{"id":59995,"date":"2026-02-07T10:19:11","date_gmt":"2026-02-07T10:19:11","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=163961"},"modified":"2026-02-07T10:30:01","modified_gmt":"2026-02-07T10:30:01","slug":"%e7%be%8e%e5%9b%a2%e7%a0%b850%e4%ba%bf%e6%94%b6%e8%b4%ad%e5%8f%ae%e5%92%9a%e4%b9%b0%e8%8f%9c%ef%bc%81%e5%8f%ae%e5%92%9a%e6%9c%80%e6%96%b0%e5%9b%9e%e5%ba%94%ef%bc%9a%e4%b8%9a%e5%8a%a1%e5%9b%a2%e9%98%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=59995","title":{"rendered":"\u7f8e\u56e2\u783850\u4ebf\u6536\u8d2d\u53ee\u549a\u4e70\u83dc\uff01\u53ee\u549a\u6700\u65b0\u56de\u5e94\uff1a\u4e1a\u52a1\u56e2\u961f\u5747\u6b63\u5e38"},"content":{"rendered":"
\n
\n
\n
\"\"<\/section>\n
\n
2\u67085\u65e5\uff0c\u7f8e\u56e2\u5728\u9999\u6e2f\u8054\u4ea4\u6240\u53d1\u5e03\u516c\u544a\uff0c\u5c06\u4ee5\u7ea67.17\u4ebf\u7f8e\u5143(\u7ea6\u5408\u4eba\u6c11\u5e0149.8\u4ebf\u5143)\u7684\u521d\u59cb\u5bf9\u4ef7\uff0c\u5b8c\u6210\u5bf9\u53ee\u549a\u4e70\u83dc\u4e2d\u56fd\u4e1a\u52a1100%\u80a1\u6743\u7684\u6536\u8d2d\u3002
<\/section>\n<\/section>\n
\"\"<\/section>\n

\u516c\u544a\u663e\u793a\uff0c\u53ee\u549a\u4e70\u83dc\u6d77\u5916\u4e1a\u52a1\u4e0d\u5728\u672c\u6b21\u4ea4\u6613\u8303\u56f4\u5185\uff0c\u5c06\u5728\u4ea4\u5272\u524d\u5b8c\u6210\u5265\u79bb\u3002\u4ea4\u6613\u8fc7\u6e21\u671f\u5185\uff0c\u53ee\u549a\u4e70\u83dc\u5c06\u6309\u7167\u4ea4\u6613\u524d\u7684\u6a21\u5f0f\u7ee7\u7eed\u7ecf\u8425\u3002<\/span><\/span><\/p>\n

\u5bf9\u6b64\uff0c\u53ee\u549a\u4e70\u83dc\u6700\u65b0\u56de\u5e94\uff1a<\/span>\u4e00\u5207\u4fe1\u606f\u4ee5<\/span><\/span>\u516c<\/span><\/span>\u544a\u4e3a\u51c6\uff0c\u76ee\u524d\u516c\u53f8\u4e1a\u52a1\u53ca\u56e2\u961f\u5747\u6b63\u5e38\u3001\u7a33\u5b9a\u8fd0\u884c\u4e2d\u3002<\/span><\/span><\/p>\n

2\u67085\u65e5\u76d8\u524d\uff0c\u53ee\u549a\u4e70\u83dc\u5e02\u503c\u4e3a6.94\u4ebf\u7f8e\u5143(\u7ea6\u5408\u4eba\u6c11\u5e0148.17\u4ebf\u5143)\u3002<\/span><\/span><\/p>\n

\u53ee\u549a\u4e70\u83dc\u521b\u7acb\u4e8e2017\u5e74\uff0c\u662f\u56fd\u5185\u9886\u5148\u7684\u751f\u9c9c\u5373\u65f6\u96f6\u552e\u5e73\u53f0\uff0c\u4e3b\u6253\u201c\u6700\u5feb29\u5206\u949f\u9001\u8fbe\u201d\u3002<\/span><\/span>2020\u5e74\u75ab\u60c5\u50ac\u751f\u4e86\u201c\u5b85\u7ecf\u6d4e\u201d\uff0c\u751f\u9c9c\u5373\u65f6\u914d\u9001\u6210\u4e3a\u521a\u9700\uff0c\u53ee\u549a\u4e70\u83dc\u8d81\u673a\u5927\u4e3e\u6269\u5f20\uff0c\u524d\u7f6e\u4ed3\u4ece2019\u5e74\u7684550\u4e2a\u6269\u52302021\u5e74\u4e00\u5b63\u5ea6\u7684950\u4e2a\uff0c2021\u5e74\u672b\u524d\u7f6e\u4ed3\u6570\u91cf\u8fbe\u5230\u8fd11400\u4e2a\uff0c\u8986\u76d6\u57ce\u5e02\u7684\u6570\u91cf\u5347\u81f337\u4e2a\u3002<\/span><\/span><\/p>\n

2023\u5e74\u8d77\uff0c\u53ee\u549a\u4e70\u83dc\u9010\u6b65\u5173\u505c\u975e\u6838\u5fc3\u533a\u57df\u4f4e\u6548\u7ad9\u70b9\u3001\u5b9e\u73b0\u7ecf\u8425\u73b0\u91d1\u6d41\u6539\u5584\u7684\u540c\u65f6\uff0c\u5c06\u4e0b\u6c89\u5e02\u573a\u7eb3\u5165\u957f\u671f\u589e\u957f\u89c4\u5212\u3002<\/span><\/span><\/p>\n

2024\u5e748\u6708\uff0c\u53ee\u549a\u4e70\u83dcCEO\u6881\u660c\u9716\u5728\u8d22\u62a5\u7535\u8bdd\u4f1a\u4e2d\u900f\u9732\u4e86\u53ee\u549a\u4e70\u83dc\u201c\u957f\u4e09\u89d2\u533a\u57df\u6df1\u8015\u3001\u68af\u5ea6\u6e17\u900f\u5c0f\u57ce\u201d\u7684\u4e0b\u6c89\u8def\u5f84\u3002<\/span><\/span><\/p>\n

\u52302025\u5e74\uff0c\u516c\u53f8\u52a0\u901f\u4e0b\u6c89\u6b65\u4f10\uff0c\u9646\u7eed\u8fdb\u9a7b\u4e0a\u6d77\u5d07\u660e\u533a\u3001\u5b89\u5fbd\u5ba3\u57ce\u3001\u6c5f\u82cf\u6cf0\u5dde\u3001\u6d59\u6c5f\u5fb7\u6e05\u7b49\u4e09\u56db\u7ebf\u57ce\u5e02\u53ca\u53bf\u57df\u533a\u57df\uff0c\u8fd1\u4e24\u5e74\u65b0\u589e\u524d\u7f6e\u4ed3\u4e2d60%\u5e03\u5c40\u4e8e\u6c5f\u6d59\u53bf\u57df\uff0c\u6784\u5efa\u8d77\u9ad8\u5bc6\u5ea6\u7684\u670d\u52a1\u7f51\u7edc\u3002<\/span><\/span><\/p>\n

\u622a\u81f32025\u5e74\u5e95\uff0c\u53ee\u549a\u4e70\u83dc\u5728\u6c5f\u6d59\u533a\u57df\u5df2\u8fdb\u516525\u4e2a\u53bf\u7ea7\u57ce\u5e02\u3002<\/span><\/span><\/p>\n

\u53ee\u549a\u4e70\u83dc\u6700\u8fd1\u8fdb\u9a7b\u7684\u6b63\u662f\u82cf\u5317\u4e94\u5e02\u5176\u4e00\u7684\u76d0\u57ce\u5e02\u3002\u6c5f\u82cf\u5171\u670913\u4e2a\u8bbe\u533a\u5e02\uff0c\u4e0b\u53c8\u5212\u520695\u4e2a\u533a\u53bf\u3002\u5176\u4e2d\uff0c\u82cf\u5317\u56ca\u62ec\u5f90\u5dde\u3001\u8fde\u4e91\u6e2f\u3001\u5bbf\u8fc1\u3001\u6dee\u5b89\u3001\u76d0\u57ce5\u5e02\uff0c\u82cf\u4e2d\u6709\u5357\u901a\u3001\u6cf0\u5dde\u3001\u626c\u5dde3\u5e02\uff0c\u82cf\u5357\u5305\u62ec\u5357\u4eac\u3001\u82cf\u5dde\u3001\u65e0\u9521\u3001\u5e38\u5dde\u3001\u9547\u6c5f5\u5e02\u3002<\/span><\/span><\/p>\n

\u53ee\u549a\u4e70\u83dc\u4e8e2021\u5e74\u767b\u9646\u7ebd\u4ea4\u6240\u3002<\/span><\/span>2025\u5e74\u4e09\u5b63\u5ea6\u8425\u653666.6\u4ebf\u5143\u3001GMV72.7\u4ebf\u5143\uff0c\u53cc\u53cc\u521b\u4e0b\u5355\u5b63\u5386\u53f2\u65b0\u9ad8\uff1b\u51c0\u5229\u6da60.8\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u8fde\u7eed7\u4e2a\u5b63\u5ea6\u5b9e\u73b0GAAP(\u7f8e\u56fd\u901a\u7528\u4f1a\u8ba1\u51c6\u5219)\u6807\u51c6\u4e0b\u76c8\u5229\u3002\u5c3d\u7ba1\u589e\u901f\u8f83\u5f80\u671f\u6709\u6240\u8c03\u6574\uff0c\u4f46\u4e5f\u6b63\u662f\u4ece\u201c\u89c4\u6a21\u6269\u5f20\u201d\u5411\u201c\u8d28\u91cf\u63d0\u5347\u201d\u8f6c\u578b\u7684\u4e3b\u52a8\u9009\u62e9\u3002<\/span><\/span><\/p>\n

\u5728\u76c8\u5229\u7aef\uff0c\u53ee\u549a\u4e70\u83dc\u6301\u7eed\u4fdd\u6301\u76c8\u5229\u6001\u52bf\uff0c\u672c\u5b63\u5ea6GAAP\u51c0\u5229\u6da60.8\u4ebf\u5143\u3001\u51c0\u5229\u73871.2%\uff0cNon-GAAP(\u975e\u7f8e\u56fd\u901a\u7528\u4f1a\u8ba1\u51c6\u5219)\u51c0\u5229\u6da61\u4ebf\u5143\u3001\u51c0\u5229\u73871.5%\uff0c\u8fde\u7eed\u76c8\u5229\u7684\u6001\u52bf\u4ece\u672a\u4e2d\u65ad\u3002<\/span><\/span><\/p>\n

2025\u5e747\u6708\uff0c\u6881\u660c\u9716\u629b\u51fa\u201c4G\u6218\u7565\u201d(\u597d\u7528\u6237\u3001\u597d\u5546\u54c1\u3001\u597d\u670d\u52a1\u3001\u597d\u5fc3\u667a)\u3002\u6570\u636e\u8bc1\u660e\u4e86\u7b56\u7565\u6709\u6548\u6027\uff1a2025\u5e749\u6708\uff0c\u201c\u597d\u5546\u54c1\u201dSKU\u5360\u6bd437.2%\uff0c\u8d21\u732e\u4e8644.7%\u7684GMV\uff1b2025Q3\u6708\u4e0b\u5355\u7528\u6237\u8f6c\u5316\u7387\u63d0\u53471.6\u4e2a\u767e\u5206\u70b9\uff0c\u6708\u5747\u4e0b\u5355\u9891\u6b21\u8fbe\u5386\u53f2\u6700\u9ad8\u76844.6\u6b21\uff0c\u4f1a\u5458\u9891\u6b21\u9ad8\u8fbe7.7\u6b21\u3002<\/span><\/span><\/p>\n

\u7f8e\u56e2\u516c\u544a\u79f0\uff0c\u516c\u53f8\u9ad8\u5ea6\u91cd\u89c6\u5373\u65f6\u96f6\u552e\u4e1a\u52a1\u3002\u53ee\u549a\u4e70\u83dc\u8ffd\u6c42\u201c\u597d\u7528\u6237\u3001\u597d\u5546\u54c1\u3001\u597d\u670d\u52a1\u3001\u597d\u5fc3\u667a\u201d\u7684\u7406\u5ff5\uff0c\u4e0e\u7f8e\u56e2\u201c\u5e2e\u5927\u5bb6\u5403\u5f97\u66f4\u597d\uff0c\u751f\u6d3b\u66f4\u597d\u201d\u7684\u4f7f\u547d\u5341\u5206\u5951\u5408\u3002<\/span><\/span>\u672c\u6b21\u6536\u8d2d\u5c06\u6709\u52a9\u4e8e\u5145\u5206\u53d1\u6325\u53cc\u65b9\u5728\u5546\u54c1\u529b\u3001\u6280\u672f\u3001\u8fd0\u8425\u7b49\u65b9\u9762\u7684\u4f18\u52bf\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u4f18\u8d28\u7684\u6d88\u8d39\u548c\u914d\u9001\u4f53\u9a8c\u3002<\/span><\/span><\/p>\n

\"\"<\/section>\n

\u516c\u5f00\u8d44\u6599\u663e\u793a\uff0c\u622a\u81f32025\u5e749\u6708\uff0c\u53ee\u549a\u4e70\u83dc\u6708\u8d2d\u4e70\u7528\u6237\u6570\u8d85\u8fc7700\u4e07\u3002<\/span><\/span>\u57fa\u4e8e\u5e02\u573a\u9886\u5148\u7684\u4f9b\u5e94\u94fe\u80fd\u529b\u548c\u904d\u5e03\u5168\u56fd\u7684\u751f\u9c9c\u4ea7\u5730\u76f4\u91c7\u6a21\u5f0f\uff0c\u53ee\u549a\u4e70\u83dc\u5b9e\u73b0\u4e86\u8f83\u9ad8\u7684\u7528\u6237\u7c98\u6027\u548c\u590d\u8d2d\u7387\u3002<\/span><\/span><\/p>\n

\u8fd1\u5e74\u6765\uff0c\u4e3a\u6ee1\u8db3\u4e2d\u56fd\u6d88\u8d39\u8005\u65e5\u76ca\u589e\u957f\u7684\u5373\u65f6\u96f6\u552e\u9700\u6c42\uff0c\u7f8e\u56e2\u6301\u7eed\u63a2\u7d22\u5c0f\u8c61\u8d85\u5e02\u7b49\u96f6\u552e\u65b0\u4e1a\u6001\uff0c\u8ba9\u4ea7\u5730\u751f\u9c9c\u548c\u65e5\u7528\u767e\u8d27\u4fbf\u6c11\u9001\u8fbe\u3002\u5e02\u573a\u9884\u8ba1\uff0c2025\u5e74\uff0c\u5c0f\u8c61\u8d85\u5e02\u519c\u4ea7\u54c1\u9500\u552e\u989d\u8d85\u8fc7200\u4ebf\u5143\u3002<\/span><\/span><\/p>\n

\u6709\u4e1a\u5185\u4eba\u58eb\u5411\u8054\u5546\u7f51\u8868\u793a\uff0c\u7f8e\u56e2\u6536\u8d2d\u53ee\u549a\u4e70\u83dc\u7684\u903b\u8f91\u7279\u522b\u901a\u987a\uff0c\u53ee\u549a\u4e70\u83dc\u76ee\u524d\u5728\u534e\u4e1c\u5e02\u573a\uff0c<\/span><\/span>\u4e0e\u76d2\u9a6c\u3001\u7f8e\u56e2\u5c0f\u8c61\u7684\u5e02\u573a\u7ade\u4e89\u8f83\u4e3a\u6fc0\u70c8<\/span><\/span>\uff0c\u800c\u4e14\u4e2a\u4eba\u611f\u89c9\u53ee\u549a\u4e70\u83dc\u4e5f\u6709\u6bd4\u8f83\u5f3a\u7684\u9700\u6c42\u5e76\u5165\u5927\u4f53\u7cfb\u3002<\/span><\/span><\/p>\n

\u773c\u4e0b\uff0c\u5373\u65f6\u96f6\u552e\u7684<\/span><\/span>\u5feb\u901f\u6269\u5f20\u671f\u5df2\u7ed3\u675f<\/span><\/span>\uff0c\u884c\u4e1a\u6b63\u8fdb\u5165\u201c\u6548\u7387\u6df1\u8015\u201d\u9636\u6bb5\u3002<\/span><\/span><\/p>\n

\u9644\u53ee\u549a\u4e70\u83dc\u521b\u59cb\u4eba\u53d1\u5e03\u7684\u5185\u90e8\u4fe1\uff1a<\/span><\/p>\n

\"\"<\/p>\n

\n

\u4f5c\u8005\uff1a\u6797\u5e73<\/p>\n

\u6765\u6e90\uff1a\u8054\u5546\u7f51\uff08ID\uff1alingshouzixun\uff09<\/p>\n

\u5c01\u9762\u56fe\u6765\u6e90\uff1a\u5c0f\u7ea2\u4e66\u00a0\u00a0<\/p>\n<\/section>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u7f8e\u56e2\u4ee5\u7ea649.8\u4ebf\u5143\u6536\u8d2d\u53ee\u549a\u4e70\u83dc\u4e2d\u56fd\u4e1a\u52a1\uff0c\u53ee\u549a\u4e70\u83dc\u5c06\u7ee7\u7eed\u72ec\u7acb\u8fd0\u8425\uff0c\u5e76\u4e13\u6ce8\u4e8e\u4e0b\u6c89\u5e02\u573a\u3002\u7f8e\u56e2\u5f3a\u8c03\u6b64\u6b21\u6536\u8d2d\u5c06\u63d0\u5347\u5373\u65f6\u96f6\u552e\u4f53\u9a8c\uff0c\u53ee\u549a\u4e70\u83dc2025\u5e74\u8425\u6536\u548cGMV\u521b\u5386\u53f2\u65b0\u9ad8\uff0c\u5e76\u5b9e\u73b0\u8fde\u7eed\u76c8\u5229\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-59995","post","type-post","status-publish","format-standard","hentry","category-3"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/59995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59995"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/59995\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}