{"id":67281,"date":"2022-03-09T16:05:13","date_gmt":"2022-03-09T16:05:13","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=80272"},"modified":"2022-05-26T18:29:39","modified_gmt":"2022-05-26T18:29:39","slug":"%e4%b8%93%e8%ae%bfoatly%e5%85%a8%e7%90%83%e9%a6%96%e5%b8%ad%e5%88%9b%e6%84%8f%e5%ae%98%ef%bc%9a%e6%89%93%e7%a0%b4%e7%87%95%e9%ba%a6%e5%a5%b6%e5%b0%8f%e4%bc%97%e9%ad%94%e5%92%92","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=67281","title":{"rendered":"\u4e13\u8bbfOATLY\u5168\u7403\u9996\u5e2d\u521b\u610f\u5b98\uff1a\u6253\u7834\u71d5\u9ea6\u5976\u201c\u5c0f\u4f17\u9b54\u5492\u201d\u7684\u79d8\u5bc6"},"content":{"rendered":"

\u4ece90\u5e74\u4ee3\u521b\u7acb\u4e4b\u521d\uff0c\u53d1\u5c55\u8fd120\u5e74\u65f6\u95f4\u91cc\uff0cOATLY\u8fd8\u53ea\u662f\u745e\u5178\u690d\u7269\u57fa\u4ea7\u54c1\u8d27\u67b6\u4e0a\u9ed8\u9ed8\u65e0\u540d\u7684\u54c1\u724c\u4e4b\u4e00\u3002\u636e\u7b2c\u4e09\u65b9\u6570\u636e\u516c\u53f8Statista\u7edf\u8ba1\uff0cOATLY\u57282012\u5e74\u7684\u9500\u552e\u989d\u4ec5\u67092.69 \u4ebf\u745e\u5178\u514b\u6717\uff08\u7ea6\u8ba12800\u4e07\u7f8e\u5143\u5de6\u53f3\uff09\u3002<\/p>\n

\u90a3\u4e2a\u65f6\u5019\uff0c\u4eba\u4eec\u5f88\u5c11\u63d0\u53ca\u201c\u690d\u7269\u57fa\u201d\u7684\u6982\u5ff5\uff0c\u66f4\u4e0d\u7528\u8bf4\u690d\u7269\u57fa\u4ea7\u54c1\u4e2d\u4e5f\u9c9c\u4e3a\u4eba\u77e5\u7684\u71d5\u9ea6\u5976\u4e86\u3002<\/span><\/p>\n

\u4f46\u4ece2015\u5e74\u5f00\u59cb\uff0c\u77ed\u77ed\u516d\u5e74\u95f4\uff0c\u672c\u6765\u9ed8\u9ed8\u65e0\u95fb\u7684\u690d\u7269\u57fa\u54c1\u724c\u534e\u4e3d\u8f6c\u8eab\uff0c\u9500\u552e\u989d\u5b9e\u73b0\u4e95\u55b7\u5f0f\u589e\u957f\uff0c\u5e76\u57282021\u5e74\u6210\u529f\u4e8e\u7eb3\u65af\u8fbe\u514b\u6572\u949f\uff0c\u5e02\u503c\u8fbe120\u4ebf\u7f8e\u5143\u3002<\/span><\/p>\n

\u540c\u65f6\uff0c\u71d5\u9ea6\u5976\u4ece\u745e\u5178\u706b\u5230\u6b27\u6d32\uff0c\u53c8\u4ece\u6b27\u6d32\u706b\u5230\u4e2d\u56fd\u3001\u7f8e\u56fd\uff0c\u6210\u529f\u5f15\u7206\u690d\u7269\u57fa\u8d5b\u9053\uff0c\u6210\u4e3a\u5145\u6ee1\u6f5c\u529b\u7684\u201c\u672a\u6765\u98df\u54c1\u201d\u3002<\/span><\/p>\n

\u6253\u7834\u690d\u7269\u57fa\u201c\u5c0f\u4f17\u9b54\u5492\u201d\u7684\u80cc\u540e\uff0c\u9690\u85cf\u7740\u600e\u6837\u7684\u4f20\u5947\u521b\u610f\uff1f<\/span><\/strong><\/p>\n

<\/section>\n

<\/p>\n

OATLY\u5168\u7403\u9996\u5e2d\u521b\u610f\u5b98John Schoolcraft<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u4e3a\u4e00\u63a2\u7a76\u7adf\uff0c\u6211\u4eec\u4e13\u8bbf\u4e86OATLY\u5168\u7403\u9996\u5e2d\u521b\u610f\u5b98John Schoolcraft\uff0c\u4e3a\u5404\u4f4d\u63ed\u79d8\uff1a<\/span><\/p>\n

OATLY\u662f\u5982\u4f55\u901a\u8fc7\u5305\u88c5\u8bbe\u8ba1\uff0c\u8ba9\u4eba\u4eec\u613f\u610f\u53bb\u5c1d\u8bd5\u4e00\u4e2a\u542c\u90fd\u6ca1\u542c\u8bf4\u8fc7\u7684\u65b0\u4ea7\u54c1\uff1f<\/span><\/p>\n

\u4e3a\u4ec0\u4e48OATLY\u8fd9\u4e48\u706b\uff0c\u5374\u6ca1\u6709\u540c\u54c1\u7c7b\u7684\u54c1\u724c\u80fd\u591f\u6a21\u4eff\uff1f<\/span><\/p>\n

\u5f53OATLY\u6210\u957f\u58ee\u5927\u540e\uff0c\u5b83\u8fd8\u80fd\u50cf\u4ee5\u524d\u4e00\u6837\uff0c\u6562\u4e8e\u5927\u5f00\u8111\u6d1e\u5417\uff1f<\/span><\/p>\n

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01<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/article>\n

<\/p>\n

\u201c\u4e0d\u559c\u6b22\u6211\uff1f\u6ca1\u5173\u7cfb\uff01\u201d\u2014\u2014\u8fd9\u4e2a\u5305\u88c5\u53ea\u662f\u60f3\u8ddf\u4f60\u4ea4\u4e2a\u670b\u53cb<\/span><\/strong><\/h4>\n

\u5f53\u71d5\u9ea6\u5976\u4ea7\u54c1\u6240\u5728\u7684\u7ec6\u5206\u5e02\u573a\u6bd4\u8f83\u5c0f\u4f17\uff0c\u800c\u8425\u9500\u9884\u7b97\u53c8\u4e0d\u662f\u7279\u522b\u591a\uff0c\u8001\u677f\u8981\u4f60\u4ece\u6027\u4ef7\u6bd4\u6700\u9ad8\u7684\u5305\u88c5\u8bbe\u8ba1\u60f3\u60f3\u529e\u6cd5\uff0c\u4f60\u4f1a\u7ed9\u51fa\u600e\u6837\u7684\u63d0\u6848\u5462\uff1f<\/span><\/p>\n

\u4f60\u62fc\u547d\u5f00\u52a8\u8111\u7b4b\uff1a\u201c\u4ea7\u54c1\u662f\u71d5\u9ea6\u5976\uff0c\u90a3\u6211\u4eec\u4e5f\u8bb8\u53ef\u4ee5\u5f3a\u8c03\u9633\u5149\u4e0b\u91d1\u8272\u71d5\u9ea6\u9971\u6ee1\u800c\u5bcc\u6709\u8425\u517b\u7684\u611f\u89c9\uff1f\u4e5f\u8bb8\u53ef\u4ee5\u7740\u529b\u4f53\u73b0\u71d5\u9ea6\u5976\u6d53\u7a20\u4e1d\u6ed1\u7684\u53e3\u611f\uff1f\u4e5f\u8bb8\u53ef\u4ee5\u4ece\u71d5\u9ea6\u5976\u7684\u996e\u7528\u573a\u666f\u51fa\u53d1\uff0c\u6bd4\u5982\u6df7\u5408\u6c34\u679c\u6216\u575a\u679c\uff1f\u4e5f\u8bb8\u53ef\u4ee5\u7ed3\u5408\u690d\u7269\u57fa\u4ea7\u54c1\u7684\u7279\u5f81\uff0c\u5f3a\u8c03\u5bf9\u5730\u7403\u53cb\u597d\uff1f\u201d<\/span><\/p>\n

<\/section>\n

OATLY\u57282012\u5e74\u7684\u5305\u88c5<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u6309\u7167\u8fd9\u6837\u7684\u601d\u8def\uff0c\u6216\u8bb8\u4f1a\u8bbe\u8ba1\u51fa\u4e00\u4e2a\u4e2d\u89c4\u4e2d\u77e9\u7684\u98df\u54c1\u5305\u88c5\u2014\u2014\u5c31\u50cfOATLY\u66fe\u7ecf\u7684\u5305\u88c5\u90a3\u6837\u3002<\/span><\/p>\n

\u201c\u53ef\u662f\uff0c\u5982\u679c\u6211\u4eec\u53ea\u662f\u5728\u5305\u88c5\u4e0a\u6ee1\u6ee1\u5730\u5199\u4e0a\u4ea7\u54c1\u5356\u70b9\uff0c\u90a3\u5c31\u592a\u65e0\u804a\u4e86\u3002\u5c31\u7b97\u4eba\u4eec\u5076\u7136\u628a\u4ea7\u54c1\u62ff\u8d77\u6765\uff0c\u6700\u7ec8\u4e5f\u4f1a\u653e\u56de\u53bb\u2014\u2014\u4ed6\u4eec\u6839\u672c\u6ca1\u6709\u8010\u5fc3\u7ee7\u7eed\u53bb\u4e86\u89e3\u3002\u201dJohn\u8bf4\u3002<\/span><\/p>\n

\u8981\u6253\u7834\u4f20\u7edf\uff0c\u5c31\u6253\u7834\u5f97\u5f7b\u5e95\u3002<\/span><\/strong><\/p>\n

\u6ca1\u6709\u91d1\u9ec4\u7684\u71d5\u9ea6\uff0c\u6ca1\u6709\u4e1d\u6ed1\u7684\u53e3\u611f\uff0c\u6ca1\u6709\u7528\u7167\u7247\u62cd\u51fa\u8bf1\u4eba\u7684\u996e\u7528\u573a\u666f\u2026\u2026\u53d6\u800c\u4ee3\u4e4b\u7684\uff0c\u662f\u4e00\u6b3e\u666e\u901a\u98df\u54c1\u516c\u53f8\u53ef\u80fd\u4f1a\u5f53\u4f5c\u5728\u80e1\u95f9\u7684\u5305\u88c5\uff1a<\/span><\/p>\n

<\/section>\n

OATLY\u57282014\u5e74\u91cd\u65b0\u8bbe\u8ba1\u540e\u7684\u5305\u88c5<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aforsman & bodenfors<\/span><\/span><\/p>\n

\u5728\u770b\u5230\u8fd9\u6b3e\u5305\u88c5\u7684\u4eba\u773c\u4e2d\uff0c\u5b83\u53ef\u80fd\u662f\u8fd9\u6837\u7684\uff1a<\/span><\/p>\n

\u6b63\u9762\uff0cO\u7684\u5708\u5708\u88ab\u6d82\u767d\uff0cA\u7684\u5927\u5199\u5b57\u6bcd\u5185\u90e8\u753b\u4e86\u4e00\u68f5\u690d\u7269\uff0cOATLY\u7684\u6807\u5fd7\u4e0d\u77e5\u4e3a\u4f55\u88ab\u62c6\u6210\u4e86\u201cOAT-LY!\"<\/span><\/p>\n

\u5305\u88c5\u7684\u4e00\u4fa7\uff0c\u7528\u7a7a\u5fc3\u5b57\u4f53\u5199\u7740\u201cIt's like milk, but made for humans\uff08\u5b83\u50cf\u725b\u5976\uff0c\u4f46\u662f\u4e3a\u4eba\u7c7b\u5236\u4f5c\u7684\uff09\u201d\uff0c\u8fd9\u6837\u4e00\u53e5\u521d\u8bfb\u8ba9\u4eba\u6478\u4e0d\u7740\u5934\u8111\u7684\u8bdd\uff0c\u5e95\u4e0b\u5bc6\u5bc6\u9ebb\u9ebb\u7684\u5c0f\u5b57\uff0c\u53ef\u80fd\u662f\u89e3\u91ca\u8bf4\u660e\uff1b<\/span><\/p>\n

\u53e6\u4e00\u4fa7\u7684\u6807\u9898\u662f\u201cWow! No Cow!\uff08\u54c7\uff01\u6ca1\u5976\u725b\uff01)\u201d\uff0c\u4e0b\u65b9\u753b\u4e86\u4e00\u5e45\u50cf\u662f\u513f\u7ae5\u624b\u7ed8\u7684\u6d82\u9e26\uff0c\u4f46\u80fd\u4e00\u773c\u770b\u51fa\uff0c\u8fd9\u676f\u996e\u54c1\u662f\u8df3\u8fc7\u4e86\u5976\u725b\u8fd9\u4e2a\u6b65\u9aa4\u7684\uff1b<\/span><\/p>\n

\u80cc\u9762\u662f\u5f80\u5f80\u5927\u5bb6\u4e0d\u592a\u4e50\u610f\u53bb\u8bfb\u7684\u4ea7\u54c1\u6210\u5206\u8868\uff0c\u56e0\u6b64\u8bbe\u8ba1\u5e08\u4eff\u4f5b\u662f\u6709\u5171\u9e23\u822c\u5730\u5199\u4e0a\u4e86\u201c The Boring Side\uff08\u65e0\u804a\u7684\u4e00\u9762\uff09\u201d\uff0c\u4f46\u5e95\u4e0b\u8fd8\u662f\u8865\u4e0a\u4e86\u4e00\u53e5\u5c0f\u5b57\uff1a\u201cBut Very Important! \uff08\u4f46\u5f88\u91cd\u8981\uff01) \u201d\u3002<\/span><\/p>\n

\u603b\u4e4b\uff0c\u5f88\u80e1\u95f9\uff0c\u5f88\u4efb\u6027\uff0c\u4f46\u4e5f\u5f88\u65b0\u9c9c\u3001\u5f88\u6709\u8da3\u3002<\/span><\/p>\n

\u867d\u7136\u4e0d\u77e5\u9053\u5b83\u5728\u8bf4\u4ec0\u4e48\uff0c\u4f46\u4f3c\u4e4e\u5f88\u6709\u610f\u601d\uff1b\u5c31\u7b97\u5e95\u4e0b\u90a3\u4e9b\u5b57\u5f88\u5c0f\uff0c\u7531\u4e8e\u5f88\u597d\u5947\u5b83\u4e3a\u4ec0\u4e48\u8981\u8fd9\u4e48\u8bf4\uff0c\u6240\u4ee5\u4f1a\u53bb\u8bfb\u3002<\/span><\/strong><\/p>\n

\u800c\u4e14\uff0cOATLY\u8fd8\u50cf\u5728\u505a\u8fde\u8f7d\u4e00\u6837\uff0c\u65f6\u4e0d\u65f6\u5728\u5305\u88c5\u4fa7\u9762\u6362\u4e0a\u4e00\u4e9b\u65b0\u7684\u5c0f\u6545\u4e8b\uff0c\u8ba9\u201c\u8ffd\u66f4\u201d\u7684\u8bfb\u8005\u4eec\u7ecf\u5e38\u80fd\u5728\u8d85\u5e02\u91cc\u53d1\u73b0\u201c\u66f4\u65b0\u4e86\u201d\u7684\u60ca\u559c\u3002<\/span><\/p>\n

<\/section>\n

\u5199\u5728OATLY\u5305\u88c5\u4e0a\u7684\u5c0f\u6545\u4e8b
<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u00a0<\/span>\u201c\u867d\u7136\u6211\u4eec\u751f\u6d3b\u5728\u4e00\u4e2a\u89c6\u89c9\u5316\u3001\u6570\u5b57\u5316\u7684\u65f6\u4ee3\uff0c\u4f46\u6211\u4eec\u4ecd\u7136\u89c9\u5f97\u4eba\u4eec\u662f\u613f\u610f\u53bb\u9605\u8bfb\u6587\u5b57\u7684\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5927\u5bb6\u5f88\u559c\u6b22\u9605\u8bfb\uff01\u201dJohn\u8bf4\u9053\uff0c\u201c\u4f60\u53ea\u9700\u8981\u7ed9\u5230\u4ed6\u4eec\u8db3\u591f\u6709\u8da3\u7684\u5185\u5bb9\u3002\u201d<\/strong><\/p>\n

\u5bf9\u4e00\u4e2a\u8c01\u4e5f\u6ca1\u542c\u8bf4\u8fc7\u7684\u65b0\u54c1\u6765\u8bf4\uff0c\u8ba9\u4eba\u4eec\u8fc8\u51fa\u5c1d\u8bd5\u7684\u7b2c\u4e00\u6b65\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n

\u800c\u63a8\u52a8\u8fd9\u5173\u952e\u4e00\u6b65\u7684\uff0c\u5c31\u662f\u597d\u5947\u5fc3\u3002<\/span><\/strong><\/p>\n

\u56e0\u4e3a\u592a\u8fc7\u597d\u5947\u8fd9\u79cd\u5305\u88c5\u91cc\u88c5\u4e86\u4e2a\u4ec0\u4e48\u6837\u7684\u4ea7\u54c1\uff0c\u6240\u4ee5\u4f1a\u60f3\u8981\u5c1d\u8bd5\u4e00\u4e0b\uff01<\/span><\/p>\n

<\/section>\n

OATLY\u90e8\u5206\u4ea7\u54c1\u5305\u88c5<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u8fd9\u4e9b\u5199\u5728\u5305\u88c5\u4e0a\u7684\u5c0f\u6545\u4e8b\uff0c\u8ba9\u8bfb\u8005\u5728\u9605\u8bfb\u7684\u51e0\u5206\u949f\u5185\uff0c\u5c31\u611f\u89c9\u81ea\u5df1\u8ba4\u8bc6\u4e86\u8fd9\u5bb6\u516c\u53f8\u2014\u2014\u5c31\u50cf\u8ba4\u8bc6\u4e86\u4e00\u4e2a\u6709\u8840\u6709\u8089\u7684\u4eba<\/strong>\u3002<\/span><\/p>\n

\u201c\u6bd4\u8d77\u6210\u4e3a\u4e00\u5bb6\u5356\u8d27\u8d5a\u94b1\u7684\u516c\u53f8\uff0c\u6211\u4eec\u66f4\u60f3\u6210\u4e3a\u4e00\u4f4d\u6177\u6168\u800c\u4e50\u4e8e\u52a9\u4eba\u7684\u670b\u53cb\u3002\u201dJohn\u8bf4\u9053\u3002\u201c\u56e0\u6b64\u6211\u4eec\u60f3\u8981\u7684\u5e76\u4e0d\u662f\u901a\u5e38\u8bbe\u8ba1\u516c\u53f8\u505a\u51fa\u6765\u7684\u3001\u5546\u4e1a\u5316\u7684\u8bbe\u8ba1\uff0c\u800c\u50cf\u662f\u4e00\u4f4d\u6709\u7740\u9c9c\u6d3b\u6027\u683c\u7684\u53cb\u4eba\u3002\u201d<\/strong><\/span><\/p>\n

\u4eba\u4eec\u53ef\u4ee5\u611f\u53d7\u5230\u5305\u88c5\u5e26\u6765\u7684\u6c1b\u56f4\u662f\u8f7b\u677e\u7684\uff1a\u5b83\u5e76\u6ca1\u6709\u5728\u505a\u63a8\u9500\uff0c\u800c\u66f4\u50cf\u662f\u8f7b\u677e\u5199\u610f\u7684\u63a8\u8350\uff0c\u9080\u8bf7\u4f60\u54c1\u5c1d\u4e00\u4e0b\u4e0d\u66fe\u63a5\u89e6\u8fc7\u7684\u65b0\u9c9c\u5473\u9053\u3002\u4f60\u8981\u662f\u559c\u6b22\u6211\u4eec\u4f1a\u5f88\u5f00\u5fc3\uff0c\u8981\u662f\u4e0d\u559c\u6b22\uff0c\u90a3\u4e5f\u6ca1\u5173\u7cfb\u3002<\/span><\/p>\n

\u800c\u90a3\u4e9b\u4f1a\u53cd\u590d\u8d2d\u4e70\u7684\u4eba\uff0c\u90fd\u662f\u771f\u6b63\u559c\u6b22\u8fd9\u6b3e\u4ea7\u54c1\u7684\u3002<\/span><\/p>\n

\u5f53\u8bf4\u5230\u8fd9\u6b3e\u5305\u88c5\u5c55\u73b0\u7684\u4e2a\u6027\u65f6\uff0cJohn\u63d0\u8d77\u4e86OATLY\u7684CEO\u3001\u9886\u5bfc\u8fd9\u573a\u54c1\u724c\u8f6c\u578b\u7684Toni Petersson\u3002\u5728\u6b64\u524d\uff0cToni\u548cJohn\u662f\u5408\u4f5c\u4e86\u5341\u4e94\u5e74\u7684\u8001\u4f19\u4f34\u3002<\/span><\/p>\n

<\/section>\n

OATLY CEO Toni Petersson<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aINRIKES<\/span><\/span><\/p>\n

\u201cToni\u662f\u4e2a\u7279\u522b\u53cb\u5584\u3001\u5f00\u653e\u3001\u70ed\u60c5\u76f4\u7387\u7684\u4eba\uff0c\u4ed6\u603b\u662f\u63d0\u51fa\u5f88\u591a\u95ee\u9898\uff0c\u867d\u7136\u6ca1\u6cd5\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u4eb2\u81ea\u89c1\u5230Toni\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u5305\u88c5\uff0c\u8bbe\u6cd5\u8ba9\u5927\u5bb6\u611f\u53d7\u5230\u8fd9\u79cd\u53cb\u5584\u3001\u5f00\u653e\u3001\u6709\u8da3\u3001\u8bd9\u8c10\u7684\u6027\u683c\u3002\u201dJohn\u7b11\u7740\u8bf4\u9053\u3002\u4ed6\u8fd8\u5206\u4eab\u4e86\u4e00\u4e2a\u5c0f\u5c0f\u7684\u7ec6\u8282\u6545\u4e8b\uff1a<\/span><\/p>\n

<\/section>\n

OATLY\u4ea7\u54c1<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u5c31\u5728\u6211\u4eec\u5f53\u521d\u8ba8\u8bba\u8fd9\u4e2a\u65b0\u8bbe\u8ba1\u7684\u65f6\u5019\uff0c\u6709\u4e00\u70b9\u662f\u7279\u610f\u628a\u5305\u88c5\u4e0a\u7684OATLY\u62c6\u6210\u4e86\u201cOAT-LY!\u201d\u3002<\/span><\/p>\n

\u5f53\u65f6\uff0cToni\u4e00\u8fb9\u8d70\u8fdb\u4f1a\u8bae\u5ba4\uff0c\u4e00\u8fb9\u5ff5\u53e8\u7740\uff1aLY\uff01LY\u662f\u4ec0\u4e48\u610f\u601d\uff1f<\/strong><\/span><\/p>\n

\u4f1a\u8bae\u5ba4\u91cc\u7684\u6240\u6709\u4eba\u5bf9\u89c6\u4e00\u773c\uff0c\u5927\u7b11\u7740\u56de\u7b54\uff1a\u5c31\u662f\u8fd9\u4e2a\u610f\u601d\uff01<\/strong><\/span><\/p>\n

Toni\u4e00\u5934\u96fe\u6c34\uff1a\uff1f<\/span><\/p>\n

\u201cLY! \u662f\u4ec0\u4e48\u610f\u601d\uff1f\u201d<\/span><\/p>\n

\u5176\u5b9e\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u60f3\u8ba9\u4eba\u4eec\u95ee\u51fa\u6765\u7684\u4e00\u53e5\u8bdd\u3002<\/span><\/p>\n

\u95ee\u51fa\u8fd9\u4e2a\u95ee\u9898\uff0c\u8bf4\u660e\u5df2\u7ecf\u8fbe\u5230\u4e86\u201c\u8ba9\u4eba\u4eec\u611f\u5230\u597d\u5947\u201d\u8fd9\u4e00\u76ee\u7684\u3002LY! \u662f\u4ec0\u4e48\u610f\u601d\uff0c\u5176\u5b9e\u65e0\u5173\u7d27\u8981\uff0c\u4f46\u5b83\u8ba9\u4eba\u611f\u5230\u597d\u5947\uff0c\u60f3\u8981\u7ee7\u7eed\u4e86\u89e3\uff0c\u8fd9\u5c31\u591f\u4e86\u3002<\/span><\/p>\n

OATLY\u53ef\u4ee5\u6210\u529f\uff0c\u662f\u56e0\u4e3a\u4ed6\u4eec\u7684\u76ee\u6807\u548c\u521d\u8877\u8db3\u591f\u5355\u7eaf<\/strong>\uff0c\u56e0\u6b64\u5728\u8bbe\u8ba1\u4e2d\uff0c\u6ca1\u6709\u4e00\u5904\u50cf\u5e7f\u544a\u7684\u5f3a\u884c\u690d\u5165\u3002<\/span><\/p>\n

\u5355\u7eaf\u662f\u4e3a\u4e86\u8ba9\u4f60\u89c9\u5f97\u6709\u8da3\uff0c\u5355\u7eaf\u662f\u8ba9\u4f60\u4e0d\u7531\u81ea\u4e3b\u5730\u611f\u5174\u8da3\uff0c\u5355\u7eaf\u662f\u4e00\u4f4d\u8bf4\u7740\u201c\u6211\u89c9\u5f97\u8fd8\u4e0d\u9519\u5440\uff0c\u4f60\u8981\u4e0d\u8981\u8bd5\u8bd5\u770b\u201d\u7684\u670b\u53cb\u3002<\/span><\/p>\n

\u8bd5\u4e86\u4e0d\u559c\u6b22\uff1f\u4e5f\u6ca1\u5173\u7cfb\u5440\u3002<\/span><\/strong><\/p>\n

\u8fd9\u4e2a\u5305\u88c5\uff0c\u53ea\u662f\u60f3\u8ddf\u4f60\u4ea4\u4e2a\u670b\u53cb\u3002<\/span><\/strong><\/p>\n

\u800c\u201c\u4ea4\u670b\u53cb\u201d\u7b56\u7565\uff0c\u4e5f\u662f\u5e2e\u52a9OATLY\u6210\u529f\u633a\u5165\u65b0\u5e02\u573a\u7684\u6709\u529b\u6b66\u5668\u3002<\/span><\/p>\n

\u8fd9\u6b21\uff0c\u662f\u4e0e\u5496\u5561\u5e08\u4eec\u4ea4\u670b\u53cb\u3002<\/span><\/strong><\/p>\n

\u201c\u6211\u4eec\u8fdb\u5165\u7f8e\u56fd\u7684\u65f6\u5019\uff0c\u5c31\u50cf\u4e00\u5bb6\u5c0f\u5c0f\u7684\u745e\u5178\u516c\u53f8\u8981\u8fdb\u519b\u597d\u83b1\u575e\u3002\u6211\u4eec\u8be5\u600e\u4e48\u505a\uff1f\u901a\u5e38\uff0c\u4eba\u4eec\u4f1a\u5728\u8d85\u5e02\u7684\u8d27\u67b6\u4e0a\u4e70\u4e0b\u4e00\u4e2a\u4f4d\u7f6e\u3002\u4f46\u63a5\u4e0b\u6765\uff0c\u5c31\u4f1a\u88ab\u57cb\u6ca1\u5728\u8d27\u67b6\u4e0a\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u9009\u62e9\u4e86\u4e00\u4e2a\u7279\u522b\u7b80\u5355\u7684\u7b56\u7565\uff0c\u8ba9\u4eba\u4eec\u9996\u5148\u8fc8\u51fa\u5c1d\u8bd5\u7684\u7b2c\u4e00\u6b65\u3002\u201dJohn\u4ecb\u7ecd\u8bf4\u3002<\/span><\/p>\n

OATLY\u7684\u9009\u62e9\u53ef\u8c13\u53e6\u8f9f\u8e4a\u5f84\u3002<\/span><\/p>\n

\u5b83\u7684\u7b2c\u4e00\u7ad9\u4e0d\u662f\u5f53\u5730\u7684\u96f6\u552e\u5546\u548c\u6742\u8d27\u5e97\uff0c\u800c\u662f\u5496\u5561\u9986\u2014\u2014\u800c\u4e14\uff0c\u662f\u7cbe\u54c1\u5496\u5561\u9986\u3002<\/span><\/strong><\/p>\n

<\/p>\n

OATLY\u5496\u5561\u5927\u5e08<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/p>\n

\u8fd9\u4e9b\u72ec\u7acb\u7ecf\u8425\u7684\u5496\u5561\u9986\u4e0e\u5927\u578b\u8fde\u9501\u4e0d\u540c\u3002\u5e97\u4e3b\u4eec\u5f80\u5f80\u672c\u8eab\u662f\u8d85\u4e4e\u5bfb\u5e38\u7684\u5496\u5561\u7231\u597d\u8005\u548c\u5496\u5561\u5e08\uff0c\u4ed6\u4eec\u4eb2\u81ea\u6311\u9009\u3001\u751a\u81f3\u70d8\u7119\u81ea\u5bb6\u7684\u5496\u5561\u8c46\uff0c\u8c03\u914d\u7279\u8272\u5496\u5561\uff0c\u56e0\u6b64\u6709\u7740\u5fe0\u5b9e\u7684\u5ba2\u6237\u62e5\u8db8\u3002<\/span><\/p>\n

\u4e3a\u4e86\u5f81\u670d\u8fd9\u4e9b\u5496\u5561\u9986\uff0cOATLY\u6d3e\u51fa\u4e86\u4e00\u652f\u7279\u522b\u7684\u9500\u552e\u56e2\u961f\uff1a\u6bcf\u4e2a\u4eba\u90fd\u6709\u7740\u4e30\u5bcc\u7684\u5496\u5561\u7ecf\u9a8c\u3002\u4ed6\u4eec\u8d70\u8fdb\u4e00\u5bb6\u53c8\u4e00\u5bb6\u72ec\u7acb\u5496\u5561\u9986\uff0c\u4e0e\u5496\u5561\u5e08\u4eec\u4ea4\u8c08\uff0c\u5e76\u5728\u4e34\u8d70\u524d\u7559\u4e0b\u4e00\u4e9bOATLY\u5496\u5561\u5927\u5e08\u7684\u4ea7\u54c1\uff0c\u514d\u8d39\u8ba9\u4ed6\u4eec\u8bd5\u8bd5\u770b\u3002<\/span><\/p>\n

\u4e00\u5f00\u59cb\uff0c\u5496\u5561\u5e08\u4eec\u5e76\u4e0d\u4e70\u8d26\u3002\u4ed6\u4eec\u5c1d\u8bd5\u8fc7\u5f80\u5496\u5561\u91cc\u52a0\u5165\u5404\u79cd\u690d\u7269\u5976\uff1a\u5927\u8c46\u3001\u82b1\u751f\u3001\u699b\u5b50\u7b49\u7b49\uff0c\u4f46\u6bcf\u4e00\u6b21\u5c1d\u8bd5\u90fd\u53ea\u662f\u589e\u52a0\u4e86\u4e00\u6b21\u7ffb\u8f66\u8bb0\u5f55\u2014\u2014\u201c\u6211\u4eec\u624d\u4e0d\u9700\u8981\u53e6\u5916\u4e00\u79cd\u690d\u7269\u5976\u6765\u7834\u574f\u6211\u4eec\u7684\u5496\u5561\uff01\u201d<\/strong><\/span><\/p>\n

<\/section>\n

OATLY\u5496\u5561\u5927\u5e08<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u8fd9\u4e2a\u65f6\u5019\uff0cOATLY\u5c31\u50cf\u4e00\u4f4d\u670b\u53cb\u90a3\u6837\uff0c\u6001\u5ea6\u968f\u548c\u5730\u63a8\u8350\uff1a<\/span><\/p>\n

\u8fd9\u6b3e\u6211\u89c9\u5f97\u8fd8\u4e0d\u9519\u554a\uff0c\u7279\u5730\u5e26\u4e86\u4e24\u74f6\u7ed9\u4f60\u3002\u8bd5\u8bd5\u770b\u5982\u4f55\uff1f<\/span><\/strong><\/p>\n

\u5c1d\u8bd5\u8fc7\u7b2c\u4e00\u6b21\u4e4b\u540e\uff0c\u4e00\u5207\u90fd\u53d8\u4e86\u3002<\/span><\/p>\n

\u5f53OATLY\u56e2\u961f\u4e00\u5468\u540e\u518d\u6b21\u62dc\u8bbf\u5496\u5561\u9986\u65f6\uff0c\u4ed6\u4eec\u6536\u83b7\u4e86\u5de8\u5927\u7684\u60ca\u559c\u3002<\/span><\/p>\n

\u201c\u8fd9\u662f\u4ec0\u4e48\uff1f\u5b83\u592a\u68d2\u4e86\uff01\u201d<\/span><\/p>\n

\u5496\u5561\u5e08\u4eec\u7eb7\u7eb7\u4e00\u6539\u539f\u6765\u7684\u6001\u5ea6\uff0c\u79f0\u8d5e\u4e0d\u5df2\u3002<\/span><\/p>\n

\u5496\u5561\u7231\u597d\u8005\u7684\u793e\u7fa4\u8054\u7cfb\u5341\u5206\u7d27\u5bc6\u3002\u7ecf\u7531\u5496\u5561\u5e97\u4e3b\u4e4b\u53e3\uff0cOATLY\u4e0d\u4ec5\u88ab\u4ecb\u7ecd\u7ed9\u4e86\u4ed6\u4eec\u7684\u8001\u987e\u5ba2\uff0c\u4e5f\u901a\u8fc7\u4ed6\u4eec\u7684\u5496\u5561\u914d\u65b9\uff0c\u8ba9\u66f4\u591a\u7684\u5496\u5561\u5e08\u6d25\u6d25\u4e50\u9053\u3002<\/span><\/p>\n

\u670b\u53cb\u63a8\u8350\u3001\u53e3\u8033\u76f8\u4f20\uff0c\u53d6\u5f97\u4e86\u6bd4\u76f4\u63a5\u6253\u5e7f\u544a\u66f4\u597d\u7684\u6548\u679c\u3002<\/span><\/strong><\/p>\n

<\/section>\n

OATLY\u5496\u5561\u5927\u5e08<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u6b64\u5916\uff0cOATLY\u72ec\u5177\u4e00\u683c\u7684\u5305\u88c5\u8bbe\u8ba1\uff0c\u4e5f\u4e0e\u5496\u5561\u9986\u7684\u6c1b\u56f4\u5b8c\u7f8e\u878d\u5408\u3001\u76f8\u5f97\u76ca\u5f70\u3002<\/span><\/p>\n

\u8fd9\u79cd\u6c14\u8d28\u7684\u5b8c\u7f8e\u642d\u914d\u662f\u5982\u4f55\u5b9e\u73b0\u7684\uff1f\u96be\u9053\uff0cOATLY\u4ece\u4e00\u5f00\u59cb\u7684\u5305\u88c5\u8bbe\u8ba1\u5c31\u8003\u8651\u5230\u4e86\u540e\u9762\u4e0e\u5496\u5561\u9986\u7684\u5408\u4f5c\u5417\uff1f<\/strong><\/span><\/p>\n

\u5f53\u7136\u4e0d\u662f\uff0cJohn\u8868\u793a\uff0c\u4f46\u8fd9\u662f\u5408\u4e4e\u60c5\u7406\u7684\u7ed3\u679c\u3002OATLY\u7684\u5305\u88c5\u8bbe\u8ba1\uff0c\u5c31\u662f\u8ba9\u4eba\u4eec\u60c5\u4e0d\u81ea\u7981\u5730\u60f3\u8981\u53bb\u62ff\u8d77\u6765\u3001\u770b\u4e00\u770b\u3001\u5c1d\u8bd5\u4e00\u4e0b\u3002\u8fd9\u4e0e\u5496\u5561\u9986\u7684\u73af\u5883\u662f\u4e00\u81f4\u7684\uff0c\u56e0\u4e3a\u5728\u7cbe\u54c1\u5496\u5561\u9986\uff0c\u4f60\u603b\u662f\u5e0c\u671b\u5c1d\u8bd5\u4e00\u4e0b\u65b0\u9c9c\u7684\u4e1c\u897f\uff0c\u8bf7\u5e97\u4e3b\u4e3a\u4f60\u505a\u4e00\u4e9b\u65b0\u54c1\u63a8\u8350\uff0c\u4e0d\u662f\u5417\uff1f<\/span><\/p>\n

\u6240\u4ee5\uff0c\u5f53\u4eba\u4eec\u770b\u5230OATLY\uff0c\u88ab\u5b83\u7684\u5305\u88c5\u5438\u5f15\uff0c\u53ef\u80fd\u5c31\u4f1a\u60f3\uff1a\u5662\uff0c\u8fd9\u662f\u4ec0\u4e48\uff1f\u71d5\u9ea6\u5976\uff1f\u5b83\u914d\u5496\u5561\u4f1a\u662f\u4ec0\u4e48\u6837\uff1f\u6211\u80fd\u8bd5\u4e00\u4e0b\u5417\uff1f\u5f53\u5c1d\u8bd5\u8fc7\u540e\uff0c\u5f88\u591a\u4eba\u5c31\u4f1a\u7231\u4e0a\u5b83\u7684\u5473\u9053\uff1b\u5c24\u5176\u662f\u90a3\u4e9b\u4e73\u7cd6\u4e0d\u8010\u7684\u4eba\u7fa4\uff0c\u71d5\u9ea6\u62ff\u94c1\u53ef\u80fd\u662f\u4ed6\u4eec\u5c1d\u8bd5\u8fc7\u7684\u6700\u4f73\u9009\u62e9\u3002<\/span><\/p>\n

\u201c\u4ea4\u670b\u53cb\u201d\u7684\u54f2\u5b66\u4f34\u968f\u5927\u80c6\u7684\u521b\u610f\uff0c\u662fOATLY\u5728\u4e16\u754c\u8303\u56f4\u5185\u6253\u54cd\u77e5\u540d\u5ea6\u7684\u91cd\u8981\u4e00\u6b65\u3002<\/span><\/strong><\/p>\n

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02<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/article>\n

\u62d2\u7edd\u6a21\u4eff\u7684\u79d8\u5bc6\uff1a\u6c38\u65e0\u5b9a\u5f0f\u7684\u54c1\u724c\u9b42<\/span><\/strong><\/h4>\n

\u5f53\u4e00\u4e2a\u54c1\u724c\u5728\u5e02\u573a\u5174\u8d77\u65f6\uff0c\u5f80\u5f80\u96be\u9003\u6765\u81ea\u7ade\u4e89\u5bf9\u624b\u7684\u8ddf\u98ce\u4e43\u81f3\u6a21\u4eff\u3002<\/span><\/p>\n

\u66f4\u4f55\u51b5OATLY\u5e26\u706b\u7684\u662f\u4e00\u4e2a\u5168\u65b0\u7684\u54c1\u7c7b\uff0c\u771f\u6b63\u7684\u84dd\u6d77\u3002<\/span><\/p>\n

2017\u5e74\uff0c\u56fd\u5185\u8fd8\u5f88\u5c11\u6709\u4eba\u542c\u8bf4\u8fc7\u71d5\u9ea6\u5976\u3002\u636eCBN Data\u62a5\u9053\uff0c2020\u5e74\uff0c\u56fd\u5185\u5e02\u573a\u7684\u71d5\u9ea6\u5976\u54c1\u724c\u6570\u91cf\u5df2\u8d85\u8fc750\u5bb6\u3002<\/span><\/p>\n

OATLY\u4f1a\u4e0d\u4f1a\u62c5\u5fc3\u6765\u81ea\u7ade\u4e89\u5bf9\u624b\u7684\u6a21\u4eff\u5462\uff1f<\/span><\/strong><\/p>\n

\u5bf9\u4e8e\u8fd9\u4e2a\u95ee\u9898\uff0cJohn\u662f\u8fd9\u6837\u56de\u7b54\u7684\uff1a<\/span><\/p>\n

\u201c\u5982\u679c\u6709\u4eba\u60f3\u8981\u6a21\u4effOATLY\uff0c\u53ef\u4ee5\u8bd5\u8bd5\u770b\uff0c\u4e0d\u8fc7\u4e0d\u4e00\u5b9a\u80fd\u6210\u529f\uff0c\u56e0\u4e3a\u6211\u4eec\u4e00\u76f4\u5728\u8fdb\u884c\u521b\u65b0\u3002\u4eca\u5929\uff0c\u6211\u4eec\u8fd9\u4e48\u505a\uff1b\u660e\u5929\uff0c\u6211\u4eec\u90a3\u4e48\u505a\u3002\u8c01\u4e5f\u4e0d\u77e5\u9053\u6211\u4eec\u63a5\u4e0b\u6765\u4f1a\u600e\u4e48\u505a<\/strong>\u3002\u4e5f\u8bb8\u4f1a\u6709\u4eba\u8ddf\u7740\u6211\u4eec\u5b66\uff0c\u4f46\u6211\u4eec\u4e0d\u4f1a\u8ddf\u968f\u4efb\u4f55\u4eba\uff0c\u4e5f\u4e0d\u4f1a\u7b49\u5f85\u8c01\u6765\u5148\u628a\u67d0\u4ef6\u4e8b\u505a\u4e86\uff0c\u7136\u540e\u53bb\u6a21\u4eff\u5b83\u3002\u201d<\/span><\/p>\n

<\/section>\n

OATLY<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u201c\u4e8b\u5b9e\u4e0a\uff0c\u201dJohn\u8c03\u76ae\u5730\u6324\u4e86\u6324\u773c\u775b\uff0c\u201c\u5982\u679c\u6709\u4eba\u6a21\u4eff\u6211\u4eec\uff0c\u6211\u4f1a\u89c9\u5f97\u5f88\u5f00\u5fc3\u3002\u6709\u4eba\u6a21\u4eff\uff0c\u8bf4\u660e\u6211\u4eec\u5f88\u68d2\u3002\u5728\u827a\u672f\u4e16\u754c\uff0c\u53ea\u6709\u90a3\u4e9b\u6700\u68d2\u7684\u4f5c\u54c1\u624d\u4f1a\u6709\u4eff\u54c1\u3002\u6211\u4eec\u89c9\u5f97\uff0c\u5982\u679c\u71d5\u9ea6\u5976\u5e02\u573a\u53d8\u5f97\u66f4\u70ed\u95f9\uff0c\u4e5f\u662f\u4ef6\u4e0d\u9519\u7684\u4e8b\u513f\u3002\u201d<\/span><\/p>\n

2018\u5e74\uff0cOATLY\u6765\u5230\u4e86\u4e2d\u56fd\uff0c\u77ed\u77ed\u51e0\u5e74\uff0c\u8fd9\u4e2a\u201c\u957f\u76f8\u201d\u548c\u201c\u6c14\u8d28\u201d\u90fd\u663e\u5f97\u7279\u7acb\u72ec\u884c\u7684\u54c1\u724c\uff0c\u679c\u771f\u8ba9\u6574\u4e2a\u4e2d\u56fd\u690d\u7269\u57fa\u5e02\u573a\u70ed\u95f9\u4e86\u8d77\u6765\u3002<\/span><\/p>\n

\u5ef6\u7eed\u8fd9\u4e2a\u54c1\u724c\u4e00\u8d2f\u7684\u7406\u5ff5\u54f2\u5b66\uff0c OATLY\u7684\u521b\u610f\u5728\u4e2d\u56fd\u4e5f\u7115\u53d1\u51fa\u4e86\u66f4\u63a5\u5730\u6c14\u7684\u65b0\u610f\u548c\u5e7d\u9ed8\u3002\u5728\u5404\u79cd\u6f6e\u6d41\u5468\u8fb9\u4e0a\uff0c\u521b\u610f\u793c\u76d2\u91cc\uff0c\u7ebf\u4e0b\u7684\u6d3b\u52a8\u4e0a\uff0c\u5408\u4f5c\u4f19\u4f34\u7684\u95e8\u5e97\u5185\uff0c\u751a\u81f3\u662f\u4e00\u4f4d\u65e0\u58f0\u5496\u5561\u5e08\u3001\u4e00\u676fOATLY INSIDE\u7279\u8c03\u7684\u996e\u6599\u4e0a\uff0c\u4f60\u80fd\u60f3\u5230\u7684\u90a3\u4e9b\u6709\u8da3\u6f6e\u9177\u7684\u751f\u6d3b\u573a\u666f\uff0c\u4f3c\u4e4e\u90fd\u80fd\u6355\u6349\u5230OATLY\u7684\u8eab\u5f71\u3002\u4f60\u4f1a\u53d1\u73b0\uff0cOATLY\u8fd8\u662f\u90a3\u4e2a\u4e50\u4e8e\u52a9\u4eba\u3001\u559c\u6b22\u548c\u4f60\u8bb2\u6545\u4e8b\u7684\u670b\u53cb\uff0c\u4f46\u5b83\u4e5f\u6084\u6084\u5730\u6210\u4e3a\u4e86\u4f60\u751f\u6d3b\u4e2d\u7684\u4e00\u90e8\u5206\u3002\u5c31\u50cf\u90a3\u53e5\u810d\u7099\u4eba\u53e3\u7684\u53e3\u53f7\u6240\u8bf4\uff1a\u4e07\u7269\u7686\u53efOATLY\uff01<\/span><\/p>\n

<\/section>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u5982\u679c\u8981\u7528\u4e00\u4e2a\u8bcd\u6765\u5f62\u5bb9OATLY\u7684\u54c1\u724c\u58c1\u5792\uff0c\u201c\u6c38\u65e0\u5b9a\u5f0f\uff08Consistently inconsistent\uff09\u201d\u6216\u8bb8\u975e\u5e38\u8d34\u5207\u3002<\/span><\/strong><\/p>\n

\u5b9a\u5f0f\uff0c\u662f\u56f4\u68cb\u4e2d\u8ba9\u4e0b\u68cb\u53cc\u65b9\u4e92\u4e0d\u5403\u4e8f\u7684\u4e0b\u6cd5\uff0c\u7531\u957f\u671f\u7684\u68cb\u624b\u5bf9\u5f08\u7ecf\u9a8c\u7d2f\u79ef\u5f62\u6210\u3002\u4f46\u8981\u6253\u7834\u770b\u4f3c\u7a33\u5b9a\u7684\u5c40\u9762\uff0c\u4e0d\u9075\u5faa\u5b9a\u5f0f\uff0c\u65b9\u53ef\u51fa\u5947\u5236\u80dc\u3002\u5728\u540c\u65f6\uff0c\u4e5f\u4f1a\u627f\u53d7\u66f4\u9ad8\u7684\u98ce\u9669\u3002<\/span><\/p>\n

\u4e0d\u8bbe\u4f20\u7edf\u5e02\u573a\u8425\u9500\u90e8\u95e8\uff0c\u51b3\u7b56\u4e0d\u53d7ROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\u7684\u9a71\u52a8\uff0c\u90fd\u4e0d\u53ea\u662f\u8bf4\u8bf4\u800c\u5df2\u3002<\/span><\/p>\n

\u6bd4\u5982\uff0c\u82b1\u5927\u4ef7\u94b1\u4e70\u4e0b\u8fd9\u4e48\u5927\u4e00\u5757\u5e7f\u544a\u724c\uff0cOATLY\u5199\u4e86\u4ec0\u4e48\uff1f<\/span><\/p>\n

<\/section>\n

OATLY\u5728\u82f1\u56fd\u7684\u5e7f\u544a\u724c<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1acampaign<\/span><\/span><\/p>\n

- YOU ACTUALLY READ THIS?\uff08\u4f60\u771f\u7684\u770b\u4e86\u8fd9\u4e2a\u5e7f\u544a\uff1f\uff09<\/span><\/p>\n

- TOTAL SUCCESS.\uff08\u592a\u6210\u529f\u4e86\u3002)<\/span><\/p>\n

\u770b\u5230\u8fd9\u6837\u7684\u5e7f\u544a\u724c\uff0c\u4eba\u4eec\u7684\u53cd\u5e94\u53ef\u80fd\u5404\u4e0d\u76f8\u540c\uff1a\u6709\u7684\u4eba\u89c9\u5f97\u5f88\u9177\uff0c\u6709\u7684\u4eba\u5219\u55e4\u4e4b\u4ee5\u9f3b\u3002\u4f46\u65e0\u8bba\u5982\u4f55\u4ed6\u4eec\u90fd\u4f1a\u627f\u8ba4\uff0cOATLY\u786e\u5b9e\u4f1a\u505a\u4e00\u4e9b\u522b\u7684\u516c\u53f8\u4e0d\u4f1a\u505a\u7684\u4e8b\u60c5\u3002<\/span><\/p>\n

\u201c\u6211\u4eec\u5c31\u662f\u6211\u4eec\u81ea\u5df1\u4e2a\u6027\u3001\u601d\u7ef4\u3001\u6001\u5ea6\u3001\u58f0\u97f3\u7684\u539f\u521b\u8005\u3002\u5c31\u50cf\u6211\u4eec\u5728\u5305\u88c5\u4e0a\u505a\u4e86\u5927\u591a\u6570\u4eba\u53ef\u80fd\u505a\u4e0d\u6210\u7684\u4e8b\u4e00\u6837\uff1b\u6211\u4eec\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\uff0c\u90fd\u5728\u8868\u8fbe\u6211\u4eec\u58f0\u97f3\u7684\u72ec\u521b\u6027\uff0c\u4ee5\u53ca\u6211\u4eec\u548c\u4ed6\u4eba\u63a5\u89e6\u65f6\u7684\u72ec\u7279\u5fc3\u6001\u3002\u201dJohn\u8bf4\u5230\u8fd9\u91cc\uff0c\u4e3e\u4e86\u53e6\u4e00\u4e2a\u6709\u8da3\u7684\u6848\u4f8b\u3002<\/span><\/p>\n

\u201c\u6211\u4eec\u5728\u7f8e\u56fd\u6709\u4e00\u4e2a\u5305\u88c5\uff0c\u662f\u628a\u6574\u4e2a\u753b\u9762\u5370\u53cd\u4e86\u7684\u3002\u201d<\/span><\/p>\n

OATLY\u5c06\u8fd9\u6b3e\u4ea7\u54c1\u5305\u88c5\u7684\u6574\u4e2a\u753b\u9762\u98a0\u5012\u4e86\u8fc7\u6765\uff0c\u8fd8\u5728\u4fa7\u9762\u5199\u4e0a\u4e86\u201cTHIS WAY UP\uff08\u4ece\u8fd9\u5934\u6253\u5f00\uff09\u201d\uff0c\u800c\u7bad\u5934\u6307\u5411\u4e86\u76f8\u53cd\u7684\u65b9\u5411\u3002<\/span><\/p>\n

<\/section>\n

\u4e0a\u4e0b\u98a0\u5012\u5370\u5237\u7684OATLY\u4ea7\u54c1<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aOATLY<\/span><\/span><\/p>\n

\u201c\u8fd9\u6279\u8d27\u51fa\u6765\u540e\uff0c\u6211\u4eec\u5317\u7f8e\u7684\u8d1f\u8d23\u4ebaMike\u95ee\u6211\u4eec\u600e\u4e48\u53ef\u4ee5\u8fd9\u4e48\u5bf9\u4ed6\u3002\u6211\u8bf4\uff0c\u4f60\u5728\u8bf4\u4ec0\u4e48\u5462\uff0c\u8fd9\u662f\u6211\u4eec\u505a\u51fa\u7684\u6700\u68d2\u7684\u5305\u88c5\u4e86\uff01<\/strong>\u201d \u8bf4\u5230\u8fd9\u513f\uff0cJohn\u54c8\u54c8\u5927\u7b11\u3002<\/span><\/p>\n

\u8fd9\u6279\u5b8c\u5168\u98a0\u5012\u7684\u4ea7\u54c1\uff0c\u5c31\u4e0e\u6b63\u5e38\u7684\u5305\u88c5\u4e00\u8d77\u653e\u5728\u4e86\u8d27\u67b6\u4e0a\u3002\u53c8\u4e00\u6b21\u6210\u4e3a\u4e86\u8bdd\u9898\u3002<\/span><\/p>\n

\u5f53\u7136\uff0c\u8fd9\u79cd\u5927\u80c6\u7684\u7b56\u7565\uff0c\u4e89\u8bae\u80af\u5b9a\u65e0\u6cd5\u907f\u514d\u3002<\/span><\/p>\n

\u5f53\u95ee\u5230OATLY\u5982\u4f55\u9762\u5bf9\u4e00\u4e9b\u6d88\u8d39\u8005\u5bf9\u5305\u88c5\u8bbe\u8ba1\u7684\u6279\u8bc4\u610f\u89c1\u65f6\uff0cJohn\u6709\u81ea\u5df1\u7684\u575a\u6301\u3002<\/span><\/p>\n

\u201c\u5f88\u591a\u516c\u53f8\u60f3\u53d7\u5230\u6240\u6709\u4eba\u7684\u559c\u6b22\uff0c\u4f46\u6211\u4eec\u77e5\u9053\u8fd9\u4e0d\u53ef\u80fd\u3002\u5982\u679c\u6211\u95ee\u4f60\uff0c\u6211\u8981\u505a\u51fa\u4ec0\u4e48\u6837\u7684\u6539\u53d8\u624d\u53ef\u4ee5\u8ba9\u4f60\u559c\u6b22\u6211\uff0c\u7136\u540e\u4e3a\u4e86\u83b7\u5f97\u4f60\u7684\u559c\u7231\uff0c\u6211\u52aa\u529b\u53bb\u6539\u53d8\u6211\u81ea\u5df1\uff0c\u8fd9\u5f88\u5947\u602a\u3002\u6211\u4eec\u5c31\u662f\u81ea\u5df1\uff0c\u771f\u5b9e\u7684\u81ea\u5df1\u3002\u6211\u4eec\u65e0\u6cd5\u8ba9\u4e16\u754c\u4e0a\u6240\u6709\u4eba\u559c\u6b22\u6211\u4eec\u3002\u6240\u4ee5\uff0c\u4e0e\u5176\u6d6a\u8d39\u65f6\u95f4\u8ba9\u4e0d\u559c\u6b22\u6211\u4eec\u7684\u4eba\u6539\u53d8\uff0c\u6211\u4eec\u66f4\u613f\u610f\u82b1\u65f6\u95f4\u4e3a\u559c\u6b22\u6211\u4eec\u7684\u4eba\u505a\u4e00\u4e9b\u6709\u8da3\u7684\u4e8b\u60c5\uff0c\u6216\u8005\u5bfb\u627e\u65b0\u7684\u53ef\u80fd\u559c\u6b22\u6211\u4eec\u7684\u4eba<\/strong>\u3002\u201d<\/span><\/p>\n

\n
\n
\n

03<\/strong><\/h4>\n<\/section>\n<\/section>\n<\/article>\n

ROI\u662f\u4ec0\u4e48\u4e1c\u897f\uff1f\u6709\u8da3\u624d\u662f\u738b\u9053\uff01<\/span><\/strong><\/h4>\n

\u4f34\u968f\u7740\u6210\u957f\u58ee\u5927\uff0cOATLY\u4e5f\u9762\u4e34\u65b0\u7684\u6311\u6218\u3002<\/span><\/p>\n

OATLY\u4f7f\u7528\u7684\u521b\u610f\u7b56\u7565\u5728\u5f88\u591a\u4eba\u770b\u6765\u662f\u98ce\u9669\u5f88\u9ad8\u7684\u5947\u62db\uff0c\u8fd9\u5bf9\u4e8e\u4e00\u5bb6\u5927\u578b\u8de8\u56fd\u516c\u53f8\u6765\u8bf4\uff0c\u4f3c\u4e4e\u96be\u4ee5\u60f3\u8c61\u3002<\/span><\/p>\n

\u201c\u8d8a\u6765\u8d8a\u591a\u4eba\u52a0\u5165\uff0c\u786e\u5b9e\u662f\u6211\u4eec\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u3002\u201dJohn\u8868\u793a\uff0c\u201c\u5728\u5386\u53f2\u4e0a\uff0c\u5f53\u516c\u53f8\u8d8a\u6765\u8d8a\u5927\u7684\u65f6\u5019\uff0c\u5b83\u4eec\u5f00\u59cb\u8131\u79bb\u4eba\u7fa4\uff0c\u53d8\u5f97\u2018\u516c\u53f8\u5316\u2019\u3002\u5f53Toni\u548c\u6211\u8fdb\u5165OATLY\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5927\u6982\u53ea\u670940\u4e2a\u4eba\uff0c\u800c\u73b0\u5728\u6211\u4eec\u6709\u5c06\u8fd12000\u4eba\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u9047\u5230\u7684\u95ee\u9898\u662f\uff0c\u5982\u4f55\u8ba9\u73b0\u5728\u8fd9\u4e2a\u66f4\u5927\u7684\u56e2\u961f\u4ecd\u7136\u4ee5OATLY\u539f\u6765\u7684\u65b9\u5f0f\u601d\u8003\u548c\u505a\u4e8b\uff0c\u5982\u4f55\u8ba9\u8fd9\u4e9b\u65b0\u6210\u5458\u820d\u5f03\u4f20\u7edf\u7684\u90a3\u4e00\u5957\u903b\u8f91\uff0c\u7ee7\u7eed\u5efa\u8bbe\u4e00\u4e2a\u5b8c\u5168\u4e0e\u4f17\u4e0d\u540c\u7684\u54c1\u724c<\/strong>\u3002\u201d<\/span><\/p>\n

\u5bf9OATLY\u6765\u8bf4\uff0c\u5e94\u5bf9\u6311\u6218\u7684\u65b9\u5f0f\uff0c\u4ecd\u7136\u662f\u76f8\u4fe1\u521b\u610f\u7684\u529b\u91cf\u3002OATLY\u7684\u521b\u610f\u90e8\u95e8\u540d<\/span>\u4e3a\u201cMind Control Department\uff08\u76f4\u8bd1\u8fc7\u6765\u662f\u201c\u5fc3\u667a\u7ba1\u7406\u90e8\u95e8\u201d\uff09\u201d\uff0c\u4ee5\u6709\u8da3\u4e3a\u552f\u4e00\u884c\u4e8b\u539f\u5219\u3002<\/span><\/p>\n

\u5728\u521a\u521a\u8fc7\u53bb\u7684\u5723\u8bde\u8282\u671f\u95f4\uff0cOATLY\u5728\u534e\u5c14\u8857\u5730\u94c1\u7ad9\u505a\u7684\u5ba3\u4f20\u6d3b\u52a8\uff0c\u5145\u5206\u8bc1\u660e\u4e86\uff1a\u5c31\u7b97\u4e0a\u5e02\uff0c\u5b83\u8fd8\u662f\u539f\u6765\u90a3\u4e2aOATLY<\/strong>\u3002<\/span><\/p>\n

2021\u5e74\u5723\u8bde\u8282\u524d\u4e00\u5468\uff0cOATLY\u5305\u4e0b\u4e86\u534e\u5c14\u8857\u5730\u94c1\u7ad9\u51e0\u4e4e\u5168\u90e8\u7684\u5e7f\u544a\u7248\u9762\u3002<\/span><\/p>\n

\u5728\u5723\u8bde\u8282\u671f\u95f4\uff0c\u8fd9\u4e9b\u5e7f\u544a\u7248\u9762\u901a\u5e38\u6ca1\u6709\u5546\u5bb6\u4f1a\u4e70\uff0c\u56e0\u4e3a\u7ebd\u7ea6\u5927\u591a\u6570\u4eba\u90fd\u4f1a\u79bb\u5f00\u5ea6\u5723\u8bde\u5047\u3002\u6253\u5e7f\u544a\u7ed9\u8c01\u770b\u5462\uff1f<\/span><\/p>\n

\u4f46\u662f\uff0c\u5c31\u662f\u5728\u8282\u65e5\u671f\u95f4\u5206\u5916\u51b7\u6e05\u7684\u5730\u94c1\u7ad9\uff0c\u94fa\u5929\u76d6\u5730\u8d34\u6ee1\u4e86OATLY\u7684\u6d77\u62a5\u3002<\/span><\/p>\n

<\/section>\n

\u6b64\u4e3e\u867d\u7136\u4ee4\u4eba\u610f\u5916\uff0c\u4f46\u5982\u679c\u53ea\u662f\u8fd9\u6837\uff0c\u53ef\u80fd\u53ea\u4f1a\u83b7\u5f97\u4e00\u53e5\u201c\u58d5\u65e0\u4eba\u6027\u201d\u7684\u8bc4\u4ef7\u3002<\/span><\/p>\n

\u4f46OATLY\u4e4b\u540e\u582a\u79f0\u5947\u5999\u7684\u64cd\u4f5c\uff0c\u8ba9\u4eba\u604d\u7136\u5927\u609f\u3002<\/span><\/p>\n

\u5723\u8bde\u8282\u540e\uff0cOATLY\u7ed9\u6bcf\u5f20\u539f\u6765\u5f20\u8d34\u7684\u5e7f\u544a\u6d77\u62a5\u62cd\u4e86\u7167\uff0c\u8d34\u4e0a\u9ed1\u8272\u5c01\u6761\uff0c\u4e0a\u4e66\uff1a\u201cWhile you were away for the holidays, this ad ran here. \uff08\u5f53\u4f60\u79bb\u5f00\u5ea6\u5047\u7684\u65f6\u5019\uff0c\u8fd9\u6761\u5e7f\u544a\u8d34\u5728\u8fd9\u91cc\uff09\u3002\u201d<\/span><\/p>\n

<\/section>\n

OATLY\u5728\u534e\u5c14\u8857\u5730\u94c1\u7ad9\u7684\u5e7f\u544a\u6d77\u62a5<\/span><\/span><\/p>\n

\u56fe\u7247\u6765\u6e90\uff1aThe Drum<\/span><\/span><\/p>\n

\u7136\u540e\u653e\u5728\u4e00\u5e45\u66f4\u5927\u7684\u6d77\u62a5\u4e0a\uff0c\u518d\u6b21\u5f20\u8d34\u51fa\u6765\u3002\u5b83\u5c31\u50cf\u4e00\u5f20\u7f3a\u5931\u4e86\u5173\u952e\u4fe1\u606f\u7684\u8c1c\u8bed\uff1a<\/span><\/p>\n

\u201c\u53ea\u6709\u6700\u597d\u7684\u71d5\u9ea6\u5976\u2026\u2026\u5730\u94c1\u7ad9\u4e00\u6574\u5929\u3002<\/span>\u201d<\/span><\/p>\n

\u770b\u5230\u8fd9\u5f20\u6d77\u62a5\u7684\u4f60\uff0c\u662f\u4e0d\u662f\u5f88\u60f3\u628a\u9ed1\u8272\u7684\u5c01\u6761\u6495\u5f00\uff0c\u8865\u5168\u8fd9\u6761\u4fe1\u606f\uff1f<\/span><\/strong><\/p>\n

\u4f46\u662f\u4f60\u505a\u4e0d\u5230\uff0c\u4e8e\u662f\uff0c\u5fc3\u75d2\u75d2\u7684\u4f60\u5f00\u59cb\u5728\u624b\u673a\u4e0a\u641c\u7d22\uff1aOATLY\u5230\u5e95\u5728\u534e\u5c14\u8857\u5730\u94c1\u7ad9\u6253\u4e86\u4ec0\u4e48\u5e7f\u544a\uff1f<\/span><\/p>\n

\u201c\u5723\u8bde\u8282\u524d\u5915\u5728\u534e\u5c14\u8857\u5730\u94c1\u7ad9\u6253\u5e7f\u544a\uff0c\u600e\u4e48\u770b\u90fd\u4e0d\u50cf\u662f\u5212\u7b97\u7684\u4e70\u5356\uff01\u201d\u63d0\u8d77\u8fd9\u6b21\u610f\u5916\u6027\u62c9\u6ee1\u7684\u5ba3\u4f20\u6d3b\u52a8\uff0cJohn\u7b11\u9053\uff0c\u201c\u6240\u4ee5\uff0c\u6211\u4eec\u4e3a\u4ec0\u4e48\u4e0d\u53bb\u505a\u5462\uff01\u201d<\/span><\/p>\n

\u6709\u4e9b\u5947\u5999\u7684\u521b\u610f\uff0c\u4e5f\u8bb8\u662f\u4f20\u7edf\u7684\u5e02\u573a\u8425\u9500\u601d\u7ef4\u548cROI\u9a71\u52a8\u578b\u601d\u8003\u65b9\u5f0f\u4e0b\uff0c\u6839\u672c\u65e0\u6cd5\u60f3\u5230\u7684\u3002\u56e0\u4e3a\u5b83\u4eec\u7684\u8d77\u6e90\uff0c\u6216\u8bb8\u662f\u4e00\u4e2a\u770b\u4f3c\u611a\u8822\u81f3\u6781\u7684\u60f3\u6cd5\u3002<\/span><\/strong><\/p>\n

\u4f46\u662f\uff0cOATLY\u7684\u521b\u610f\u90e8\u95e8\u5c31\u50cf\u4e00\u4e2a\u6447\u7bee\uff0c\u5141\u8bb8\u4efb\u4f55\u770b\u4f3c\u4e0d\u8d77\u773c\u7684\u521b\u610f\u8301\u58ee\u6210\u957f\u3002<\/span><\/p>\n

\u201c\u5f53\u6211\u4eec\u60f3\u5230\u4e00\u4e2a\u4e3b\u610f\u7684\u65f6\u5019\uff0c\u6211\u4eec\u4f1a\u8bf4\uff0c\u73b0\u5728\u6709\u8fd9\u4e48\u4e00\u4e2a\u70b9\u5b50\uff0c\u6211\u4eec\u89c9\u5f97\u5b83\u5f88\u6709\u610f\u601d\uff0c\u6211\u4eec\u80fd\u5b9e\u73b0\u5b83\u5417\uff1f\u4e0d\u77e5\u9053\uff0c\u8ba9\u6211\u4eec\u8bd5\u8bd5\u770b\uff01\u5982\u679c\u662f\u4f20\u7edf\u7684\u5e02\u573a\u8425\u9500\u90e8\u95e8\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u60f3\uff0c\u8fd9\u4ef6\u4e8b\u7684ROI\u5982\u4f55\uff1f\u4f1a\u6709\u600e\u6837\u7684\u56de\u62a5\uff1f\u7ed3\u679c\u4f1a\u53d1\u73b0\uff0c\u53ef\u80fd\u5e76\u6ca1\u6709\u4ec0\u4e48\u56de\u62a5\u3002\u800c\u6211\u4eec\u4e0d\u4f1a\u53bb\u8fd9\u6837\u8861\u91cf\u4e00\u4e2a\u521b\u610f\u3002<\/span>\u6211\u4eec\u4e0d\u65ad\u5730\u4e3a\u4eba\u4eec\u505a\u4e00\u4e9b\u6709\u8da3\u7684\u4e8b\uff0c\u8ba9\u4ed6\u4eec\u89c9\u5f97\u8fd9\u662f\u4e00\u5bb6\u6709\u8da3\u7684\u516c\u53f8\uff0c\u4f1a\u60f3\uff1a\u8bf4\u4e0d\u5b9a\u54ea\u5929\uff0c\u6211\u53ef\u4ee5\u8bd5\u8bd5\u770b\u8fd9\u5bb6\u7684\u4ea7\u54c1\u3002\u201d<\/strong><\/p>\n

\u5bf9\u6709\u8da3\u7684\u575a\u6301\uff0c\u8ba9OATLY\u4fdd\u6301\u7740\u4e0e\u4f17\u4e0d\u540c\u3001\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u54c1\u724c\u4e2a\u6027\u3002<\/span><\/p>\n

\u201c\u5982\u679c\u6240\u6709\u7684\u4eba\u6309\u7167\u540c\u6837\u7684\u65b9\u5f0f\u53bb\u8c03\u7814\uff0c\u5411\u6d88\u8d39\u8005\u5f81\u6c42\u610f\u89c1\uff0c\u5f97\u5230\u540c\u6837\u7684\u4fe1\u606f\uff0c\u4ed6\u4eec\u53ea\u4f1a\u505a\u51fa\u540c\u6837\u7684\u7ed3\u679c\u3002\u53ef\u662f\uff0c\u5982\u679c\u4f60\u628a\u91cd\u5fc3\u653e\u5728\u6587\u5316\u4e0a\u9762\uff0c\u5173\u6ce8\u771f\u5b9e\u7684\u4eba\uff0c\u5e76\u4e3a\u8fd9\u4e9b\u4eba\u548c\u6211\u4eec\u81ea\u5df1\u505a\u4e00\u4e9b\u6709\u8da3\u7684\u4e8b\uff0c\u4f60\u53ef\u80fd\u5c31\u4f1a\u4ea7\u751f\u4e00\u4e2a\u5947\u5999\u7684\u60f3\u6cd5\u2014\u2014\u867d\u8bf4\u6ca1\u6cd5\u8bc1\u660e\u5b83\u53ef\u4ee5\u5e2e\u6211\u4eec\u5e26\u591a\u5c11\u8d27\uff0c\u4f46\u5f88\u591a\u4eba\u770b\u5230\u4e4b\u540e\u53ef\u80fd\u4f1a\u60f3\uff1a\u5662\uff0c\u8fd9\u662fOATLY\uff01\u4ed6\u4eec\u5728\u505a\u4ec0\u4e48\uff1f\u4ed6\u4eec\u63a5\u4e0b\u6765\u53c8\u4f1a\u505a\u4e9b\u4ec0\u4e48\uff1f\u800c\u6211\u4eec\u6b63\u5e0c\u671b\u4eba\u4eec\u4ea7\u751f\u8fd9\u6837\u7684\u60f3\u6cd5\u3002\u201dJohn\u8bf4\u9053\u3002<\/span><\/p>\n

\u4f20\u7edf\u7684\u5e02\u573a\u8425\u9500\u90e8\u95e8\u91cc\uff0cROI\u53ef\u80fd\u662f\u51b3\u7b56\u7684\u91cd\u8981\u56e0\u7d20\u3002\u4f46\u5bf9OATLY\u7684\u521b\u610f\u56e2\u961f\u6765\u8bf4\uff0c\u6709\u8da3\u624d\u662f\u738b\u9053\u3002\u53ea\u8981\u80fd\u8ba9\u4eba\u4eec\u89c9\u5f97\uff0c\u8fd9\u662f\u4e00\u5bb6\u6709\u8da3\u7684\u516c\u53f8\uff0c\u6709\u4e00\u5929\u6211\u8981\u8bd5\u8bd5\u4ed6\u4eec\u5bb6\u7684\u4ea7\u54c1\uff0c\u8fd9\u5c31\u591f\u4e86\u3002<\/span><\/p>\n

\u4f46\u662f\u8bf4\u4e0d\u5b9a\uff0c\u8981\u521b\u9020\u975e\u540c\u4e00\u822c\u7684ROI\uff0c\u5c31\u53ea\u6709\u6700\u6709\u8da3\u7684\u4e3b\u610f\u624d\u80fd\u5b9e\u73b0\u5462\uff1f<\/span><\/strong><\/p>\n

\u53c2\u8003\u6765\u6e90\uff1a<\/span><\/span><\/p>\n

[1] Oatly Used Many Strategies to Succeed in the U.S., but a Marketi<\/span>ng\u00a0Department Wasn't One of Them, AdWeek, June 16, 2019<\/span><\/span><\/p>\n

[2] Oatly \"Nonsensical campaign\" (in-house), campaign, January 14, 2020<\/span><\/p>\n

[3] Oatly milks meta marketing trend once again by taking over Wall Street twice, The Drum, January 7, 2021<\/span><\/p>\n

[4] DON\u2019T JUDGE A BRAND BY ITS BUS BENCH (OR: IF YOU DON\u2019T LIKE OATLY\u2019S ADVERTISING, YOU\u2019RE WRONG), High Wide & Handsome Marketing LLC, June 27, 2019<\/span><\/p>\n

[5] \u4e2d\u56fd\u65b0\u54c1\u724c\u5165\u5c40\u71d5\u9ea6\u5976\u5e02\u573a\u8fd8\u6709\u673a\u4f1a\u5417\uff1f, CBN Data, 2021\u5e745\u67087\u65e5<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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