{"id":75703,"date":"2022-05-27T09:17:58","date_gmt":"2022-05-27T09:17:58","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=90836"},"modified":"2022-05-27T09:30:01","modified_gmt":"2022-05-27T09:30:01","slug":"%e5%90%8e%e7%96%ab%e6%83%85%e6%97%b6%e4%bb%a3%ef%bc%8c%e6%b5%85%e8%b0%88%e5%be%ae%e5%88%9b%e6%96%b0","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=75703","title":{"rendered":"\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6d45\u8c08\u5fae\u521b\u65b0"},"content":{"rendered":"

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\u8fd8\u6709\u7535\u52a8\u8f66\uff0c\u5176\u5b9e\u5f88\u591a\u7535\u52a8\u8f66\u6d88\u8d39\u8005\u90fd\u6709\u63a5\u9001\u5b69\u5b50\u7684\u9700\u6c42\uff0c\u90a3\u4e48\u5c31\u5c06\u8f66\u7684\u5ea7\u4f4d\u7136\u540e\u590d\u5236\u548c\u8c03\u6574\uff0c\u53d8\u6210\u4e86\u6240\u8c13\u7684\u888b\u9f20\u8f66\uff1b\u4ee5\u53caYouTube\u7684\u753b\u4e2d\u753b\u529f\u80fd\uff0c\u5176\u5b9e\u73b0\u5728\u4e0d\u6b62YouTube\u53ef\u4ee5\u628a\u753b\u9762\u5448\u73b0\u5728\u53e6\u4e00\u4e2a\u753b\u9762\u91cc\u3002<\/span><\/section>\n
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\uff08\u56db\uff09\u4efb\u52a1\u7edf\u7b79\u7b56\u7565<\/span><\/strong><\/section>\n

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\u4f46\u4efb\u52a1\u7edf\u7b79\u7b56\u7565\u5f3a\u8c03\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u4e3a\u4ea7\u54c1\u751f\u6001\u4e2d\u7684\u5916\u90e8\u8d44\u6e90\u6216\u4ea7\u54c1\u5df2\u6709\u529f\u80fd\u8d4b\u4e88\u67d0\u4e9b\u65b0\u4efb\u52a1\u6765\u89e3\u51b3\u4ea7\u54c1\u95ee\u9898\u3002\u6bd4\u5982\uff0c\u626b\u7801\u70b9\u9910\u3001\u81ea\u52a8\u7ed3\u8d26\u3001\u81ea\u52a9\u503c\u673a\u7b49\u4ea7\u54c1\u7684\u5174\u8d77\u3002<\/span><\/p>\n

\u6240\u4ee5\u6211\u4eec\u5728\u8fd9\u7c7b\u7b56\u7565\u4e2d\uff0c\u53ef\u4ee5\u91cd\u70b9\u8bb2\u4e00\u4e0b\u81ea\u52a8\u503c\u673a\u3002\u4eba\u4eec\u7684\u767b\u673a\u8fc7\u7a0b\u53ef\u4ee5\u62c6\u89e3\u4e3a\u4e86\u5f88\u591a\u4e2a\u5c0f\u7684\u6b65\u9aa4\uff0c\u503c\u673a\u662f\u5176\u4e2d\u4e4b\u4e00\uff0c\u90a3\u4e48\u5c06\u8fd9\u4e2a\u73af\u8282\u81ea\u52a8\u5316\uff0c\u53d8\u6210\u8fd9\u79cd\u81ea\u52a9\u673a\uff0c\u5206\u914d\u53ef\u80fd\u4e00\u5230\u4e24\u4e2a\u5730\u670d\u4eba\u5458\u4f5c\u4e3a\u8f85\u52a9\uff0c\u8ba9\u90a3\u4e9b\u4e0d\u9700\u8981\u6258\u8fd0\u7136\u540e\u5df2\u7ecf\u5728\u7684\u4eba\uff0c\u53ef\u4ee5\u5927\u5927\u63d0\u5347\u51fa\u884c\u6548\u7387\u3002<\/span><\/p>\n

\u8fd9\u4e9b\u5c31\u662f\u901a\u8fc7\u5c06\u539f\u672c\u5c5e\u4e8e\u5546\u5bb6\u7684\u4efb\u52a1\u8f6c\u79fb\u7ed9\u4e86\u987e\u5ba2\u800c\u5b9e\u73b0\u7684\u521b\u65b0\u3002<\/span><\/p>\n

\u4e0d\u4ec5\u53ef\u4ee5\u8f6c\u79fb\u7ed9\u987e\u5ba2\uff0c\u8fd8\u53ef\u4ee5\u8f6c\u79fb\u7ed9\u66f4\u591a\u7684\u5c0f\u89c4\u6a21\u4e2a\u4f53\uff0c\u96c7\u4f63\u8fd9\u4e9b\u5c0f\u89c4\u6a21\u7684\u4e2a\u4f53\u6210\u672c\u6295\u5165\u662f\u6bd4\u8f83\u53ef\u63a7\u7684\uff0c\u800c\u4e14\u76f8\u5bf9\u5c0f\u89c4\u6a21\u4e2a\u4f53\u800c\u8a00\uff0c\u5927\u54c1\u724c\u5927\u5e73\u53f0\u7684\u8bae\u4ef7\u80fd\u529b\u5f88\u660e\u663e\u66f4\u9ad8\u3002<\/span><\/p>\n

\u6bd4\u5982\u8bf4apple store\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u5230\u4e86iPhone\u7684\u65f6\u4ee3\uff0ciOS\u91c7\u7528\u4e86\u4e00\u79cd\u5171\u8d62\u7684\u601d\u7ef4\uff0c\u5f00\u653e\u4e86\u8f6f\u4ef6\u5f00\u53d1\u6743\u9650\u7ed9\u751f\u6001\u5185\u7684\u8f6f\u4ef6\u5382\u5546\uff0c\u4f7f\u5f97\u82f9\u679c\u516c\u53f8\u53ef\u4ee5\u51cf\u5c11\u5f88\u591a\u8f6f\u4ef6\u5f00\u53d1\u7684\u5de5\u4f5c\u91cf\uff0c\u4e5f\u8ba9iOS\u751f\u6001\u7cfb\u7edf\u66f4\u52a0\u7684\u5065\u58ee\u3002<\/span><\/p>\n

\u56e0\u4e3a\u81ea\u4e3b\u5f00\u53d1\u5e94\u7528\u8f6f\u4ef6\u7684\u6a21\u5f0f\uff0c\u589e\u52a0\u4e86\u624b\u673a\u5382\u5546\u7684\u7814\u53d1\u538b\u529b\uff0c\u9700\u8981\u5206\u6563\u4e00\u90e8\u5206\u7cbe\u529b\u6765\u5b8c\u6210\u5e94\u7528\u8f6f\u4ef6\u7684\u5f00\u53d1\uff1b\u800c\u624b\u673a\u5382\u5546\u7684\u81ea\u8eab\u7cbe\u529b\u6709\u9650\uff0c\u9700\u8981\u628a\u4e3b\u8981\u7684\u7814\u53d1\u7cbe\u529b\u6295\u5165\u5230\u64cd\u4f5c\u7cfb\u7edf\u548c\u786c\u4ef6\u4e2d\uff0c\u4f7f\u5f97\u5f53\u65f6\u7684\u624b\u673a\u8f6f\u4ef6\u529f\u80fd\u5355\u4e00\uff0c\u8f6f\u4ef6\u529f\u80fd\u8fed\u4ee3\u7f13\u6162\u3002<\/span><\/p>\n

\u7c7b\u4f3c\u7684\u6848\u4f8b\u662f\uff1a\u5fae\u4fe1\u4e5f\u5f00\u653e\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7684\u5f00\u53d1\u6743\u9650\u7ed9\u4e86\u5927\u4f17\uff0c\u6784\u5efa\u5fae\u4fe1\u751f\u6001\u4f53\u7cfb\uff0c\u4f7f\u5f97\u5408\u4f5c\u5382\u5546\u53ef\u4ee5\u4eab\u53d7\u5230\u5fae\u4fe1\u7684\u5e9e\u5927\u6d41\u91cf\uff1b\u5728\u7269\u8054\u7f51\u65b9\u9762\uff0c\u963f\u91cc\u3001\u5c0f\u7c73\u7b49\u7269\u8054\u7f51\u5927\u5382\u4e5f\u90fd\u5f00\u653e\u4e86\u81ea\u8eab\u7684\u7269\u8054\u7f51\u63a5\u5165\u89c4\u8303\u3002<\/span><\/p>\n

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\u800c\u5728\u65e5\u5e38\u7684\u7814\u7a76\u5de5\u4f5c\u4e2d\uff0c\u9655\u897f\u8d4b\u6bd4\u5174\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u4e0d\u9519\u7684\u6848\u4f8b\u6765\u8c08\u3002<\/span><\/p>\n

\u4f5c\u4e3a\u4f4e\u5ea6\u9152\u7684\u57fa\u7840\u4f9b\u5e94\u94fe\u5e73\u53f0\uff0c\u8d4b\u6bd4\u5174\u6709\u5f88\u591asku\uff0c\u6709\u5f88\u591a\u7684\u9152\u74f6\u5b50\u5916\u89c2\u4e13\u5229\uff0c\u4f46\u662f\u5e76\u4e0d\u662f\u6240\u6709\u73af\u8282\u90fd\u662f\u8d4b\u6bd4\u5174\u81ea\u5df1\u5185\u5efa\u8d77\u6765\u80fd\u529b\u53bb\u505a\u7684\u3002\u6bd4\u5982\uff1a<\/span><\/p>\n

\u4e3a\u4e86\u89e3\u51b3\u4f4e\u5ea6\u9152\u884c\u4e1a\u74f6\u8eab\u8bbe\u8ba1\u96be\u7684\u95ee\u9898\u7684\u65f6\u5019\uff0c\u5728\u8bbe\u8ba1\u5c42\u9762\uff0c\u8d4b\u6bd4\u5174\u8ba1\u5212\u5f15\u8fdb\u5916\u90e8\u8bbe\u8ba1\u5e08\uff0c\u65b9\u4fbf\u5ba2\u6237\u76f4\u63a5\u5bf9\u63a5\uff1b\u5efa\u7acb\u4e0d\u8d5a\u4e2d\u4ecb\u8d39\u7684\u201c\u5f00\u653e\u5e73\u53f0\u201d\uff0c\u628a\u884c\u4e1a\u7684\u8bbe\u8ba1\u9700\u6c42\u5411\u5168\u793e\u4f1a\u7684\u8bbe\u8ba1\u5e08\u5f00\u653e\uff0c\u90a3\u4e48\u5ba2\u6237\u548c\u8bbe\u8ba1\u5e08\u76f4\u63a5\u4e00\u5bf9\u4e00\u5bf9\u63a5\uff0c\u6548\u7387\u66f4\u9ad8\uff0c\u9700\u6c42\u66f4\u5bb9\u6613\u6ee1\u8db3\u3002<\/span><\/p>\n

\u8ba9\u4e13\u4e1a\u7684\u4eba\u505a\u4e13\u4e1a\u7684\u4e8b\uff0c\u4e3a\u4ea7\u4e1a\u964d\u672c\u589e\u6548\u662f\u7b2c\u4e00\u76ee\u7684\u3002<\/span><\/p>\n

\u8d4b\u6bd4\u5174\u5728\u5168\u56fd\u9074\u9009\u4e86\u591a\u5bb6\u4f18\u8d28\u9152\u74f6\u4f9b\u5e94\u5546\u4f9b\u5ba2\u6237\u9009\u62e9\uff0c\u5168\u90e8\u5e95\u4ef7\u5411\u5ba2\u6237\u4f9b\u5e94\u3002\u6240\u4ee5\u53ef\u4ee5\u770b\u5230\u4f01\u4e1a\u5982\u679c\u628a\u81ea\u5df1\u7684\u4efb\u52a1\u8fdb\u884c\u62c6\u89e3\uff0c\u5c06\u4e00\u4e9b\u5143\u7d20\u5206\u914d\u51fa\u53bb\uff0c\u5c31\u53ef\u4ee5\u5728\u4e0d\u9700\u8981\u5927\u91cf\u6295\u5165\u7684\u524d\u63d0\u4e0b\u89e3\u51b3\u4e00\u4e9b\u4ea7\u54c1\u95ee\u9898\uff0c\u53ef\u4ee5\u5728\u4e13\u6ce8\u81ea\u5df1\u53ef\u4ee5\u4e13\u6ce8\u7684\u90e8\u5206\uff0c\u4e0d\u803d\u8bef\u7ed9\u987e\u5ba2\u5448\u73b0\u4e00\u4e2awhole package\uff0c\u800c\u4e0d\u662f\u987e\u6b64\u5931\u5f7c\u3002<\/span><\/p>\n

\u5176\u5b9e\u8fd8\u6709\u4fdd\u9669\uff0c\u662f\u53ef\u4ee5\u548c\u8fd9\u4e2a\u81ea\u52a9\u503c\u673a\u653e\u5728\u4e00\u8d77\u63a2\u8ba8\u7684\uff0c\u901a\u8fc7\u4e13\u6ce8\u4e8e\u5ba2\u6237\u65c5\u7a0b\u7684\u4e00\u4e2a\u65b9\u9762\u5e76\u5c06\u5176\u81ea\u52a8\u5316\uff0c\u8fd9\u53ef\u4ee5\u5e26\u6765\u5b9e\u8d28\u6027\u7684\u597d\u5904\u3002\u4fdd\u9669\u884c\u4e1a\u8f6c\u5411\u81ea\u52a8\u5316\u5176\u7d22\u8d54\u6d41\u7a0b\uff0c\u8be5\u7cfb\u7edf\u53ef\u5728\u51e0\u79d2\u949f\u5185\u521b\u5efa\u81ea\u52a8\u7406\u8d54\u652f\u4ed8\uff0c\u8fd9\u4e2a\u521b\u65b0\u5e76\u4e0d\u9700\u8981\u5bf9\u5176\u6838\u5fc3\u7cfb\u7edf\u8fdb\u884c\u91cd\u5927\u66f4\u6539\uff0c\u5ba2\u6237\u548c\u7ec4\u7ec7\u672c\u8eab\u90fd\u5c06\u611f\u53d7\u5230\u8fd9\u4e9b\u597d\u5904\u3002<\/span><\/p>\n

\u9ea6\u80af\u9521\u7684\u7814\u7a76\u8868\u660e\uff0c\u901a\u8fc7\u6570\u5b57\u5316\u7406\u8d54\u8f6c\u578b\uff0c\u4fdd\u9669\u516c\u53f8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u63d0\u9ad8 20%\uff0c\u7406\u8d54\u8d39\u7528\u51cf\u5c11 25% \u5230 30%\u3002<\/span><\/p>\n

\uff08\u4e94\uff09\u5c5e\u6027\u76f8\u4f9d\u7b56\u7565<\/span><\/strong><\/p>\n

\u5982\u679c\u6211\u4eec\u5c06\u4ea7\u54c1\u3001\u7528\u6237\u53ca\u7528\u6237\u6240\u5904\u7684\u73af\u5883\u770b\u6210\u4e00\u4e2a\u7cfb\u7edf\uff0c\u90a3\u4e48\u7cfb\u7edf\u4e2d\u7684\u5404\u4e2a\u90e8\u5206\u4e4b\u95f4\u5fc5\u7136\u5b58\u5728\u4f9d\u5b58\u5173\u7cfb\u3002<\/span><\/section>\n
\u5c5e\u6027\u4f9d\u5b58\u7b56\u7565\u662f\u6307\u901a\u8fc7\u8003\u8651\u7528\u6237\u884c\u4e3a\u53ca\u5468\u56f4\u73af\u5883\u7684\u53d8\u5316\uff0c\u6765\u53d1\u73b0\u4ea7\u54c1\u529f\u80fd\u521b\u65b0\u65b9\u6848\u3002\u6bd4\u5982\u6e29\u611f\/\u5149\u611f\u6cb9\u58a8\u5728\u996e\u6599\u4e0a\u7684\u5e94\u2f64\uff1a\u7279\u6b8a\u7684\u6d88\u8d39\u8005\u4e92\u52a8\u3001\u63d0\u5347\u8da3\u5473\u6027<\/span><\/section>\n

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\u25b3\u901a\u8fc7\u6e29\u5ea6\u53d8\u5316\uff0c\u996e\u6599\u74f6\u4e0a\u56fe\u6848\u53ef\u663e\u73b0\u6216\u6d88\u5931<\/span><\/span><\/section>\n

\u5728\u300aInside the Box: A Proven System of Creativity for Breakthrough Results\u300b\u8fd9\u672c\u4e66\u91cc\u63d0\u5230\u7684\u5fae\u521b\u65b0\u4e2d\u7684\u4e94\u5927\u5de5\u5177\u7b56\u7565\uff0c\u5411\u6211\u4eec\u5c55\u793a\u7684\u662f\u4e09\u4e2a\u91cd\u8981\u65b9\u5411\uff1a\u5bf9\u6846\u67b6\u5185\u7684\u5143\u7d20\u8fdb\u884c\u91cd\u65b0\u7ec4\u5408\u6539\u9020\u3001\u627e\u5230\u65b0\u7684\u5206\u914d\u4efb\u52a1\u4ee5\u53ca\u8fdb\u884c\u6709\u610f\u4e49\u7684\u642d\u914d\u3002<\/span><\/p>\n

<\/p>\n

<\/h4>\n

\u5fae\u521b\u65b0\u5f15\u8d77\u7684\u4e00\u4e9b\u601d\u8003<\/span><\/strong><\/h4>\n

\u5fae\u521b\u65b0\u7684\u6e10\u8fdb\u6027\u6210\u529f\u975e\u5e38\u9002\u5408\u90a3\u4e9b\u4e0d\u592a\u7075\u6d3b\u3001\u66f4\u6ce8\u91cd\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u516c\u53f8\uff0c\u4ed6\u4eec\u503e\u5411\u4e8e\u6e10\u8fdb\u5f0f\u53d8\u9769\u5c06\u5e26\u6765\u79ef\u6781\u7684\u7ed3\u679c\uff0c\u4f7f\u516c\u53f8\u548c\u5ba2\u6237\u90fd\u53d7\u76ca\u3002\u4f46\u4eceMarketing\u7684\u89d2\u5ea6\u6765\u770b\u770b\uff0c\u5fae\u521b\u65b0\u6216\u8bb8\u6709\u4e9b\u4e0d\u4e00\u6837\u7684\u70b9\u3002<\/span><\/p>\n

\uff08\u4e00\uff09\u52a0\u6cd5\u7b56\u7565<\/span><\/strong><\/section>\n

\u6211\u81ea\u5df1\u8fd8\u603b\u7ed3\u4e86\u4e00\u4e2a\u52a0\u6cd5\u539f\u5219\uff0c\u5c31\u662f\u5728\u4e00\u4e9b\u5e38\u89c1\u4ea7\u54c1\u91cc\u52a0\u70b9\u4e1c\u897f\uff0c\u76f4\u63a5\u53d8\u6210\u4e00\u4e2a\u65b0\u7684\u54c1\u7c7b\uff0c\u8bb2\u65b0\u7684\u4ea7\u54c1\u6545\u4e8b\u3002\u6bd4\u5982\uff1a<\/span><\/p>\n

\u7535\u52a8\u7259\u5237=\u7259\u5237+\u7535\u6c60\uff0c\u5546\u5bb6\u4f1a\u8425\u9020\u6982\u5ff5\u8bf4\u8fd9\u6837\u5237\u7259\uff0c\u7259\u9f7f\u4f1a\u66f4\u5065\u5eb7\uff0c\u56e0\u6b64\u7259\u5237\u7684\u5355\u4ef7\u4e0a\u53ef\u4ee5\u4ece\u5341\u51e0\u5757\u53d8\u6210\u4e0a\u767e\uff1b<\/span><\/p>\n

\u4fdd\u6e7f\u971c\uff1a\u5176\u5b9e\u4e70\u534f\u548c\u3001\u5927\u5b9d\u90fd\u5f88\u4fbf\u5b9c\uff0c\u4f46\u662f\u52a0\u5165\u4e86\u6297\u8870\u8001\u6210\u5206\uff0c\u5bf9\u4f60\u8fdb\u884c\u6559\u80b2\uff0c\u7ed9\u4f60\u4e0a\u5316\u5b66\u8bfe\uff0c\u4e8e\u662f\u53d8\u6210\u4e86\u597d\u51e0\u5343\u7684\u6297\u8870\u8001\u4ea7\u54c1\uff0c2020\u5e74\u4e2d\u56fd\u6297\u8870\u5e02\u573a\u89c4\u6a21\u8fbe646\u4ebf\u5143\uff0c\u5360\u636e\u4e2d\u56fd\u62a4\u80a4\u54c1\u5e02\u573a\u4efd\u989d\u768428.8%\uff0c\u5373\u5c06\u8d85\u8d8a\u8865\u6c34\u6210\u4e3a\u62a4\u80a4\u54c1\u7b2c\u4e00\u5927\u54c1\u7c7b\u3002<\/span><\/p>\n

\u5bcc\u7852\u7c73\uff1a\u6216\u8005\u662f\u73b0\u5728\u5f88\u591a\u529f\u80fd\u578b\u98df\u54c1\u996e\u6599\uff0c\u90fd\u662f\u5f80\u65e2\u6709\u79cd\u7c7b\u91cc\u6dfb\u52a0\u4e00\u4e9b\u65b0\u7684\uff0c\u4eba\u4eec\u89c9\u5f97\u81ea\u5df1\u9700\u8981\u7684\u5143\u7d20\uff0c\u7136\u540e\u4e00\u4e2a\u65b0\u7684\u4ea7\u54c1\u5c31\u51fa\u6765\u4e86\u3002<\/span><\/p>\n

\u800c\u7a7a\u6c14\u70b8\u9505\u8fd9\u51e0\u5e74\u4e5f\u5f88\u706b\u7206\uff0c\u5176\u5b9e\u539f\u7406\u7b80\u5355\u7c97\u66b4\u2014\u2014\u7a7a\u6c14\u70b8\u9505\u5176\u5b9e\u662f\u4e00\u4e2a\u5e26\u98ce\u6247\u7684\u7b80\u6613\u70e4\u7bb1\uff0c\u901a\u8fc7\u9ad8\u6e29\u70ed\u98ce\uff0c\u8ba9\u70ed\u7a7a\u6c14\u5728\u98df\u7269\u5468\u906d\u5faa\u73af\uff0c\u628a\u98df\u7269\u672c\u8eab\u7684\u6cb9\u8102\u903c\u51fa\uff0c\u4ea7\u751f\u201c\u6cb9\u70b8\u201d\u7684\u6548\u679c\uff0c\u5e76\u521b\u9020\u7c7b\u4f3c\u6cb9\u70b8\u98df\u7269\u7684\u9165\u8106\u611f\u3002<\/span><\/p>\n

\u901a\u8fc7\u8fd9\u4e9b\u5fae\u521b\u65b0\uff0c\u4f60\u4f1a\u53d1\u73b0\uff0c1+1\u4ea7\u751f\u7684\u6548\u679c\u53ef\u4ee5\u8fd9\u4e48\u5927\u3002\u4ee5\u4e0b\u662f\u51e0\u4e2a\u76f8\u5173\u6848\u4f8b\uff1a<\/span><\/p>\n

\uff081\uff09product \u5fae\u521b\u65b0<\/span><\/strong><\/p>\n

<\/p>\n

<\/span><\/p>\n

\u8305\u53f0\u9644\u8d60\u7684\u4fe9\u5c0f\u9152\u676f\u3002\u8fd9\u4e2a\u6848\u4f8b\uff0c\u6211\u89c9\u5f97\u4e5f\u662f\u5f88\u6709\u610f\u601d\u3002<\/span><\/p>\n

\u5176\u5b9e\u9152\u672c\u8eab\u6ca1\u6709\u4efb\u4f55\u533a\u522b\uff0c\u53ea\u662f\u6211\u5356\u7ed9\u4f60\u7684\u65f6\u5019\uff0c\u9644\u8d60\u4e86\u4e13\u5c5e\u5c0f\u9152\u676f\u3002\u5f53\u65f6\uff0c\u98de\u5929\u8305\u53f0\u7528\u4e8e\u5916\u9500\uff0c\u4e94\u661f\u8305\u53f0\u7528\u4e8e\u5185\u9500\uff0c\u4ece1998\u5e74\u5f00\u59cb\uff0c\u6bcf\u74f6\u98de\u5929\u8305\u53f0\u9152\u8d60\u90012\u53ea\u5c0f\u9152\u676f\uff0c\u662f\u56e0\u4e3a\u5916\u56fd\u4eba\u5e76\u4e0d\u77e5\u9053\u5982\u4f55\u559d\u4e2d\u56fd\u7684\u767d\u9152\uff0c\u8fd9\u4fe9\u5c0f\u9152\u676f\u8d77\u5230\u4e86\u201c\u5e2e\u52a9\u201d\u5916\u56fd\u4eba\u54c1\u9274\u8305\u53f0\u9152\u7684\u4f5c\u7528\u3002<\/span><\/p>\n

\u8fd9\u5176\u5b9e\u662f\u4e00\u4e2a\u76f8\u5bf9\u8f83\u4f4e\u7684\u5e02\u573a\u6559\u80b2\u624b\u6bb5\uff0c\u5f53\u7136\u8fd9\u4e2a\u676f\u5b50\u5230\u73b0\u5728\uff0c\u8425\u9500\u7684\u610f\u4e49\u548c\u4ef7\u503c\u5df2\u7ecf\u6709\u6240\u4e30\u5bcc\u3002\u53ef\u662f\u5bf9\u4e8e\u5f53\u65f6\u6765\u8bf4\uff0c\u5305\u88c5\u4e0a\u589e\u52a0\u4e24\u4e2a\u5c0f\u9152\u676f\u7684\u7a7a\u95f4\u4e00\u8d77\u5916\u9500\uff0c\u8fd9\u6837\u7684\u5fae\u521b\u65b0\uff0c\u80fd\u771f\u6b63\u5e2e<\/span>\u52a9\u767d\u9152\u6587\u5316<\/span>\u88ab\u5916\u56fd\u4eba\u7406\u89e3\u7684\u91cd\u8981\u4e3e\u63aa\u3002<\/span><\/p>\n

\uff082\uff09sevices\u00a0\u5fae\u521b\u65b0<\/span><\/strong><\/section>\n

<\/p>\n

\u572820\u4e16\u7eaa80\u5e74\u4ee3\uff0c\u5317\u6b27\u822a\u7a7a\u66fe\u906d\u9047\u4e86\u8fde\u7eed\u4e24\u5e74\u7684\u5de8\u989d\u4e8f\u635f\uff0c\u800c\u8fd9\u5bb6\u516c\u53f8\u53c8\u662f\u4e00\u4e2a\u5b98\u50da\u4e3b\u4e49\u7279\u522b\u4e25\u91cd\u7684\u516c\u53f8\uff0c\u521b\u65b0\u4e0a\u5341\u5206\u4e4f\u529b\u3002\u4e8e\u662f\u6362\u4e86\u65b0\u7684\u603b\u88c1\u2014\u2014\u5361\u5c14\u68ee\u4e0a\u4efb\u3002<\/span><\/p>\n

\u5361\u5c14\u68ee\u91c7\u53d6\u4e86\u4e00\u7cfb\u5217\u5c0f\u52a8\u4f5c\uff0c\u5176\u4e2d\u5728\u670d\u52a1\u4e0a\uff0c\u4e00\u7ebf\u5458\u5de5\u88ab\u6388\u4e88\u66f4\u591a\u7684\u6743\u529b\u4ee5\u53ca\u53d1\u6325\u81ea\u7531\uff0c\u6bd4\u5982\uff1a\u673a\u4e0a\u7684\u5e7f\u64ad\u53ef\u4ee5\u8131\u79bb\u624b\u518c\uff0c\u7ed3\u5408\u81ea\u8eab\u3001\u4e58\u5ba2\u4ee5\u53ca\u5f53\u65f6\u7684\u65f6\u4e8b\uff0c\u8fdb\u884c\u4e00\u6b21\u8c08\u8bdd\u5f0f\u64ad\u62a5\u3002<\/span><\/p>\n

\u4e00\u4e2a\u597d\u5947\u7684\u7ecf\u6d4e\u8231\u4e58\u5ba2\uff0c\u8fd8\u88ab\u8bf7\u5230\u4e86\u9a7e\u9a76\u8231\u53c2\u89c2\uff0c\u8fd8\u559d\u4e86\u4e00\u676f\u9152\uff0c\u800c\u4e58\u52a1\u957f\u8bf4\u5e76\u4e0d\u9700\u8981\u6253\u62a5\u544a\u4e3a\u4ec0\u4e48\u5c11\u4e86\u4e00\u676f\u9152\u3002<\/span><\/p>\n

\u8fd9\u90fd\u662f\u5c5e\u4e8e\u6bcf\u4e2a\u4e58\u5ba2\u4e2a\u4f53\u7684moment of truth\uff0c\u5f53\u4e00\u540d\u987e\u5ba2\u548c\u4e00\u4e2a\u5546\u4e1a\u7684\u4efb\u4f55\u4e00\u4e2a\u5c42\u9762\u53d1\u751f\u5173\u7cfb\uff0c\u65e0\u8bba\u591a\u4e48\u5fae\u5c0f\uff0c\u90fd\u662f\u4e00\u4e2a\u5f62\u6210\u5370\u8c61\u7684\u673a\u4f1a\u3002<\/span><\/p>\n

\u90a3\u51e0\u5343\u4e07\u7684passengers\u5c31\u6709\u51e0\u5343\u4e07\u7684\u5341\u51e0\u79d2\u7684moment of truth\uff0c\u52a0\u5728\u4e00\u8d77\u51b3\u5b9a\u4e86\u516c\u53f8\u7684\u672a\u6765\uff0c\u7ecf\u8fc7\u4e00\u7cfb\u5217\u4e0d\u6b62\u4e8e\u6b64\u7684\u5fae\u521b\u65b0\uff0c\u5317\u6b27\u822a\u7a7a\u4e00\u5e74\u65f6\u95f4\u5c31\u626d\u4e8f\u4e3a\u76c8\u3002\u5361\u5c14\u68ee\u53ef\u4ee5\u7b97\u5f97\u4e0a\u662fmoment of truth\u7684\u6559\u7236\u7ea7\u4eba\u7269\u3002<\/span><\/p>\n

\u540c\u6837\uff0c\u4e4b\u524d\u6709\u4e00\u5bb6\u7f51\u7ea2\u9910\u5385\uff0c\u56e0\u6709\u201c\u732b\u5973\u201d\u5c55\u793a\u5f00\u74f6\u7edd\u6280\uff0c\u4e5f\u662f\u5438\u5f15\u4e86\u4e00\u5806\u7537\u6027\u6d88\u8d39\u8005\u53bb\u4e00\u7779\u82b3\u5bb9\uff0c\u4f46\u7ec6\u601d\u4e00\u4e0b\uff0c\u5176\u5b9e\u4f60\u4e5f\u4e0d\u77e5\u9053\u8fd9\u5bb6\u9910\u5385\u83dc\u54c1\u597d\u4e0d\u597d\u5403\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u9910\u5385\u5438\u5f15\u4eba\u7684\u70b9\u4e0d\u518d\u662f\u83dc\u54c1\uff0c\u800c\u662f\u8fd9\u4e00\u4e2a\u5f00\u74f6\u7684\u670d\u52a1\u751f\uff1b<\/span><\/p>\n

\u800c\u6d77\u5e95\u635e\u7684\u670d\u52a1\u66f4\u662f\u7ecf\u5178\uff0c\u4e0d\u4ec5\u662f\u635e\u9762\u5e08\u5085\u7684\u6742\u6280\u8868\u6f14\uff0c\u8fd8\u6709\u9694\u58c1\u684c\u8fc7\u751f\u65e5\u7684\u666f\u8c61\u7b49\u7b49\uff0c\u6700\u91cd\u8981\u7684\u662f\u4ed6\u4eec\u7684\u4e00\u7ebf\u5458\u5de5\u4e5f\u6709\u5f88\u591a\u6743\u5229\uff0c\u53ef\u4ee5\u51b3\u5b9a\u9001\u793c\u7269\uff0c\u9001\u83dc\u54c1\uff0c\u6253\u70c2\u4e86\u9910\u5177\u4e5f\u6ca1\u5173\u7cfb\u2026\u2026\u56e0\u4e3a\u6d77\u5e95\u635e\u4e0d\u5e0c\u671b\u7684\u662f\uff0c\u5458\u5de5\u4e3a\u4e86\u770b\u8def\u800c\u6ca1\u6709\u770b\u5230\u987e\u5ba2\u3002<\/span><\/p>\n

\u8fd9\u90fd\u662f\u670d\u52a1\u4e0a\u7684\u5fae\u521b\u65b0\uff0c\u7ed9\u6838\u5fc3\u4e1a\u52a1\u5e26\u6765\u7684\u5de8\u5927\u529b\u91cf\u3002<\/span><\/p>\n

(\u4e8c\uff09\u8f7b\u91cf\u5316\u521b\u65b0<\/span><\/strong><\/p>\n

\u8fd8\u6709\u4e00\u79cd\u5fae\u521b\u65b0\u7684\u601d\u8def\uff0c\u6211\u89c9\u5f97\u5e76\u4e0d\u80fd\u7b80\u5355\u7684\u770b\u4f5c\u51cf\u6cd5\u7b56\u7565\uff0c\u6240\u4ee5\u6211\u5355\u72ec\u5217\u51fa\u6765\uff0c\u662f\u4e00\u4e2a\u4ea7\u54c1\u8f7b\u91cf\u5316\uff0c\u5c0f\u578b\u5316\u7684\u8d8b\u52bf\u3002<\/span><\/p>\n

\u6bcf\u65e5\u575a\u679c\u5927\u5bb6\u5e94\u8be5\u4e5f\u5403\u8fc7\uff0c25g\u72ec\u7acb\u5c0f\u5305\u88c5\u30016\u79cd\u575a\u679c\u679c\u5e72\uff0c\u79d1\u5b66\u914d\u6bd4\uff0c\u5728\u6211\u770b\u6765\u5c31\u662f\u5fae\u521b\u65b0\u7684\u6848\u4f8b\uff0c\u5c31\u662f\u628a\u5404\u79cd\u539f\u672c\u53ef\u80fd\u4f60\u5f97\u6210\u7f50\uff0c\u6210\u888b\u513f\u4e70\u56de\u53bb\u7684\u5404\u7c7b\u575a\u679c\u5355\u54c1\uff0c\u4ee5\u4e00\u79cd\u6bd4\u4f8b\u6df7\u642d\u5728\u4e00\u8d77\uff0c\u7136\u540e\u7ed9\u6d88\u8d39\u8005\u4e00\u79cd\u5fc3\u7406\u6697\u793a\u4e4b\u540e\uff0c\u5f00\u59cb\u5927\u91cf\u6295\u653e\u5e7f\u544a\u52a0\u5f3a\u8fd9\u79cd\u5fc3\u7406\u6697\u793a\u3002\u544a\u8bc9\u6d88\u8d39\u8005\u201c\u6bcf\u65e5\u4e00\u888b\uff0c\u5065\u5eb7\u751f\u6d3b\u201d\u5c31\u4f1a\u8ba9\u4f60\u5370\u8c61\u6df1\u523b\u3002<\/span><\/p>\n

\u4ece\u5305\u88c5\u4e0a\u8bb2\uff0c\u4ee5\u524d\u4e70\u575a\u679c\u7684\u65f6\u5019\u901a\u5e38\u662f\u5927\u888b\u88c5\u6216\u7f50\u88c5\uff0c\u8d2d\u4e70\u7684\u65f6\u5019\u603b\u89c9\u5f97\u4e70\u7684\u591a\uff0c\u800c\u6bcf\u65e5\u575a\u679c\u4e00\u5305\u53ea\u6709\u51e0\u5341\u514b\uff0c\u5021\u5bfc\u4e00\u5929\u4e00\u5305\uff0c\u975e\u5e38\u8f7b\u4fbf\uff0c\u4ece\u5fc3\u91cc\u4e0a\u4e5f\u8ba9\u4f60\u89c9\u5f97\u8d1f\u62c5\u5c0f\uff0c\u5355\u6b21\u8d2d\u4e70\u7684\u95e8\u69db\u4e5f\u4e0b\u964d\u4e86\u3002<\/span><\/p>\n

\u8fd9\u6837\u4e00\u4e2a\u5c0f\u5305\u88c5\u7684\u91cd\u65b0\u7ec4\u5408\uff0c\u6253\u9020\u6bcf\u65e5\u8425\u517b\u7684\u6982\u5ff5\uff0c\u8fc5\u901f\u5c31\u5efa\u7acb\u8d77\uff0c\u5728\u6d88\u8d39\u8005\u5fc3\u667a\u4e2d\u6bcf\u65e5\u5fc5\u5403\u5065\u5eb7\u98df\u54c1\u7684\u5370\u8c61\u30022019\u5e74\u7684\u65f6\u5019\uff0c\u6bcf\u65e5\u575a\u679c\u5df2\u7ecf\u521b\u9020\u4e86\u8fc7\u767e\u4ebf\u7684\u5e02\u573a\u89c4\u6a21\u3002<\/span><\/p>\n

\u540c\u6837\uff0c\u628a\u73b0\u6210\u7684\u5404\u79cd\u91cd\u65b0\u7ec4\u5408\u6210\u4e00\u4e2a\u6742\u9526\u7684\u6848\u4f8b\u8fd8\u6709\u524d\u51e0\u5e74\u706b\u8fc7\u4e00\u628a\u7684lemonbox\uff0c\u5b83\u548c\u6bcf\u65e5\u575a\u679c\u5f88\u50cf\u3002<\/span><\/p>\n

\u4e00\u822c\u6211\u4eec\u4e70\u4fdd\u5065\u54c1\uff0c\u4e00\u4e2a\u529f\u80fd\u4e70\u4e00\u7f50\uff0c\u4f60\u8981\u8865\u5145\u591a\u79cd\u8425\u517b\u7684\u65f6\u5019\uff0c\u5c31\u9700\u8981\u4e70\u597d\u51e0\u7f50\uff0c\u4f46\u662flemon box\u76f4\u63a5\u5e2e\u4f60\u628a\u5404\u79cd\u6240\u9700\u7684\uff0c\u6309\u7167\u6bcf\u65e5\u9700\u8981\u670d\u7528\u7684\u91cf\u653e\u5728\u4e00\u4e2a\u5c0f\u5305\u91cc\uff0c\u552f\u4e00\u7684\u5c0f\u533a\u522b\u5c31\u662f\uff0c\u5b83\u7684\u6bcf\u65e5\u8425\u517b\u7d20\u7684\u6982\u5ff5\u662f\u5b9a\u5236\u5316\u7684\u3002<\/span><\/p>\n

\u201c\u8f7b\u91cf\u5316\u201d\u996e\u6599\u5305\u88c5\uff0c200ml-250ml\u5de6\u53f3\uff0c\u8ba9\u6d88\u8d39\u8005\u559d\u5b8c\u6ca1\u8d1f\u62c5\uff0c\u6ee1\u8db3\u996e\u6599\u6d88\u8d39\u573a\u666f\u201c\u788e\u7247\u5316\u201d\u7684\u9700\u6c42\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u89c4\u683c\u7684\u51cf\u5c0f\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u83b7\u5f97\u4e00\u5b9a\u7684\u7cd6\u5206\u6444\u5165\u91cf\u638c\u63a7\u611f\uff0c\u51cf\u5c11\u559d\u996e\u6599\u7684\u8d1f\u7f6a\u611f\u3002\u90a3\u4e48\u5176\u5b9e\u5c0f\u5305\u88c5\u7684\u85af\u7247\u4e5f\u662f\u540c\u6837\u9053\u7406\uff0c\u6293\u4f4f\u4e86\u6d88\u8d39\u8005\u60f3\u5403\u4e00\u70b9\u70b9\u85af\u7247\u7684\u65f6\u523b\uff0c\u4e00\u6837\u7684\u85af\u7247\uff0c\u53ea\u662f\u5305\u88c5\u66f4\u5c0f\u4e86\u3002<\/span><\/p>\n

<\/section>\n
\u5c0f\u5bb6\u7535\uff0c\u6b63\u662f\u57fa\u4e8e\u5e74\u8f7b\u4eba\u72ec\u5c45\u751f\u6d3b\u3001\u548c\u5bb6\u5ead\u5355\u4f4d\u5c0f\u578b\u5316\u7684\u80cc\u666f\uff0c\u5c0f\u5bb6\u7535\u7684\u5e02\u573a\u5f00\u59cb\u58ee\u5927\uff0c\u5176\u5b9e\u5c31\u662f\u628a\u5f88\u591a\u65e2\u6709\u7684\u5bb6\u7535\u89c4\u683c\u7f29\u5c0f\uff0c\u7136\u540e\u529f\u80fd\u4e0a\u505a\u4e00\u4e2a\u51cf\u6cd5\uff0c\u4fdd\u7559\u6700\u57fa\u672c\u7684\u51e0\u4e2a\u529f\u80fd\u3002\u6bd4\u5982\u5c0f\u7535\u996d\u9505\u5c31\u53ea\u505a\u996d\uff0c\u4e0d\u50cf\u5927\u7535\u996d\u9505\u8fd8\u80fd\u7172\u6c64\u716e\u7ca5\u7b49\u3002<\/span><\/section>\n

\u5c0f\u888b\u5305\u88c5\u7684\u6d17\u53d1\u6c34\uff0c\u662f\u6211\u4eec\u4ee5\u524d\u5728\u4fbf\u5229\u5e97\uff0c\u706b\u8f66\u7ad9\u7ecf\u5e38\u80fd\u770b\u5230\u7684\uff0c\u5b83\u662f\u56e0\u4e3a\u51fa\u884c\u643a\u5e26\u65b9\u4fbf\uff0c\u800c\u4ea7\u751f\u7684\u8d2d\u4e70\u9700\u6c42\u3002\u4f46\u662f\u5176\u5b9e\u8fd9\u662f\u4e00\u4e2a\u91d1\u5b57\u5854\u5e95\u7aef\u5e02\u573a\u7684\u4ea7\u54c1\u6848\u4f8b\u3002<\/span><\/p>\n

\u5168\u7403\u5316\u4e0b\uff0c\u56fd\u5bb6\u53d1\u5c55\u7684\u4e0d\u5e73\u8861\u5bfc\u81f4\u8d22\u5bcc\u5206\u914d\u4e0d\u5747\uff0c\u6709\u4e00\u7fa4\u6d88\u8d39\u8005\u751f\u6d3b\u5728\u5e02\u573a\u91d1\u5b57\u5854\u7684\u5e95\u7aef\uff0c\u6bd4\u5982\u975e\u6d32\u4e00\u4e9b\u5730\u533a\uff0c\u6709\u4e9b\u7fa4\u4f53\u7684\u4eba\u5747\u65e5\u6536\u5165\u4e0d\u9ad8\u4e8e2\u7f8e\u5143\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a\u201cBOP\u201d\u4eba\u7fa4\u3002<\/span><\/p>\n

\u4f46\u662f\u8fd9\u4e2a\u7fa4\u4f53\u57fa\u6570\u662f\u975e\u5e38\u5e9e\u5927\u7684\uff0c\u5168\u7403\u7684\u201cBOP\u4eba\u7fa4\u201d\u8d2d\u4e70\u529b\u5927\u7ea6\u5c31\u57283\u4e07\u4ebf\u7f8e\u5143\u3002\u5728\u5f88\u591a\u54c1\u724c\u90fd\u60f3\u76ef\u7740\u5927\u8089\u5403\u65f6\uff0c\u5b9d\u6d01\u505a\u4e86\u8fd9\u79cd\u5c0f\u5305\u88c5\u7684\u6d17\u53d1\u6c34\u3002<\/span><\/p>\n

\u4e00\u74f6\u6d17\u53d1\u6c34\u7684\u4ef7\u683c\uff0c\u4e00\u822c\u6765\u8bf4\u5176\u5b9e\u4f1a\u8ba9\u8fd9\u4e9b\u4eba\u5747\u6536\u5165\u5f88\u4f4e\u7684\u6d88\u8d39\u8005\u72b9\u8c6b\uff0c\u4f46\u662f\u6d17\u5934\u53c8\u662f\u521a\u9700\uff0c\u4e70\u4e00\u5c0f\u5305\u7684\u6d17\u53d1\u6c34\uff0c\u53ef\u4ee5\u964d\u4f4e\u8d2d\u4e70\u95e8\u69db\uff0c\u4e70\u5230\u8d28\u91cf\u5dee\u4e0d\u591a\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n

\u5b9d\u6d01\u4e5f\u56e0\u6b64\u6293\u4f4f\u4e86\u4e00\u4e2a\u5de8\u5927\u7684\u5e02\u573a\uff0c\u4f46\u662f\u5176\u5b9e\u5e76\u6ca1\u6709\u505a\u592a\u591a\u7ec4\u7ec7\u4e0a\uff0c\u751f\u4ea7\u4e0a\u7684\u53d8\u9769\u3002<\/span><\/p>\n

\u8fd8\u6709\u5c31\u662f\uff0c\u957f\u5c3e\u7ecf\u6d4e\u5176\u5b9e\u548cBOP\u5e02\u573a\u6709\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u7684\u76f8\u4f3c\uff0c\u90fd\u662f\u5728\u627e\u90a3\u4e9b\u76f8\u5bf9\u5fae\u5c0f\u7684\u8d2d\u4e70\u529b\u6240\u80fd\u5e26\u6765\u7684\u5de8\u5927\u6c47\u603b\u3002\u867d\u7136\u5e76\u6ca1\u6709\u98a0\u8986\u8fd9\u4e2a\u884c\u4e1a\u8fd0\u4f5c\u65b9\u5f0f\uff0c\u4f46\u505a\u5230\u4e86\u8ba9\u5c0f\u89c4\u6a21\u7684\u5ba2\u6237\uff0c\u80fd\u529b\u7a0d\u5fae\u5355\u8584\u7684\u4e2a\u4f53\uff0c\u53ef\u4ee5\u4ee5\u66f4\u89e6\u624b\u53ef\u53ca\u7684\u65b9\u5f0f\u53c2\u4e0e\u8fdb\u53bb\u3002<\/span><\/p>\n

<\/p>\n

\u4f59\u989d\u5b9d\u5c31\u662f\u5982\u6b64\u3002\u8ba9\u7406\u8d22\u7684\u95e8\u69db\u964d\u4f4e\u4e86\uff0c\u6362\u53e5\u8bdd\u8bf4\uff0c\u7406\u8d22\u6ca1\u6709\u4e86\u201c\u6700\u4f4e\u6d88\u201d\uff0c\u4f46\u662f\u7406\u8d22\u7ecf\u7406\u9700\u8981\u5e72\u7684\u4e8b\u60c5\uff0c\u5728\u6838\u5fc3\u4e0a\u8fd8\u662f\u6ca1\u6709\u6539\u53d8\u7684\u3002<\/span><\/p>\n

\u5176\u6b21\uff0c\u548c\u652f\u4ed8\u5b9d\u7684\u5408\u4f5c\uff0c\u5927\u5bb6\u7684\u4f59\u989d\u53ea\u9700\u8981\u4e00\u6b21\u7684\u5141\u8bb8\u5c31\u53ef\u4ee5\u81ea\u52a8\u8f6c\u53bb\u4f59\u989d\u5b9d\uff0c\u800c\u4e14\u53ea\u6709\u4e00\u79cd\u6536\u76ca\u7387\u65b9\u6848\u53ef\u4ee5\u9009\uff0c\u4f60\u65e0\u75db\u9009\u62e9\uff0c\u51b3\u7b56\u8fc7\u7a0b\u88ab\u7f29\u77ed\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u65e0\u75db\u8f6c\u51fa\uff0c\u5e73\u65f6\u6d88\u8d39\u4e5f\u53ef\u4ee5\u76f4\u63a5\u7528\uff0c\u8fdb\u5165\u4e86\u4f59\u989d\u548c\u8fdb\u5165\u4e86\u4f59\u989d\u5b9d\u6ca1\u6709\u4efb\u4f55\u611f\u77e5\u4e0a\u7684\u533a\u522b\u3002<\/span><\/p>\n

\u636e\u76f8\u5173\u6570\u636e\u53ef\u77e5\uff0c\u4e0a\u5e02\u4e0d\u4e45\u540e\uff0c\u4f59\u989d\u5b9d\u5b9e\u73b0\u4e86\u5728\u534a\u4e2a\u6708\u5185\u589e\u957f\u8fc7\u5343\u4e07\u7684\u7528\u6237\uff0c2013\u5e74\u672b\uff0c\u5176\u89c4\u6a21\u5c31\u8fbe\u52301853\u4ebf\u5143\uff0c\u53ef\u89c1\u6293\u4f4f\u7684\u8fd9\u6761\u5c3e\u5df4\u5a01\u529b\u591a\u5927\u3002<\/span><\/p>\n

\u00a0\uff08\u4e09\uff09communication\u521b\u65b0<\/span><\/strong><\/p>\n

\u53ef\u53e3\u53ef\u4e50\u6635\u79f0\u74f6\uff0c\u662f\u53ef\u53e3\u53ef\u4e50\u5728\u5916\u56fd\u5e02\u573a\u7684\u4e00\u4e2a\u5c1d\u8bd5\uff0c\u5e94\u7528\u5230\u4e2d\u56fd\u5e02\u573a\uff0c\u6839\u636e\u4e2d\u56fd\u4e92\u8054\u7f51\u73af\u5883\u7684\u5927\u6570\u636e\u641c\u7d22\uff0c\u57fa\u4e8e\u90a3\u4e9b\u70ed\u8bcd\u6240\u6253\u9020\u7684\u6635\u79f0\u74f6\u3002<\/span><\/p>\n

\u6635\u79f0\u662f\u4e00\u79cd\u6807\u7b7e\u6587\u5316\uff0c\u5728\u4e2d\u56fd\u5b9e\u884c\u6807\u7b7e\u6218\u7565\u663e\u5f97\u5f88\u63a5\u5730\u6c14\u3002\u7279\u522b\u662f\u5bf9\u4e8e80\u540e\u300190\u540e\u751a\u81f300\u540e\u6765\u8bf4\uff0c\u8d34\u6807\u7b7e\u662f\u4e00\u79cd\u81ea\u6211\u8868\u8fbe\uff0c\u7ed9\u522b\u4eba\u8d34\u6807\u7b7e\u4e5f\u662f\u4e00\u79cd\u793e\u4ea4\u65b9\u5f0f\u3002\u5176\u5b9e\u7c7b\u4f3c\u7684\uff0c\u53ef\u53e3\u53ef\u4e50\u8fd8\u505a\u8fc7\u4e3a\u6b4c\u8bcd\u74f6\u3002<\/span><\/p>\n

<\/span><\/p>\n

\u90a3\u8fd9\u4e2a\u6635\u79f0\u74f6\u7684\u6848\u4f8b\u4e3a\u4ec0\u4e48\u662f\u5fae\u521b\u65b0\u5462\uff1f\u662f\u56e0\u4e3a\u4ed6\u7528\u4e86\u5df2\u6709\u7684\u5ba3\u4f20\u65b9\u5f0f\uff0c\u6362\u6210\u4e86\u4e2d\u6587\u70ed\u8bcd\uff0c\u7136\u540e\u4e5f\u5e76\u6ca1\u6709\u6539\u53d8\u5185\u5bb9\u7269\uff0c\u53ea\u662f\u5728\u5305\u88c5\u4e0a\u589e\u52a0\u4e86\u4e00\u4e2a\u6807\u7b7e\u6587\u5316\u3002<\/span><\/p>\n

\u90a3\u5230\u5e95\u7ed9\u53ef\u53e3\u53ef\u4e50\u5e26\u6765\u4e86\u4ec0\u4e48\u5462\uff1f\u636e\u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c\u5f53\u5b63\u53ef\u53e3\u53ef\u4e50\u72ec\u4eab\u88c5\u7684\u9500\u91cf\u8f83\u4e0a\u5e74\u540c\u671f\u589e\u957f20%\uff0c\u8d85\u51fa10%\u7684\u9884\u671f\u9500\u91cf\u589e\u957f\u76ee\u6807\uff0c\u5e76\u4e14\u5728\u5e7f\u544a\u5c4a\u7684\u4e2d\u56fd\u827e\u83f2\u5956\uff08EFFIE AWARDS\uff0c\u5927\u4e2d\u534e\u533a\uff09\u9881\u5956\u4e2d\u6458\u5f97\u5168\u573a\u5927\u5956\u3002<\/span><\/p>\n

\u8c08\u53ca\u81f3\u6b64\uff0c\u6211\u7528\u4e00\u4e2a\u8c61\u9650\u56fe\u5bf9\u91cc\u9762\u5927\u90e8\u5206\u6848\u4f8b\u505a\u4e00\u4e2a\u603b\u7ed3\u3002<\/span><\/p>\n

\u8be5\u77e9\u9635\u56fe\u7684\u8bbe\u8ba1\u601d\u8def\u53c2\u8003perceptual map\uff0c\u6a2a\u8f74\u4e3a\u76f8\u5bf9\u5ba2\u89c2\u7684\u6307\u6807\uff0c\u7eb5\u8f74\u4e3a\u76f8\u5bf9\u4e3b\u89c2\u7684\u6307\u6807\uff0c\u5728\u8fd9\u91cc\u7684\u6240\u6709\u5448\u73b0\u90fd\u4e0d\u662f\u7edd\u5bf9\u503c\u7684\u6392\u5e8f\uff0c\u800c\u662f\u4ea7\u54c1\/\u54c1\u724c\u4e4b\u95f4\u7684\u76f8\u5bf9\u6982\u5ff5\u3002<\/span><\/p>\n

<\/p>\n

\u90a3\u4e48\u8fd9\u4e2a\u5ba2\u89c2\u6807\u51c6\u5f88\u597d\u7406\u89e3\uff0c<\/span>\u957f\u671f\u4ef7\u503c\u662f\u521b\u9020\u4e86\u53ef\u89c2\u7684\u5e02\u573a\u89c4\u6a21\uff0c\u5f00\u521b\u4e86\u88ab\u6d88\u8d39\u8005\u8ba4\u53ef\u7684\u54c1\u7c7b\uff0c\u7b26\u5408\u54c1\u724c\u6218\u7565\u627f\u8bfa\u7b49\u3002<\/span><\/p>\n

\u8fd9\u5305\u62ec\u4e86\u6211\u524d\u9762\u6ca1\u63d0\u5230\u7684\u4f18\u8863\u5e93\u7684\u6848\u4f8b\uff0c\u4f18\u8863\u5e93\u5176\u5b9e\u4e00\u76f4\u90fd\u5728\u4fdd\u6301\u9762\u6599\u521b\u65b0\uff0c\u5e0c\u671b\u53ef\u4ee5\u4e0d\u65ad\u56f4\u7ed5\u201c\u628a\u751f\u6d3b\u7a7f\u5728\u8eab\u4e0a\u201d\u8fd9\u6837\u4e00\u4e2a\u627f\u8bfa\u505a\u4e00\u4e9b\u65b0\u7684\u4ea7\u54c1\uff0c<\/span>\u6ee1\u8db3\u4e86\u6d88\u8d39\u8005\u591a\u6837\u5316\u7684\u9700\u6c42\u3002<\/span><\/p>\n

\u4f55\u4e3a\u77ed\u671f\u4ef7\u503c\uff0c\u662f\u6307\u6709\u77ed\u671f\u8bdd\u9898\u70ed\u5ea6\uff0c\u4e0d\u5177\u5907\u5e26\u6765\u53ef\u6301\u7eed\u5173\u6ce8\u80fd\u529b\u7684\u521b\u65b0\uff0c<\/span><\/p>\n

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\u6240\u6709\u4f01\u4e1a\u7684\u52a8\u4f5c\u90fd\u4f1a\u88ab\u95ee\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u90a3\u4e48\u5fae\u521b\u65b0\u4e5f\u4e00\u6837\u3002<\/span>\u6709\u4e9b\u5fae\u521b\u65b0\u7684\u65b9\u6cd5\u5c31\u662f\u4e3a\u4e86\u4e00\u4e2a\u77ed\u671f\u4ef7\u503c\u7684\u83b7\u53d6\uff0c\u6210\u672c\u4e5f\u662f\u53ef\u4f30\u91cf\u4e14\u4e0d\u7b97\u592a\u9ad8\u7684\uff0c\u8fd9\u5c31\u662f\u597d\u7684\u529e\u6cd5\u3002<\/span><\/p>\n

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<\/h4>\n

\u4eceMarket\u6765\u770b\u5fae\u521b\u65b0<\/span><\/strong><\/h4>\n

\u5728\u79d1\u7279\u52d2\u7684\u8425\u9500\u77e5\u8bc6\u4f53\u7cfb\u4e2d\uff0c\u5173\u4e8e4P\u7406\u8bba\u662f\u6307\uff1a\u4ef7\u683c\uff08Price\uff09\u3001\u4ea7\u54c1\uff08product\uff09\u3001\u63a8\u5e7f\uff08promotion\uff09\u3001\u6e20\u9053\uff08place\uff09\u3002\u6211\u4eec\u5e38\u5e38\u4f1a\u4ece\u8fd9\u56db\u4e2a\u89d2\u5ea6\u53bb\u8003\u91cf\u4e00\u4e2a\u4ea7\u54c1\u7684\u5e02\u573a\u53ef\u884c\u6027\u3002\u7531\u6b64\u6211\u4eec\u4e5f\u53ef\u4ee5\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u53bb\u5c1d\u8bd5\u7406\u89e3\u5fae\u521b\u65b0\uff0c\u505a\u66f4\u591a\u5fae\u521b\u65b0\u4e0a\u7684\u5ef6\u4f38\uff1a<\/span><\/p>\n

\uff08\u4e00\uff09\u5fae\u521b\u65b0=\u4f4e\u6210\u672c\uff1f<\/span><\/strong><\/p>\n

\u201c\u5343\u91cc\u4e4b\u5824\u4f1a\u6e83\u4e8e\u8681\u7a74\u201d\uff0c\u540c\u7406\uff0c\u5fae\u521b\u65b0\u662f\u5fae\u5c0f\u7684\uff0c\u4f46\u540c\u65f6\u4e5f\u662f\u5f3a\u5927\u7684\uff0c\u6e10\u8fdb\u7684\u4e3e\u52a8\u4e5f\u53ef\u4ee5\u6fc0\u53d1\u51fa\u6df1\u523b\u7684\u7ec4\u7ec7\u53d8\u9769\uff0c\u8fd1\u4e24\u5e74\u6765\uff0c\u5728\u6570\u5b57\u5316\u8f6c\u578b\u4e2d\u7684\u5fae\u521b\u65b0\uff0c\u5f80\u5f80\u4e5f\u4f7f\u5b83\u4eec\u6210\u4e3a\u7ec4\u7ec7\u6838\u5fc3\u6570\u5b57\u5316\u8f6c\u578b\u6218\u7565\u7684\u7ec4\u6210\u90e8\u5206\u3002<\/span><\/p>\n

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\uff08\u4e8c\uff09\u5fae\u521b\u65b0\u4ec5\u4ec5\u4e0e4P\u76f8\u5173\uff1f<\/span><\/strong><\/section>\n
\u5728\u5e02\u573a\u8425\u9500\u7684\u89d2\u5ea6\uff0c\u6211\u4eec\u5f88\u4e60\u60ef\u4e8e\u5c06\u5fae\u521b\u65b0\u4e0e4P\u7406\u8bba\u7684\u7ed3\u5408\u8fd0\u7528\uff0c\u4f46\u5b9e\u9645\u8fc7\u7a0b\u4e2d\uff0c\u5fae\u521b\u65b0\u4ec5\u4ec5\u662f\u4e0e4P\u76f8\u5173\u5417\uff1f<\/span>\u4e0d\u662f\u3002\u6240\u4ee5\u63a5\u4e0b\u6765\u548c\u5927\u5bb6\u8fdb\u4e00\u6b65\u63a2\u8ba8\u5fae\u521b\u65b0\u4e0e\u5546\u4e1a\u6218\u7565\u80fd\u64e6\u51fa\u4ec0\u4e48\u706b\u82b1\u3002<\/span><\/section>\n

\u8fd9\u91cc\uff0c\u6211\u60f3\u5148\u501f\u7528\u201c\u7b2c\u4e09\u79cd\u521b\u65b0\u65b9\u5f0f\u201d\u7684\u8bf4\u6cd5\u3002\u4e3a\u4ec0\u4e48\u4e0d\u518d\u7528\u5fae\u521b\u65b0\u5462\uff1f\u4e0d\u662f\u8bf4\uff0c\u524d\u9762\u90a3\u4e9b\u6848\u4f8b\u5c31\u4e0d\u662f\u7b2c\u4e09\u79cd\u521b\u65b0\u4e86\uff0c\u800c\u662f\u63a5\u4e0b\u6765\u8c08\u5546\u4e1a\u6218\u7565\u7684\u6848\u4f8b\uff0c\u6211\u5e0c\u671b\u6709\u4e00\u4e2a\u66f4\u5c11\u9519\u89c9\u7684\u540d\u8bcd\u3002<\/span><\/span><\/p>\n

<\/p>\n

\u201c\u7b2c\u4e09\u79cd\u521b\u65b0\u2f45\u5f0f\u201d<\/span><\/span><\/p>\n

\u7ffb\u8bd1\u4e8eDavid Robertson & Kent Lineback\u4e13\u8457<\/span><\/p>\n

\u300aThe power of little ideas\u300b<\/span><\/p>\n

\u4e2d\u6587\u7ffb\u8bd1\u6765\u7684\u5fae\u521b\u65b0\uff0c\u5bb9\u6613\u88ab\u6211\u4eec\u8bed\u8a00\u601d\u7ef4\u91cc\u5bf9\u5fae\u5c0f\u7684\u7406\u89e3\u5e26\u8dd1\u4e86\uff0c\u4ee5\u4e3a\u662f\u4e0d\u8d77\u773c\u7684\u7ec6\u8282\u3002<\/span>\u4f46\u5b9e\u9645\u4e0a\uff0c\u6211\u4eec\u53ef\u4ee5\u7406\u89e3\u6210\u4e3a\u98a0\u8986\u5f0f\u548c\u6e10\u8fdb\u5f0f\u7684\u521b\u65b0\u3002<\/span><\/p>\n

\u98a0\u8986\u5f0f\u3001\u6e10\u8fdb\u5f0f\u521b\u65b0\u4f1a\u6559\u80b2\u5927\u5bb6\uff0c\u8981\u91c7\u7528\u5168\u65b0\u8bbe\u8ba1\u7684\u65b9\u6cd5\uff0c\u4ece\u96f6\u8d77\u6b65\uff0c\u521b\u9020\u4f1f\u5927\u53f2\u8bd7\u822c\u7684\u4ea7\u54c1\u3002<\/span><\/p>\n

\u98a0\u8986\u5f0f\u53c8\u79f0\u7a81\u7834\u5f0f\u521b\u65b0\u3001\u6fc0\u8fdb\u5f0f\u521b\u65b0\uff0c\u540d\u5b57\u5f88\u591a\uff0c\u7a81\u7834\u5f0f\u521b\u65b0\u4ea7\u751f\u7684\u6807\u5fd7\u662f\u4ea7\u751f\u8131\u79bb\u539f\u6709\u6280\u672f\u8f68\u9053\u7684\u65b0\u6280\u672f\uff0c\u8981\u4e48\u529f\u80fd\u6307\u6807\u5927\u5e45\u63d0\u5347\uff0c\u8981\u4e48\u6210\u672c\u5927\u5e45\u964d\u4f4e\uff1b<\/span>\u7a81\u7834\u5f0f\u521b\u65b0\u5177\u6709\u521b\u65b0\u5468\u671f\u957f\u3001\u6295\u5165\u5927\u3001\u975e\u8fde\u7eed\u6027\u3001\u968f\u673a\u6027\u3001\u4e0d\u53ef\u9884\u6d4b\u6027\u4ee5\u53ca\u9ad8\u98ce\u9669\u6027\u7b49\u663e\u8457\u7279\u6027\uff1b<\/span>\u4f1a\u6539\u53d8\u884c\u4e1a\u7684\uff0c\u80fd\u4ea7\u751f\u65b0\u7684\u4ef7\u503c\u7f51\u7edc\uff0c\u5e26\u52a8\u6574\u4e2a\u5e02\u573a\u683c\u5c40\u548c\u4ea7\u4e1a\u7ed3\u6784\u7684\u91cd\u5851\u548c\u518d\u9020\u7b49\u3002<\/span><\/p>\n

\u800c\u6e10\u8fdb\u5f0f\u521b\u65b0\u662f\u5bf9\u73b0\u6709\u6280\u672f\u7684\u4e0d\u65ad\u8c03\u6574\uff0c\u662f\u4e00\u79cd\u57fa\u4e8e\u73b0\u6709\u77e5\u8bc6\u3001\u8d44\u6e90\u548c\u80fd\u529b\u7684\u6539\u8fdb\u578b\u521b\u65b0\uff0c\u4e5f\u662f\u9700\u8981\u6301\u7eed\u7684\u6295\u5165\uff0c\u7136\u540e\u4e5f\u4e0d\u77e5\u9053\u8c03\u6574\u5230\u54ea\u4e2a\u8282\u70b9\u4e0a\u662f\u4e2a\u5934\uff0c\u4e3b\u8981\u4f9d\u9760\u968f\u7740\u65f6\u95f4\u4ea7\u751f\u7d2f\u79ef\u6027\u7684\u7ecf\u6d4e\u6548\u679c\u3002<\/span><\/p>\n

\u4f46\u662f\u7a81\u7834\u548c\u6e10\u8fdb\u7684\u533a\u522b\u4e0d\u662f\u91cd\u70b9\uff0c\u91cd\u70b9\u662f\u91c7\u53d6\u8fd9\u79cd\u98ce\u683c\u7684\u521b\u65b0\u65b9\u5f0f\uff0c\u7ed9\u4f01\u4e1a\u5e26\u6765\u7684\u662f\u9ad8\u6218\u7565\u98ce\u9669\uff0c\u9ad8\u524d\u671f\u6295\u5165\u3002<\/span><\/p>\n

\u5728\u8fd9\u91cc\u6709\u4e24\u4e2a\u6848\u4f8b\u662f\u975e\u5e38\u503c\u5f97\u6211\u4eec\u8c08\u8bba\u7684\u3002<\/span><\/section>\n
\uff081\uff09\u4f73\u5f97\u4e50\u5982\u4f55\u7528\u5fae\u521b\u65b0\u7ffb\u76d8\uff0c\u83b7\u5f97\u91cd\u751f\uff1f<\/span><\/strong><\/section>\n

\u9996\u5148\uff0c\u6211\u4eec\u53ef\u4ee5\u6765\u4e86\u89e3\u4e00\u4e0b\uff0c\u8fd0\u52a8\u996e\u6599\u754c\u7684\u5927\u54e5\u2014\u2014\u4f73\u5f97\u4e50\u7684\u7279\u522b\u7ecf\u5386\u3002<\/span><\/p>\n

<\/section>\n
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2003\u5e74\uff0c\u7531\u59da\u660e\u4ee3\u8a00\u7684\u4f73\u5f97\u4e50\uff0c\u5c06\u300c\u7535\u89e3\u8d28\u300d\u996e\u6599\u6982\u5ff5\u6b63\u5f0f\u5e26\u5165\u4e86\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u89c6\u91ce\u3002<\/span><\/p>\n

\u4ece60\u5e74\u4ee3\u7684\u5b9e\u9a8c\u5ba4\u7279\u8c03\uff0c70\u5e74\u4ee3\u7684NFL\u7279\u4f9b\uff0c\u518d\u523092\u5e74\u7b7e\u7ea6\u4e54\u4e39\uff0c00\u5e74\u52a0\u5165\u767e\u4e8b\u2026\u2026<\/span>\u6839\u636e\u300a\u8d22\u5bcc\u300b\u6742\u5fd7\uff0c2007\u5e74\u7684\u76f8\u5173\u6570\u636e\u4e2d\uff0c\u4f5c\u4e3a\u8fd0\u52a8\u996e\u6599\u754c\u7684\u5f00\u521b\u8005\uff0c\u4f73\u5f97\u4e50\u5c06\u7ade\u4e89\u8005\u4eec\u8fdc\u8fdc\u7529\u5728\u8eab\u540e\uff0c\u72ec\u5360\u4e86\u591a\u8fbe80%\u7684\u5e02\u573a\u4efd\u989d\u3002<\/span><\/p>\n

\u5728\u989c\u8272\u5404\u5f02\u3001\u53e3\u5473\u5374\u51e0\u65e0\u533a\u522b\u7684\u8fd0\u52a8\u996e\u6599\u4e2d\uff0c\u8fd9\u9053\u6a59\u8272\u95ea\u7535\u80fd\u72ec\u9886\u98ce\u9a9a\uff0c\u5728\u5176\u53d1\u5c55\u74f6\u9888\u4e2d\uff0c\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff1a\u5176\u8fd0\u7528\u597d\u4e86\u7b2c\u4e09\u6b21\u521b\u65b0\u2014\u2014\u805a\u7126\u4e13\u4e1a\u8fd0\u52a8\u5458\uff0c\u6269\u5c55\u4ea7\u54c1\u3002<\/span><\/p>\n

\u4f73\u5f97\u4e50\u7684\u6269\u5c55\u662f\u56f4\u7ed5\u7740\u4e13\u4e1a\u8fd0\u52a8\u5458\u6240\u9700\u8981\u7684\u201c\u71c3\u6599\u201d\uff0c\u56f4\u7ed5\u4f20\u7edf\u529f\u80fd\u996e\u6599\u589e\u52a0\u4e86\u4e13\u4e1a\u8fd0\u52a8\u8bad\u7ec3\u524d\u8865\u5145\u80fd\u91cf\u7684\u51dd\u80f6\u548c\u80fd\u91cf\u68d2\uff0c\u4ee5\u53ca\u8bad\u7ec3\u540e\u2f64\u6765\u6062\u590d\u4f53\u80fd\u7684\u86cb\u2f69\u51b0\u6c99\u548c\u5976\u6614\uff0c\u5f62\u6210\u4e86\u76f4\u89c2\u76841-2-3\u4e09\u6b65G\u4ea7\u54c1\u3002<\/span><\/p>\n

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\u8fd9\u4e2a\u4e09\u90e8\u66f2\uff0c\u5e76\u6ca1\u6709\u5bf9\u4f73\u5f97\u4e50\u4f20\u7edf\u996e\u54c1\u6709\u4ec0\u4e48\u53d8\u52a8\uff0c\u9664\u4e86\u4ef7\u683c\uff0c\u4e3a\u4e86\u5f25\u8865\u4f73\u5f97\u4e50\u7684\u9500\u91cf\u4e0b\u6ed1\uff0c\u4e0d\u662f\u5728\u4f73\u5f97\u4e50\u8eab\u4e0a\u505a\u6587\u7ae0\uff0c\u800c\u662f\u56f4\u7ed5\u7740\u4f73\u5f97\u4e50\u8865\u5145\u4e00\u7cfb\u5217\u4ea7\u54c1\uff0c\u5374\u63d0\u5347\u4e86\u8fd9\u4e2a\u6838\u5fc3\u4ea7\u54c1\u7684\u9500\u91cf\u3002<\/span><\/p>\n

\u901a\u5e38\u6839\u636e\u5e38\u8bc6\uff0c\u63d0\u5347\u67d0\u4e2a\u4ea7\u54c1\u7684\u9500\u91cf\u5e94\u8be5\u5bf9\u4ea7\u54c1\u8fdb\u884c\u6539\u53d8\u4f18\u5316\uff0c\u8981\u4e48\u98a0\u8986\u5f0f\uff0c\u6211\u76f4\u63a5\u629b\u5f03\u4f20\u7edf\u4ea7\u54c1\uff0c\u6211\u8981\u5f00\u521b\u5148\u6cb3\u3002\u4f46\u662f\u4f73\u5f97\u4e50\u5374\u9009\u62e9\u805a\u7126\u4e00\u4e2a\u975e\u5927\u4f17\u7684\u5e02\u573a\uff0c\u6ca1\u52a8\u4f73\u5f97\u4e50\u4ea7\u54c1\u672c\u8eab\u4e00\u6839\u624b\u6307\u5934\uff0c\u53ea\u662f\u505a\u4e86\u8865\u5145\u3002<\/span><\/p>\n

\uff082\uff09\u4e8c\u624b\u8f66\u5e02\u573a\u7684\u4ef7\u683c\u6218\uff0c\u600e\u4e48\u7834\u5c40\uff1f<\/span><\/strong><\/section>\n
\u7f8e\u56fd\u6700\u5927\u7684\u4e8c\u624b\u8f66\u96f6\u552e\u5546\u548c\u8d22\u5bcc500\u5f3a\u516c\u53f8\u2014\u2014CarMax\uff0c\u521b\u5efa\u4e8e1993\u5e749\u6708\uff0c\u6bcd\u516c\u53f8 CircuitCity Store \u4f5c\u4e3a\u5f53\u65f6\u5168\u4e16\u754c\u6700\u5927\u7684\u6d88\u8d39\u7535\u5b50\u552e\u5546\u4e4b\u4e00\uff0c\u51c6\u5907\u901a\u8fc7\u5176\u96f6\u552e\u80fd\u529b\uff0c\u8ba9\u4e8c\u624b\u8f66\u7684\u4e70\u5356\u53d8\u7684\u66f4\u900f\u660e\u3001\u66f4\u53ef\u9760\u3001\u66f4\u5177\u4fe1\u4efb\u5ea6\u3002<\/span><\/section>\n
2009\u5e742\u6708\uff0cCarMax \u7ecf\u8425100\u5bb6\u4e8c\u624b\u8f66\u8d85\u5e02\u548c\u4e03\u4e2a\u65b0\u7684\u6c7d\u8f66\u7279\u8bb8\u7ecf\u8425\u6743\uff1b<\/span>2012\u5e74\uff0cCarMax \u5df2\u6210\u4e3a\u5168\u7f8e\u4e8c\u624b\u8f66\u96f6\u552e\u5546\u7684\u9886\u5934\u7f8a\uff0c\u901a\u8fc7\u5176118\u4e2a\u7ecf\u9500\u5e97\u4ee5\u4e0d\u8bae\u4ef7\u7684\u65b9\u5f0f\u9500\u552e\u5404\u79cd\u4e8c\u624b\u8f66\uff1b2015\u5e74\u5df2\u5b9e\u73b0151\u4ebf\u7f8e\u5143\u7684\u9500\u552e\u989d\uff0c\u6210\u4e3a\u4e86\u7f8e\u56fd\u89c4\u6a21\u6700\u2f24\u7684\u2f06\u2f3f\u2ecb\u96f6\u552e\u5546\u3002<\/span><\/section>\n
2019\u5e74\uff0cCarMax \u4f4d\u5217\u8d22\u5bcc500\u5f3a\u7684\u7b2c174\u4f4d\uff0c\u8425\u4e1a\u6536\u5165179.77\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f8.1%\uff0c\u5229\u6da66.64\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f5.9%\u3002<\/span><\/section>\n
\u4f46\u6ca1\u6709\u516c\u53f8\u7684\u53d1\u5c55\u4e0d\u4f1a\u9047\u5230\u95ee\u9898\uff0c\u5f88\u5feb CarMax \u5c31\u610f\u8bc6\u5230\uff0c\u6ca1\u6709\u521b\u65b0\u4f1a\u7ed9\u6269\u5f20\u5e26\u6765\u4e86\u963b\u788d\u3002\u5728\u552e\u5546\u54c1\u65e0\u6cd5\u6539\u8fdb\uff0c\u4e0d\u80fd\u4fdd\u8bc1\u4ef7\u683c\u6700\u4fbf\u5b9c\u7684\u56f0\u5c40\u4e0b\uff0c\u4e00\u5473\u6253\u4ef7\u683c\u6218\u662f\u884c\u4e0d\u901a\u7684\uff0c\u5fc5\u987b\u5f62\u6210\u6838\u5fc3\u7ade\u4e89\u529b\u3002<\/span><\/section>\n
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\u5982\u4eca\uff0c\u5728CarMax\u6bcf\u4e00\u5bb6\u96f6\u552e\u5e97\u91cc\uff08\u5927\u5e97\uff0c\u6807\u51c6\u5e97\u53ca\u536b\u661f\u5e97\uff09\uff0c\u4eba\u4eec\u90fd\u53ef\u4ee5\u627e\u5230\u8bb8\u591a\u4e0d\u540c\u7684\u8f66\u578b\u548c\u6b3e\u5f0f\uff0c\u5b83\u4eec\u660e\u7801\u6807\u4ef7\uff0c\u63d0\u4f9b\u8f66\u8f86\u8ba4\u8bc1\u7684\u8eab\u4efd\u8bc1\uff0c\u8f66\u8f86\u8d28\u4fdd\u8fd8\u53ef\u4f9b\u591a\u79cd\u9009\u62e9\u3002<\/span><\/section>\n
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<\/section>\n

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\u90a3\u5230\u5e95\u201c\u5fae\u201d\u5728\u54ea\u4e9b\u5730\u65b9\u5462\uff1f<\/span><\/p>\n

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<\/span>\u5f53\u7136\uff0c\u8fd9\u662f\u9700\u8981\u7cfb\u7edf\u3001\u7d27\u5bc6\u7684\u7ba1\u7406\u624d\u80fd\u505a\u5230\u7684\u3002<\/span><\/p>\n

<\/h4>\n

\u5199\u5728\u6700\u540e<\/span><\/strong><\/h4>\n

\u7814\u7a76\u5fae\u521b\u65b0\u5230\u5e95\u6709\u4ec0\u4e48\u7528\u5417\uff1f<\/span>\u6211\u5728\u8fd9\u628a\u6211\u601d\u8003\u7684\u7ed3\u679c\u548c\u5927\u5bb6\u5206\u4eab\uff1a<\/span><\/span><\/p>\n

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\u6240\u4ee5\uff0c\u5fae\u521b\u65b0\u4e8e\u4ea7\u54c1\u3001\u5546\u4e1a\u800c\u8a00\uff0c\u662f\u4e00\u4e2a\u5e94\u8be5\u88ab\u6b63\u89c6\u7684\u5de5\u5177\uff0c\u5f80\u5f80\u5546\u673a\u5c31\u5728\u90a3\u4e48\u4e00\u4e2a\u91cd\u65b0\u6392\u5217\u7ec4\u5408\u52a0\u51cf\u4e58\u9664\u91cc\u3002\u8fd9\u4e5f\u547c\u5e94\u4e86\u4eca\u5929\u5206\u4eab\u7684\u5f00\u5934Think small\uff0cDream big\u3002<\/span><\/p>\n

\u800c\u6700\u503c\u5f97\u7422\u78e8\u7684\u201c\u7b2c\u4e09\u79cd\u521b\u65b0\u201d\uff0c\u4e5f\u662f\u80fd\u6253\u7834\u521b\u65b0\u601d\u7ef4\u5b9a\u52bf\u7684\u4e00\u4e2a\u8def\u5f84\uff0c\u53ef\u4ee5\u7528\u6765\u5e2e\u52a9\u4f01\u4e1a\u9762\u5bf9\u4e0d\u786e\u5b9a\u6027\uff1b\u9762\u5bf9\u7ade\u4e89\uff0c\u53ef\u4ee5\u8d70\u4e00\u6761\u4e0d\u6fc0\u8fdb\u4f46\u662f\u6709\u6548\u7684\u9053\u8def\uff0c\u6765\u8ba9\u4f01\u4e1a\u83b7\u5f97\u65b0\u7684\u6210\u529f\u3002<\/span><\/p>\n

\u521b\u65b0\u7684\u8bdd\u9898\u5f88\u2f24\uff0c\u6d89\u53ca\u7684\u6848\u4f8b\u66f4\u662f\u6d77\u91cf\uff0c\u56e0\u6b64\u6211\u5728\u8d77\u59cb\u2eda\u4e5f\u5199\u4e86\u201c\u6d45\u8c08\u201d\u3002\u5206\u4eab\u7684\u4ef7\u503c\u4e0d\u5728\u4e8e\u6211\u8bf4\u7684\u591a\u4e48\u6b63\u786e\u5230\u4f4d\uff0c\u66f4\u5728\u4e8e\u6211\u53d1\u51fa\u4e86\u2f00\u4e2a\u2f24\u5bb6\u2f00\u8d77\u63a2\u8ba8\u3001\u89c2\u70b9\u78b0\u649e\u7684\u9080\u8bf7\uff0c\u6700\u2f24\u7684\u4ef7\u503c\u5c31\u662f\u901a\u8fc7\u6211\u6765\u5f15\u51fa\u66f4\u5177\u4ef7\u503c\u3001\u53c2\u8003\u6027\u7684\u63a2\u8ba8\u3002<\/span><\/p>\n

|\u53c2\u8003\u6587\u732e\uff1a<\/span><\/p>\n

1.\u80e1\u4e39\u4e39, \u6768\u5fe0. \u5fae\u521b\u65b0: \u57fa\u4e8e\u4e0d\u786e\u5b9a\u6027\u7ade\u4e89\u73af\u5883\u7684\u521b\u65b0\u65b0\u8303\u5f0f[J]. \u793e\u4f1a\u79d1\u5b66, 2018 (11): 41-48.<\/span><\/p>\n

2.\u5782\u7c7b\u5a92\u4f53\uff1ai\u9ed1\u9a6c\u7f51\u3001360\u8425\u9500\u5b66\u82d1<\/span><\/p>\n

3.Robertson D. The power of little ideas: A low-risk, high-reward approach to innovation[M]. Harvard Business Press, 2017.<\/span><\/p>\n

4.Del R\u00edo J. Drew BOYD y Jacob GOLDENBERG (2014), Inside the Box. A Proven System of Creativity for Breakthrough Results, Simon & Schuster Paperbacks, Nueva York[J]. Revista Empresa y Humanismo, 2015: 113-116.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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