{"id":70281,"date":"2022-04-04T15:38:32","date_gmt":"2022-04-04T15:38:32","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=83882"},"modified":"2022-05-26T18:23:13","modified_gmt":"2022-05-26T18:23:13","slug":"%e6%97%a0%e9%85%92%e7%b2%be%e5%95%a4%e9%85%92%e8%83%bd%e5%90%a6%e6%88%90%e4%b8%ba%e4%b8%bb%e6%b5%81%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=70281","title":{"rendered":"\u65e0\u9152\u7cbe\u5564\u9152\u80fd\u5426\u6210\u4e3a\u4e3b\u6d41\uff1f"},"content":{"rendered":"<\/p>\n
<\/section>\n<\/p>\n

\u65e0\u9152\u7cbe\u5564\u9152\u6b63\u53d7\u5230\u4e3b\u6d41\u7684\u5173\u6ce8\u3002<\/span><\/p>\n

IRI\u7684\u6570\u636e\u663e\u793a\uff0c\u5728\u622a\u81f32021\u5e7412\u670826\u65e5\u768452\u5468\u5185\uff0c\u7f8e\u56fd\u591a\u5bb6\u96f6\u552e\u5e97\u7684\u65e0\u9152\u7cbe\u5564\u9152\u9500\u552e\u989d\u589e\u957f\u4e8624%\uff0c\u8be5\u9886\u57df\u7684\u603b\u9500\u552e\u989d\u8fbe\u5230\u4e862.365\u4ebf\u7f8e\u5143\u3002<\/span><\/p>\n

\u5c3d\u7ba1\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u4ecd\u5c5e\u4e8e\u5c0f\u4f17\u5e02\u573a\uff0c\u4f46\u5176\u589e\u957f\u8868\u660e\uff0c\u8fd9\u4e00\u5e02\u573a\u8fd1\u5e74\u6765\u5df2\u7ecf\u6293\u4f4f\u4e86\u5de8\u5927\u7684\u6f5c\u529b\u3002IWSR\u996e\u6599\u5e02\u573a\u5206\u6790\u62a5\u544a\u79f0\uff0c2021\u5e74\uff0c\u5168\u740310\u4e2a\u4e3b\u8981\u7684\u5168\u7403\u91cd\u70b9\u5e02\u573a\u4e2d\uff08\u6fb3\u5927\u5229\u4e9a\u3001\u5df4\u897f\u3001\u52a0\u62ff\u5927\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u65e5\u672c\u3001\u5357\u975e\u3001\u897f\u73ed\u7259\u3001\u82f1\u56fd\u548c\u7f8e\u56fd\uff09\uff0c\u65e0\u9152\u7cbe\u7c7b\u548c\u4f4e\u9152\u7cbe\u7c7b(\u5564\u9152\u3001\u82f9\u679c\u9152\u3001\u8461\u8404\u9152\u3001\u70c8\u9152\u548c\u5373\u996e\u996e\u6599)\u7684\u9500\u91cf\u589e\u957f\u4e866%\u3002\u5564\u9152\/\u82f9\u679c\u9152\u5360\u636e\u4e86\u6700\u5927\u7684\u4efd\u989d\uff0c\u5360\u4e8675%\u7684\u5e02\u573a\u4efd\u989d\u3002IWSR\u9884\u8ba1\uff0c\u65e0\u9152\u7cbe\u5564\u9152\u5c06\u7ee7\u7eed\u63a8\u52a8\u589e\u957f\uff0c\u5e76\u9884\u6d4b2021-2025\u5e74\u671f\u95f4\u7684\u590d\u5408\u5e74\u589e\u957f\u7387(CAGR)\u4e3a11%\u3002<\/span><\/p>\n

<\/p>\n

Research And Markets.com\u8fd8\u5728\u5176\u300a2021\u5e74\u5168\u7403\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u62a5\u544a\u300b\u4e2d\u9884\u6d4b\u4e86\u5168\u7403\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u7684\u589e\u957f\u3002\u8be5\u516c\u53f8\u9884\u8ba1\uff0c\u52302025\u5e74\uff0c\u8be5\u5e02\u573a\u5c06\u8fbe\u5230232.7\u4ebf\u7f8e\u5143\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u4e3a8.7%\u3002\u4ece2020\u5e74\u7684150.9\u4ebf\u7f8e\u5143\u52302021\u5e74\u7684166.5\u4ebf\u7f8e\u5143\uff0c\u4ee510.3%\u7684\u4e24\u4f4d\u6570\u590d\u5408\u5e74\u589e\u957f\u7387\u6765\u770b\uff0c\u8be5\u5e02\u573a\u7ee7\u7eed\u5448\u4e0a\u5347\u8d8b\u52bf\u3002<\/span><\/p>\n

1.\u9a71\u52a8\u529b<\/strong><\/h4>\n

\u968f\u7740\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u7684\u6301\u7eed\u589e\u957f\uff0c\u5e02\u573a\u7814\u7a76\u5206\u6790\u5e08\u5c06\u8fd9\u79cd\u8868\u73b0\u5f52\u56e0\u4e8e\u6d88\u8d39\u8005\u5bf9\u5065\u5eb7\u7684\u5173\u6ce8\u3002\u6839\u636eNielsenIQ\u6700\u8fd1\u76842022\u5e74\u6d88\u8d39\u8005\u524d\u666f\u62a5\u544a\uff0c61%\u7684\u7f8e\u56fd\u4eba\u8bf4\u5728\u672a\u676512\u4e2a\u6708\uff0c\u8eab\u4f53\u548c\u5fc3\u7406\u5065\u5eb7\u5c06\u6210\u4e3a\u66f4\u591a\u7684\u4f18\u5148\u7ea7\uff0c29%\u7684\u6d88\u8d39\u8005\u5728\u79ef\u6781\u5bfb\u6c42\u66f4\u5065\u5eb7\u7684\u9009\u62e9\u3002<\/span><\/p>\n

IBISWorld\u884c\u4e1a\u5206\u6790\u5e08\u8868\u793a:\u201c\u5404\u5e74\u9f84\u6bb5\u6d88\u8d39\u8005\u5065\u5eb7\u610f\u8bc6\u7684\u63d0\u9ad8\u63a8\u52a8\u4e86\u5bf9\u65e0\u9152\u7cbe\u5564\u9152\u7684\u9700\u6c42\u3002\u6b64\u5916\uff0c\u6280\u672f\u7684\u8fdb\u6b65\u6539\u5584\u4e86\u65e0\u9152\u7cbe\u5564\u9152\u7684\u98ce\u5473\uff0c\u8fdb\u4e00\u6b65\u9020\u798f\u4e86\u5e02\u573a\uff0c\u56e0\u4e3a\u8fd9\u79cd\u996e\u6599\u7684\u8bb8\u591a\u6d88\u8d39\u8005\u90fd\u662f\u9152\u7cbe\u996e\u6599\u7684\u996e\u7528\u8005\uff0c\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u5177\u6709\u7c7b\u4f3c\u98ce\u5473\u7684\u65e0\u9152\u7cbe\u66ff\u4ee3\u54c1\u3002\u201d<\/span><\/p>\n

ResearchAndMarkets.com\u8fd8\u5f3a\u8c03\u4e86\u5065\u5eb7\u4ee5\u53ca\u6d88\u8d39\u8005\u4e3a\u8fd9\u4e9b\u4ea7\u54c1\u652f\u4ed8\u6ea2\u4ef7\u7684\u610f\u613f\u3002\u8be5\u5e02\u573a\u7814\u7a76\u516c\u53f8\u5728\u4e00\u4efd\u65b0\u95fb\u7a3f\u4e2d\u79f0:\u201c\u7531\u4e8e\u6d88\u8d39\u8005\u7684\u5065\u5eb7\u610f\u8bc6\u663e\u8457\u63d0\u9ad8\uff0c\u65e0\u9152\u7cbe\u5564\u9152\u5236\u9020\u5546\u6b63\u5728\u5411\u5e02\u573a\u63a8\u51fa\u521b\u65b0\u4ea7\u54c1\u3002\u6d88\u8d39\u8005\u66f4\u5173\u5fc3\u81ea\u5df1\u7684\u5065\u5eb7\uff0c\u4e5f\u66f4\u613f\u610f\u82b1\u66f4\u591a\u7684\u94b1\u8d2d\u4e70\u90a3\u4e9b\u7279\u522b\u6709\u76ca\u5065\u5eb7\u7684\u4ea7\u54c1\u3002\u201d<\/span><\/p>\n

IWSR\u7684\u6570\u636e\u8fd8\u5f3a\u8c03\uff0c\u8bb8\u591a\u65e0\u9152\u7cbe\u548c\u4f4e\u9152\u7cbe\u6d88\u8d39\u8005\u6b63\u5728\u8f6c\u5411\u9002\u5ea6\u996e\u9152\uff0c\u800c\u4e0d\u662f\u5b8c\u5168\u6212\u9152\u3002\u6839\u636eIWSR\u7684\u6700\u65b0\u7814\u7a76\uff0c\u5728\u91cd\u70b9\u5e02\u573a\u4e2d\uff0c43%\u8d2d\u4e70\u8fc7\u65e0\u9152\u7cbe\u548c\u4f4e\u9152\u7cbe\u996e\u6599\u7684\u6210\u5e74\u4eba\u8868\u793a\uff0c\u4ed6\u4eec\u4f1a\u5728\u67d0\u4e9b\u573a\u5408\u7528\u8fd9\u4e9b\u4ea7\u54c1\u4ee3\u66ff\u9152\u7cbe\u996e\u6599\uff0c\u800c\u4e0d\u662f\u5b8c\u5168\u6212\u9152\u3002<\/span><\/p>\n<\/p>\n

<\/section>\n

\u6b64\u5916\uff0c\u66f4\u591a\u7684\u77e5\u540d\u54c1\u724c\uff0c\u5982\u559c\u529b0.0\uff0c\u767e\u5a01\u5564\u9152\u548c\u66f4\u5927\u7684\u6295\u8d44\u673a\u6784\u7b49\u4e5f\u52a9\u957f\u4e86\u65e0\u5564\u9152\u5e02\u573a\u3002\u4f8b\u5982\u767e\u5a01\u82f1\u535a\u65d7\u4e0b\u54c1\u724cStella Artois\u4e8e2021\u5e74\u5e95\u5728\u90e8\u5206\u5e02\u573a\u63a8\u51fa\u4e86\u540d\u4e3aStella Artois Libert\u00e9\u7684\u65b0\u4ea7\u54c1\uff0c\u8fd9\u662f\u4e00\u6b3e0.0%\u7684\u65e0\u9152\u7cbe\u5564\u9152\u3002<\/span><\/p>\n

2.\u6311\u6218<\/strong><\/span><\/h4>\n

\u5c3d\u7ba1\u65e0\u9152\u7cbe\u5564\u9152\u7684\u524d\u666f\u88ab\u770b\u597d\uff0c\u4f46\u4e00\u4e9b\u4eba\u4ecd\u5bf9\u5176\u957f\u671f\u8868\u73b0\u6301\u8c28\u614e\u6001\u5ea6\u3002\u65e0\u9152\u7cbe\u996e\u6599\u9886\u57df\u7684\u589e\u957f\u5bf9\u5236\u9020\u5546\u6765\u8bf4\u662f\u4e00\u4e2a\u673a\u9047\uff0c\u4f46\u5728\u8fd9\u4e00\u9886\u57df\u6210\u529f\u63a8\u51fa\u662f\u4e00\u4e2a\u72ec\u7279\u7684\u6311\u6218\u3002<\/span><\/p>\n

\u65e0\u9152\u7cbe\u5564\u9152\u7684\u751f\u4ea7\u57fa\u7840\u4ecd\u7136\u5f88\u5c0f\uff0c\u4e0d\u5230\u603b\u5564\u9152\u76841%\u3002\u5c3d\u7ba1\u5206\u9500\u6e20\u9053\u4e0d\u65ad\u6269\u5927\uff0c\u603b\u4f53\u589e\u957f\u5f3a\u52b2\uff0c\u4f46\u5e76\u975e\u7206\u70b8\u6027\u589e\u957f\u3002\u968f\u7740\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u7684\u9ad8\u5ea6\u521b\u65b0\uff0c\u4ee5\u53ca\u6d88\u8d39\u8005\u5bf9\u5f3a\u52bf\u54c1\u724c\u8fdb\u5165\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u7684\u603b\u4f53\u63a5\u53d7\u5ea6\uff0c\u672a\u6765\u51e0\u5e74\uff0c\u9500\u91cf\u53ef\u80fd\u4f1a\u9762\u4e34\u538b\u529b\u3002\u56e0\u6b64\uff0c\u6709\u4e13\u5bb6\u8ba4\u4e3a\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u79cd\u589e\u957f\u6c34\u5e73\u662f\u4e0d\u53ef\u6301\u7eed\u7684\u3002<\/span><\/p>\n

\u6b64\u5916\uff0c\u4e13\u5bb6\u8fd8\u6307\u51fa\uff0c\u6765\u81ea\u5176\u4ed6\u65e0\u9152\u7cbe\u79cd\u7c7b\u7684\u7ade\u4e89\u3001\u6d88\u8d39\u8005\u5bf9\u65e0\u9152\u7cbe\u5564\u9152\u66f4\u5e7f\u6cdb\u7684\u63a5\u53d7\u5ea6\u4ee5\u53ca\u5206\u9500\u65b9\u9762\u7684\u6311\u6218\u53ef\u80fd\u4f1a\u963b\u788d\u8be5\u9886\u57df\u7684\u589e\u957f\u6f5c\u529b\u3002\u9274\u4e8e\u65e0\u9152\u7cbe\u996e\u6599\u5e02\u573a\u7684\u65b0\u9896\u6027\uff0c\u53ea\u6709\u65f6\u95f4\u624d\u80fd\u544a\u8bc9\u6211\u4eec\u5b83\u5c06\u8d70\u5411\u4f55\u65b9\uff0c\u673a\u4f1a\u4e5f\u662f\u5b58\u5728\u7684\u3002<\/span><\/p>\n

\u6765\u6e90\uff1a\u98df\u54c1\u996e\u6599\u884c\u4e1a\u5fae\u520a<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

\u7f8e\u56fd\u591a\u5bb6\u96f6\u552e\u5e97\u7684\u65e0\u9152\u7cbe\u5564\u9152\u9500\u552e\u989d\u589e\u957f\u4e8624%\uff0cResearch And Markets.com\u8fd8\u5728\u5176\u300a2021\u5e74\u5168\u7403\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u62a5\u544a\u300b\u4e2d\u9884\u6d4b\u4e86\u5168\u7403\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u7684\u589e\u957f\u30021.\u9a71\u52a8\u529b\u968f\u7740\u65e0\u9152\u7cbe\u5564\u9152\u5e02\u573a\u7684\u6301\u7eed\u589e\u957f\uff0c\u5e02\u573a\u7814\u7a76\u5206\u6790\u5e08\u5c06\u8fd9\u79cd\u8868\u73b0\u5f52\u56e0\u4e8e\u6d88\u8d39\u8005\u5bf9\u5065\u5eb7\u7684\u5173\u6ce8\u3002\u5404\u5e74\u9f84\u6bb5\u6d88\u8d39\u8005\u5065\u5eb7\u610f\u8bc6\u7684\u63d0\u9ad8\u63a8\u52a8\u4e86\u5bf9\u65e0\u9152\u7cbe\u5564\u9152\u7684\u9700\u6c42\u201c<\/p>\n","protected":false},"author":1,"featured_media":70282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-70281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/70281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70281"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/70281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/media\/70282"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}