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01<\/strong><\/span><\/h4>\n

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\u5c0f\u9f99\u867e\u4ece2015\u5e74\u5f00\u59cb\u51fa\u5708\uff0c\u57282018\u5e74\u4e16\u754c\u676f\u7684\u5e26\u52a8\u4e0b\uff0c\u4e00\u5ea6\u51b2\u5230\u9876\u5cf0\uff0c\u7ebf\u4e0b\u95e8\u5e97\u5448\u4e95\u55b7\u5f0f\u7206\u53d1\u3002\u7f8e\u56e2\u70b9\u8bc4\u57282019\u5e746\u6708\u4efd\u53d1\u5e03\u7684\u300a\u5c0f\u9f99\u867e\u6d88\u8d39\u5927\u6570\u636e\u62a5\u544a(2018)\u300b\u663e\u793a\uff1a2017\u5e74\uff0c\u5c0f\u9f99\u867e\u95e8\u5e97\u6570\u91cf\u6bd42016\u5e74\u589e\u52a0\u4e86\u5c06\u8fd110\u4e07\u5bb6\uff0c\u589e\u957f95%\uff1b2018\u5e74\uff0c\u5c0f\u9f99\u867e\u95e8\u5e97\u6570\u91cf\u6bd42017\u5e74\u589e\u52a0\u4e86\u8d85\u8fc714\u4e07\u5bb6\u3002\u4f46\u6b64\u540e\uff0c\u968f\u7740\u6269\u5f20\u5931\u901f\uff0c\u867e\u4ef7\u8d8b\u4e8e\u7a33\u5b9a\uff0c\u5c0f\u9f99\u867e\u7684\u7f51\u7ea2\u5149\u73af\u4e5f\u9010\u6e10\u892a\u53bb\uff0c2019\u5e74\uff0c\u95e8\u5e97\u6570\u4e00\u5ea6\u8d85\u8fc71500\u5bb6\u7684\u5815\u843d\u867e\uff0c\u4f5c\u5bb6\u5f20\u5609\u4f73\u548c\u597d\u53cb\u521b\u529e\u7684\u201c\u5377\u798f\u201d\u5c0f\u9f99\u867e\uff0c\u751a\u81f3\u8fde\u878d\u8d44\u603b\u989d\u8d853\u4ebf\u5143\u7684\u9ebb\u8fa3\u8bf1\u60d1\uff0c\u90fd\u76f8\u7ee7\u5012\u4e0b\u3002\u5728\u72c2\u59545\u5e74\u540e\uff0c\u5c0f\u9f99\u867e\u7ec8\u4e8e\u8fdb\u5165\u7406\u6027\u5e02\u573a\uff0c\u56de\u5f52\u5e73\u5e38\u3002<\/strong><\/span><\/p>\n

\u636e\u4e86\u89e3\uff0c\u5c0f\u9f99\u867e\u4ece3\u6708\u4e0b\u65ec\u5f00\u59cb\u9646\u7eed\u4e0a\u5e02\u3002\u4ece5\u6708\u4e00\u76f4\u52308\u6708\uff0c\u90fd\u662f\u65fa\u5b63\u3002\u4f46\u663e\u7136\uff0c\u4eca\u5e74\u7684\u65fa\u5b63\uff0c\u6ca1\u6709\u60f3\u8c61\u4e2d\u90a3\u4e48\u201c\u65fa\u201d\u3002<\/span><\/p>\n

\u804a\u8d77\u5e97\u91cc\u7684\u751f\u610f\uff0c\u96f7\u5b87\u79f0\u4eca\u5e74\u751f\u610f\u4e00\u822c\uff0c\u201c\u4eca\u5e74\u7684\u5c0f\u9f99\u867e\u4ef7\u683c\uff0c\u524d\u671f\u6bd4\u5f80\u5e74\u9ad8\u5f88\u591a\uff0c3\u30014\u6708\u4efd\u7684\u867e\u4ef7\u6211\u4eec\u90fd\u662f\u4e8f\u7740\u94b1\u5728\u7ecf\u8425\u3002\u73b0\u5728\u7ec8\u7aef\u5e02\u573a\u4e5f\u6bd4\u8f83\u6df7\u4e71\uff0c\u7ade\u4e89\u6bd4\u5f80\u5e74\u8d8a\u6765\u8d8a\u5927\uff0c\u4f46\u603b\u6bd4\u4e0a\u73ed\u5f3a\u4e00\u70b9\u3002\u201d<\/span><\/p>\n

\u76f8\u8f83\u4e8e\u524d\u51e0\u5e74\uff0c\u96f7\u5b87\u8ba4\u4e3a\u5c0f\u9f99\u867e\u70ed\u5ea6\u4e0b\u964d\u7684\u5f88\u591a\uff0c\u4ed6\u8ba4\u4e3a\u5c0f\u9f99\u867e\u5df2\u7ecf\u5931\u53bb\u4e86\u7f51\u7ea2\u8eab\u4efd\uff0c\u5c31\u662f\u4e00\u4e2a\u5f88\u666e\u901a\u7684\u83dc\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u73b0\u5728\u7269\u6d41\u53d1\u8fbe\uff0c\u534a\u6210\u54c1\u5e02\u573a\u4e5f\u5f88\u53d1\u8fbe\uff0c\u4e0d\u8bba\u662f\u505a\u9c9c\u6d3b\u5c0f\u9f99\u867e\uff0c\u8fd8\u662f\u5356\u534a\u6210\u54c1\uff0c\u5546\u5bb6\u904d\u5730\u90fd\u662f\uff0c\u7ade\u4e89\u5df2\u7ecf\u5904\u4e8e\u8584\u5229\u65f6\u4ee3\u3002<\/span><\/p>\n

\u4e0d\u5356\u5c0f\u9f99\u867e\u7684\u65f6\u5019\uff0c\u96f7\u5b87\u4e5f\u4f1a\u4e0a\u65b0\u7684\u9879\u76ee\uff0c\u201c\u4e0d\u8fc7\u8fd95\u5e74\uff0c\u9664\u4e86\u867e\u5b63\uff0c\u5176\u4ed6\u9879\u76ee\u90fd\u662f\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\u3002\u201d\u96f7\u5b87\u8bf4\u9053\u3002<\/span><\/p>\n

02<\/h4>\n

\u7ffb\u7ea2\uff1a\u9884\u5236\u83dc\u3001\u95e8\u5e97\u6d8c\u8fdb\u76f4\u64ad\u95f4<\/strong><\/span><\/h4>\n

\u7ebf\u4e0b\u9047\u963b\u7684\u5c0f\u9f99\u867e\uff0c\u6b63\u5728\u76f4\u64ad\u95f4\u201c\u7ffb\u7ea2\u201d\u3002<\/span><\/p>\n

\u201c\u770b\u559c\u6b22\u7684\u7535\u89c6\uff0c\u9664\u4e86\u90a3\u79cd\u8212\u670d\u4e0e\u60ec\u610f\u4e4b\u5916\uff0c\u6211\u4eec\u559c\u6b22\u5728\u4e0b\u8fc7\u4e00\u573a\u96e8\uff0c\u7a7a\u6c14\u6e05\u51c9\uff0c\u9633\u5149\u5e72\u51c0\uff0c\u6652\u4e86\u4e00\u6574\u5929\uff0c\u591c\u5e55\u964d\u4e34\uff0c\u8857\u9053\u751a\u81f3\u8fd8\u6709\u4e00\u4e9b\u4e9b\u71e5\u70ed\uff0c\u4f46\u662f\u4eba\u4eec\u5df2\u7ecf\u7b49\u4e0d\u53ca\u4e86\uff0c\u4eba\u4eec\u8981\u7ea6\u4e0a\u4e24\u4e09\u597d\u53cb\uff0c\u627e\u4e00\u5f20\u684c\u5b50\uff0c\u5265\u5f00\u5c0f\u9f99\u867e\uff0c\u5f00\u7f50\u5564\u9152\uff0c\u7545\u996e\u7545\u8c08\uff0c\u8fd9\u5c31\u662f\u5c5e\u4e8e\u4eba\u95f4\u7684\u5feb\u4e50\uff0c\u8fd9\u4e2a\u5c0f\u9f99\u867e\u54c1\u8d28\u6bd4\u8f83\u597d\uff0c\u6bd4\u8f83\u65b0\u9c9c\uff0c\u6240\u4ee5\u5f88\u5bb9\u6613\u80fd\u591f\u62bd\u51fa\u6765\u3002\u201d\u4e1c\u65b9\u7504\u9009\u7684\u76f4\u64ad\u95f4\u91cc\uff0c\u65b0\u664b\u7f51\u7ea2\u4e3b\u64ad\u8463\u5b87\u8f89\u6234\u4e0a\u4e00\u6b21\u6027\u624b\u5957\u540e\uff0c\u4e00\u8fb9\u63cf\u7ed8\u7740\u4e09\u4e94\u597d\u53cb\u5403\u7740\u5c0f\u9f99\u867e\u7545\u8c08\u7684\u573a\u666f\uff0c\u4e00\u8fb9\u62e7\u4e0b\u867e\u5934\uff0c\u9732\u51fa\u5438\u6536\u6ee1\u4e86\u7ea2\u8272\u6c64\u6c41\u7684\u867e\u5c3e\uff0c\u8bd7\u610f\u3001\u56de\u5fc6\u3001\u98df\u6b32\u540c\u65f6\u88ab\u52fe\u8d77\u3002<\/span><\/p>\n

\u8463\u5b87\u8f89\u63a8\u8350\u7684\u8fd9\u6b3e\u5c0f\u9f99\u867e\u662f\u4e00\u6b3e\u9884\u5236\u83dc\uff0c\u539f\u4ef73\u76d2198\u5143\uff0c\u73b0\u57283\u76d2139\u5143\uff0c\u6bcf\u76d2600\u514b\u3002\u590f\u5b63\u9876\u6d41\u201c\u5c0f\u9f99\u867e\u201d\uff0c2020\u5e74\u8fdb\u9a7b\u7f57\u6c38\u6d69\u201c\u4ea4\u4e2a\u670b\u53cb\u201d\u76f4\u64ad\u95f4\u5927\u706b\u540e\uff0c\u9884\u5236\u83dc\u5f00\u59cb\u88ab\u9010\u6e10\u63a5\u53d7\u3002<\/span><\/p>\n

4\u67081\u65e5\u81f35\u670810\u65e5\u671f\u95f4\uff0c\u4ec0\u4e48\u503c\u5f97\u4e70\u7ad9\u5185\u5360\u636e\u9500\u91cf\u699c\u9996\u7684\u9884\u5236\u83dc\u83dc\u54c1\u5206\u522b\u4e3a\u5c0f\u9f99\u867e\u3001\u85af\u6761\u3001\u70e4\u7fc5\u3001\u706b\u9505\u3001\u6930\u5b50\u9e21\uff0c\u5176\u4e2d\u5c0f\u9f99\u867eGMV\u73af\u6bd4\u589e\u957f65.69%\u3002\u800c\u4ece5\u6708\u81f3\u4eca\uff0c\u5c0f\u9f99\u867e\u4f9d\u65e7\u662f\u5360\u636e\u9500\u91cf\u699c\u9996\u7684\u9884\u5236\u83dc\u83dc\u54c1\u4e4b\u4e00\uff0cGMV\u73af\u6bd4\u589e\u957f73.76%\uff0c\u597d\u4ef7\u70ed\u5ea6\u73af\u6bd4\u589e\u957f\u9ad8\u8fbe291.93%\u3002<\/strong><\/span><\/p>\n

\u9664\u4e86\u5934\u90e8\u76f4\u64ad\u4e4b\u5916\uff0c\u5c0f\u9f99\u867e\u4e5f\u9010\u6e10\u5360\u636e\u4e86\u4e2d\u5c0f\u4e3b\u64ad\u7684\u76f4\u64ad\u95f4\u3002<\/span><\/p>\n

\u201c\u671b\u4eac\u5730\u533a1\u53f7\u548c2\u53f7\u94fe\u63a5\u90fd\u53ef\u4ee5\u8d2d\u4e70\uff0c\u4ea6\u5e84\u5730\u533a\u7684\u62cd5\u53f7\u94fe\u63a5\u7684\u5c0f\u9f99\u867e\uff0c\u77f3\u666f\u5c71\u62cd11\u53f7\u94fe\u63a5\u7684\u5c0f\u9f99\u867e\u3002\u53ef\u4ee5\u9001\u5341\u516c\u91cc\u5185\uff0c\u60a8\u5f00\u5bfc\u822a\u770b\u4e00\u4e0b\u60a8\u7684\u4f4d\u7f6e\u3002\u201d5\u670811\u65e5\u4e0b\u53485\u70b9\uff0c\u201c\u5317\u4eac\u63a2\u5c0f\u67d2\u201d\u7684\u76f4\u64ad\u95f4\u4e2d\u70ed\u706b\u671d\u5929\u3002<\/span><\/p>\n

\u8fd9\u573a\u76f4\u64ad\u6301\u7eed\u4e865\u4e2a\u5c0f\u65f6\uff0c\u7d2f\u8ba1\u8d85\u8fc76\u4e07\u4eba\u89c2\u770b\u3002\u622a\u81f3\u5f53\u5929\u4e0b\u53484:45\uff0c1\u53f7\u94fe\u63a5\u4e2d\u201c\u4eac\u90fd\u907f\u98ce\u6e2f\u201d\u7684\u5c0f\u9f99\u867e\u5916\u9001\uff0c\u5171\u552e\u51fa\u4e861040\u4efd\uff0c2\u53f7\u94fe\u63a5\u4e2d\u6765\u81ea\u201c\u6e1d\u6cb8\u8dc3\u6c34\u716e\u9c7c\u201d\u7684\u5c0f\u9f99\u867e\u5916\u9001\uff0c\u5219\u552e\u51fa\u4e86720\u4efd\u3002\u8bb0\u8005\u7edf\u8ba1\u53d1\u73b0\uff0c\u4ece5\u67089\u65e5\u7b2c\u4e00\u6b21\u76f4\u64ad\u5e26\u8d27\u5c0f\u9f99\u867e\u4ee5\u6765\uff0c\u6574\u4e2a5\u6708\uff0c\u5317\u4eac\u63a2\u5c0f\u67d2\u4e00\u5171\u64ad\u4e8640\u573a\uff0c\u7d2f\u8ba1\u8d85\u8fc7117\u4e2a\u5c0f\u65f6\u3002<\/span><\/p>\n

\u300a\u4e2d\u56fd\u4f01\u4e1a\u5bb6\u300b\u8bb0\u8005\u53d1\u73b0\u8fd9\u4e9b\u9884\u5236\u83dc\u5c0f\u9f99\u867e\uff0c\u4ef7\u683c\u666e\u904d\u4e0d\u9ad8\uff0c\u6bcf\u76d2\u572850\u5143\u5de6\u53f3\uff0c\u4ee5\u514b\u4e3a\u5355\u4f4d\u3002\u800c\u4e0d\u5c11\u5728\u76f4\u64ad\u95f4\u4ee5\u5916\u5356\u5f62\u5f0f\u9500\u552e\u7684\u5c0f\u9f99\u867e\uff0c\u5219\u8fd8\u662f\u5ef6\u7eed\u4e86\u4ee5\u5f80\u9c9c\u6d3b\u5c0f\u9f99\u867e\u7684\u4ef7\u683c\uff0c\u57fa\u672c\u4f1a\u6807\u6ce8\u6e05\u695a\u201c\u53ea\u201d\u6570\u3002<\/span><\/p>\n

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\u540c\u65f6\uff0c\u8fc7\u53bb\u4ece\u672a\u76f4\u64ad\u8fc7\u7684\u7c0b\u8857\u4ed4\u4ed4\u4e5f\u5728\u6296\u97f3\u5f00\u59cb\u76f4\u64ad\u5e26\u8d27\uff0c\u4ece5\u670814\u65e5\u9996\u573a\u76f4\u64ad\u4ee5\u6765\uff0c\u622a\u81f36\u670814\u65e5\u5df2\u7d2f\u8ba1\u76f4\u64ad33\u573a\u3002<\/span><\/p>\n

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03<\/strong><\/h4>\n

\u9884\u5236\u83dc\u5c0f\u9f99\u867e\uff0c\u4efb\u91cd\u9053\u8fdc<\/strong>
<\/h4>\n

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