{"id":80312,"date":"2022-08-02T15:21:50","date_gmt":"2022-08-02T15:21:50","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=96306"},"modified":"2022-08-02T15:30:01","modified_gmt":"2022-08-02T15:30:01","slug":"%e9%99%a4%e4%ba%86%e9%ab%98%e4%bb%b7%e5%92%8c%e8%90%a5%e9%94%80%ef%bc%8c%e9%9b%aa%e7%b3%95%e5%b0%b1%e6%b2%a1%e6%9c%89%e6%b4%bb%e8%b7%af%e4%ba%86%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=80312","title":{"rendered":"\u9664\u4e86\u9ad8\u4ef7\u548c\u8425\u9500\uff0c\u96ea\u7cd5\u5c31\u6ca1\u6709\u6d3b\u8def\u4e86\uff1f"},"content":{"rendered":"
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\u5165\u590f\u4ee5\u6765\uff0c\u5173\u4e8e\u96ea\u7cd5\u7684\u8bdd\u9898\u9891\u7e41\u9738\u5360\u70ed\u641c\u3002<\/p>\n

\u201c\u949f\u859b\u9ad831\u5ea6\u5ba4\u6e29\u4e0b\u653e1\u5c0f\u65f6\u4e0d\u5316\u201d\u3001\u201c\u54c8\u6839\u8fbe\u65af\u88ab\u68c0\u51fa\u4e00\u7c7b\u81f4\u764c\u7269\u201d\u3001\u201c\u96ea\u7cd5\u523a\u5ba2\u201d\u3001\u201c\u96ea\u7cd5\u62a4\u536b\u201d......<\/p>\n

\u5982\u4eca\uff0c\u96ea\u7cd5\u5728\u6d88\u8d39\u8005\u773c\u4e2d\u5df2\u7ecf\u4e0d\u4ec5\u4ec5\u662f\u6d88\u6691\u98df\u54c1\uff0c\u66f4\u50cf\u662f\u8336\u4f59\u996d\u540e\u7684\u8c08\u8d44\uff0c\u88ab\u8c08\u8bba\u6700\u591a\u7684\u5c31\u662f\u9ad8\u4ef7\u3001\u8425\u9500\u548c\u54c1\u8d28\u3002\u4f3c\u4e4e\u5982\u4eca\u7684\u96ea\u7cd5\uff0c\u9664\u4e86\u505a\u6240\u8c13\u7684\u9ad8\u7aef\u3001\u9ad8\u4ef7\u3001\u73a9\u8425\u9500\u82b1\u6837\u4ee5\u5916\uff0c\u5c31\u6ca1\u6709\u6d3b\u8def\u4e86\u3002<\/p>\n

\u7136\u800c\uff0c\u58f9\u89c8\u5546\u4e1a\u53d1\u73b0\uff0c\u5e02\u573a\u4e0a\u8fd8\u662f\u6709\u4e0d\u5c11\u826f\u5fc3\u96ea\u7cd5\u7684\uff0c\u8fd9\u4e48\u591a\u5e74\u6765\u4e00\u76f4\u575a\u6301\u4e0d\u600e\u4e48\u6da8\u4ef7\u3002\u6bd4\u5982\uff0c1993\u5e74\uff0c\u56e0\u690d\u5165\u5f53\u65f6\u70ed\u64ad\u7684\u7535\u89c6\u5267\u300a\u6211\u7231\u6211\u5bb6\u300b\u5927\u706b\u7684\u516b\u559c\uff0c\u5728\u732a\u80896.9\u5143\u4e00\u65a4\u768490\u5e74\u4ee3\uff0c\u4e00\u76d2\u96ea\u7cd5\u7684\u552e\u4ef7\u5df2\u7ecf\u8fbe\u52308\u5757\uff0c\u7136\u800c\u5feb30\u5e74\u8fc7\u53bb\u4e86\uff0c\u6253\u5f00\u516b\u559c\u5929\u732b<\/a>\u65d7\u8230\u5e97\uff0c90g\u7684\u516b\u559c\u51b0\u6fc0\u51cc\u552e\u4ef7\u4ecd\u662f8\u5757\u591a\u3002<\/p>\n

01\u00a0<\/strong><\/p>\n

\u8d5a\u94b1\u7684\u751f\u610f<\/strong><\/p>\n

\u5f88\u591a\u6d88\u8d39\u8005\u5c06\u516b\u559c\u8bef\u8ba4\u4e3a\u662f\u7f8e\u56fd\u6d1b\u6749\u77f6BUD\u2019S\u54c1\u724c\u7684\u4e2d\u56fd\u7248\u3002\u867d\u7136\u4e24\u8005logo\u5341\u5206\u76f8\u4f3c\uff0c\u540c\u65f6\u516b\u559c\u7684\u5b98\u7f51\u4ecb\u7ecd\u4e2d\u4e5f\u591a\u6b21\u63d0\u53ca\u51b0\u6dc7\u6dcb\u751f\u4ea7\u6e90\u4e8eBUD\u2019S\u7684\u914d\u65b9\u53ca\u6280\u672f\u3002\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u516b\u559c\u4e5f\u5e76\u672a\u83b7\u5f97BUD\u2019S\u7684\u54c1\u724c\u6388\u6743\uff0c\u4e5f\u4e0d\u662f\u4ee3\u7406\u5546\u3002<\/p>\n

\u4e5f\u5c31\u662f\u8bf4\uff0c\u516b\u559c\u81ea\u8bde\u751f\u4e4b\u65e5\u8d77\uff0c\u4fbf\u662f\u7edd\u5bf9\u7684\u672c\u571f\u54c1\u724c\uff0c\u96b6\u5c5e\u4e8e\u5317\u4eac\u827e\u83b1\u53d1\u559c\u98df\u54c1\u6709\u9650\u516c\u53f8\uff08\u4ee5\u4e0b\u7b80\u79f0\u201c\u827e\u83b1\u53d1\u559c\u201d\uff09\uff0c2016\u5e74\u88ab\u4e09\u5143\u80a1\u4efd\u6536\u8d2d90%\u80a1\u4efd\uff0c\u6210\u4e3a\u5176\u4e73\u4e1a\u7248\u56fe\u4e2d\u7684\u91cd\u8981\u4e00\u5458\u3002<\/p>\n

2020\u5e746\u67088\u65e5\uff0c\u4e09\u5143\u80a1\u4efd\u53d1\u5e03\u516c\u544a\u79f0\u62df\u6536\u8d2d\u65d7\u4e0b\u63a7\u80a1\u5b50\u516c\u53f8\u5317\u4eac\u827e\u83b1\u53d1\u559c\u98df\u54c1\u6709\u9650\u516c\u53f85%\u80a1\u4efd\uff0c\u6536\u8d2d\u5b8c\u6210\u540e\uff0c\u4e09\u5143\u80a1\u4efd\u5c06\u6301\u6709\u827e\u83b1\u53d1\u559c95%\u80a1\u6743\u3002<\/p>\n

\u6536\u8d2d\u827e\u83b1\u53d1\u559c\u5bf9\u4e8e\u4e09\u5143\u80a1\u4efd\u6765\u8bf4\u66f4\u662f\u4e00\u4ef6\u7a33\u8d5a\u4e0d\u8d54\u7684\u751f\u610f\uff0c\u4f5c\u4e3a\u6bcd\u516c\u53f8\uff0c\u4e09\u5143\u80a1\u4efd\u5bf9\u4e0a\u6e38\u7267\u573a\u638c\u63a7\u529b\u5f3a\u3001\u539f\u5976\u8bae\u4ef7\u80fd\u529b\u5f3a\uff0c\u5728\u6210\u672c\u548c\u8d39\u7528\u63a7\u5236\u65b9\u9762\u66f4\u5177\u7ade\u4e89\u4f18\u52bf\uff0c\u7ee7\u800c\u63d0\u5347\u516c\u53f8\u76c8\u5229\u80fd\u529b\u3002<\/p>\n

\u5177\u4f53\u6765\u770b\u4e1a\u7ee9\u65b9\u9762\uff0c\u4e09\u5143\u80a1\u4efd\u53d1\u5e03\u76842021\u5e74\u5e74\u62a5\u663e\u793a\uff0c\u6db2\u6001\u5976\u8425\u653647.75\u4ebf\u5143\uff0c\u5360\u603b\u6536\u5165\u768461.76%\uff0c\u662f\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u8425\u653613.22\u4ebf\u5143\uff0c\u5360\u603b\u4e1a\u52a1\u768417.10%\uff0c\u662f\u4e09\u5143\u80a1\u4efd\u7684\u7b2c\u4e8c\u5927\u4e1a\u52a1\u3002<\/p>\n

2016-2021\u5e74\uff0c\u4e09\u5143\u80a1\u4efd\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u7684\u6bdb\u5229\u7387\u7ef4\u6301\u572830\uff05\u4ee5\u4e0a\u7684\u6c34\u5e73\u3002\u636e\u62a5\u9053\uff0c2020\u5e74\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u66b4\u53d1\uff0c\u516b\u559c\u7684\u6bdb\u5229\u7387\u4e5f\u53ea\u662f\u4e0b\u8dcc\u81f321.73\uff05\u3002\u4e00\u5e74\u540e\uff0c2021\u5e74\u4e09\u5143\u80a1\u4efd\u7684\u51b0\u6dc7\u6dcb\u4e1a\u52a1\u8425\u653613.22\u4ebf\u5143\uff0c\u6bdb\u5229\u7387\u4e3a31.7%\uff0c\u53c8\u518d\u6b21\u56de\u5230\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u4e4b\u524d\u7684\u6c34\u5e73\u3002<\/p>\n

\u5982\u6b64\u9ad8\u7684\u6bdb\u5229\u7387\uff0c\u53ef\u89c1\u5b9a\u4f4d\u9ad8\u7aef\u51b0\u6dc7\u6dcb\u54c1\u724c\u7684\u76c8\u5229\u80fd\u529b\u6709\u591a\u5f3a\u3002\u8fd9\u4e5f\u8bf4\u660e\u4e86\u4e3a\u4ec0\u4e48\u5982\u6b64\u591a\u7684\u54c1\u724c\u6d89\u8db3\u9ad8\u7aef\u51b0\u6dc7\u6dcb\u9886\u57df\u3002\u7136\u800c\u5728\u201c\u96ea\u7cd5\u523a\u5ba2\u201d\u7684\u8425\u9500\u8bdd\u9898\u4e4b\u4e0b\uff0c\u8ba4\u771f\u505a\u96ea\u7cd5\uff0c\u4e0d\u73a9\u9ad8\u4ef7\u3001\u8425\u9500\uff0c\u8fd9\u4e2a\u884c\u5f53\u5c31\u4e0d\u80fd\u80fd\u6d3b\u4e86\u5417\uff1f\u662f\u4ece\u4ec0\u4e48\u65f6\u5019\u5f00\u59cb\uff0c\u96ea\u7cd5\u5e02\u573a\u88ab\u73a9\u574f\u4e86\uff1f<\/p>\n

02\u00a0<\/strong><\/p>\n

\u96ea\u7cd5\u88ab\u73a9\u574f\u4e86<\/strong><\/p>\n

2016\u5e74\u53ef\u4ee5\u79f0\u4f5c\u662f\u56fd\u5185\u96ea\u7cd5\u884c\u4e1a\u7684\u5206\u6c34\u5cad\u3002<\/p>\n

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2016\u5e74\uff0c\u4e2d\u88571946\u6210\u7acb\uff0c\u5c06\u76ee\u5149\u7784\u51c6\u4e86\u957f\u671f\u88ab\u5916\u8d44\u54c1\u724c\u5360\u9886\u7684\u9ad8\u7aef\u51b0\u54c1\u5e02\u573a\u3002\u57282017\u5e74\u201c\u53cc11\u201d\uff0c\u4e0a\u7ebf\u4ec54\u5206\u949f\uff0c\u4e2d\u88571946\u5c31\u5356\u51fa\u4e8610\u4e07\u652f\u96ea\u7cd5\u3002<\/p>\n

\u4e00\u5e74\u540e\uff0c\u949f\u859b\u9ad8\u51fa\u4e16\uff0c\u76f8\u5173\u6570\u636e\u663e\u793a\uff0c\u949f\u859b\u9ad8\u53ea\u752816\u4e2a\u6708\u5c31\u5b9e\u73b0\u4e861\u4ebf\u5143\u7684\u8425\u6536\u3002<\/p>\n

\u4e2d\u88571946\u3001\u949f\u859b\u9ad8\u7b49\u65b0\u54c1\u724c\u7684\u51fa\u73b0\uff0c\u50cf\u9cb6\u9c7c\u4e00\u822c\u6539\u53d8\u4e86\u56fd\u5185\u96ea\u7cd5\u8d5b\u9053\u7684\u683c\u5c40\u3002\u4e5f\u5438\u5f15\u8d8a\u6765\u8d8a\u7684\u8d44\u672c\u548c\u4ece\u4e1a\u8005\u6295\u5165\u5230\u96ea\u7cd5\u884c\u4e1a\u4e2d\u6765\u3002<\/p>\n

\u5929\u773c\u67e5\u6570\u636e\u663e\u793a\uff0c\u4ece\u96ea\u7cd5\u76f8\u5173\u4f01\u4e1a\u6ce8\u518c\u8d8b\u52bf\u6765\u770b\uff0c\u8fd1\u4e94\u5e74\u6765\uff0c\u6211\u56fd\u6bcf\u5e74\u5747\u6709\u8d855000\u5bb6\u4f01\u4e1a\u6210\u7acb\u3002\u5176\u4e2d2017\u5e74\u4e3a\u589e\u91cf\u6700\u591a\u7684\u4e00\u5e74\uff0c\u8d858200\u5bb6\u4f01\u4e1a\u6210\u7acb\uff1b2021\u5e74\u65b0\u589e\u4f01\u4e1a\u8f83\u5c11\uff0c\u5171\u67095300\u4f59\u5bb6\u30022022\u4ee5\u6765\uff0c\u6211\u56fd\u5df2\u65b0\u589e3000\u4f59\u5bb6\u96ea\u7cd5\u76f8\u5173\u4f01\u4e1a\u3002<\/p>\n

\u5165\u5c40\u8005\u867d\u591a\uff0c\u4f46\u5f7c\u65f6\u56fd\u5185\u51b0\u6fc0\u51cc\u884c\u4e1a\u683c\u5c40\u5df2\u7ecf\u5f62\u6210\u3002\u4ee5\u96f6\u552e\u603b\u989d\u8ba1\u7b97\u7684\u5e02\u573a\u4efd\u989d\u524d\u56db\u7684\u516c\u53f8\uff0c\u6392\u4f4d\u4e00\u76f4\u6ca1\u6709\u53d1\u751f\u53d8\u52a8\u3002\u636eEuromonitor\u6570\u636e\u663e\u793a\uff0c2016\u5e74-2021\u5e74\u516d\u5e74\u95f4\uff0c\u5e02\u5360\u7387\u6392\u540d\u7b2c\u4e00\u7684\u662f\u4f0a\u5229\uff0817.8%\uff09\uff0c\u7b2c\u4e8c\u662f\u8054\u5408\u5229\u534e\u65d7\u4e0b\u548c\u8def\u96ea\uff089.3%\uff09\uff0c\u7b2c\u4e09\u662f\u8499\u725b\uff088.4%\uff09\uff0c\u7b2c\u56db\u662f\u96c0\u5de2\uff085%\uff09\u3002<\/p>\n

\u56fd\u5185\u7684\u96ea\u7cd5\u5e02\u573a\u4e5f\u88ab\u5206\u4e3a\u4e94\u5927\u9635\u8425\uff0c\u5305\u62ec\u4ee5\u96c0\u5de2\u3001\u8054\u5408\u5229\u534e\u4e3a\u4e3b\u7684\u5916\u8d44\u9635\u8425\uff1b\u8499\u725b\u3001\u4f0a\u5229\u3001\u5149\u660e\u548c\u4e09\u5143\u7684\u8001\u724c\u56fd\u4ea7\u9635\u8425\uff1b\u4e2d\u88571946\u3001\u9a6c\u8fed\u5c14\u7b49\u533a\u57df\u54c1\u724c\u9635\u8425\uff1b\u949f\u859b\u9ad8\u4e3a\u4ee3\u8868\u7684\u7f51\u7ea2\u54c1\u724c\u9635\u8425\uff1b\u4ee5\u53ca\u9ea6\u5f53\u52b3<\/a>\u3001\u80af\u5fb7\u57fa<\/a>\u7b49\u7684\u81ea\u5236\u96ea\u7cd5\u3002<\/p>\n

\u800c\u8ba9\u6d88\u8d39\u8005\u610f\u60f3\u4e0d\u5230\u7684\u4e8b\uff0c\u4e0a\u8ff0\u9635\u8425\u4e2d\u7684\u96ea\u7cd5\u5546\u5bb6\u4eec\u4eff\u4f5b\u5728\u540c\u4e00\u65f6\u95f4\u8fbe\u6210\u5171\u8bc6\uff0c\u4e00\u7a9d\u8702\u5730\u63a8\u51fa\u9ad8\u4ef7\u96ea\u7cd5\uff1f\u4e3a\u4ec0\u4e48\u8981\u4e3b\u6253\u9ad8\u7aef\u5b9a\u4ef7\u7b56\u7565\uff1f\u4e00\u6839\u96ea\u7cd5\u771f\u7684\u503c\u5341\u51e0\u5143\u5417\uff1f<\/p>\n

03\u00a0<\/strong><\/p>\n

\u8425\u9500\u4f5c\u602a<\/strong><\/p>\n

\u4ece\u96ea\u7cd5\u7684\u914d\u6599\u8868\u6765\u770b\uff0c\u5b9a\u4ef7\u5341\u51e0\u5143\u786e\u5b9e\u662f\u8d35\u4e86\u3002<\/p>\n

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