{"id":76191,"date":"2022-05-31T09:33:57","date_gmt":"2022-05-31T09:33:57","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=91356"},"modified":"2022-05-31T10:00:01","modified_gmt":"2022-05-31T10:00:01","slug":"%e5%b7%a8%e5%a4%b4%e5%a4%a7%e4%bf%83%ef%bc%8c%e6%b1%82%e5%8f%98%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=76191","title":{"rendered":"\u5de8\u5934\u5927\u4fc3\uff0c\u6c42\u53d8\uff1f"},"content":{"rendered":"

\u5927\u4fc3\u8d1f\u9762\u58f0\u97f3\u7a0d\u5fae\u6709\u70b9\u591a\u3002<\/span><\/strong>
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02<\/span><\/h4>\n

\u8981\u7559\u5ba2<\/strong><\/span><\/h4>\n

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\u4f46\uff0c\u6211\u4eec\u8981\u660e\u767d\u4e00\u4ef6\u4e8b\u3002<\/span><\/p>\n

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\u9996\u5148\u56fd\u5bb6\u5e02\u573a\u76d1\u7ba1\u603b\u5c402020\u5e7410\u670820\u65e5\u53d1\u5e03\u7684\u6700\u65b0\u7248\u300a\u7f51\u7edc\u4ea4\u6613\u76d1\u7763\u7ba1\u7406\u529e\u6cd5(\u5f81\u6c42\u610f\u89c1\u7a3f)\u300b<\/strong>\u7b2c\u4e09\u5341\u4e00\u6761\u660e\u786e\u63d0\u51fa\uff0c\u7f51\u7edc\u4ea4\u6613\u5e73\u53f0\u7ecf\u8425\u8005\u4e0d\u5f97\u6ee5\u7528\u4f18\u52bf\u5730\u4f4d\u5e72\u6d89\u5e73\u53f0\u5185\u7ecf\u8425\u8005\u7684\u81ea\u4e3b\u7ecf\u8425\u3002<\/strong><\/span><\/p>\n

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\u5176\u6b21\uff0c\u6280\u672f\u8fed\u4ee3\u77ed\u89c6\u9891\u7535\u5546\u5d1b\u8d77\uff0c\u4f20\u7edf\u7535\u5546\u6700\u4f4e\u4ef7\u6982\u5ff5\u9010\u6e10\u88ab\u300c\u901b\u4e95\u5e02\u3001\u5174\u8da3\u8d2d\u7269\u300d\u4e0d\u8981\u4fbf\u5b9c\u53ea\u8981\u201c\u54c1\u8d28\u597d\u7684\u6027\u4ef7\u6bd4\u201d\u66ff\u4ee3\uff0c\u67d0\u79cd\u610f\u4e49\u4e0a\u8bf4\u7535\u5546\u5728\u88ab\u5206\u6d41\uff0c\u9884\u552e\u62a2\u5148\u4ed8\u662f\u9501\u5ba2\u7684\u552f\u4e00\u624b\u6bb5\u3002<\/strong><\/span><\/p>\n

\u5bc6\u6b47\u6839\u5927\u5b66\u7684\u00a0Scott I. Rick \u6559\u6388\u5728\u300a\u6d88\u8d39\u8005\u5fc3\u7406\u5b66\u671f\u520a\u300b\uff08Journal of Consumer Psychology \uff09\u4e0a\u66fe\u63d0\u5230\u5173\u4e8e\u8d2d\u7269\u662f\u5426\u80fd\u63d0\u9ad8\u4eba\u4eec\u63a7\u5236\u611f\u3001\u51cf\u5c11\u60b2\u4f24\u7684\u5b9e\u9a8c\uff0c\u7ed3\u8bba\u6307\u51fa\uff0c\u60f3\u8981\u8d2d\u4e70\u65f6\u7684\u613f\u671b\u6bd4\u5b9e\u9645\u62e5\u6709\u4e1c\u897f\u66f4\u8ba9\u4eba\u5f00\u5fc3\u3002<\/strong><\/span><\/p>\n

\u6240\u4ee5\uff0c\u6211\u4eec\u56e0\u4e3a\u4e70\u4e00\u53ea\u53e3\u7ea2\u800c\u611f\u5230\u5feb\u4e50\u662f\u5bf9\u5b83\u6709\u5f88\u591a\u671f\u5f85\uff0c\u5373\u4fbf\u6d82\u4e0a\u5b83\uff0c\u522b\u4eba\u5938\u8d5e\u4f60\u7684\u7f8e\u4e5f\u662f\u201c\u671f\u5f85\u611f\u201d\u7684\u8868\u73b0\uff1b\u90a3\u8bf4\u5230\u5e95\uff0c\u671f\u5f85\u624d\u662f\u5feb\u4e50\u7684\u6e90\u6cc9\u3002<\/strong><\/span><\/p>\n

<\/p>\n

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\u5176\u6307\u51fa\uff0c\u54c1\u724c\u5b58\u5728\u9884\u552e\u65f6\u95f4\u957f\u3001\u4ef7\u683c\u914d\u7f6e\u4e0d\u5408\u7406\u3001\u8d28\u91cf\u4e0a\u6709\u8272\u5dee\u7b49\u95ee\u9898\uff1b<\/strong>\u4e24\u6761\u89c6\u9891\u6c47\u603b\u70b9\u8d5e\u8fc7\u767e\u4e07\uff0c\u5728bilibili\u3001\u5c0f\u7ea2\u4e66\u3001\u6296\u97f3\u7b49\u793e\u4ea4\u5e73\u53f0\u5f15\u53d1\u70ed\u70c8\u8ba8\u8bba\u3002<\/span><\/p>\n

\u56e0\u6b64\uff0c\u8d85\u957f\u9884\u552e\u7684\u53e6\u4e00\u9762\u610f\u5473\u7740\u5546\u5bb6\u5931\u53bb\u4fdd\u8bc1\u8d28\u91cf\u7684\u80fd\u529b\uff0c\u8ba9\u4eba\u6000\u7591\u8863\u670d\u6216\u5176\u4ed6\u5546\u54c1\u4ece\u539f\u6750\u6599\u751f\u4ea7\u5f00\u59cb\u7684\u3002<\/span><\/p>\n

\u867d\u51cf\u5c11\u5e93\u5b58\u5468\u8f6c\u5468\u671f\uff0c\u4f46\u5bb9\u6613\u5bfc\u81f4\u8d27\u7269\u672c\u8eab\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\uff1b\u53ea\u51ed\u501f\u4e70\u5bb6\u79c0\u3001\u76f4\u64ad\u95f4\u8bd5\u7a7f\u7684\u51e0\u4ef6\u59cb\u7ec8\u65e0\u6cd5\u89e3\u51b3\u3002<\/span><\/p>\n

\u9664\u6b64\u5916\uff0c\u66f4\u6709\u6d88\u8d39\u8005\u9610\u8ff0\uff0c\u597d\u4e0d\u5bb9\u6613\u7b49\u5230\u9884\u552e\u5546\u54c1\u83b7\u5f97\u5ef6\u8fdf\u6ee1\u8db3\uff0c\u53ef\u6709\u90e8\u5206\u5546\u5bb6\u5f80\u5f80\u4f1a\u4ea7\u751f\u8d27\u4e0d\u5bf9\u7248\u3001\u53d1\u9519\u3001\u4e0d\u80fd\u9000\u7b49\u60c5\u51b5\uff1b<\/strong>\u660e\u660e\u9884\u552e\u6536\u5230\u786e\u5b9e\u4e8c\u624b\uff0c\u8ba9\u672c\u4e0d\u6ee1\u7684\u5fc3\u66f4\u662f\u96ea\u4e0a\u52a0\u971c\u3002<\/span><\/p>\n

\u5728\u6211\u770b\u6765\uff0c\u7ad9\u5728\u5e73\u53f0\u89d2\u5ea6\u4e5f\u5f88\u96be\u3002<\/span><\/p>\n

\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u80cc\u9762\u662f\u300c\u9501\u5ba2\u300d\uff0c\u4e0d\u9884\u552e\u5e73\u53f0\u9762\u4e34\u5546\u5bb6\u3001\u6d88\u8d39\u8005\u540c\u65f6\u88ab\u5176\u4ed6\u5e73\u53f0\u74dc\u5206\uff0c\u9884\u552e\u5546\u5bb6\u5219\u9762\u4e34\u63d0\u524d\u51c6\u5907\u3001\u76d8\u8d27\u3001\u9501\u5e93\u5b58\u7b49\u95ee\u9898\u3002<\/span><\/p>\n

\u540c\u65f6\u8fd8\u8981\u63a5\u53d7\u6d88\u8d39\u8005\u5410\u69fd\uff0c\u800c\u8fd9\u4e00\u5207\u5176\u5b9e\u662f\u300c\u5546\u5bb6\u6ca1\u6709\u60f3\u660e\u767d\u8981\u4e0d\u8981\u53c2\u4e0e\u8fd9\u4ef6\u4e8b\u300d\uff0c\u5e76\u4e0d\u5728\u5e73\u53f0\u65b9\u3002<\/strong><\/span><\/p>\n

03<\/span><\/h4>\n

\u76f2\u8ddf\u98ce<\/strong><\/span><\/h4>\n

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\u6709\u4e9b\u4eba\u8ba4\u4e3a\u201c\u6d88\u8d39\u8005\u60f3\u5360\u4fbf\u5b9c\uff0c\u8425\u9500\u53ef\u4ee5\u62c9\u52a8\u9500\u91cf\u201d\uff0c<\/strong>\u5176\u5b9e\u5e73\u53f0\u8425\u9500\u7684\u53e6\u4e00\u4e2a\u4f5c\u7528\u662f\u300c\u63d0\u793a\u6548\u5e94\u300d\uff0c\u50cf\u4e61\u9547\u7684\u96c6\u5e02\u4ee5\u524d\u9760\u8282\u65e5\u589e\u957f\uff0c\u73b0\u5728\u9700\u8981\u5728\u8282\u65e5\u7684\u5b58\u91cf\u4e0b\u62c9\u56de\u5934\u5ba2\u3002<\/span><\/p>\n

\u5047\u8bbe\u5e73\u53f0\u4e0d\u505a\u8425\u9500\u4f1a\u663e\u5f97\u5be1\u6de1\uff0c\u6240\u4ee5\u5e73\u53f0\u5c31\u9700\u4e0d\u505c\u7684\u505a\u3001\u591a\u505a\uff1b\u5982\u679c\u8981\u9760\u6574\u5408\u8425\u9500\u5185\u5bb9\u521b\u610f\u62c9\u52a8\uff0c\u6295\u8d44\u5c31\u6bd4\u8f83\u5927\uff1b\u552f\u4e00\u7684\u6298\u4e2d\u6cd5\u5219\u662f\u300c\u4fc3\u9500\u300d\uff0c\u6301\u7eed\u5524\u9192\u5ba2\u6237\u5173\u6ce8\u3002<\/strong><\/span><\/p>\n

\u53ef\u5f88\u591a\u54c1\u724c\u8ddf\u7740\u5e73\u53f0\u4e00\u8d77\u505a\uff0c\u6839\u672c\u6ca1\u6709\u60f3\u6e05\u695a\u81ea\u5df1\u7684\u76ee\u7684\uff1b\u54c1\u724c\u4e0e\u54c1\u724c\u4e4b\u95f4\u5c5e\u4e8e\u5546\u4e1a\u7ade\u4e89\uff0c\u5fc5\u987b\u9884\u5224\u51fa\u8fdb\u5ea6\u3001\u7ec8\u5c40\u624d\u77e5\u9053\u5728\u4ec0\u4e48\u8282\u70b9\u6295\u8d44\u591a\u5c11\u94b1\u3001\u505a\u591a\u5c11\u5468\u671f\u5408\u9002<\/span><\/p>\n

\u672c\u8d28\u770b\uff0c\u54c1\u724c\u8ddf\u968f\u5e73\u53f0\u505a\u5927\u4fc3\u5c5e\u4e8e\u8ba9\u51fa\u5229\u6da6\u5feb\u901f\u83b7\u53d6\u5ba2\u6237\u3001\u505a\u5927\u5e02\u573a\uff0c\u548c\u4ee5\u5f80\u4e92\u8054\u7f51\u70e7\u94b1\u8865\u8d34\u6362\u589e\u957f\u903b\u8f91\u76f8\u4f3c\u3002<\/strong><\/span><\/p>\n

\u6bd4\u5982\uff1a<\/span>\u4ee5\u5f80\u745e\u5e78\u5496\u5561\u4f1a\u628a\u5927\u91cf\u73b0\u91d1\u8865\u8d34\u5728\u4f18\u60e0\u5238\u4e0a\uff0c\u7136\u540e\u901a\u8fc7\u4f18\u60e0\u5238\u5c06\u7528\u6237\u5bfc\u5165\u5c0f\u7a0b\u5e8f\u505a\u88c2\u53d8\uff0c\u4e3a\u63d0\u9ad8\u88c2\u53d8\u6548\u7387\u745e\u8f9b\u80cc\u540e\u8fd8\u6295\u8d44\u51e0\u767e\u540d\u6280\u672f\u4eba\u5458\u5f00\u53d1APP\uff0c\u5c0f\u7a0b\u5e8f\u3002<\/p>\n

\u4ed6\u4eec\u5f88\u65e9\u5efa\u7acb\u81ea\u5df1\u7684\u8425\u9500\u6570\u636e\u4e2d\u53f0\uff0c\u9009\u62e9CDP\uff08Customer Data Platform\uff09\u6a21\u5f0f\uff0c\u5e76\u63a5\u5165\u591a\u65b9\u89e6\u70b9\u6570\u636e\u5f62\u6210\u79c1\u57df\u6d41\u91cf\u6c60\u3002<\/span><\/p>\n

\u7ecf\u8fc7\u591a\u5e74\u6c89\u6dc0\u624d\u5b9e\u73b0\u591a\u9879\u81ea\u52a8\u5316\u529f\u80fd\uff0c\u8fd9\u4e00\u5957\u7ec4\u5408\u6253\u6cd5\u7ed3\u679c\u81ea\u7136\u6c34\u5230\u6e20\u6210\uff0c\u628a\u94b1\u7528\u5728\u7528\u6237\u3001\u8425\u9500\u6d3b\u52a8\u7684\u80cc\u540e\u662f\u6709\u300c\u5de8\u5927\u6d41\u91cf\u6c60\u300d\u627f\u63a5\u3002<\/strong><\/span><\/p>\n

\u4f46\u662f\uff0c\u524d\u4e24\u5e74\u65b0\u6d88\u8d39\u884c\u4e1a\u98ce\u53e3\u8f83\u65fa\uff0c\u591a\u534a\u521b\u4e1a\u8005\u5c5e\u4e8e\u8d44\u672c\u9a71\u52a8\u578b\uff0c\u4f18\u52bf\u662f\u80cc\u9760\u8d44\u672c\u4e0d\u5dee\u94b1\uff1b\u800c\u52a3\u52bf\u4e5f\u6bd4\u8f83\u660e\u663e\uff0c\u9690\u5f62\u7684\u5bf9\u8d4c\u534f\u8bae\u3001\u8d5b\u9a6c\u673a\u5236\u3001\u8ba9\u5176\u6ce8\u91cd\u9500\u552e\u4e0d\u6ce8\u91cd\u57fa\u672c\u76d8\u5efa\u8bbe\uff0c\u9010\u6e10\u8fc7\u7a0b\u53d8\u5f62\u3002<\/strong><\/span><\/p>\n

\u6240\u4ee5\uff0c\u5f88\u591a\u6d88\u8d39\u54c1\u5546\u5bb6\u6ca1\u6709\u8282\u594f\u611f\u3001\u79c1\u57df\u610f\u8bc6\uff0c\u9664\u7528\u77ed\u671f\u70e7\u94b1\u62c9\u6765\u7684\u7528\u6237\uff08\u9500\u552e\u989d\uff09\u518d\u53bb\u6362\u6295\u8d44\u4eba\u7684\u94b1\u3001\u80cc\u540e\u5b8c\u5168\u6ca1\u6709\u53ef\u6301\u7eed\u7684\u52a8\u4f5c\u3002<\/span><\/p>\n

<\/p>\n

\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u54c1\u724c\u6301\u7eed\u8ddf\u968f\u5e73\u53f0\u8425\u9500\u4e0d\u4f1a\u8ba9\u81ea\u5df1\u66f4\u597d\uff0c\u800c\u4f1a\u4e27\u5931\u8be5\u6709\u7684\u300c\u8c03\u6027\u300d\u3002<\/strong><\/span><\/p>\n

\u8fd9\u5982\u540c\u4f60\u8d70\u5728\u5927\u8857\u4e0a\u770b\u5230\u5bb6\u5168\u573a3\u6298\u7684\u670d\u88c5\u5e97\uff0c\u7b2c\u4e00\u5929\u4f1a\u6709\u201c\u8981\u4e70\u201d\u7684\u611f\u89c9\uff1b\u4f463\u5929\u540e\u30015\u5929\u540e\u3001\u4e00\u5e74\u540e\u4ecd\u7136\u8fd9\u6837\u4f60\u8fd8\u4f1a\u4e70\u5417\uff1f<\/span><\/p>\n

\u56e0\u6b64\uff0c\u957f\u65f6\u95f4\u7684\u5229\u76ca\u523a\u6fc0\u4e0b\uff0c\u5927\u5bb6\u4f1a\u628a\u6253\u6298\u8fbe\u6210\u5e38\u6001\uff0c\u5982\u6b64\u4ee5\u6765\u4f60\u539f\u6709\u7684\u90a3\u4e9b\u94c1\u6746\u6d88\u8d39\u8005\u4e5f\u4f1a\u79bb\u4f60\u800c\u53bb\uff1b<\/strong>\u90a3\u5927\u4fc3\u5230\u5e95\u662f\u201c\u4e00\u7fa4\u4eba\u7684\u72c2\u6b22\u201d\u8fd8\u662f\u201c\u4e00\u4e2a\u4eba\u7684\u5bc2\u5bde\u201d\u80cc\u540e\u53ea\u6709\u5546\u5bb6\u77e5\u9053\u3002<\/span><\/p>\n

\u4e00\u8a00\u6487\u4e4b\uff0c\u7ad9\u5728\u5546\u5bb6\u89c6\u89d2\u6211\u8ba4\u4e3a\u4e0d\u80fd\u628a\u5927\u4fc3\u7b80\u5355\u7406\u89e3\u6210\u201c\u4e3a\u4e86\u9500\u91cf\u800c\u53c2\u52a0\u201d\u3002<\/span><\/p>\n

\u4e5f\u8bb8\u5e94\u8be5\u6362\u4e2a\u601d\u7ef4\uff0c\u5982\u600e\u4e48\u8349\u8239\u501f\u7bad\uff0c\u660e\u786e\u9636\u6bb5\u76ee\u7684\u518d\u5165\u5c40\uff0c\u51b5\u4e14\u73b0\u5728\u4ee5\u4fbf\u5b9c\u4e3a\u4e2d\u5fc3\u4e5f\u5df2\u7ecf\u65e0\u6cd5\u9a71\u52a8\u5355\u54c1\u724c\u7684\u589e\u957f\u3002<\/span><\/p>\n

\u8fd9\u65b9\u9762\uff0c\u5de8\u5934\u5e73\u53f0\u5df2\u7ecf\u91ca\u653e\u51fa\u4fe1\u53f7\uff0c\u660e\u786e\u201c\u4ea4\u6613\u573a\u6b63\u5728\u7531\u524d\u5411\u540e\u7aef\u5ef6\u4f38\u201d<\/strong>\u7684\u540c\u65f6\u505a\u6df1\u6d88\u8d39\u4ef7\u503c\uff0c\u5b9e\u73b0\u201c\u53d1\u73b0\u3001\u79cd\u8349\u3001\u51b3\u7b56\u3001\u4e0b\u5355\u3001\u670d\u52a1\u201d\u7684\u5168\u94fe\u8def\u4ea4\u4ed8\u3002<\/strong><\/span><\/p>\n

04<\/span><\/h4>\n

\u9020\u5185\u5bb9<\/strong><\/span><\/h4>\n

\u4e00\u822c\u6765\u8bf4\u505a\u5e73\u53f0\u6709\u4e09\u4e2a\u6838\u5fc3\u7279\u8d28\u3002<\/span><\/p>\n

\u9996\u8981\u662f\u5e73\u53f0\u6709\u4e24\u79cd\u89d2\u8272\uff0c\u4f9b\u5e94\u5546\uff08\u4f9b\u7ed9\u4fa7\uff09\u548c\u5ba2\u6237\uff08\u9700\u6c42\u4fa7\uff09\uff0c<\/strong>\u5ba2\u6237\u53ef\u4ee5\u6d88\u8d39\u4e5f\u53ef\u4ee5\u662f\u5382\u5546\uff1b\u5176\u6b21\u5e73\u53f0\u4f7f\u7528\u8005\u5728\u4e92\u52a8\u4e2d\u4ea7\u751f\u65b0\u4ef7\u503c\u3002<\/strong><\/span><\/p>\n

\u6bd4\u5982\uff0c\u5916\u5356\u5e73\u53f0\u53ef\u4ee5\u8ba9\u5546\u5bb6\u5438\u5f15\u66f4\u591a\u7528\u6237\uff0c\u66f4\u591a\u7528\u6237\u4f1a\u5438\u5f15\u66f4\u591a\u5546\u5bb6\u3002<\/span><\/p>\n

\u518d\u8005\uff0c\u5177\u5907\u8fdb\u5165\u548c\u9000\u51fa\u7684\u58c1\u5792\uff0c<\/strong>\u8fdb\u5165\u5373\u62a4\u57ce\u6cb3\u5c5e\u4e8e\u963b\u6b62\u7ade\u4e89\u5bf9\u624b\u7684\u969c\u788d\uff0c\u9000\u51fa\u58c1\u5792\u5219\u51b3\u5b9a\u7528\u6237\u7c98\u6027\uff1b\u6240\u4ee5\u4e92\u8054\u7f51\u516c\u53f8\u5982\u679c\u505a\u5e73\u53f0\uff0c\u4e00\u5f00\u59cb\u5c31\u8981\u77e5\u9053\u62a4\u57ce\u6cb3\u5728\u54ea\u91cc\uff0c\u9760\u4ec0\u4e48\u7559\u4f4f\u7528\u6237\u3002<\/span><\/p>\n

\u5177\u4f53\u4ec0\u4e48\u662f\u58c1\u5792\u5462\uff1f\u53ea\u9700\u8981\u6ee1\u8db3\u4e24\u4e2a\u6761\u4ef6\uff1a1\uff09\u5e73\u53f0\u5bf9\u7528\u6237\u7684\u4ef7\u503c\uff0c2\uff09\u7ade\u4e89\u5bf9\u624b\u96be\u4ee5\u6a21\u4eff\u3002<\/strong><\/span><\/p>\n

\u6211\u8ba4\u4e3a\u4fde\u519b\u8457\u540d\u516c\u5f0f\u201c\u4ea7\u54c1\u4ef7\u503c=(\u65b0\u4f53\u9a8c-\u65e7\u4f53\u9a8c)-\u8fc1\u79fb\u6210\u672c\u201d<\/strong>\u975e\u5e38\u53d7\u7528\uff0c\u4ed6\u4ece\u66f4\u52a0\u5177\u8c61\u5c42\u9762\u76f8\u5bf9\u91cf\u5316\u4ea7\u54c1\u7684\u62a4\u57ce\u6cb3\uff0c\u65b0\u4f53\u9a8c\u662f\u8fdb\u5165\u58c1\u5792\uff0c\u8fc1\u79fb\u6210\u672c\u5219\u4e3a\u9000\u51fa\u58c1\u5792\u3002<\/span><\/p>\n

\u4ece\u524d\u51e0\u5e74\u6296\u97f3\u3001\u62fc\u591a\u591a\u7684\u5d1b\u8d77\u53ef\u4ee5\u5f97\u77e5\uff0c\u89c4\u6a21\u6548\u5e94\u5e76\u4e0d\u4f1a\u7ed9\u4e92\u8054\u7f51\u516c\u53f8\u5e26\u6765\u5b89\u5168\u4fdd\u969c\uff0c<\/strong>\u53cd\u800c\u4f1a\u4ee4\u5176\u9676\u9189\u5728\u5929\u4e0b\u65e0\u654c\u7684\u5e7b\u666f\u4e2d\u3002<\/span><\/p>\n

\u76ee\u524d\u4eac\u4e1c\u3001\u552f\u54c1\u4f1a\u5747\u5728\u81ea\u8425\u548c\u4ed3\u50a8\u7269\u6d41\u4e0a\u91cd\u91d1\u6295\u8d44\u51e0\u5e74\uff0c\u62fc\u591a\u591a\u7684\u4f4e\u4ef7\u4e0e\u793e\u4ea4\u88c2\u53d8\u66f4\u662f\u690d\u5165\u7528\u6237\u5fc3\u667a\uff0c\u800c\u5929\u732b\u82e5\u60f3\u5728\u672a\u6765\u5360\u636e\u4e00\u5e2d\u4e4b\u5730\uff0c\u5185\u5bb9\u5219\u662f\u9003\u4e0d\u8fc7\u7684\u4e00\u5927\u52ab\u3002<\/span><\/p>\n

2022\u6dd8\u5b9d\u65b0\u6218\u7565\u4e0a\u91cd\u70b9\u9610\u8ff0\u5728\u5185\u5bb9\u5316\u4e0a\u6709\u91cd\u5927\u6295\u8d44\uff0c\u901b\u901b\u548c\u76f4\u64ad\u8fd9\u4e24\u4e2a\u72ec\u7acb\u7684\u5185\u5bb9\u4e2d\u5fc3\u573a\uff0c\u8fdb\u4e00\u6b65\u63d0\u5347\u3002<\/span><\/p>\n

\u6240\u4ee5\uff0c\u5185\u5bb9\u662f\u8054\u52a8\u4ea4\u6613\u548c\u6d88\u8d39\u5173\u7cfb\u7684\u300c\u9f7f\u8f6e\u300d\uff0c\u4ee5\u6b64\u624d\u53ef\u5c55\u5f00\u5174\u8da3\u3001\u8d27\u54c1\u4ef7\u503c\u3001\u573a\u666f\u4f53\u9a8c\u3002<\/strong><\/span><\/p>\n

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\u901a\u5e38\u7684\u4e1a\u52a1\u6a21\u578b\u4e2d\uff0c\u6211\u4eec\u559c\u6b22\u7528\u751f\u4ea7\u8005\u548c\u6d88\u8d39\u8005\u6307\u4ee3\u53cc\u8fb9\u7684\u7528\u6237\uff0c\u4e00\u8fb9\u505a\u5185\u5bb9\u4f9b\u7ed9\uff0c\u4e00\u8fb9\u5bf9\u5185\u5bb9\u8fdb\u884c\u5bf9\u5e94\u7684\u201c\u9700\u6c42\u201d\u6d88\u8d39\u3002<\/span><\/p>\n

\u4e3e\u4e2a\u4f8b\u5b50\uff1a<\/span>\u5fae\u4fe1\u7684\u6bcf\u4e2a\u7528\u6237\u53ef\u4ee5\u4efb\u610f\u8fdb\u884c\u8fde\u63a5\u4e92\u52a8\uff0c\u5e76\u4e14\u5982\u679c\u8981\u5206\u9500\u5546\u54c1\u8fd8\u80fd\u4ea7\u751f\u4ea4\u6613\u884c\u4e3a\uff1b\u77e5\u4e4e\u7684\u6bcf\u4e2a\u7b54\u4e3b\u4e5f\u80fd\u6210\u4e3a\u5185\u5bb9\u63d0\u95ee\u8005\u3001\u5934\u6761\u7684\u6bcf\u4e2a\u6d88\u8d39\u8005\u4e5f\u80fd\u6210\u4e3aKOC\u3002<\/p>\n

\u4f46\u662f\u5728\u5929\u732b\u3001\u4eac\u4e1c\u3001\u62fc\u591a\u591a\u7b49\u7535\u5546\u5e73\u53f0\u5546\u5bb6\u548c\u4e70\u5bb6\u7684\u4e24\u7c7b\u7fa4\u4f53\u4e2d\uff0c\u5546\u5bb6\u4e0e\u5546\u5bb6\u4e4b\u95f4\u3001\u4e70\u5bb6\u4e0e\u4e70\u5bb6\u4e4b\u95f4\u65e0\u6cd5\u901a\u8fc7\u4e92\u52a8\u521b\u9020\u4ef7\u503c\uff0c\u53ea\u6709\u5546\u5bb6\u548c\u4e70\u5bb6\u624d\u80fd\u4ea4\u6613\u3002<\/strong><\/span><\/p>\n

\u800c\u6296\u97f3\u3001\u5feb\u624b\u5374\u4e0d\u540c\uff0c\u5e73\u53f0\u5316\u627f\u8f7dKOL\u3001KOC\u81ea\u4ea7\u5185\u5bb9\u5e76\u4e14\u53ef\u5f00\u8bbe\u5c0f\u5e97\u3001\u81ea\u5df1\u505a\u54c1\u724c\uff1b\u4ece\u5185\u5bb9\u751f\u4ea7\u5230\u5206\u9500\u3001\u76f4\u64ad\u5230\u4ea4\u6613\u53ef\u8c13\u5b8c\u6210\u5168\u94fe\u8def\u3002<\/span><\/p>\n

\u4e5f\u5c31\u662f\u8bf4\uff0c\u5feb\u6296\u5c1d\u8bd5\u628a\u54c1\u724c\u53d8\u6210\u5185\u5bb9\u5316IP\uff0c\u4ece\u800c\u589e\u52a0\u9000\u51fa\u58c1\u5792\uff1b\u90a3\u4e48\uff0c\u65e9\u671f\u7535\u5546\u5e73\u53f0\u60f3\u8981\u957f\u671f\u53d1\u5c55\u589e\u52a0\u58c1\u5792\uff0c\u9996\u5148\u8981\u5bf9\u201c\u53cc\u8fb9\u7f51\u7edc\u6548\u5e94\u201d\u8fdb\u884c\u8f6c\u53d8\u3002<\/strong><\/span><\/p>\n

\u4ece\u6df1\u5c42\u6b21\u6765\u8bf4\u76f8\u5bf9\u8f83\u96be\uff0c\u800c\u524d\u671f\u4ee5\u5185\u5bb9\u5207\u5165\u662f\u6700\u4f73\u529e\u6cd5\uff0c\u6bd5\u7adf\u5185\u5bb9\u5373\u5a92\u4ecb\uff0c\u5a92\u4ecb\u5373\u4f20\u64ad\u3002<\/span><\/p>\n

<\/p>\n

\u5bf9\u5546\u5bb6\u800c\u8a00\uff0c\u673a\u4f1a\u5728\u54ea\u91cc\u5462\uff1f<\/span><\/strong><\/span><\/strong><\/span><\/p>\n

\u5f53\u5de8\u5934\u4ece\u4ea4\u6613\u89c4\u6a21\u5230\u5173\u6ce8\u4f53\u9a8c\u548c\u670d\u52a1\uff0c\u4e5f\u5728\u8981\u6c42\u5546\u5bb6\u4eec\u5c06\u6d41\u91cf\u8f6c\u5411\u6d88\u8d39\u8005\u89c6\u89d2\uff0c\u4e0d\u8bba\u83b7\u5ba2\u8fd8\u662f\u8001\u7528\u6237\u8fd0\u8425\uff0c\u524d\u671f\u90fd\u8981\u300c\u8bfb\u61c2\u6d88\u8d39\u8005\u300d\u3002<\/strong><\/span><\/p>\n

\u7f8e\u56fd2010\u5e74\u5de6\u53f3\u6380\u8d77\u4e00\u573aDTC\uff08Direct to Consumer\uff09\u6d6a\u6f6e\uff0c\u54c1\u724c\u5f00\u76f4\u8425\u5e97\u6216\u5efa\u8bbe\u72ec\u7acb\u7ad9\u4e3a\u7684\u5c31\u662f\u4e86\u89e3\u7528\u6237\u5728\u60f3\u4ec0\u4e48\uff0c\u4ee5\u6b64\u6307\u5bfc\u4e0b\u4e00\u4ee3\u5546\u54c1\u7684\u7814\u53d1\u3001\u751f\u4ea7\u3002<\/span><\/p>\n

\u6240\u4ee5\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u901a\u8fc7\u7535\u5546\u8d2d\u7269\u5df2\u6210\u4e3a\u65e5\u5e38\uff0c\u8fd9\u4f7f\u5f97\u4e2d\u56fdDTC\u6709\u65b0\u7684\u6a21\u6837\uff1b\u4e00\u822c\u54c1\u724c\u4f1a\u5c06\u4eac\u4e1c\u3001\u5929\u732b\u5e97\u89c6\u4e3a\u54c1\u724c\u7b2c\u4e8c\u5b98\u7f51\uff0c\u7528\u6237\u4ee5\u6b64\u5b8c\u6210\u8d2d\u4e70\u6c9f\u901a\u3001\u4e92\u52a8\u6765\u63d0\u5347\u6574\u4f53\u751f\u547d\u503c\u3002<\/span><\/p>\n

\u6211\u8ba4\u4e3a\u672a\u6765\u5e73\u53f0\u7684\u8fd0\u8425\u4e3a\u589e\u52a0\u9ecf\u6027\u81ea\u7136\u5c11\u4e0d\u4e86\u4e24\u79cd\u7b56\u7565\uff1a1\uff09\u5185\u5bb9\u5316\uff0c2\uff09\u4f1a\u5458\u5236\u3002<\/strong><\/span><\/p>\n

\u5feb\u6296\u4e24\u5bb6\u5dee\u5f02\u5728\u201c\u5174\u8da3\u201d\u548c\u201c\u65b0\u4e95\u5e02\u201d\uff0c<\/span><\/strong>\u524d\u8005\u5207\u5165\u5e7f\u6cdb\u5982\u8fd0\u52a8\u3001\u996e\u98df\u3001\u97f3\u4e50\u3001\u5f71\u89c6\u7b49\uff0c\u4e3b\u8981\u805a\u7126\u54c1\u724c\u5546\u3001KOC\u4ea7\u751f\u788e\u7247\u5185\u5bb9\u4f5c\u4e3a\u5165\u53e3\uff0c\u6700\u540e\u7531\u6cdb\u7c89\u5230\u610f\u5411\u7c89\u5230\u4e0b\u5355\u7528\u6237\uff0c\u4e43\u81f3\u52a0\u5165\u7fa4\u7ec4\u3002<\/strong><\/strong><\/span><\/span><\/p>\n

\u540e\u8005\u66f4\u50cf\u793e\u533a\u6982\u5ff5\uff0c\u5feb\u624b\u9ad8\u7ea7\u526f\u603b\u88c1\u5546\u4e1a\u5316\u8d1f\u8d23\u4eba\u9a6c\u5b8f\u5f6c\u66fe\u8c08\u5230\u4f60\u53ef\u4ee5\u4ece\u5feb\u624b\u516c\u57df\u4e2d\u6311\u9009\u5b8c\u5e97\u94fa\uff0c\u5c06\u5e97\u642c\u5230\u5bb6\u95e8\u53e3\uff08\u5173\u6ce8\u9875\uff09\u3002<\/span><\/p>\n

\u7531\u6b64\uff0c\u5feb\u624b\u603b\u5f52\u8fd8\u662f\u56de\u5230\u4eba\u4e0e\u4eba\u94fe\u63a5\u7684\u5c42\u9762\uff0c\u4e5f\u5c31\u662f\u300c\u6ce8\u91cd\u4eba\u9645\u6df1\u5ea6\u94fe\u63a5\u662f\u63a8\u8fdb\u65b9\u5411\u300d\u3002<\/strong><\/span><\/p>\n

\u518d\u770b\u5929\u732b\u884c\u4e1a\u8fd0\u8425\u7684\u5b9a\u4f4d\uff0c\u636e\u89c2\u5bdf\uff0c\u6bcf\u4e2a\u7ec6\u5206\u54c1\u7c7b\u5728\u4e0d\u540c\u8d8b\u52bf\u573a\u666f\u90fd\u6709\u7279\u5b9a\u56e0\u5b50\uff0c\u5b83\u4f1a\u7ed3\u5408\u5e73\u53f0\u7b97\u6cd5\u51fa\u73b0\u5728\u6d88\u8d39\u8005\u8d2d\u7269\u7684\u73af\u8282\u4e2d\u3002<\/span><\/p>\n

\u6bd4\u5982\u641c\u7d22\u63a8\u8350\uff0c\u5bfc\u822a\u680f\u3001\u7011\u5e03\u6d41\uff1b\u5176\u5b9e\u96c6\u4e2d\u529b\u8fd8\u5728\u201c\u901b\u201d\u5c42\u9762\u3002<\/strong><\/span><\/p>\n

\u53ef\u4ee5\u8bf4\uff0c\u5b83\u901a\u8fc7\u5e73\u53f0\u7ecf\u6d4e\u7684\u98de\u8f6e\u6548\u5e94\uff0c\u7528\u66f4\u591a\u4f18\u8d28\u8d27\u54c1\u548c\u4f53\u9a8c\u548c\u5185\u5bb9\u4e0e\u4f1a\u5458\u5236\uff0c\u6765\u5438\u5f15\u6d88\u8d39\u8005\u52a0\u5165\u5e73\u53f0\uff0c\u4ee5\u6b64\u5e26\u52a8\u5546\u5bb6\u52a0\u5165\u5e73\u53f0\u53c2\u4e0e\u751f\u610f\u7ecf\u8425\uff0c\u7ee7\u7eed\u63d0\u4f9b\u4f18\u8d28\u7684\u5546\u54c1\u4e0e\u670d\u52a1\u3002<\/span><\/p>\n

\u800c\u4eac\u4e1c\uff0c\u4f17\u6240\u5468\u77e5\u6548\u7387\u4e3a\u4e2d\u5fc3\uff0c\u9664\u6b64\u5916\u503c\u5f97\u5173\u6ce8\u7684POP\u5728\u4eca\u5e74\u6709\u7b2c\u4e8c\u6b21\u91cd\u88c5\u5347\u7ea7\uff0c\u540c\u7b49\u5439\u54cd\u5168\u6e20\u9053\u7684\u53f7\u89d2\uff0c\u4e0d\u8fc7\u66f4\u5438\u5f15\u4eba\u5728\u4e8e\u4eac\u4e1c\u65b0\u767e\u8d27\u4e5f\u5728\u8fdb\u884c\u4e00\u7cfb\u5217\u7ebf\u4e0b\u5e03\u5c40\u3002<\/strong><\/span><\/p>\n

\u7531\u6b64\u770b\u6765\uff0c\u4eac\u4e1c\u4ee5\u7269\u6d41\u4e3a\u4e2d\u5fc3\u5728\u5411\u5916\u5927\u6b65\u8fc8\u8fdb\uff0c\u6dd8\u5b9d\u5929\u732b\u5728\u8fdb\u4e00\u6b65\u878d\u5408\u4ee5\u5185\u5bb9\u4e3a\u9f7f\u8f6e\u505a\u7528\u6237\u7559\u5b58\uff0c\u6296\u97f3\u4e0d\u65ad\u52a0\u5f3a\u4f9b\u5e94\u94fe\u5efa\u8bbe\u5b8c\u6210\u7535\u5546\u57fa\u672c\u9762\uff0c\u5feb\u624b\u5219\u505a\u4eba\u9645\u7684\u6df1\u5ea6\u94fe\u63a5\u3002<\/span><\/p>\n

\u90a3\u53d8\u5316\u4e2d\u7684\u5355\u54c1\u724c\u600e\u4e48\u529e\uff1f\u5f53\u7136\u662f\u627e\u5230\u9002\u5408\u81ea\u5df1\u7684\u5e73\u53f0\u6216\u81ea\u5efaDTC\u548c\u957f\u671f\u8425\u9500\u6253\u6cd5\uff0c\u4e0d\u8fc7\u59cb\u7ec8\u9003\u79bb\u4e0d\u6389\u505a\u5185\u5bb9\u7684\u547d\u8fd0\u3002<\/strong><\/span><\/p>\n

05<\/span><\/h4>\n

\u603b\u7ed3\u4e00\u4e0b<\/strong><\/span><\/h4>\n

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