f1a\u8d23\u4efb\uff0c\u5e76\u5728\u8fc7\u7a0b\u4e2d\u8d62\u5f97\u4fe1\u4efb\u3002<\/span><\/span><\/p>\n

\u800cLAWSON\u7684\u8f66\u4e2d\u6cca\u5b9e\u9a8c\u5219\u52c7\u6562\u544a\u8bc9\u6211\u4eec\uff1a\u4fbf\u5229\u5e97\u7684\u8fb9\u754c\u4e0d\u5fc5\u662f\u56db\u9762\u5899\uff0c\u53ea\u8981\u573a\u666f\u5b58\u5728\uff0c\u4ef7\u503c\u5c31\u6709\u673a\u4f1a\u88ab\u521b\u9020\u3002<\/span><\/span><\/p>\n

\u65e5\u672c\u4e09\u5927\u4fbf\u5229\u5e97\u7684\u5b9e\u8df5\uff0c\u6307\u5411\u540c\u4e00\u4e2a\u7ed3\u8bba\uff1a\u4fbf\u5229\u5e97\u7684\u7ade\u4e89\uff0c\u4e0d\u4e00\u5b9a\u662f\u6bd4\u8c01\u5546\u54c1\u66f4\u591a\u3001\u770b\u8c01\u5546\u54c1\u66f4\u65b0\u66f4\u5feb\u3001\u8c01\u7684\u6298\u6263\u529b\u5ea6\u66f4\u5927\uff0c\u800c\u662f\u8c01\u66f4\u80fd\u7406\u89e3\u751f\u6d3b\u7684\u771f\u5b9e\u9700\u6c42\uff0c\u8c01\u80fd\u5728\u770b\u4f3c\u4e0d\u8d77\u773c\u7684\u5730\u65b9\u521b\u9020\u65b0\u7684\u6e29\u5ea6\u3001\u529f\u80fd\u4e0e\u4f53\u9a8c\u3002<\/span><\/span><\/p>\n

\u6240\u4ee5\uff0c\u4fbf\u5229\u5e97\u7684\u4e0b\u4e00\u6b65\uff0c\u771f\u7684\u4e0d\u4e00\u5b9a\u5728\u8d27\u67b6\u4e0a\u3002<\/span><\/span><\/p>\n

\u5b83\u53ef\u80fd\u5728\u4e00\u676f\u5b89\u9759\u7b49\u5019\u7684\u70ed\u8336\u91cc\uff0c\u5728\u4e00\u9897\u88ab\u5584\u5f85\u7684\u996d\u56e2\u91cc\uff0c\u5728\u6df1\u591c\u4eae\u7740\u706f\u4e3a\u65c5\u4eba\u7559\u51fa\u7684\u4f4d\u7f6e\u91cc\u3002<\/span><\/span><\/p>\n

\u800c\u771f\u6b63\u7684\u4fbf\u5229\uff0c\u4ece\u6765\u90fd\u4e0d\u53ea\u662f\u4e70\u5230\u4ec0\u4e48\uff0c\u800c\u662f\u5728\u9700\u8981\u7684\u65f6\u5019\uff0c\u6709\u4eba\u3001\u6709\u5149\u3001\u6709\u6e29\u5ea6\u5728\u90a3\u91cc\u3002<\/span><\/span><\/p>\n

<\/span><\/span><\/p>\n

\u4f5c\u8005\uff1a\u738b\u5baa\u88d5 \u7f16\u8f91\uff1a\u9e64\u7fd4<\/p>\n

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