{"id":79808,"date":"2022-07-26T09:21:43","date_gmt":"2022-07-26T09:21:43","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=95733"},"modified":"2022-07-26T09:30:01","modified_gmt":"2022-07-26T09:30:01","slug":"%e7%a1%ac%e8%8b%8f%e6%89%93%e6%b0%b4%e6%88%90%e4%b8%ba%e5%b8%82%e5%9c%ba%e6%96%b0%e5%ae%a0","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=79808","title":{"rendered":"\u786c\u82cf\u6253\u6c34\u6210\u4e3a\u5e02\u573a\u65b0\u5ba0"},"content":{"rendered":"
\n
<\/section>\n

<\/em><\/p>\n

\u5728\u996e\u6599\u5e02\u573a\uff0c\u51e0\u5e74\u6765\uff0c\u786c\u82cf\u6253\u6c34\u4e00\u76f4\u662f\u65b0\u4ea7\u54c1\u5f00\u53d1\u7684\u70ed\u95e8\u9886\u57df\uff0c\u4f46\u968f\u7740\u5e02\u573a\u53d8\u5f97\u66f4\u52a0\u9971\u548c\uff0c\u9152\u7cbe\u996e\u6599\u9886\u57df\u7684\u589e\u957f\u9010\u6e10\u653e\u7f13\uff0c\u786c\u82cf\u6253\u6c34\u7684\u521b\u65b0\u6539\u53d8\u53ef\u80fd\u662f\u5fc5\u8981\u7684\u3002<\/span><\/p>\n

\u829d\u52a0\u54e5\u4fe1\u606f\u8d44\u6e90\u516c\u53f8(IRI)\u4e13\u5bb6\u8868\u793a\uff0c\u786c\u82cf\u6253\u6c34\u662fRTD\u54c1\u7c7b\u589e\u957f\u7684\u6700\u5927\u8d21\u732e\u8005\u4e4b\u4e00\u3002<\/span><\/p>\n

Drizly\u7684\u6d88\u8d39\u8005\u6d1e\u5bdf\u4e3b\u7ba1\u6307\u51fa\uff0c\u8be5\u516c\u53f8\u5c06\u786c\u82cf\u6253\u6c34\u5b9a\u4e49\u4e3a\u4e00\u79cd\u98ce\u5473\u9ea6\u82bd\u996e\u6599(FMB)\uff0c\u5e76\u5c06\u5176\u5f52\u7c7b\u4e3a\u5564\u9152\u4e2d\u7684\u4e00\u4e2a\u5b50\u7c7b\u3002\u4e13\u5bb6\u8868\u793a\uff0c\u5728Drizly\u5e73\u53f0\u4e0a\uff0c\u786c\u82cf\u6253\u6c34\u4ecd\u7136\u662f\u5564\u9152\u4e2d\u7684\u4f7c\u4f7c\u8005\uff0c\u4f46\u5176\u589e\u957f\u5df2\u7ecf\u5f00\u59cb\u653e\u7f13\u3002<\/span><\/p>\n

<\/section>\n

\u4e13\u5bb6\u6307\u51fa:\u201c\u8fc7\u53bb\u4e94\u5e74\uff0c\u786c\u82cf\u6253\u6c34\u5df2\u7ecf\u4ece\u4e00\u4e2a\u76f8\u5bf9\u4e0d\u4e3a\u4eba\u77e5\u7684\u7c7b\u522b\uff0c\u6210\u957f\u4e3aDrizly\u4e0a\u6700\u7545\u9500\u7684\u5564\u9152\u5b50\u7c7b\u522b\u3002<\/span>\u786c\u82cf\u6253\u6c34\u57282020\u5e74\u548c2021\u5e74\u5564\u9152\u9500\u91cf\u4e2d\u7684\u4efd\u989d\u5206\u522b\u8fbe\u523019%\u548c21%\uff0c\u5e76\u4e14\u8fd9\u79cd\u589e\u957f\u52bf\u5934\u8fd8\u5728\u7ee7\u7eed\u3002<\/span>\u4e0d\u4ec5\u5982\u6b64\uff0c2019\u5e74\u786c\u82cf\u6253\u6c34\u5728Drizly\u7684\u5e02\u573a\u4efd\u989d\u4e3a2.6%\uff0c2020\u5e74\u4e3a3.4%\uff0c2021\u5e74\u4e3a3.3%\u3002<\/span>\u201d\u4eca\u5e74\u8fc4\u4eca\u4e3a\u6b62\uff0c\u786c\u82cf\u6253\u6c34\u5728Drizly\u7684\u6574\u4f53\u5e02\u573a\u4efd\u989d\u4e3a3%\uff0c\u5728\u5564\u9152\u5e02\u573a\u4efd\u989d\u4e3a21%\u3002<\/span><\/p>\n

01<\/span><\/strong><\/p>\n

RTD\u9e21\u5c3e\u9152<\/strong><\/span><\/strong><\/p>\n

\u800c\u6839\u636e\u6d88\u8d39\u8005\u7684\u89c2\u5bdf\uff0c\u4ee5\u70c8\u9152\u4e3a\u539f\u6599\u7684\u7f50\u88c5\u9e21\u5c3e\u9152\u4f3c\u4e4e\u8d8a\u6765\u8d8a\u53d7Drizly\u6d88\u8d39\u8005\u7684\u6b22\u8fce\u3002<\/span>\u00a0<\/p>\n

\u4e13\u5bb6\u8bf4:\u201c\u5728Drizly\u76842022\u5e74\u6d88\u8d39\u8005\u8d8b\u52bf\u62a5\u544a\u4e2d\uff0c22%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4e0e2021\u5e74\u76f8\u6bd4\uff0c\u4ed6\u4eec\u9884\u8ba1\u57282022\u5e74\u8d2d\u4e70\u66f4\u591a\u7684\u7f50\u88c5\u996e\u6599\u662fRTD\u9e21\u5c3e\u9152\uff0c\u8fd9\u6bd4\u786c\u82cf\u6253\u6c34(20%)\u548c\u5564\u9152(11%)\u5206\u522b\u9ad8\u51fa\u4e24\u4e2a\u767e\u5206\u70b9\u548c10\u4e2a\u767e\u5206\u70b9\u3002\u4f46\u786c\u82cf\u6253\u6c34\u57282021\u5e74\u7684\u9500\u91cf\u8d8b\u4e8e\u5e73\u7a33\uff0c\u5e76\u4e14\u786c\u82cf\u6253\u6c34\u5728Drizly\u5e73\u53f0\u4e0a\u7684\u6210\u4eba\u996e\u6599\u603b\u9500\u91cf\u4e2d\u6240\u5360\u4efd\u989d\u9996\u6b21\u4e0b\u964d\u3002\u8fd9\u79cd\u4e0b\u964d\u8868\u660eRTD\u9e21\u5c3e\u9152\u53ef\u80fd\u6b63\u5728\u4ece\u786c\u82cf\u6253\u6c34\u624b\u4e2d\u593a\u8d70\u5e02\u573a\u4efd\u989d\u3002\u201d<\/span><\/p>\n

02<\/span><\/strong><\/p>\n

\u6d88\u8d39\u8005\u7fa4\u4f53<\/strong><\/span><\/strong>\u00a0<\/span><\/p>\n

\u7814\u7a76\u8868\u660e\uff0c\u63a8\u52a8\u786c\u82cf\u6253\u6c34\u8fd9\u7c7b\u4ea7\u54c1\u7684\u662f\u4e00\u4e2a\u7279\u5b9a\u7684\u6d88\u8d39\u8005\u7fa4\u4f53\u3002<\/span>\u00a0<\/p>\n

\u4e13\u5bb6\u8868\u793a:\u201cX\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u6d88\u8d39\u8005\u5360\u4e86\u786c\u82cf\u6253\u6c34\u6d88\u8d39\u8005\u7684\u56db\u5206\u4e4b\u4e09\u3002X\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u4e00\u76f4\u5728\u63a8\u52a8\u8fd9\u4e00\u9886\u57df\u7684\u53d1\u5c55\u3002\u5728Drizly\u5e73\u53f0\u4e0a\uff0c\u5343\u79a7\u4e00\u4ee3\u4ecd\u7136\u662f\u786c\u82cf\u6253\u6c34\u7684\u4e3b\u8981\u6d88\u8d39\u8005\u3002\u201d<\/span><\/p>\n

\u201c\u5c3d\u7ba1\u786c\u82cf\u6253\u6c34\u6709\u5e7f\u6cdb\u7684\u5438\u5f15\u529b\uff0c\u4f46Drizly\u7684\u9500\u552e\u4ecd\u7136\u4ee5\u5343\u79a7\u4e00\u4ee3\u4e3a\u4e3b\uff0c\u4ed6\u4eec\u536063%\u7684\u4efd\u989d(\u786c\u82cf\u6253\u6c34\u5728Drizly\u7684\u6574\u4f53\u4efd\u989d\u4e3a53%)\u3002Z\u4e16\u4ee3\u5bf9\u786c\u82cf\u6253\u6c34\u7684\u6307\u6570\u4e5f\u8fc7\u9ad8\uff0c\u4e3a9%(\u603b\u4f53\u6bd4\u4f8b\u4e3a4%)\u3002\u201d<\/span><\/p>\n

\u00a0<\/span><\/p>\n

03<\/span><\/strong><\/p>\n

\u5065\u5eb7<\/strong><\/span><\/strong><\/p>\n

\u4e0d\u8fc7\uff0c\u9664\u4e86\u4eba\u53e3\u7edf\u8ba1\u56e0\u7d20\uff0c\u4e13\u5bb6\u4eec\u6307\u51fa\uff0c\u5065\u5eb7\u662f\u786c\u82cf\u6253\u6c34\u7684\u9a71\u52a8\u529b\u3002\u786c\u82cf\u6253\u6c34\u6ee1\u8db3\u4e86\u4eba\u4eec\u7684\u5373\u65f6\u6d88\u8d39\u9700\u6c42\uff0c\u5b83\u5177\u6709\u4f4e\u5361\u8def\u91cc\u3001\u4f4e\u9152\u7cbe\u542b\u91cf\u548c\u5176\u4ed6better-for-you\u7684\u5c5e\u6027\u3002\u786c\u82cf\u6253\u6c34\u7684\u521b\u65b0\u53cd\u6620\u4e86\u5b8f\u89c2\u6d88\u8d39\u5065\u5eb7\u8d8b\u52bf\u3002<\/span><\/p>\n

04<\/span>\u00a0<\/strong><\/strong><\/p>\n

\u7ade\u4e89<\/strong><\/span><\/strong><\/p>\n

\u8003\u8651\u5230\u786c\u82cf\u6253\u6c34\u7684\u5e02\u573a\u6f5c\u529b\uff0c\u8fd9\u4e9b\u54c1\u7c7b\u5df2\u7ecf\u8fce\u6765\u4e86\u4f17\u591a\u54c1\u724c\u7684\u6d8c\u5165\u3002\u968f\u7740\u8fd9\u4e9b\u65b0\u7684\u521b\u65b0\u8005\u8fdb\u5165\u4e00\u4e2a\u66f4\u52a0\u9971\u548c\u7684\u5e02\u573a\uff0c\u4e13\u5bb6\u6307\u51fa\uff0c\u6210\u529f\u7684\u54c1\u724c\u5df2\u7ecf\u7784\u51c6\u4e86\u66f4\u5c0f\u4f17\u7684\u9700\u6c42\u3002<\/span><\/p>\n

IRI\u4e13\u5bb6\u6307\u51fa:\u201c\u4e00\u4e9b\u4ea7\u54c1\u8bd5\u56fe\u7528\u2018better-for-you\u2019\u7684\u5ba3\u4f20\u6765\u533a\u5206\u81ea\u5df1\uff0c\u6bd4\u5982\u6709\u673a\u3001\u4f4e\u70ed\u91cf\u3001\u96f6\u7cd6\u3001\u5929\u7136\u53e3\u5473\u7b49\uff0c\u6bd4\u5982Michelob Ultra\u6709\u673a\u82cf\u6253\u6c34(\u96f6\u7cd6\u300180\u5361\u8def\u91cc\u3001\u96f6\u78b3\u6c34\u5316\u5408\u7269)\u3002\u201d<\/span><\/p>\n

\u4e00\u4e9b\u54c1\u724c\uff0c\u4f8b\u5982\u79d1\u7f57\u5a1c\u786c\u82cf\u6253\u6c34\u3001Michelob Ultra\u786c\u82cf\u6253\u6c34\u7b49\uff0c\u5728\u8fdb\u5165\u8fd9\u4e00\u9886\u57df\u65f6\u5c31\u4ece\u54c1\u724c\u8d44\u4ea7\u4e2d\u53d7\u76ca\u3002<\/span><\/p>\n

<\/section>\n

Drizly\u4e13\u5bb6\u8868\u793a\uff0c\u57282019\u5e74\u4e4b\u524d\uff0c\u51e0\u4e2a\u5927\u7684\u786c\u82cf\u6253\u6c34\u54c1\u724c\u4e3b\u5bfc\u4e86\u9500\u91cf\u3002\u5982\u4eca\uff0cWhite Claw\u4ecd\u7136\u662fDrizly\u5e73\u53f0\u4e0a\u7684\u4e3b\u5bfc\u54c1\u724c\uff0c\u4f46\u4e5f\u9762\u4e34\u7740\u6765\u81ea\u5564\u9152\u76f8\u5173\u54c1\u724c\u7684\u7ade\u4e89\uff0c\u5982Bud Light\u3001\u79d1\u7f57\u5a1c\u751a\u81f3\u662f\u7cbe\u917f\u5564\u9152\u3002<\/span><\/p>\n

\u4fe1\u606f\u6765\u6e90\uff1a<\/span><\/p>\n

https:\/\/www.bevindustry.com\/articles\/95170-market-saturation-prompts-hard-seltzers-to-differentiate-through-key-attributes<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u9152\u7cbe\u996e\u6599\u9886\u57df\u7684\u589e\u957f\u9010\u6e10\u653e\u7f13\uff0c\u786c\u82cf\u6253\u6c34\u662fRTD\u54c1\u7c7b\u589e\u957f\u7684\u6700\u5927\u8d21\u732e\u8005\u4e4b\u4e00\u3002\u786c\u82cf\u6253\u6c34\u57282020\u5e74\u548c2021\u5e74\u5564\u9152\u9500\u91cf\u4e2d\u7684\u4efd\u989d\u5206\u522b\u8fbe\u523019%\u548c21%\u3002\u4ee5\u70c8\u9152\u4e3a\u539f\u6599\u7684\u7f50\u88c5\u9e21\u5c3e\u9152\u4f3c\u4e4e\u8d8a\u6765\u8d8a\u53d7Drizly\u6d88\u8d39\u8005\u7684\u6b22\u8fce\u3002\u5e76\u4e14\u786c\u82cf\u6253\u6c34\u5728Drizly\u5e73\u53f0\u4e0a\u7684\u6210\u4eba\u996e\u6599\u603b\u9500\u91cf\u4e2d\u6240\u5360\u4efd\u989d\u9996\u6b21\u4e0b\u964d\uff0c\u8fd9\u79cd\u4e0b\u964d\u8868\u660eRTD\u9e21\u5c3e\u9152\u53ef\u80fd\u6b63\u5728\u4ece\u786c\u82cf\u6253\u6c34\u624b\u4e2d\u593a\u8d70\u5e02\u573a\u4efd\u989d\u3002X\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u6d88\u8d39\u8005\u5360\u4e86\u786c\u82cf\u6253\u6c34\u6d88\u8d39\u8005\u7684\u56db\u5206\u4e4b\u4e09\u201d<\/p>\n","protected":false},"author":1,"featured_media":79809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-79808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3","category-4"],"_links":{"self":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/79808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79808"}],"version-history":[{"count":0,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/posts\/79808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=\/wp\/v2\/media\/79809"}],"wp:attachment":[{"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tyjzk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}