{"id":58893,"date":"2025-12-09T10:43:28","date_gmt":"2025-12-09T10:43:28","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=161603"},"modified":"2025-12-09T11:00:01","modified_gmt":"2025-12-09T11:00:01","slug":"%e5%85%a8%e7%90%83%e9%a6%96%e5%8f%91%ef%bc%81%e9%9d%92%e5%95%a4%e5%8d%9a%e7%89%a9%e9%a6%86%e8%81%94%e8%a2%82%e7%9a%87%e5%ae%b6%e9%9b%aa%e5%85%b0%e8%8e%aa%e6%8e%a8%e5%87%ba%e4%bc%a0%e6%89%bf","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=58893","title":{"rendered":"\u5168\u7403\u9996\u53d1\uff01\u9752\u5564\u535a\u7269\u9986\u8054\u8882\u7687\u5bb6\u96ea\u5170\u83aa\u63a8\u51fa\u201c\u4f20\u627f\u5927\u5e08\u676f\u201d\uff01"},"content":{"rendered":"
\n

12\u00a0<\/span><\/font>\u6708<\/span><\/font>5\u00a0<\/span><\/font>\u65e5<\/span><\/font>15<\/span><\/font>\u65f6\uff0c\u5728\u9752\u5c9b\u5564\u9152\u65f6\u5149\u6d77\u5cb8\u7cbe\u917f<\/span><\/font><\/span>\u5564\u9152<\/span><\/font><\/span>\u82b1\u56ed\u4e3e\u529e\u7684<\/span><\/font>\u201c<\/span><\/font>\u516b\u65b9\u5171\u996e<\/span><\/font>\u00b7<\/span><\/font>\u56db\u6d77\u540c\u91ba<\/span><\/font>\u20142025<\/span><\/font>\u4f20\u627f\u5927\u5e08\u676f\u76db\u5178\u66a8\u7cbe\u917f\u54c1\u9274\u4f1a<\/span><\/font>\u201d<\/span><\/font>\u4e0a\uff0c\u9752\u5c9b\u5564\u9152\u535a\u7269\u9986\u643a\u624b\u9a6c\u6765\u897f\u4e9a\u767e\u5e74\u9521\u9574\u7cbe\u54c1\u5320\u9020\u54c1\u724c\u7687\u5bb6\u96ea\u5170\u83aa\u8054\u540d\u6253\u9020\u7684<\/span><\/font>\u201c<\/span><\/font><\/span>\u4f20\u627f\u5927\u5e08\u5564\u9152\u676f\u4e4b\u9521\u4e16\u9152\u9999<\/span><\/font><\/span>\u201d<\/span><\/font>\u9650\u5b9a\u4e09\u767e\u5957\u5168\u7403\u9996\u53d1\uff0c\u4ee5\u9152\u4e3a\u5a92\uff0c\u4ee5\u676f\u4e3a\u754c\uff0c\u5f00\u542f\u5de5\u4e1a\u535a\u7269\u9986\u4e0e\u56fd\u9645\u54c1\u724c\u8de8\u754c\u8054\u540d\u5408\u4f5c\u7684\u65b0\u7eaa\u5143\u3002<\/span><\/font><\/span><\/p>\n

At 15:00 on December 5, 2025, at the \"Drink Together from All<\/span><\/span>Directions \u00b7 Celebrate Intoxication Across the Seas\u20142025\u00a0<\/span><\/span>Master Legacy Cup<\/span><\/span>\u00a0Grand Ceremony and Craft Beer Tasting\" held at Tsingtao Time Craft Beer Garden , the \"<\/span><\/span>Master Legacy Cup<\/span><\/span>: Tin Infused with Beer Aroma\",\u00a0<\/span><\/span>made its global debut. With beer as the medium and cups as the link, this collaboration ushers in a new era of cross-border cooperation between industrial museums and international brands.\u00a0<\/span><\/span><\/p>\n

\"\"<\/section>\n

\u53d1\u5e03\u6d3b\u52a8\u671f\u95f4\uff0c\u9752\u5c9b\u5564\u9152\u80a1\u4efd\u6709\u9650\u516c\u53f8\u603b\u88c1\u52a9\u7406\u3001\u9752\u5c9b\u5564\u9152\u6587\u5316\u4f20\u64ad\u6709\u9650\u516c\u53f8\u8463\u4e8b\u957f\u6731\u519b\u6d77\uff0c\u7687\u5bb6\u96ea\u5170\u83aa\u56fd\u9645\u8463\u4e8b\u603b\u7ecf\u7406\u3001\u62ff\u7763\u6768\u6c38\u793c\u53ca\u5408\u4f5c\u53cc\u65b9\u4ee3\u8868\u3001\u6536\u85cf\u4e13\u5bb6\u3001\u5404\u754c\u5a92\u4f53\u3001\u7cbe\u917f\u7231\u597d\u8005\u5171\u540c\u51fa\u5e2d\u89c1\u8bc1<\/span><\/font><\/span>\u53cc\u65b9<\/span><\/font><\/span>\u7b7e\u7f72\u6218\u7565\u5408\u4f5c\u534f\u8bae\uff0c\u53d1\u5e03\u5927\u5e08\u676f\u4ea7\u54c1\u5e76\u63ed\u5e55<\/span><\/font>\u201c<\/span><\/font>\u65f6\u5149\u4e4b\u5668<\/span><\/font>\u201d\u00a0<\/span><\/font>\u6587\u5316\u8054\u5408\u7279\u5c55\u3002<\/span><\/font><\/span><\/p>\n

\u4f1a\u540e\uff0c\u5609\u5bbe\u4eec\u624b\u6301\u5b9a\u5236\u9521\u676f\uff0c\u7ec6\u7ec6\u54c1\u9274\u9752\u5c9b\u5564\u9152\u65f6\u5149\u6d77\u5cb8\u7cbe\u917f\uff0c\u9c9c\u6d3b\u6d53\u90c1\u7684\u9ea6\u9999\u4e0e\u7ef5\u5bc6\u723d\u53e3\u7684\u6ce1\u6cab\u5728\u820c\u5c16\u4ea4\u7ec7\u3002\u6765\u81ea\u9a6c\u6765\u897f\u4e9a\u7684\u8d44\u6df1\u6536\u85cf\u5bb6\u8bc4\u4ef7\u9053\uff1a<\/span><\/font>\u201c<\/span><\/font>\u9996\u6b21\u4f53\u9a8c\u4e3a\u5564\u9152\u91cf\u8eab\u5b9a\u5236\u7684\u9ad8\u7aef\u9521\u5668\u827a\u672f\u54c1\uff0c\u6df1\u5207\u611f\u53d7\u5230\u9521\u5668\u72ec\u6709\u7684\u9501\u9c9c\u7279\u8d28\u00a0<\/span><\/font>\u2014\u2014\u00a0<\/span><\/font>\u65e2\u80fd\u8ba9\u9752\u5c9b\u5564\u9152\u7684\u6d53\u90c1\u9ea6\u9999\u3001\u6d01\u767d\u7ec6\u817b\u7684\u6ce1\u6cab\u4f18\u52bf\u6108\u53d1\u51f8\u663e\uff0c\u8ba9\u6bcf\u4e00\u53e3\u9152\u7684\u9187\u539a\u98ce\u5473\u90fd\u6e05\u6670\u53ef\u611f<\/span><\/font><\/span>\uff0c<\/span><\/font><\/span>\u53c8\u4ee5\u6d41\u7545\u8d34\u5408\u7684\u5668\u578b\u63d0\u5347\u4e86\u63e1\u6301\u996e\u7528\u7684\u8212\u9002\u4f53\u9a8c\uff0c\u771f\u6b63\u5b9e\u73b0\u4e86<\/span><\/font>\u2018<\/span><\/font>\u4e13\u676f\u559d\u4e13\u9152<\/span><\/font>\u2019<\/span><\/font>\u7684\u6587\u5316\u4eea\u5f0f\u611f\u3002\u8fd9\u4e0d\u4ec5\u662f\u5b9e\u7528\u4e0e\u827a\u672f\u517c\u5177\u7684\u6536\u85cf\u4f73\u54c1\uff0c\u66f4\u8ba9\u5564\u9152\u6587\u5316\u5728\u5668\u7269\u4e0e\u5473\u89c9\u7684\u4ea4\u878d\u4e2d\u5f97\u5230\u4e86\u751f\u52a8\u8be0\u91ca\u3002<\/span><\/font>\u201d<\/span><\/font><\/span><\/p>\n

During the launch event, Zhu Junhai, Assistant President of Tsingtao Brewery Co., Ltd. and Chairman of Tsingtao Beer Culture Communication Co., Ltd., his Excellency Dato\u2019 Yong Yoon Li, Managing Director of Royal Selangor,, Group Managing Director of Royal Selangor International, representatives from both cooperating parties, collection experts, media from various sectors, and craft beer enthusiasts attended to witness the signing of the strategic cooperation agreement between the two parties, the release of the\u00a0<\/span><\/span>Master Legacy Cup<\/span><\/span>\u00a0product, and the unveiling of the \"Time-honored Artifacts\" joint cultural exhibition.\u00a0<\/span><\/span><\/p>\n

After the event, guests held custom tin cups and savored the craft beer from\u00a0<\/span><\/span>Tsingtao Time Craft Beer Garden.<\/span><\/span>\u00a0A senior collector from Malaysia commented: \"It's my first time experiencing a high-end tin art piece tailored for beer. I deeply feel the unique freshness-locking property of tinware\u2014it not only highlights the rich malt aroma and delicate white foam of Tsingtao Beer, but also enhances the comfort of holding and drinking with its smooth and ergonomic shape. This is not only a collectible combining practicality and art, but also vividly interprets beer culture through the integration of artifacts and taste.\"<\/span><\/span><\/p>\n

\"\"<\/section>\n

\u636e\u6089\uff0c<\/span><\/font>\u201c<\/span><\/font><\/span>\u4f20\u627f\u5927\u5e08\u5564\u9152\u676f\u4e4b\u9521\u4e16\u9152\u9999<\/span><\/font><\/span>\u201d\u00a0<\/span><\/font>\u662f\u9752\u5c9b\u5564\u9152\u535a\u7269\u9986<\/span><\/font>\u201c<\/span><\/font>\u5341\u5e74\u4f20\u627f\u5927\u5e08\u676f<\/span><\/font>\u201d\u00a0<\/span><\/font>\u9879\u76ee\u7684\u7b2c\u4e8c\u6b3e\u91cd\u78c5\u4f5c\u54c1\u3002\u8be5\u9879\u76ee\u7acb\u8db3\u5564\u9152\u6587\u5316\u00a0<\/span><\/font>\u201c<\/span><\/font>\u5bb9\u4e16\u754c\uff0c\u535a\u4e07\u7269<\/span><\/font>\u201d<\/span><\/font>\u7684\u5305\u5bb9\u7cbe\u795e\uff0c\u81f4\u529b\u4e8e\u642d\u5efa\u4e2d\u5916\u6587\u5316\u521b\u610f\u5408\u4f5c\u7684\u6865\u6881\u3002<\/span><\/font>2024\u00a0<\/span><\/font>\u5e74\u4e0e\u666f\u5fb7\u9547\u4e2d\u56fd\u9676\u74f7\u535a\u7269\u9986\u8054\u624b\u63a8\u51fa\u00a0<\/span><\/font>\u201c<\/span><\/font>\u9752\u82b1\u56de\u6f9c<\/span><\/font>\u201d<\/span><\/font>\u56fd\u98ce\u5927\u5e08\u676f\u5907\u53d7\u6b22\u8fce\u540e\uff0c\u4eca\u5e74\u4e0e\u7687\u5bb6\u96ea\u5170\u83aa\u8de8\u56fd\u5408\u4f5c\uff0c\u79c9\u6301<\/span><\/font>\u201c<\/span><\/font>\u4e1c\u65b9\u656c\u9152\u3001\u897f\u65b9\u56de\u656c\u3001\u4e1c\u5b66\u897f\u89c1<\/span><\/font>\u201d<\/span><\/font>\u7684\u6587\u5316\u4e92\u52a8\u7406\u5ff5\uff0c\u771f\u6b63\u5b9e\u73b0\u4e86<\/span><\/font>\u201c<\/span><\/font>\u4ee5\u9152<\/span><\/font><\/span>\u4e3a<\/span><\/font><\/span>\u5a92\uff0c\u4e0e\u4e16\u754c\u5e72\u676f<\/span><\/font>\u201d<\/span><\/font>\u7684\u613f\u666f\u3002<\/span><\/font><\/span><\/p>\n

It is reported that the \"<\/span><\/span>Master Legacy Cup<\/span><\/span>: Tin Infused with Beer Aroma<\/span><\/span>\" is the second blockbuster work of Tsingtao Beer Museum's \"<\/span><\/span>Master Legacy Cup<\/span><\/span>\" project. Based on the inclusive spirit of beer culture, the project is committed to building a bridge for Sino-foreign cultural and creative cooperation. Following the great popularity of the<\/span><\/span>Blue-and-White Swirling Waves Mug<\/span><\/span><\/font>\u00a0launched in collaboration with Jingdezhen China Ceramic Museum in 2024, this year's cross-border cooperation with Royal Selangor upholds the cultural interaction concept, truly realizing the vision of \"taking beer as the medium and toasting with the world\".\u00a0<\/span><\/span><\/p>\n

\"\"<\/section>\n

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The \"<\/span><\/span>Master Legacy Cup<\/span><\/span>: Tin Infused with Beer Aroma<\/span><\/span>\" perfectly integrates practical functions with cultural aesthetics. In terms of craftsmanship, it inherits Royal Selangor's time-honored relief carving, etching, and chiseling techniques. The delicate patterns contain the cultural codes of both brands\u2014wheat ears and hops, symbols of beer's soul, wind around, while eagles, representing courage and vision, echo the brand emblems. Every detail showcases the craftsmen's ingenuity. In terms of practicality, tinware has long been praised for \"preserving the mellow aroma of beer\". Its excellent thermal conductivity can quickly lock in the fresh and refreshing taste of beer, maintaining a cool experience for a long time. The smooth tin cup wall also helps form a dense and long-lasting foam layer, making each sip of beer more mellow, full, and layered.\u00a0<\/span><\/span><\/p>\n

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Sun Ji, Curator of Tsingtao Beer Museum, stated at the press conference: \"Tsingtao Beer Museum, which carries a century of beer culture and urban memories, has always been on a mission to 'enable the world to understand Chinese beer culture'. The\u00a0<\/span><\/span>Master Legacy Cup<\/span><\/span>\u00a0project of Tsingtao Beer Museum is an important carrier for us to explore the integration of traditional Chinese culture and world civilizations. This cooperation with Royal Selangor is a key step in expanding our IP cross-border business and building a global expression of the brand. In the future, we will continue to take the\u00a0<\/span><\/span>Master Legacy Cup<\/span><\/span>\u00a0project as a medium, making beer culture a link connecting the exchanges of different civilizations.\"<\/span><\/span><\/p>\n

\"\"<\/section>\n

\u7687\u5bb6\u96ea\u5170\u83aa\u56fd\u9645\u8463\u4e8b\u603b\u7ecf\u7406\u3001\u62ff\u7763\u6768\u6c38\u793c\u4e5f\u5206\u4eab\u4e86\u54c1\u724c\u7406\u5ff5\u4e0e\u5408\u4f5c\u521d\u5fc3\uff1a<\/span><\/font>\u201c<\/span><\/font>\u7687\u5bb6\u96ea\u5170\u83aa\u59cb\u7ec8\u4f20\u9012<\/span><\/font>\u2018<\/span><\/font>\u9521\u9574\u5373\u827a\u672f<\/span><\/font>\u2019<\/span><\/font>\u7684\u54c1\u724c\u7406\u5ff5\uff0c\u4e3a\u91d1\u5c5e\u6ce8\u5165\u751f\u547d\u7684\u6e29\u5ea6\u3002\u6b64\u6b21\u4e0e\u9752\u5c9b\u5564\u9152\u535a\u7269\u9986\u8054\u540d\uff0c\u662f\u4e24\u5927\u767e\u5e74\u54c1\u724c\u5728\u7f8e\u5b66\u7ef4\u5ea6\u4e0e\u6587\u5316\u5185\u6838\u4e0a\u7684\u6df1\u5ea6\u5171\u521b\uff0c\u662f\u4e1c\u897f\u65b9\u5320\u827a\u76f8\u4e92\u6210\u5c31\u3001\u6587\u660e\u4ea4\u878d\u7684\u6700\u4f73\u89c1\u8bc1\u3002<\/span><\/font>\u201d<\/span><\/font><\/span><\/p>\n

His Excellency Dato\u2019 Yong Yoon Li, Managing Director of Royal Selangor, Group Managing Director of Royal Selangor International, also shared the brand philosophy and cooperation original intention: \"Royal Selangor has always adhered to the brand concept of 'Tin is Art'. This co-branding with Tsingtao Beer Museum is a in-depth collaboration between two century-old brands in terms of aesthetics and cultural core, and the best testimony to the mutual achievement of Eastern and Western craftsmanship and the integration of civilizations.\"\u00a0<\/span><\/span><\/p>\n

\u201c<\/span><\/font><\/span>\u4f20\u627f\u5927\u5e08\u5564\u9152\u676f\u4e4b\u9521\u4e16\u9152\u9999<\/span><\/font><\/span>\u201d<\/span><\/font>\u4ea7\u54c1\u5168\u7403\u9650\u91cf\u53d1\u884c\u00a0<\/span><\/font>300\u00a0<\/span><\/font>\u5957<\/span><\/font><\/span>\uff0c<\/span><\/font><\/span>\u540c\u6b65\u63a8\u51fa\u7684\u8fd8\u6709\u8054\u540d\u7cfb\u5217\u725b\u89d2\u676f\u3001<\/span><\/font><\/span>\u6536\u85cf\u770b\u76d8\u6446\u4ef6\u3001<\/span><\/font><\/span>\u5564\u9152\u5f00\u74f6\u5668\u3001\u676f\u57ab\u7b49\u591a\u6b3e\u5468\u8fb9\u4ea7\u54c1\u3002\u5373\u65e5\u8d77\uff0c\u6d88\u8d39\u8005\u4e0d\u4ec5\u53ef\u5728\u9752\u5c9b\u5564\u9152\u535a\u7269\u9986\u53ca\u9752\u5c9b\u5564\u9152\u65f6\u5c1a\u6587\u65c5\u5404\u4e1a\u6001\u9009\u8d2d\uff0c\u8fd8\u80fd\u5728\u5168\u56fd\u5404\u5927\u6838\u5fc3\u57ce\u5e02\u7684\u5927\u578b\u5546\u573a\u7ebf\u4e0b\u95e8\u5e97\uff08\u5305\u62ec\u5317\u4eac\u91d1\u878d\u8857\u8d2d\u7269\u4e2d\u5fc3\u3001\u6210\u90fd<\/span><\/font>\u00a0SKP<\/span>\u3001\u4e0a\u6d77\u4e1c\u65b9\u5546\u53a6\u3001\u5e7f\u5dde\u53cb\u8c0a\u5546\u5e97\u3001\u5927\u8fde\u53cb\u8c0a\u5546\u5e97\u3001\u73e0\u6d77\u514d\u7a0e\u5546\u5e97\u3001\u9999\u6e2f\u56fd\u9645\u91d1\u878d\u4e2d\u5fc3<\/span><\/font>IFC<\/span><\/font>\u7b49\uff09\uff0c\u4ee5\u53ca\u9752\u5c9b\u5564\u9152\u535a\u7269\u9986\u5929\u732b\u6587\u521b\u65d7\u8230\u5e97\u3001\u7687\u5bb6\u96ea\u5170\u83aa\u5bb6\u5c45\u5929\u732b<\/span><\/font><\/span>\u53ca\u4eac\u4e1c<\/span><\/font><\/span>\u65d7\u8230\u5e97\u540c\u6b65\u62a2\u8d2d\u3002<\/span><\/font><\/span><\/p>\n

The \"<\/span><\/span>Master Legacy Cup<\/span><\/span>: Tin Infused with Beer Aroma<\/span><\/span>\" is limited to 300 sets worldwide. A series of co-branded peripheral products are also launched simultaneously. Starting today, consumers can not only purchase them at Tsingtao Beer Museum and various formats, but also snap them up at offline stores of major shopping malls in core cities across the country (including Beijing Financial Street Shopping Center, Chengdu SKP, Shanghai Oriental Shopping Mall, Guangzhou Friendship Store, Dalian Friendship Store, Zhuhai Duty-Free Store, Hong Kong International Financial Center IFC, etc.), as well as Tsingtao Beer Museum's Tmall Cultural and Creative Flagship Store, and Royal Selangor's Tmall and JD Home Flagship Stores.<\/span><\/span><\/p>\n

\"\"<\/section>\n

\u9752\u5c9b\u5564\u9152\u535a\u7269\u9986<\/span><\/font>\u201c<\/span><\/font>\u5341\u5e74\u4f20\u627f\u5927\u5e08\u676f<\/span><\/font>\u201d\u00a0<\/span><\/font>\u9879\u76ee\u4ecd\u5728\u6301\u7eed\u6df1\u8015\uff0c\u5199\u4e1c\u897f\u65b9\u6587\u5316\u4ea4\u878d\u7684\u5d2d\u65b0\u7bc7\u7ae0\u3002<\/span><\/font>\u4e2d\u56fd\u535a\u7269\u9986\u884c\u4e1a\u4e5f\u51ed\u501f\u4e0d\u65ad\u521b\u65b0\u7684\u7cbe\u795e\uff0c\u8ba9\u6587\u7269\u6d3b\u8d77\u6765\uff0c\u8ba9\u6587\u5316\u706b\u8d77\u6765\u3002\u8ba9\u6211\u4eec\u671f\u5f85\u66f4\u591a\u7684\u4e2d\u56fd\u535a\u7269\u9986\u5b9e\u73b0\u4ece\u672c\u571f\u60c5\u6000\u5230\u5168\u7403\u89c6\u91ce\u7684\u62d3\u5c55\uff0c\u6210\u4e3a\u72ec\u5177\u7279\u8272\u7684\u6c11\u65cf\u7b26\u53f7\uff0c\u4e3a\u5168\u7403\u6d88\u8d39\u8005\u5e26\u6765\u66f4\u591a\u7684\u60ca\u559c\u4e0e\u7f8e\u597d\u3002<\/span><\/font><\/span><\/p>\n

The \"<\/span><\/span>Master Legacy Cup<\/span><\/span>\" project of Tsingtao Beer Museum is still deepening, writing a new chapter of the integration of Eastern and Western cultures. With its innovative spirit, China's museum industry is bringing cultural relics to life and making culture thrive. We look forward to more Chinese museums expanding from local feelings to a global perspective, bringing more surprises and joys to global consumers.<\/span><\/span><\/p>\n

<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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