{"id":60186,"date":"2022-01-06T10:02:54","date_gmt":"2022-01-06T10:02:54","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=72643"},"modified":"2022-01-06T10:30:02","modified_gmt":"2022-01-06T10:30:02","slug":"2022%e5%b9%b4%e5%90%ab%e9%85%92%e7%b2%be%e9%a5%ae%e6%96%99%e5%b8%82%e5%9c%ba%e9%a2%84%e6%b5%8b","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=60186","title":{"rendered":"2022\u5e74\u542b\u9152\u7cbe\u996e\u6599\u5e02\u573a\u9884\u6d4b"},"content":{"rendered":"
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\u968f\u7740\u6d88\u8d39\u8005\u548c\u96f6\u552e\u5546\u9002\u5e94\u4e86\u65b0\u5e38\u6001\uff0c\u75ab\u60c5\u5c06\u7ee7\u7eed\u5f71\u54cd\u77402022\u5e74\u9152\u7cbe\u996e\u6599\u884c\u4e1a\u3002\u4f46\u9152\u7c7b\u7535\u5b50\u5546\u52a1\u548c\u6309\u9700\u4ea4\u4ed8\u5e73\u53f0 Drizly\u9884\u8ba1\uff0c\u6d88\u8d39\u8005\u5bf9\u7535\u5b50\u5546\u52a1\u548c\u6309\u9700\u9001\u8d27\u7684\u9700\u6c42\u57282022\u5e74\u4ecd\u5c06\u4fdd\u6301\u5f3a\u52b2\u3002<\/span><\/p>\n

Drizly\u9996\u5e2d\u6267\u884c\u5b98Cory Rellas\u8868\u793a:\u201c\u9152\u7c7b\u7535\u5b50\u5546\u52a1\u5df2\u7ecf\u53d8\u5f97\u66f4\u52a0\u4e3b\u6d41\uff0c\u5176\u91cd\u70b9\u5c06\u8f6c\u5411\u6539\u5584\u6d88\u8d39\u8005\u4f53\u9a8c\u3002\u8fd9\u53ef\u80fd\u610f\u5473\u7740\uff0c\u6839\u636e\u5ba2\u6237\u901a\u5e38\u8d2d\u4e70\u7684\u4ea7\u54c1\u7c7b\u522b\u548c\u7c7b\u578b\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u540c\u65f6\u53ef\u4ee5\u968f\u65f6\u83b7\u5f97\u66f4\u591a\u6709\u5173\u65b0\u4ea7\u54c1\u548c\u521b\u65b0\u7684\u4fe1\u606f\u3002\u201d<\/span><\/p>\n

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\u4ece\u4e0d\u65ad\u53d1\u5c55\u7684\u6d88\u8d39\u6280\u672f\u5230\u4e0d\u65ad\u4e0a\u5347\u7684\u7c7b\u522b\uff0c\u4ee5\u4e0b\u662fDrizly\u65d7\u4e0bBevAlc Insights\u5bf92022\u5e74\u9152\u7cbe\u996e\u6599\u7684\u6700\u4e3b\u8981\u9884\u6d4b\u3002<\/p>\n

01<\/span><\/strong><\/span><\/p>\n

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\u9f99\u820c\u5170\u5c06\u6311\u6218\u4f0f\u7279\u52a0\uff0c<\/span>\u6210\u4e3a\u7b2c\u4e8c\u5927\u7545\u9500\u70c8\u9152<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u9f99\u820c\u5170\u9152\u7c7b\u522b\u57282021\u5e74\u7ee7\u7eed\u5feb\u901f\u589e\u957f\uff0c\u672a\u6765\u4e00\u5e74\u8fd9\u4e00\u8d8b\u52bf\u53ef\u80fd\u4f1a\u52a0\u901f\u3002Rellas\u6307\u51fa:\u201c\u9f99\u820c\u5170\u9152\u6709\u6f5c\u529b\u63a5\u8fd1\u4f0f\u7279\u52a0\uff0c\u6210\u4e3aDrizly\u4e0a\u7b2c\u4e8c\u7545\u9500\u7684\u70c8\u9152\uff0c\u751a\u81f3\u53ef\u80fd\u8d85\u8fc7\u5b83\u3002\u201d<\/span><\/p>\n

\u76ee\u524d\uff0c\u4f0f\u7279\u52a0\u5728Drizly\u4e0a\u7684\u9152\u7c7b\u9500\u552e\u4efd\u989d\u4e3a23%\uff0c\u540c\u6bd4\u7565\u6709\u4e0b\u964d\uff0c\u4e0e2019\u5e74\u768430%\u76f8\u6bd4\u5927\u5e45\u4e0b\u964d\u3002\u800c\u9f99\u820c\u5170\u9152\u57282021\u5e74\u540c\u6bd4\u589e\u957f\u4e8613%\uff0c\u76ee\u524d\u5728\u9152\u7c7b\u4e2d\u5360\u670918%\u7684\u4efd\u989d\u3002<\/span><\/p>\n

Rellas\u6307\u51fa:\u201c\u5728BevAlc Insights\u7684\u300a2021\u5e74\u96f6\u552e\u62a5\u544a\u300b\u4e2d\uff0c\u8fd180%\u7684\u96f6\u552e\u5546\u8868\u793a\uff0c\u4ed6\u4eec\u8ba1\u5212\u57282022\u5e74\u9500\u552e\u66f4\u591a\u9f99\u820c\u5170\u9152\uff0c\u6bd4\u4f0f\u7279\u52a0\u9152\u9ad8\u51fa40\u4e2a\u767e\u5206\u70b9\u3002\u6211\u4eec\u9884\u8ba1\uff0c\u968f\u7740\u9f99\u820c\u5170\u9152\u6210\u4e3a\u4e00\u79cd\u4e3b\u6d41\uff0c\u4ee5\u53ca\u5728\u7279\u6b8a\u573a\u5408\u548c\u9001\u793c\u65f6\u7684\u5962\u4f88\u9009\u62e9\uff0c\u8fd9\u4e00\u54c1\u7c7b\u9152\u5c06\u7ee7\u7eed\u4fdd\u6301\u589e\u957f\u8f68\u8ff9\u3002\u201d<\/span><\/p>\n

02<\/strong><\/span><\/p>\n

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2020\u5e74\u5bf9\u5b9e\u4f53\u9152\u7c7b\u5546\u5e97\u7684\u75ab\u60c5\u9650\u5236\u6781\u5927\u5730\u63d0\u9ad8\u4e86\u6d88\u8d39\u8005\u5bf9\u9152\u7c7b\u996e\u6599\u7535\u5b50\u5546\u52a1\u548c\u6309\u9700\u914d\u9001\u7684\u8ba4\u8bc6\uff0c2021\u5e74\uff0c\u96f6\u552e\u5546\u5c06\u7535\u5b50\u5546\u52a1\u4f5c\u4e3a\u4e00\u79cd\u57fa\u672c\u7684\u5546\u4e1a\u6218\u7565\u3002\u7535\u5b50\u5546\u52a1\u6280\u672f\u5c06\u57282022\u5e74\u7ee7\u7eed\u53d1\u5c55\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u548c\u66f4\u5e7f\u6cdb\u7684\u4ea7\u54c1\u4fe1\u606f\u8bbf\u95ee\uff0c\u66f4\u597d\u5730\u4e3a\u8d2d\u7269\u8005\u548c\u96f6\u552e\u5546\u63d0\u4f9b\u670d\u52a1\u3002<\/span><\/p>\n

03<\/strong><\/span><\/p>\n

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\u65e0\u9152\u7cbe\u996e\u6599\u5c06\u7ee7\u7eed\u589e\u957f<\/span><\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u4e3a\u4e86\u5e94\u5bf9\u5065\u5eb7\u996e\u6599\u7684\u8d8b\u52bf\uff0c\u65e0\u9152\u7cbe\u7684\u8461\u8404\u9152\u3001\u5564\u9152\u548c\u70c8\u9152\u57282021\u5e74\u663e\u793a\u51fa\u589e\u957f\u8ff9\u8c61\u3002\u8fd9\u4e09\u7c7b\u4ea7\u54c1\u90fd\u662fDrizly\u4e0a\u589e\u957f\u6700\u5feb\u7684\u5b50\u7c7b\u4e4b\u4e00\u3002\u65e0\u9152\u7cbe\u4ea7\u54c1\u662f2022\u5e74\u503c\u5f97\u5173\u6ce8\u7684\u8d8b\u52bf\u3002\u76ee\u524d\uff0c\u65e0\u9152\u7cbe\u5564\u9152\u662fDrizly\u7f51\u7ad9\u4e0a\u9500\u91cf\u6700\u5927\u7684\u996e\u6599\uff0c\u800c\u65e0\u9152\u7cbe\u70c8\u9152\u7684\u5e02\u573a\u4efd\u989d\u589e\u957f\u6700\u4e3a\u5f3a\u52b2\uff0c\u540c\u6bd4\u589e\u957f\u4e86200%\u3002<\/span><\/p>\n

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\u96f6\u552e\u5546\u4e5f\u770b\u5230\u4e86\u65e0\u9152\u7cbe\u996e\u6599\u7684\u4ef7\u503c\uff0c\u5728BevAlc Insights\u7684\u300a2021\u5e74\u96f6\u552e\u62a5\u544a\u300b\u4e2d\uff0c26%\u7684\u53d7\u8bbf\u8005\u5c06\u65e0\u9152\u7cbe\u4ea7\u54c1\u5217\u4e3a\u6700\u5177\u589e\u957f\u6f5c\u529b\u7684\u7c7b\u522b\u3002\u73b0\u5728\uff0cDrizly\u5e73\u53f0\u4e0a90%\u7684\u96f6\u552e\u5546\u90fd\u63d0\u4f9b\u65e0\u9152\u7cbe\u5564\u9152\u3001\u8461\u8404\u9152\u548c\u5176\u4ed6\u66ff\u4ee3\u54c1\uff0c\u81ea2020\u5e74\u4ee5\u6765\uff0c\u65e0\u9152\u7cbe\u4ea7\u54c1\u5728Drizly\u4e0a\u7684\u4efd\u989d\u589e\u52a0\u4e86120%\u3002<\/p>\n

04<\/strong><\/span><\/p>\n

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\u786c\u82cf\u6253\u6c34\u3001RTD<\/span><\/strong><\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

\u75ab\u60c5\u57282020\u5e74\u63a8\u52a8\u4e86\u5373\u996e\u9e21\u5c3e\u9152(RTD)\u7684\u9500\u91cf\u98d9\u5347\uff0c\u539f\u56e0\u5305\u62ec\u65b9\u4fbf\u6027\u3001\u4fbf\u643a\u6027\uff0c\u4ee5\u53ca\u4eba\u4eec\u8ba4\u4e3a\u5728\u5168\u7403\u5065\u5eb7\u5371\u673a\u671f\u95f4\u4e00\u6b21\u6027\u5305\u88c5\u7684\u5b89\u5168\u6027\u30022021\u5e74\uff0c\u5728\u8d28\u91cf\u548c\u521b\u65b0\u7684\u63a8\u52a8\u4e0b\uff0c\u786c\u82cf\u6253\u6c34\u7684\u9500\u91cf\u7ee7\u7eed\u5f3a\u52b2\u589e\u957f\u30022022\u5e74\uff0c\u786c\u82cf\u6253\u6c34\u5c06\u7ee7\u7eed\u51fa\u73b0\u3002<\/span><\/p>\n

\u4eca\u5e74\u5230\u76ee\u524d\u4e3a\u6b62\uff0cRTD\u5360Drizly\u603b\u9500\u552e\u989d\u76841.9%\uff0c\u9ad8\u4e8e2020\u5e74\u76841.1%\u548c2019\u5e74\u76840.4%\u3002\u867d\u7136\u786c\u82cf\u6253\u6c34\u5360\u4e86\u66f4\u5927\u7684\u4efd\u989d\uff0c\u4e3a3.5%\uff0c\u4f46RTD\u4ecd\u6709\u5f88\u5927\u7684\u589e\u957f\u7a7a\u95f4\u30022021\u5e74\uff0cDrizly\u9996\u6b21\u770b\u5230\u82cf\u6253\u6c34\u7684\u786c\u589e\u957f\u7387\u653e\u7f13\uff0c\u8be5\u7c7b\u522b\u7684\u4efd\u989d\u7ecf\u5386\u4e86\u540c\u6bd4\u4e8f\u635f\u3002\u8fd9\u8868\u660e\uff0c\u786c\u82cf\u6253\u6c34\u53ef\u80fd\u5df2\u7ecf\u8fbe\u5230\u4e86\u9876\u5cf0\u3002<\/span><\/p>\n

Rellas\u8bf4:\u201c\u52302022\u5e74\uff0c\u6211\u4eec\u9884\u8ba1\u786c\u82cf\u6253\u6c34\u7684\u8d27\u67b6\u7a7a\u95f4\u5c06\u4e0e\u5176\u4ed6\u66ff\u4ee3\u54c1\u91cd\u65b0\u5e73\u8861\uff0c\u5982\u786c\u8336\u3001\u786c\u67e0\u6aac\u6c34\u3001\u8461\u8404\u9152\u996e\u6599\u548cRTDs\u3002\u6240\u6709\u8fd9\u4e9b\u9886\u57df\u7684\u521b\u65b0\u90fd\u5728\u84ec\u52c3\u53d1\u5c55\u3002\u201d<\/span><\/p>\n

\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u786c\u82cf\u6253\u6c34\u66ff\u4ee3\u54c1\u8fdb\u5165\u5e02\u573a\uff0c\u6d88\u8d39\u8005\u5c06\u5728\u8fd9\u4e2a\u7c7b\u522b\u5185\u5bfb\u6c42\u66f4\u591a\u7684\u9009\u62e9\u3002<\/span><\/p>\n

05<\/span><\/strong><\/p>\n

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2022\u5e74\uff0c\u672c\u571f\u4ea7\u54c1\u53ef\u80fd\u4f1a\u590d\u82cf\u3002Rellas\u6307\u51fa:\u201c\u5728\u6211\u4eec\u6700\u8fd1\u7684\u6d88\u8d39\u8005\u548c\u96f6\u552e\u5546\u8c03\u67e5\u4e2d\uff0c\u90fd\u5c06\u672c\u5730\u751f\u4ea7\u5217\u4e3a\u9152\u7c7b\u8d2d\u4e70\u7684\u4e00\u4e2a\u5173\u952e\u56e0\u7d20\uff0c\u5c24\u5176\u662f\u5728\u5564\u9152\u65b9\u9762\u3002\u75ab\u60c5\u7684\u7ecf\u6d4e\u5f71\u54cd\u4ee5\u53ca\u4f9b\u5e94\u94fe\u548c\u822a\u8fd0\u6311\u6218\u4f7f\u6d88\u8d39\u8005\u66f4\u52a0\u4e86\u89e3\u4ed6\u4eec\u652f\u6301\u7684\u516c\u53f8\u3002\u4eba\u4eec\u70ed\u8877\u4e8e\u8d2d\u4e70\u5f53\u5730\u7684\u5c0f\u4f01\u4e1a\u3002\u201d<\/span><\/p>\n

06<\/strong><\/span><\/p>\n

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