{"id":59794,"date":"2022-01-01T17:44:37","date_gmt":"2022-01-01T17:44:37","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=72175"},"modified":"2022-05-26T18:43:46","modified_gmt":"2022-05-26T18:43:46","slug":"2021%e5%b9%b4%e9%a5%ae%e6%96%99%e5%b8%82%e5%9c%ba%e7%8e%b0%e7%8a%b6%ef%bc%9a%e7%93%b6%e8%a3%85%e6%b0%b4%e4%be%9d%e7%84%b6%e5%bc%ba%e5%8a%b2%ef%bc%81","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=59794","title":{"rendered":"2021\u5e74\u996e\u6599\u5e02\u573a\u73b0\u72b6\uff1a\u74f6\u88c5\u6c34\u4f9d\u7136\u5f3a\u52b2\uff01"},"content":{"rendered":"
\n
<\/section>\n

Brand Finance\u53d1\u5e03\u7684\u4e00\u4efd\u62a5\u544a\u4e2d\u63ed\u793a\u4e86\u75ab\u60c5\u5bf9\u8f6f\u996e\u6599\u54c1\u724c\u7684\u4e25\u91cd\u5f71\u54cd\u3002<\/span>\u5168\u7403\u6700\u5177\u4ef7\u503c\u768425\u4e2a\u8f6f\u996e\u6599\u54c1\u724c\u7684\u603b\u4ef7\u503c\u4ece2020\u5e74\u76841148\u4ebf\u7f8e\u5143\u4e0b\u964d\u52302021\u5e74\u76841075\u4ebf\u7f8e\u5143\uff0c\u4e0b\u964d\u4e866%\u3002<\/span><\/p>\n

\u6839\u636eBrand Finance\u7684\u6570\u636e\uff0c\u5c3d\u7ba1\u53ef\u53e3\u53ef\u4e50\u7684\u54c1\u724c\u4ef7\u503c\u4e0b\u964d\u4e8613%\uff0c\u4f46\u5b83\u4ecd\u4ee5332\u4ebf\u7f8e\u5143\u7684\u4ef7\u503c\u6210\u4e3a\u4e16\u754c\u4e0a\u6700\u6709\u4ef7\u503c\u7684\u8f6f\u996e\u6599\u54c1\u724c\u3002Keurig Dr Pepper \u662f\u589e\u957f\u6700\u5feb\u7684\u8f6f\u996e\u6599\u54c1\u724c\uff0c\u54c1\u724c\u4ef7\u503c\u589e\u957f\u4e8640%\uff0c\u5176\u6b21\u662f\u7ea2\u725b\uff0c\u54c1\u724c\u4ef7\u503c\u589e\u957f\u4e8615%\u3002<\/span><\/p>\n

Brand Finance\u4f30\u503c\u603b\u76d1Savio D 'Souza\u8bf4:\u201c\u75ab\u60c5\u7ed9\u5168\u7403\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\u5e26\u6765\u4e86\u5de8\u5927\u7684\u538b\u529b\uff0c\u4ece\u4f9b\u5e94\u94fe\u4e2d\u65ad\u3001\u6050\u614c\u6027\u8d2d\u4e70\u5230\u6d88\u8d39\u8005\u4e60\u60ef\u7684\u5f7b\u5e95\u6539\u53d8\u3002\u8fd9\u5bfc\u81f4\u4eca\u5e74\u6574\u4e2a\u884c\u4e1a\u7684\u5927\u591a\u6570\u54c1\u724c\u4ef7\u503c\u53d7\u5230\u5f71\u54cd\u3002\u7136\u800c\uff0c\u672a\u6765\u5e76\u4e0d\u6697\u6de1\u3002\u968f\u7740\u6211\u4eec\u5f00\u59cb\u56de\u5f52\u5e38\u6001\uff0c\u719f\u6089\u5ea6\u548c\u58f0\u8a89\u8f83\u9ad8\u7684\u54c1\u724c\u5f88\u53ef\u80fd\u4f1a\u6210\u529f\u53cd\u5f39\u3002\u201d<\/span><\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

1<\/span><\/strong><\/p>\n

\u80fd\u91cf\u996e\u6599<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

Monster Beverage CEO Rodney Cyril Sacks\u501f\u52a9\u5c3c\u5c14\u68ee\u7684\u6570\u636e\u6765\u8bf4\u660e\uff0c\u968f\u7740\u9650\u5236\u63aa\u65bd\u7684\u653e\u677e\uff0c\u80fd\u91cf\u996e\u6599\u7c7b\u522b\u7684\u9500\u91cf\u51fa\u73b0\u4e86\u53cd\u5f39\u3002\u5c3c\u5c14\u68ee\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u622a\u81f37\u670824\u65e5\u768413\u5468\u5185\uff0c\u80fd\u91cf\u996e\u6599\u7c7b\u522b\u7684\u9500\u91cf\u540c\u6bd4\u589e\u957f\u4e8614%\u3002Monster\u5728\u672c\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u51c0\u9500\u552e\u989d\u4e3a14.6\u4ebf\u7f8e\u5143\uff0c\u8f83\u4e0a\u5e74\u540c\u671f\u768410.9\u4ebf\u7f8e\u5143\u589e\u957f34%\u3002<\/span><\/p>\n

<\/section>\n

\u6839\u636e\u829d\u52a0\u54e5\u5e02\u573a\u7814\u7a76\u516c\u53f8IRI\u7684\u6570\u636e\uff0c\u5728\u622a\u81f37\u670811\u65e5\u768452\u5468\u5185\uff0c\u7f8e\u56fd\u529f\u80fd\u996e\u6599\u7684\u96f6\u552e\u9500\u552e\u989d\u8fbe\u523043\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e4b\u524d\u768452\u5468\u589e\u957f\u4e8623%\u3002Monster Energy\u4ee511.9\u4ebf\u7f8e\u5143\u7684\u9500\u552e\u989d\u4f4d\u5c45\u699c\u9996\uff0c\u8f83\u524d52\u5468\u589e\u957f\u4e8621%\u3002\u7ea2\u725b\u4ee59.64\u4ebf\u7f8e\u5143\u6392\u540d\u7b2c\u4e8c\uff0c\u4e0a\u6da8\u4e8625%\u3002<\/span><\/p>\n

\u7136\u800c\uff0c\u53ef\u53e3\u53ef\u4e50\u5374\u8131\u79bb\u4e86\u80fd\u91cf\u996e\u6599\u9886\u57df\u3002\u4eca\u5e745\u6708\uff0c\u53ef\u53e3\u53ef\u4e50\u516c\u53f8\u5ba3\u5e03\uff0c\u5728Coca-Cola Energy\u5728\u5317\u7f8e\u5e02\u573a\u6295\u653e17\u4e2a\u6708\u540e\uff0c\u5c06\u505c\u6b62\u9500\u552e\u8be5\u4ea7\u54c1\u3002<\/span><\/p>\n

Global Data\u7684\u996e\u6599\u5206\u6790\u5e08Holly Inglis\u8bf4:\u201c\u7f8e\u56fd\u80fd\u91cf\u996e\u6599\u5e02\u573a\u7ade\u4e89\u975e\u5e38\u6fc0\u70c8\uff0c\u6240\u4ee5\u751f\u4ea7\u5546\u5728\u996e\u6599\u8d8b\u52bf\u65b9\u9762\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u975e\u5e38\u91cd\u8981\u3002\u53ef\u53e3\u53ef\u4e50\u7684\u80fd\u91cf\u996e\u6599\u4ea7\u54c1\u7ebf\u53ef\u80fd\u4f1a\u56e0\u4e3a\u7f3a\u4e4f\u53e3\u5473\u52a8\u6001\u548c\u5065\u5eb7\u5149\u73af\u5ba3\u4f20\u800c\u957f\u671f\u843d\u540e\uff0c\u8fd9\u662f\u5408\u7406\u7684\u3002\u201d<\/span><\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

2<\/span><\/strong><\/p>\n

\u679c\u6c41<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u82f1\u654f\u7279\u7684\u6570\u636e\u663e\u793a\uff0c\u7531\u4e8e\u6d88\u8d39\u8005\u5728\u75ab\u60c5\u671f\u95f4\u8d2d\u4e70\u4e86\u5177\u6709\u514d\u75ab\u652f\u6301\u529f\u80fd\u7684\u4ea7\u54c1\uff0c2020\u5e74\u7f8e\u56fd\u679c\u6c41\u603b\u9500\u91cf\u589e\u957f\u4e86\u8fd111%\uff0c\u57282015-2019\u5e74\u4e0b\u964d3.6%\u4e4b\u540e\u51fa\u73b0\u589e\u957f\u3002<\/span><\/p>\n

<\/section>\n

\u82f1\u654f\u7279\u8868\u793a\uff0c\u4e94\u5206\u4e4b\u4e09\u7684\u6d88\u8d39\u8005\u8ba4\u4e3a\uff0c\u679c\u6c41\u7684\u989d\u5916\u529f\u80fd\u4f1a\u9f13\u52b1\u4ed6\u4eec\u8d2d\u4e70\u66f4\u591a\u7684\u679c\u6c41\u3002<\/span><\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

3<\/span><\/strong><\/p>\n

\u51b7\u8403\u5496\u5561<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u636eZenith Global\u7684\u4e00\u4efd\u62a5\u544a\u663e\u793a\uff0c\u51b7\u8403\u5496\u5561\u662f\u8fc7\u53bb\u4e09\u5e74\u5373\u996e\u5496\u5561\u5e02\u573a\u589e\u957f\u6700\u5feb\u7684\u90e8\u5206\u3002<\/span><\/p>\n

2020\u5e74\uff0c\u5168\u7403\u51b7\u8403\u5496\u5561\u9500\u91cf\u8fbe\u52302830\u4e07\u5347\uff0c\u603b\u96f6\u552e\u4ef7\u503c2.15\u4ebf\u7f8e\u5143\u3002Zenith Global\u9884\u6d4b\uff0c\u968f\u7740\u6d88\u8d39\u8005\u90fd\u5728\u5bfb\u6c42\u4e00\u79cd\u66f4\u7cbe\u81f4\u3001\u53e3\u611f\u66f4\u987a\u6ed1\u7684\u521b\u65b0\u996e\u6599\uff0c\u52302025\u5e74\u51b7\u8403\u5496\u5561\u7684\u6d88\u8d39\u91cf\u5c06\u7ffb\u4e00\u756a\u3002<\/span><\/p>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

4<\/span><\/strong><\/p>\n

\u74f6\u88c5\u6c34\u4f9d\u7136\u5f3a\u52b2<\/span><\/strong><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u6839\u636eBeverage Marketing\u7684\u6570\u636e\uff0c\u75ab\u60c5\u5e76\u672a\u51cf\u7f13\u74f6\u88c5\u6c34\u7684\u9500\u552e\uff0c2020\u5e74\u7f8e\u56fd\u4eba\u6d88\u8017\u4e86150\u4ebf\u52a0\u4ed1\u74f6\u88c5\u6c34\uff0c\u6bd42019\u5e74\u589e\u957f4.2%\u3002\u96f6\u552e\u9500\u552e\u989d\u589e\u957f4.7%\uff0c\u8fbe\u5230363\u4ebf\u7f8e\u5143\u3002<\/span><\/p>\n

<\/span><\/p>\n

IRI\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u622a\u81f37\u670811\u65e5\u768452\u5468\u5185\uff0c\u7f8e\u56fd\u74f6\u88c5\u6c34\u7684\u96f6\u552e\u989d\u8fbe\u5230\u4e86154\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e4b\u524d\u768452\u5468\u589e\u957f\u4e869%\u3002<\/span><\/p>\n

\u6765\u6e90\uff1a\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5fae\u520a<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Brand Finance\u53d1\u5e03\u7684\u4e00\u4efd\u62a5\u544a\u4e2d\u63ed\u793a\u4e86\u75ab\u60c5\u5bf9\u8f6f\u996e\u6599\u54c1\u724c\u7684\u4e25\u91cd\u5f71\u54cd\u3002\u5168\u7403\u6700\u5177\u4ef7\u503c\u768425\u4e2a\u8f6f\u996e\u6599\u54c1\u724c\u7684\u603b\u4ef7\u503c\u4ece2020\u5e74\u76841148\u4ebf\u7f8e\u5143\u4e0b\u964d\u52302021\u5e74\u76841075\u4ebf\u7f8e\u5143\uff0c\u75ab\u60c5\u7ed9\u5168\u7403\u98df\u54c1\u548c\u996e\u6599\u884c\u4e1a\u5e26\u6765\u4e86\u5de8\u5927\u7684\u538b\u529b\u201c\u8fd9\u5bfc\u81f4\u4eca\u5e74\u6574\u4e2a\u884c\u4e1a\u7684\u5927\u591a\u6570\u54c1\u724c\u4ef7\u503c\u53d7\u5230\u5f71\u54cd\u3002\u80fd\u91cf\u996e\u6599\u7c7b\u522b\u7684\u9500\u91cf\u51fa\u73b0\u4e86\u53cd\u5f39\uff0c\u80fd\u91cf\u996e\u6599\u7c7b\u522b\u7684\u9500\u91cf\u540c\u6bd4\u589e\u957f\u4e8614%\uff0c\u7f8e\u56fd\u529f\u80fd\u996e\u6599\u7684\u96f6\u552e\u9500\u552e\u989d\u8fbe\u523043\u4ebf\u7f8e\u5143\u3002<\/p>\n","protected":false},"author":1,"featured_media":59795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-59794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/59794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59794"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/59794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/media\/59795"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}