{"id":71351,"date":"2022-04-14T09:00:42","date_gmt":"2022-04-14T09:00:42","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=85180"},"modified":"2022-05-26T18:20:41","modified_gmt":"2022-05-26T18:20:41","slug":"%e5%b0%bc%e5%b0%94%e6%a3%aeiq%e5%8f%91%e5%b8%83%e3%80%8a%e6%96%b0%e5%b8%b8%e6%80%81%e4%b8%8b%e9%9b%b6%e5%94%aeo2o%e7%9a%84%e5%9b%9e%e9%a1%be%e4%b8%8e%e6%8e%a2%e7%b4%a2%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=71351","title":{"rendered":"\u5c3c\u5c14\u68eeIQ\u53d1\u5e03\u300a\u65b0\u5e38\u6001\u4e0b\u96f6\u552eO2O\u7684\u56de\u987e\u4e0e\u63a2\u7d22\u300b"},"content":{"rendered":"
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\u4eca\u5e74\u6625\u5929\uff0c\u65b0\u51a0\u75ab\u60c5\u5377\u571f\u91cd\u6765\uff0c\u4e14\u6001\u52bf\u8fc5\u731b\u3002\u8bb8\u591a\u5730\u533a\u5c45\u6c11\u7ee7\u7eed\u5c45\u5bb6\u6297\u75ab\uff0c\u8db3\u4e0d\u51fa\u6237\uff0c\u201c\u4e00\u83dc\u96be\u6c42\u201d<\/span><\/strong>\u6210\u4e3a\u4ed6\u4eec\u7684\u751f\u6d3b\u73b0\u72b6\uff0c\u800cO2O\u51e0\u4e4e\u6210\u4e3a\u5bf9\u751f\u6d3b\u5fc5\u9700\u54c1\u8fdb\u884c\u91c7\u8d2d\u7684\u552f\u4e00\u9014\u5f84\u3002\u957f\u671f\u6765\u770b\uff0c\u968f\u7740\u4e92\u8054\u7f51\u6280\u672f\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u5bf9\u4e8e\u4e2d\u56fd\u6d88\u8d39\u8005\u800c\u8a00\uff0c\u7ebf\u4e0a\u7ebf\u4e0b\u96f6\u552e\u7684\u754c\u9650\u6b63\u9010\u6e10\u53d8\u5f97\u6a21\u7cca\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u4f20\u7edf\u96f6\u552e\u5546\u4e3a\u4e86\u9002\u5e94\u8fd9\u79cd\u65b0\u5e38\u6001\u7684\u6d88\u8d39\u6a21\u5f0f\uff0c\u62a2\u5360\u8d5b\u9053\u7ea2\u5229\uff0c\u65e9\u5df2\u5f00\u59cb\u79ef\u6781\u5bfb\u6c42\u7ebf\u4e0a\u7ebf\u4e0b\u6e20\u9053\u878d\u5408<\/span><\/strong>\u7684\u6709\u6548\u9014\u5f84\u3002<\/p>\n

01<\/h4>\n
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<\/section>\n<\/section>\n
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<\/section>\n<\/section>\n<\/section>\n
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O2O\u52a9\u529b\u7ebf\u4e0b\u96f6\u552e<\/strong><\/span>\u56de\u6696<\/strong><\/span><\/h4>\n<\/section>\n<\/section>\n
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\u81ea2020\u5e74\u521d\u75ab\u60c5\u9ed1\u5929\u9e45\u6765\u88ad\u5f00\u59cb\uff0c\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u4e60\u60ef\u5c31\u5df2\u6084\u7136\u53d1\u751f\u6539\u53d8\uff1a\u7ebf\u4e0a\u8d2d\u4e70\u6210\u4e3a\u6d88\u8d39\u8005\u66f4\u52a0\u9752\u7750\u7684\u6e20\u9053<\/span><\/strong>\u3002\u7531\u6b64\uff0c\u7ebf\u4e0a\u9500\u552e\u4efd\u989d\u5b9e\u73b0\u4e86\u4e8c\u6b21\u5feb\u901f\u6269\u5f20\u3002\u5728\u75ab\u60c5\u548c\u7ebf\u4e0a\u96f6\u552e\u7684\u5939\u51fb\u4e4b\u4e0b\uff0c\u7ebf\u4e0b\u96f6\u552e\u5ba2\u6d41\u4e25\u91cd\u6d41\u5931\uff0c\u9500\u552e\u4e0b\u6ed1\uff0c\u9677\u5165\u82e6\u6218\u3002\u6b64\u65f6\uff0c\u4e3a\u4e86\u6355\u6349\u6d88\u8d39\u8005\u7ebf\u4e0a\u4e0b\u5355\u3001\u5e76\u5728\u77ed\u65f6\u95f4\u5185\u9001\u8d27\u4e0a\u95e8\u7684\u65b0\u6d88\u8d39\u9700\u6c42\uff0c\u5b9e\u4f53\u96f6\u552e\u5546\u52a0\u5feb\u843d\u5730\u65b0\u7684\u6d88\u8d39\u6a21\u5f0f\uff1aO2O \uff08online to offline\uff09\u6a21\u5f0f<\/span><\/strong>\u3002<\/span><\/p>\n

2021\u5e74\uff0c\u75ab\u60c5\u8fdb\u5165\u65b0\u5e38\u6001\uff0c\u7ebf\u4e0a\u589e\u957f\u7565\u663e\u75b2\u6001\uff0c\u7ebf\u4e0b\u5219\u5b9e\u73b0\u9500\u552e\u589e\u957f\u7684\u7531\u8d1f\u8fd4\u6b63\uff0c\u5176\u4e2d\u5c31\u5c11\u4e0d\u4e86O2O\u7684\u52a9\u529b\uff0cO2O\u9010\u6e10\u6210\u4e3a\u6d88\u8d39\u8005\u8d2d\u7269\u7684\u91cd\u8981\u6e20\u9053\u4e4b\u4e00<\/span><\/strong>\u3002\u5bf9\u6bd42020\u5e74\uff0c2021\u5e74\u4e3b\u8981\u96f6\u552e\u5546O2O\u5e73\u53f0\u9500\u552e\u989d\u589e\u957f38.8%\uff0c\u5230\u5bb6\u4e1a\u52a1\u6301\u7eed\u9ad8\u589e\u957f\u72b6\u6001\u3002\u8fdb\u51652022\u5e74\uff0c\u968f\u7740\u6297\u75ab\u5c40\u52bf\u518d\u6b21\u53d8\u5f97\u7d27\u5f20\uff0c\u5c24\u5176\u5728\u91cd\u70b9\u75ab\u533a\uff0c\u7ebf\u4e0b\u6d88\u8d39\u8005\u65e0\u6cd5\u53bb\u5230\u5b9e\u4f53\u5e97\uff0c\u7ebf\u4e0a\u8d2d\u4e70\u7684\u5546\u54c1\u7269\u6d41\u9001\u4e0d\u5230\uff0cO2O\u8fd9\u79cd\u65b0\u7684\u6d88\u8d39\u6a21\u5f0f\u53d8\u5f97\u66f4\u4e3a\u666e\u53ca\u3002<\/span><\/p>\n<\/section>\n

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02<\/h4>\n

O2O\u4e0e\u7ebf\u4e0b\u96f6\u552e\u5546\u5ba2\u7fa4\u4e92\u8865\uff0c\u573a\u666f\u4e92\u8865<\/span><\/span><\/strong><\/h4>\n<\/section>\n
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\u5c3c\u5c14\u68eeIQ\u7814\u7a76\u53d1\u73b0\uff0cO2O\u5728\u7ebf\u4e0b\u5927\u5356\u573a\u8d85\u5e02\u7684\u6e17\u900f\u7387\u6709\u660e\u663e\u63d0\u5347<\/span><\/strong>\uff0c\u4e0e\u7ebf\u4e0b\u96f6\u552e\u5f62\u6210\u4eba\u7fa4\u4e92\u8865\uff0c\u573a\u666f\u4e92\u8865\u3002\u672a\u6765\uff0cO2O\u6709\u671b\u6301\u7eed\u52a9\u529b\u7ebf\u4e0b\u96f6\u552e\u56de\u6696\u3002\u5728\u6d88\u8d39\u4eba\u7fa4\u4e0a\uff0cO2O\u4ee5\u7ebf\u4e0a\u4e0b\u5355\u3001\u9001\u8d27\u4e0a\u95e8\u7684\u6a21\u5f0f\u5438\u5f15\u5230\u66f4\u591a25-34\u5c81\u7684\u65e2\u8981\u5fd9\u4e8b\u4e1a\uff0c\u53c8\u8981\u5fd9\u5bb6\u5ead<\/span><\/strong>\u7684\u6d88\u8d39\u8005\uff0c\u4e0e\u5927\u5356\u573a\u8d85\u5e02\u4e2d\u8001\u5e74\u6d88\u8d39\u8005\u66f4\u591a\u7684\u60c5\u51b5\u5f62\u6210\u6709\u6548\u7684\u8865\u5145\u3002\u5728\u6d88\u8d39\u573a\u666f\u4e0a\uff0cO2O\u4ee5\u5176\u5c0f\u65f6\u8fbe<\/span><\/strong>\u7684\u9ad8\u6548\u670d\u52a1\u6ee1\u8db3\u4e86\u6d88\u8d39\u8005\u5468\u4e2d\u91c7\u8d2d\u7684<\/span><\/strong>\u5373\u65f6\u6027\u9700\u6c42<\/span><\/strong>\uff0c\u5230\u5e97\u6d88\u8d39<\/span><\/strong>\u5219\u662f\u66f4\u591a\u53d1\u751f\u5728\u5468\u672b\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u5468\u671f\u6027\u7684\u91c7\u8d2d<\/span><\/strong>\u9700\u6c42<\/strong><\/span>\u3002\u7ebf\u4e0b\u96f6\u552e\u4e0eO2O\u6709\u673a\u7ed3\u5408\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u6269\u5927\u7ebf\u4e0b\u96f6\u552e\u5bf9\u5e74\u8f7b\u5bcc\u88d5\u65cf\u7fa4\u7684\u83b7\u5f97\uff0c\u4ece\u800c\u964d\u4f4e\u5230\u5e97\u5ba2\u6d41\u51cf\u5c11\u7684\u5f71\u54cd\uff0c\u5e76\u5728\u540c\u65f6\uff0c\u5728\u73b0\u6709\u6d88\u8d39\u573a\u666f\u4e0a\u8fdb\u884c\u6709\u6548\u5ef6\u4f38\uff0c\u6355\u83b7\u65e5\u5e38\u7684\u5373\u65f6\u8d2d\u7269\u9700\u6c42\uff0c\u4ece\u800c\u4e3a\u7ebf\u4e0b\u96f6\u552e\u5546\u5e26\u6765\u65b0\u7684\u9500\u552e\u589e\u91cf\u3002<\/span><\/p>\n<\/section>\n

\n
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03<\/h4>\n

\u7ebf\u4e0b\u53ef\u501f\u52a9O2O\u62b5\u5fa1\u7535\u5546\u5927\u4fc3\u4fb5\u8680<\/span><\/span><\/strong><\/h4>\n<\/section>\n
\n

\u53e6\u4e00\u65b9\u9762\uff0c\u4ece\u5b63\u8282\u6027\u4e0a\u770b\uff0c\u7531\u4e8eO2O\u7684\u5e73\u53f0\u8fd0\u8425\u6a21\u5f0f\uff0c\u5176\u6574\u4f53\u5b63\u8282\u6027\u8868\u73b0\u4e0e\u7ebf\u4e0a\u8f83\u4e3a\u76f8\u4f3c\uff0c\u5728\u7535\u5546\u5927\u4fc3\u6708\u4efd\u4ea6\u80fd\u83b7\u5f97\u7ebf\u4e0a\u5927\u6d41\u91cf\u7684\u52a0\u6301<\/span><\/strong>\u3002\u540c\u65f6\uff0c\u5728\u7ebf\u4e0b\u5b9e\u4f53\u96f6\u552e\u7684\u652f\u6301\u4e0b\uff0cO2O\u5df2\u7ecf\u83b7\u5f97\u5e76\u8f6c\u5316\u4e86\u90e8\u5206\u4f20\u7edf\u8282\u5e86\u7684\u6d41\u91cf<\/span><\/strong>\u3002\u56e0\u6b64\uff0c\u672a\u6765\u501f\u52a9O2O\u8f6c\u5316\u7ebf\u4e0a\u5927\u4fc3\u6d41\u91cf\uff0c\u5c06\u662f\u53e6\u5916\u4e00\u4e2a\u7ebf\u4e0b\u96f6\u552e\u5546\u83b7\u5f97\u65b0\u7684\u6d88\u8d39\u589e\u91cf\u7684\u91cd\u8981\u673a\u4f1a\u70b9\u3002\u00a0<\/span><\/p>\n<\/section>\n

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