{"id":67199,"date":"2022-03-08T10:07:15","date_gmt":"2022-03-08T10:07:15","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=80156"},"modified":"2022-03-08T10:30:01","modified_gmt":"2022-03-08T10:30:01","slug":"%e5%8c%85%e8%a3%85%e9%a5%ae%e7%94%a8%e6%b0%b4%e8%a1%8c%e4%b8%9a%ef%bc%8c%e5%89%8d%e6%99%af%e5%8f%af%e6%9c%9f%e7%9a%84%e9%bb%84%e9%87%91%e8%b5%9b%e9%81%93","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=67199","title":{"rendered":"\u5305\u88c5\u996e\u7528\u6c34\u884c\u4e1a\uff0c\u524d\u666f\u53ef\u671f\u7684\u9ec4\u91d1\u8d5b\u9053"},"content":{"rendered":"
\n
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\u6211\u56fd\u5305\u88c5\u6c34\u884c\u4e1a\u89c4\u6a21\u7834\u4e8c\u5343\u4ebf\u5143\uff0c\u672a\u6765\u7a7a\u95f4\u53ca\u589e\u901f\u5747\u53ef\u671f\u3002\u6839\u636e Euromonitor\uff0c2020 \u5e74\u6211\u56fd\u8f6f\u996e\u6599\u884c\u4e1a\u89c4\u6a21 5,735 \u4ebf\u5143\uff08\u542b\u5305\u88c5\u6c34\uff09\uff0c\u5176\u4e2d\u5305\u88c5\u6c34\u884c\u4e1a\u89c4\u6a21\u7ea6 2,159 \u4ebf \u5143\uff0c\u7ea6\u5360\u5168\u90e8\u8f6f\u996e\u6599\u7684 37.6%\u30022013-2020 \u5e74\u5305\u88c5\u6c34\u590d\u5408\u589e\u901f\u4e3a 4.6%\uff0c\u884c\u4e1a\u89c4\u6a21 7 \u5e74\u589e\u957f 1,000 \u4f59\u4ebf\u5143\u3002\u6839\u636e Euromonitor\uff0c\u9884\u8ba1 2025 \u5e74\uff0c\u6211\u56fd\u5305\u88c5\u6c34\u5e02\u573a\u89c4\u6a21\u5c06\u8fbe\u81f3 3,131 \u4ebf\u5143\uff0c\u5360\u5168\u90e8\u8f6f\u996e\u6599\u7684 40.9%\uff0c2021-2025 \u5e74\u590d\u5408\u589e\u901f\u5c06\u4e3a 5.0%\uff0c\u9884\u8ba1 \u672a\u6765 5 \u5e74\u884c\u4e1a\u89c4\u6a21\u5c06\u518d\u589e 1,000 \u4ebf\u5143\u3002<\/span>
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\u4ece\u6211\u56fd\u5305\u88c5\u996e\u7528\u6c34\u603b\u6d88\u8d39\u91cf\u770b\uff0c\u7531\u4e8e\u6211\u56fd\u4eba\u53e3\u57fa\u6570\u5927\u4e14\u4f18\u8d28\u6c34\u6e90\u8f83\u5c11\uff0c\u5305\u88c5\u996e\u7528\u6c34\u521a\u9700\u6027\u8f83\u5f3a\uff0c\u6d88\u8d39\u91cf\u7684\u6f5c\u5728\u7a7a\u95f4\u8f83\u5927\u3002\u6839\u636e Euromonitor \u9884\u8ba1\uff0c2025 \u5e74\u6211\u56fd\u7684\u5305\u88c5\u6c34\u6d88\u8d39\u91cf\u5c06\u589e\u81f3 646.8 \u4ebf\u5347\uff0c2021-2025 \u5e74 CAGR \u4e3a 3.1%\u3002\u4ece\u4eba\u5747\u6d88\u8d39\u91cf\u6765\u770b\uff0c\u5728\u6d88\u8d39\u5347\u7ea7\u548c\u5065\u5eb7\u610f\u98ce\u5c1a\u7684\u9a71\u52a8\u4e0b\uff0c\u6211\u56fd\u5305\u88c5\u6c34\u4eba\u5747\u6d88\u8d39\u91cf\u5c06\u6301\u7eed\u589e\u957f\u3002\u6839\u636e Euromonitor \u9884\u8ba1\uff0c2025 \u5e74\u6211\u56fd\u5305\u88c5\u6c34\u4eba \u5747\u6d88\u8d39\u91cf\u5c06\u8fbe\u81f3 45.8 \u5347\/\u4eba\uff0c2021-2025 \u5e74 CAGR \u4e3a 3.1%\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u6d88\u8d39\u8005\u5bf9 \u201c\u5065\u5eb7\u201d\u3001\u201c\u9ad8\u7aef\u201d\u7684\u996e\u6599\u9700\u6c42\u5c06\u6210\u4e3a\u5305\u88c5\u6c34\u6d88\u8d39\u4f53\u91cf\u8fdb\u4e00\u6b65\u9ad8\u589e\u957f\u7684\u91cd\u8981\u5f15\u64ce\u3002<\/span><\/p>\n

<\/p>\n

01<\/strong><\/span><\/p>\n

\u201c\u5927\u73a9\u5bb6\u201d\u5750\u9547\uff0cCR3 \u9ad8\u5ea6\u96c6\u4e2d<\/span><\/strong><\/strong><\/span><\/p>\n

TOP3 \u6c34\u4f01\u8fde\u7eed 3 \u5e74\u5750\u7a33\u5934\u90e8\uff0c2020 \u5e74\u96c6\u4e2d\u5ea6\u9ad8\u8fbe 24.5%\u3002\u519c\u592b\u5c71\u6cc9\u548c\u534e\u6da6\u6021\u5b9d \u4e24\u5927\u54c1\u724c\u5747\u4e3b\u6253\u5929\u7136\u6c34\uff0c\u4e14\u5e02\u573a\u4efd\u989d\u9887\u9ad8\u3002\u6839\u636e Euromonitor, 2020 \u5e74\u519c\u592b\u5c71\u6cc9\u53ca \u534e\u6da6\u6021\u5b9d\u7684\u5e02\u5360\u7387\u5206\u522b\u4e3a 11.4%\u30018.4%\uff0c\u4e3a\u6211\u56fd\u5305\u88c5\u6c34\u5e02\u573a\u7684\u4e3b\u6d41\u4ea7\u54c1\u53ca\u54c1\u724c\uff0c \u4e14\u4e3b\u6d41\u8d8b\u52bf\u4ecd\u5c06\u6301\u7eed\u3002\u6839\u636e Euromonitor\uff0c\u9884\u8ba1 2021 \u5e74\u519c\u592b\u5c71\u6cc9\u53ca\u534e\u6da6\u6021\u5b9d\u5e02\u5360 \u7387\u5c06\u8fbe\u5230 11.8%\u30018.1%\uff0c\u7a33\u5c45\u884c\u4e1a\u524d\u4e8c\u3002<\/span><\/p>\n

02<\/span><\/strong><\/span><\/p>\n

\u201c\u6c34\u201d\u884c\u4e1a\u5177\u5907\u9ad8\u6210\u957f\u7684\u903b\u8f91<\/b><\/span><\/strong><\/span><\/p>\n

\u903b\u8f91 1\uff1a\u5065\u5eb7\u5316\u7684\u65e5\u5e38\u996e\u98df\u662f\u521a\u9700<\/span><\/strong><\/p>\n

\u590d\u76d8\u7f8e\u65e5\u8f6f\u996e\u6599\u6d88\u8d39\u8d8b\u52bf\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u8fd1\u5e74\u6765\uff0c\u7f8e\u65e5\u6d88\u8d39\u504f\u597d\u5747\u7531\u597d\u559d\u751c\u817b\u8f6c\u5411 \u5065\u5eb7\u6e05\u6de1\u3002\u968f\u7740\u5404\u56fd\u6d88\u8d39\u8005\u5bf9\u5065\u5eb7\u7684\u65e5\u76ca\u91cd\u89c6\uff0c\u5065\u5eb7\u5316\u996e\u54c1\u7684\u8bc9\u6c42\u9ad8\u6da8\u3002\u7531\u4e8e\u5305 \u88c5\u6c34\u5177\u6709 0 \u5361\u30010 \u8102\u3001\u65e0\u4eba\u5de5\u6dfb\u52a0\u5242\u7684\u7279\u70b9\uff0c\u53d7\u5230\u6d88\u8d39\u8005\u9752\u7750\u3002\u8fd1\u5e74\u6765\uff0c\u5305\u88c5\u6c34 \u4e0d\u4ec5\u6210\u4e3a\u7f8e\u65e5\u8f6f\u996e\u6599\u7684\u91cd\u8981\u7ec4\u6210\uff0c\u4e14\u4eba\u5747\u5305\u88c5\u6c34\u6d88\u8d39\u91cf\u6301\u7eed\u589e\u52a0\u3002<\/span><\/p>\n

\u5305\u88c5\u6c34\u7b26\u5408\u7f8e\u56fd\u7684\u5065\u5eb7\u5316\u8bc9\u6c42\uff0c\u4e0d\u65ad\u74dc\u5206\u78b3\u9178\u996e\u6599\u5e02\u573a\u30022020 \u5e74\uff0c\u7f8e\u56fd\u5305\u88c5 \u6c34\u6d88\u8d39\u91cf\u518d\u8fbe\u5386\u53f2\u65b0\u9ad8\uff0c\u78b3\u9178\u996e\u6599\u8fde\u7eed\u7b2c 6 \u5e74\u7f29\u51cf\u3002\u6839\u636e Euromonitor\uff0c2020 \u5e74\u7f8e\u56fd\u5305\u88c5\u6c34\u53ca\u78b3\u9178\u996e\u6599\u6d88\u8d39\u91cf\u5206\u522b\u4e3a 431 \u4ebf\u5347\u53ca 433 \u4ebf\u5347\uff0c\u4e8c\u8005\u4f53\u91cf\u8d8b\u8fd1\uff0c \u5dee\u8ddd\u8fdb\u4e00\u6b65\u7f29\u5c0f\u3002\u540c\u65f6\uff0c\u7f8e\u56fd\u5305\u88c5\u6c34\u4eba\u5747\u6d88\u8d39\u91cf\u9010\u5e74\u63d0\u5347\u3002\u6839\u636e Euromonitor\uff0c2020 \u5e74\uff0c\u7f8e\u56fd\u4eba\u5747\u5305\u88c5\u6c34\u53ca\u78b3\u9178\u996e\u6599\u6d88\u8d39\u91cf\u5206\u4e3a 130.2 \u5347\/\u4eba\u53ca 130.6 \u5347\/\u4eba\uff0c \u5305\u88c5\u6c34\u53ca\u78b3\u9178\u996e\u6599\u7684\u4eba\u5747\u6d88\u8d39\u91cf\u63a5\u8fd1\u3002\u6839\u636e Euromonitor \u9884\u8ba1\uff0c\u672a\u6765\u5305\u88c5\u6c34 \u5c06\u8d85\u8d8a\u78b3\u9178\u996e\u6599\u6210\u4e3a\u7f8e\u56fd\u6d88\u8d39\u91cf\u7b2c\u4e00\u7684\u8f6f\u996e\u54c1\u7c7b\u3002<\/span><\/p>\n

<\/p>\n

\u65e5\u672c\u5065\u5eb7\u5316\u8d8b\u52bf\u4e0d\u6539\uff0c\u5305\u88c5\u6c34\u4ecd\u7136\u53d7\u9752\u7750\u3002\u4f4e\u7cd6\u65e0\u7cd6\u996e\u54c1\u4e00\u76f4\u662f\u65e5\u672c\u8f6f\u996e\u6599 \u7684\u6d88\u8d39\u9996\u9009\uff0c\u5065\u5eb7\u5316\u751f\u6d3b\u65b9\u5f0f\u5e26\u52a8\u5305\u88c5\u6c34\u6d88\u8d39\u91cf\u9ad8\u589e\u957f\u30022014 \u5e74\uff0c\u65e5\u672c\u5305\u88c5 \u6c34\u6d88\u8d39\u91cf\u8d85\u8d8a\u78b3\u9178\u996e\u6599\uff0c\u6210\u4e3a\u4ec5\u6b21\u4e8e\u5373\u996e\u8336\u7684\u7b2c\u4e8c\u5927\u8f6f\u996e\u54c1\u7c7b\u3002\u6839\u636e Euromonitor\uff0c2020 \u5e74\u65e5\u672c\u5305\u88c5\u6c34\u53ca\u78b3\u9178\u996e\u6599\u6d88\u8d39\u91cf\u5206\u4e3a 45.4 \u4ebf\u5347\u53ca 34.9 \u4ebf \u5347\uff0c\u8fdc\u8d85\u78b3\u9178\u996e\u6599\u3002\u540c\u65f6\uff0c2014 \u5e74\u4ee5\u6765\uff0c\u65e5\u672c\u4eba\u5747\u5305\u88c5\u6c34\u6d88\u8d39\u91cf\u8fde\u7eed 6 \u5e74\u8d85 \u8d8a\u78b3\u9178\u996e\u6599\u3002\u6839\u636e Euromonitor\uff0c2020 \u5e74\u65e5\u672c\u4eba\u5747\u6d88\u8d39\u91cf\u5df2\u8fbe\u81f3 36 \u5347\/\u4eba\uff0c\u8fdc \u8d85\u78b3\u9178\u996e\u6599\u7684\u4eba\u5747\u6d88\u8d39\u91cf\u3002\u6839\u636e Euromonitor \u9884\u8ba1\uff0c\u5728\u996e\u98df\u5065\u5eb7\u5316\u548c\u4eba\u53e3\u8001 \u9f84\u5316\u8d8b\u52bf\u4e0b\uff0c\u65e5\u672c\u7684\u5305\u88c5\u6c34\u6d88\u8d39\u91cf\u4f1a\u7ee7\u7eed\u7a33\u5b9a\u589e\u957f\u3002<\/span><\/p>\n

\u4e0e\u7f8e\u65e5\u4e24\u56fd\u996e\u54c1\u6d88\u8d39\u7684\u6f14\u53d8\u7c7b\u4f3c\uff0c\u6211\u56fd\u6d88\u8d39\u8005\u5bf9\u5065\u5eb7\u996e\u54c1\u7684\u504f\u597d\u663e\u73b0\u3002\u4e0a\u4e16\u7eaa 80 \u5e74\u4ee3\uff0c\u78b3\u9178\u996e\u6599\u56e0\u53e3\u611f\u751c\u7f8e\u523a\u6fc0\u800c\u6df1\u53d7\u56fd\u4eba\u559c\u7231\uff1b90 \u5e74\u4ee3\u672b\uff0c\u56fd\u4eba\u5bf9\u679c\u6c41\u53ca\u542b\u4e73 \u996e\u6599\u9752\u7750\u6709\u52a0\uff1b\u800c\u8fd1\u5e74\u6765\uff0c\u6d88\u8d39\u8005\u66f4\u504f\u597d\u4e8e\u8d2d\u4e70\u53e3\u5473\u6e05\u6de1\u3001\u5929\u7136\u5065\u5eb7\u3001\u65e0\u6dfb\u52a0\u5242 \u7684\u996e\u6599\u3002\u7531\u4e8e\u5305\u88c5\u6c34\u81ea\u8eab\u5177\u6709\u201c0 \u7cd6 0 \u5361 0 \u6dfb\u52a0\u5242\u201d\u7684\u7279\u70b9\uff0c\u9010\u6e10\u6210\u4e3a\u6d88\u8d39\u8005\u7684 \u91cd\u8981\u9009\u62e9\u4e4b\u4e00\u3002<\/span><\/p>\n

<\/p>\n

\u903b\u8f91 2\uff1a\u9ad8\u7aef\u5316\u7684\u54c1\u8d28\u6d88\u8d39\u662f\u8d8b\u52bf<\/span><\/strong><\/p>\n

\u91cd\u6c34\u8d28\uff0c\u4e70\u54c1\u8d28\u3002\u968f\u7740\u6211\u56fd\u5c45\u6c11\u7684\u5065\u5eb7\u751f\u6d3b\u610f\u8bc6\u589e\u5f3a\uff0c\u5bf9\u996e\u7528\u6c34\u6c34\u8d28\u8981\u6c42\u63d0\u9ad8\uff0c \u996e\u6c34\u7ed3\u6784\u9010\u6e10\u53d1\u751f\u6539\u53d8\u3002\u7531\u4e8e\u5305\u88c5\u6c34\u5177\u6709\u66f4\u5b89\u5168\u66f4\u5065\u5eb7\u7684\u7279\u6027\uff0c\u6108\u53d1\u6210\u4e3a\u5c45\u6c11\u65e5 \u5e38\u996e\u6c34\u7684\u9009\u62e9\u3002\u6839\u636e\u534e\u7ecf\u4ea7\u4e1a\u6570\u636e\uff0c2013-2017 \u5e74\uff0c\u6211\u56fd\u5c45\u6c11\u5bb6\u7528\u6876\u88c5\u6c34\u6d88\u8d39\u7ed3\u6784 \u4ece 16.4%\u63d0\u5347\u81f3 19.7%\u30022020 \u5e74\u65b0\u51a0\u75ab\u60c5\u540e\uff0c\u7531\u4e8e\u5065\u5eb7\u996e\u6c34\u9700\u6c42\u8feb\u5207\uff0c\u5c45\u6c11\u5bf9\u4e8e\u5305\u88c5\u6c34\u7684\u504f\u597d\u8fdb\u4e00\u6b65\u63d0\u5347\u3002\u7531\u4e8e\u996e\u6c34\u54c1\u8d28\u5907\u53d7\u5173\u6ce8\uff0c\u5c45\u6c11\u6876\u88c5\u6c34\u5728\u65e5\u5e38\u996e\u7528\u6c34\u4e2d \u7684\u5360\u6bd4\u5c06\u9010\u6b65\u589e\u52a0\u3002<\/span><\/p>\n

\u8ffd\u9ad8\u7aef\uff0c\u559d\u54c1\u724c\u3002\u9ad8\u7aef\u6c34\u5f3a\u8c03\u6c34\u6e90\u4f18\u52bf\uff0c\u6ce8\u91cd\u6c34\u8d28\u3001\u5065\u5eb7\u53ca\u53e3\u5473\uff0c\u4e14\u5305\u88c5\u8bbe\u8ba1\u7cbe \u81f4\uff0c\u6108\u53d1\u6210\u4e3a\u6d88\u8d39\u8005\u54c1\u8d28\u751f\u6d3b\u7684\u9009\u62e9\u3002\u56fd\u5185\u7684\u9ad8\u7aef\u6c34\u4ee5\u5916\u8d44\u54c1\u724c\u4e3a\u4e3b\uff0c\u56fd\u4ea7\u54c1\u724c \u5e02\u573a\u4efd\u989d\u8fd1\u4e00\u6210\u3002\u56fd\u9645\u996e\u6599\u5de8\u5934\u5728\u534e\u201c\u5708\u5730\u201d\u9ad8\u7aef\u5e02\u573a\u3002\u96c0\u5de2\u63a8\u51fa\u9ad8\u7aef\u6c34\u54c1\u724c\u5df4 \u9ece\u6c34\u3001\u5723\u57f9\u9732\u3001\u666e\u5a1c\uff1b\u8fbe\u80fd\u63a8\u51fa\u9ad8\u7aef\u6c34\u4f9d\u4e91\u3002\u6839\u636e\u534e\u7ecf\u4ea7\u4e1a\u6570\u636e\uff0c\u6211\u56fd 2014-2019 \u5e74\u9ad8\u7aef\u6c34\u96f6\u552e\u91cf\u4ece 76.1 \u4e07\u5428\u589e\u81f3 146.4 \u4e07\u5428\uff0c\u9ad8\u7aef\u6d88\u8d39\u91cf\u5360\u5168\u90e8\u7684\u6bd4\u4f8b\u4ece 0.97% \u589e\u81f3 1.50%\u3002\u968f\u7740\u6d88\u8d39\u5347\u7ea7\u548c\u56fd\u5185\u54c1\u724c\u7684\u5174\u8d77\uff0c\u56fd\u5185\u7684\u9ad8\u7aef\u6c34\u5e02\u573a\u7a7a\u95f4\u4f1a\u8fdb\u4e00\u6b65 \u6269\u5927\uff0c\u5e76\u6210\u4e3a\u65b0\u7684\u6d88\u8d39\u70ed\u70b9\u3002<\/span><\/p>\n

<\/p>\n

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