{"id":80566,"date":"2023-03-31T10:32:17","date_gmt":"2023-03-31T10:32:17","guid":{"rendered":"https:\/\/www.tyjzk.com\/?p=108865"},"modified":"2023-03-31T10:32:17","modified_gmt":"2023-03-31T10:32:17","slug":"%e5%9b%bd%e6%bd%ae%e6%9d%a5%e6%8a%a5%ef%bd%9c%e5%ae%89%e8%b8%8f%ef%bc%8c%e6%b0%b8%e8%bf%9c%e5%9c%a8%e5%af%bb%e6%89%be%e4%b8%8b%e4%b8%80%e4%b8%aafila","status":"publish","type":"post","link":"https:\/\/www.tyjzk.com\/?p=80566","title":{"rendered":"\u56fd\u6f6e\u6765\u62a5\uff5c\u5b89\u8e0f\uff0c\u6c38\u8fdc\u5728\u5bfb\u627e\u4e0b\u4e00\u4e2a\u201cFILA\u201d"},"content":{"rendered":"
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\u6765\u6e90\u00a0|\u00a0\u89c2\u6f6e\u65b0\u6d88\u8d39\uff08ID\uff1aTideSight\uff09<\/span><\/section>\n

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2023\u5e743\u6708\uff0c\u5b89\u8e0f\u4ea4\u51fa\u4e86\u4e00\u4efd\u4eae\u773c\u7684\u8d22\u62a5\uff0c\u8d85\u8d8a\u8010\u514b\u6210\u4e3a\u4e2d\u56fd\u5e02\u573a\u6392\u540d\u7b2c\u4e00\u7684\u8fd0\u52a8\u54c1\u724c\uff0c\u201c\u4e0d\u505a\u4e2d\u56fd\u7684\u8010\u514b\u201d\u7ec8\u4e8e\u6709\u4e86\u8db3\u591f\u7684\u5e95\u6c14\u3002<\/span><\/section>\n
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3\u670821\u65e5\uff0c\u5b89\u8e0f\u4f53\u80b2\u7528\u54c1\u6709\u9650\u516c\u53f8\uff082020.HK\uff09\u53d1\u5e032022\u5e74\u8d22\u62a5\u3002<\/span><\/section>\n
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2020\u5e749\u6708\u8d77\uff0c\u5b89\u8e0f\u5f00\u542f\u4e86DTC\uff08Direct To Consumer\uff09\u7ecf\u8425\u6a21\u5f0f\u6539\u9769\uff0c\u901a\u8fc7\u8c03\u6574\u6e20\u9053\u7ed3\u6784\uff0c\u5c06\u7ecf\u9500\u5546\u5728\u8425\u6536\u4e2d\u7684\u8d21\u732e\u5360\u6bd4\u4ece\u8fd1\u516d\u6210\u8c03\u4f4e\u5230\u4e09\u6210\u4ee5\u4e0b\u30022022\u5e74\u8d22\u62a5\u663e\u793a\uff0c\u5b89\u8e0f\u4e3b\u54c1\u724c\u7684DTC\u4e1a\u52a1\uff08\u542b\u7ebf\u4e0a\u53ca\u7ebf\u4e0b\uff09\u5360\u6bd4\u5df2\u8fbe\u4e03\u6210\u3002<\/span><\/section>\n
2022\u5e74\uff0c\u5b89\u8e0f\u4e3b\u54c1\u724c\u7684\u8425\u6536\u4e2d\uff0c\u6765\u81eaDTC\u7684\u8425\u6536\u540c\u6bd4\u589e\u957f60%\uff1b\u6765\u81ea\u7535\u5546\u7684\u8425\u6536\u540c\u6bd4\u589e\u957f17.7%\uff0c\u7ecf\u9500\u5546\u6e20\u9053\u5219\u540c\u6bd4\u4e0b\u6ed139.8%\u3002<\/span><\/section>\n

\uff08\u5b89\u8e0f\u4e3b\u54c1\u724c\u8425\u6536\u5206\u5e03\uff09<\/span><\/section>\n
DTC\u8f6c\u578b\uff0c\u514d\u53bb\u4e2d\u95f4\u5546\u8d5a\u5dee\u4ef7\uff0c\u610f\u5473\u7740\u66f4\u6709\u7ade\u4e89\u529b\u7684\u9500\u552e\u4ef7\u683c\u548c\u66f4\u9ad8\u7684\u6bdb\u5229\u7387\uff0c\u4f46\u540c\u65f6\u4e5f\u4f1a\u5e26\u6765\u65b0\u7684\u95ee\u9898\u3002<\/span><\/section>\n
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2022\u5e74\uff0c\u5b89\u8e0f\u7684\u9500\u552e\u6210\u672c\u4ece2021\u5e74\u7684189.2\u4ebf\u5143\u5347\u81f3213.3\u4ebf\u5143\uff0c\u5176\u4e2d\u5305\u62ec\u76f4\u8425\u6a21\u5f0f\u4e0b\u81ea\u5efa\u95e8\u5e97\u7684\u79df\u91d1\u3001\u5e93\u5b58\u3001\u4eba\u529b\u6210\u672c\u3002<\/span><\/section>\n
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2022\u5e74\uff0c\u5b89\u8e0f\u7684\u5e93\u5b58\u5468\u8f6c\u5929\u6570\uff08\u5e93\u5b58\u5468\u8f6c\u4e00\u6b21\u6240\u9700\u7684\u65f6\u95f4\uff09\u518d\u6b21\u5237\u65b0\u7eaa\u5f55\uff0c\u8fbe\u5230138\u5929\uff0c\u540c\u6bd42021\u5e74\u589e\u52a0\u4e8611\u5929\uff0c2019\u5e74\u53ea\u670987\u5929\u3002<\/span><\/section>\n
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\u5bfb\u627e\u4e0b\u4e00\u4e2aFILA<\/span><\/strong><\/span><\/strong><\/span><\/strong><\/span><\/strong><\/span><\/section>\n
2022\u5e74\uff0c\u5b89\u8e0f\u4e3b\u54c1\u724c\u548c\u201c\u6240\u6709\u5176\u4ed6\u54c1\u724c\u201d\u90fd\u4fdd\u6301\u4e86\u589e\u957f\u6001\u52bf\uff0c\u4f46\u66fe\u7ecf\u88ab\u89c6\u4e3a\u5229\u6da6\u5976\u725b\u7684FILA\u9996\u6b21\u51fa\u73b0\u8d1f\u589e\u957f\u3002<\/span><\/section>\n
\uff08FILA\u5404\u9879\u6307\u6807\u5747\u4e3a\u8d1f\u6570\uff09<\/span><\/section>\n
2022\u5e74\uff0cFILA\u8425\u6536215.2\u4ebf\u5143\uff0c\u540c\u6bd4\u4e0b\u964d1.4%\u3002<\/span>\u4f5c\u4e3a\u8425\u6536\u5360\u6bd4\u8fd1\u534a\u7684\u5b50\u54c1\u724c\u3001\u5b89\u8e0f\u51b2\u51fb\u9ad8\u7aef\u65f6\u5c1a\u8fd0\u52a8\u5e02\u573a\u7684\u5229\u5668\uff0cFILA\u5404\u9879\u6570\u636e\u7684\u4e0b\u6ed1\u76f4\u63a5\u5f71\u54cd\u4e86\u5b89\u8e0f\u7684\u6574\u4f53\u7ecf\u8425\u60c5\u51b5\u3002<\/span>\u6b63\u5982\u524d\u6587\u6240\u63d0\u5230\u7684\uff0c\u5b89\u8e0f\u6574\u4f53\u6bdb\u5229\u7387\u7684\u4e0b\u6ed1\uff0c\u6b63\u662f\u7531\u4e8eFILA\u6bdb\u5229\u7387\u5927\u5e45\u5ea6\u4e0b\u6ed1\u6240\u81f4\u3002<\/span><\/span><\/section>\n
\u5bf9\u4e8eFILA\u6bdb\u5229\u7387\u7684\u4e0b\u964d\uff0c\u5b89\u8e0f\u5728\u8d22\u62a5\u4e2d\u603b\u7ed3\u4e86\u4e09\u70b9\u539f\u56e0\uff1a\u4e00\u662f\u5728\u75ab\u60c5\u5f71\u54cd\u4e0b\u9002\u5f53\u5730\u52a0\u5927\u96f6\u552e\u6298\u6263\uff1b\u4e8c\u662f\u9ad8\u7aef\u4ea7\u54c1\u521b\u65b0\u5347\u7ea7\uff0c\u4ee5\u53ca\u5168\u7403\u539f\u6750\u6599\u4ef7\u683c\u81ea2021\u5e74\u4e0b\u534a\u5e74\u5f00\u59cb\u4e0a\u5347\u5bfc\u81f4\u4ea7\u54c1\u6210\u672c\u7387\u4e0a\u5347\uff1b\u4e09\u662f\u5b58\u8d27\u8dcc\u4ef7\u51c6\u5907\u7684\u5f71\u54cd\u3002<\/span><\/section>\n
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2009\u5e74\uff0c\u5b89\u8e0f\u4ee53.2\u4ebf\u5143\u4ece\u767e\u4e3d\u56fd\u9645\u624b\u4e2d\u4e70\u4e0bFILA\u4e2d\u56fd\u8fd0\u8425\u6743\uff0c\u5e76\u8c03\u6574\u4e86\u5176\u5728\u4e2d\u56fd\u5e02\u573a\u7684\u5f62\u8c61\u5b9a\u4f4d\u2014\u2014\u8fd0\u52a8\u65f6\u5c1a\u3002<\/span><\/section>\n
\u5f53\u65f6\u7684\u5b89\u8e0f\u526f\u603b\u88c1\u66fe\u8868\u793a\uff1a\u00a0\u201cFILA\u4e3b\u8981\u8d70\u9ad8\u7aef\u8fd0\u52a8\u8def\u7ebf\uff0c\u9762\u5411\u7f51\u7403\u3001\u6ed1\u96ea\u7b49\u7ec6\u5206\u5e02\u573a\uff0c\u6536\u8d2dFILA\u6709\u5229\u4e8e\u5b89\u8e0f\u62a2\u5360\u9ad8\u7aef\u8fd0\u52a8\u5e02\u573a\u4efd\u989d\u3002\u201d<\/span><\/section>\n
\u5728\u54c1\u724c\u5f62\u8c61\u4e0a\uff0c\u5b89\u8e0f\u4e3a\u907f\u514d\u4e3b\u54c1\u724c\u4eb2\u6c11\u7684\u4ef7\u683c\u62c9\u4f4eFILA\u7684\u6863\u6b21\uff0c\u523b\u610f\u4e0eFILA\u4fdd\u6301\u4e00\u5b9a\u8ddd\u79bb\uff0c\u4ece\u6218\u7565\u5c42\u9762\u6a21\u7cca\u4e86FILA\u4e0e\u5b89\u8e0f\u7684\u5173\u7cfb\u3002<\/span><\/section>\n
\u800c\u5728\u5177\u4f53\u7ecf\u8425\u5c42\u9762\uff0c\u5b89\u8e0f\u4ee5\u5168\u76f4\u8425\u65b9\u5f0f\u8fdb\u884cFILA\u54c1\u724c\u8fd0\u8425\uff0c\u4f7f\u5176\u54c1\u724c\u6bdb\u5229\u7387\u5e38\u5e74\u4fdd\u6301\u572870%\u4ee5\u4e0a\uff0c\u4e5f\u9010\u6e10\u6210\u4e86\u4fdd\u969c\u6574\u4e2a\u96c6\u56e2\u6536\u5165\u7684\u73b0\u91d1\u725b\u3002<\/span><\/section>\n
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\u6536\u8d2dFILA\u540e\u7684\u5341\u5e74\u95f4\uff0c\u5b89\u8e0f\u4ece\u672a\u5355\u72ec\u516c\u5e03FILA\u7684\u4e1a\u7ee9\uff0c\u5bfc\u81f4FILA\u57282019\u5e74\u906d\u9047\u505a\u7a7a\u3002<\/span><\/section>\n
\u4e8e\u662f\uff0c<\/span>\u4ece2019\u5e74\u8d77\uff0c\u5b89\u8e0f\u5f00\u59cb\u5355\u72ec\u62ab\u9732FILA\u54c1\u724c\u6570\u636e\uff0c\u800c\u8fd9\u4e00\u5e74\uff0c\u4e5f\u662fFILA\u589e\u901f\u7684\u5dc5\u5cf0\u3002<\/span><\/span><\/section>\n
2019\u5e74\uff0cFILA\u6536\u5165147.7\u4ebf\u5143\uff0c\u589e\u901f\u9ad8\u8fbe73.9%\uff0c\u8425\u6536\u5360\u6bd4\u4e3a43.5%\u3002\u4f46\u968f\u540e\u7684\u4e09\u5e74\u95f4\uff0cFILA\u7684\u540c\u6bd4\u589e\u957f\u5206\u522b\u662f18.1%\u300125.1%\u3001-1.4%\uff0c\u589e\u901f\u660e\u663e\u653e\u7f13\u3002<\/span><\/section>\n
2021\u5e74\uff0cFILA\u7684\u8425\u6536\u8fbe\u5230218.2\u4ebf\u5143\uff0c\u800c\u674e\u5b81\u540c\u5e74\u7684\u8425\u6536\u53ea\u6709225.7\u4ebf\u5143\u3002\u4e5f\u662f\u5728\u8fd9\u4e00\u5e74\uff0c\u5b89\u8e0f\u7684\u5e02\u503c\u8d85\u8fc75000\u4ebf\u6e2f\u5143\u3002<\/span><\/section>\n
FILA\u7684\u95e8\u5e97\u6570\u91cf\u7ef4\u6301\u57282000\u5bb6\u5de6\u53f3\uff0c\u8fdc\u4e0d\u53ca\u5b89\u8e0f\u4e3b\u54c1\u724c\u7684\u8fd1\u4e07\u5bb6\u95e8\u5e97\uff0c\u4f46\u51ed\u501f\u5e38\u5e74\u9ad8\u4e8e70%\u7684\u6bdb\u5229\u7387\uff0cFILA\u5728\u96c6\u56e2\u4e2d\u7684\u8425\u6536\u5360\u6bd4\u59cb\u7ec8\u4e0e\u4e3b\u54c1\u724c\u63a5\u8fd1\uff0c\u4f53\u73b0\u51fa\u5938\u5f20\u7684\u76c8\u5229\u80fd\u529b\uff0c\u56e0\u6b64\u88ab\u79f0\u4e3a\u73b0\u91d1\u725b\u3002<\/span><\/section>\n

\uff08\u56fe\u7247\u6765\u6e90\uff1aFILA\u5b98\u65b9\u5fae\u535a\uff09<\/span><\/section>\n
\u4e0d\u8fc7\uff0c\u589e\u901f\u89c1\u9876\u662f\u65e9\u5c31\u80fd\u9884\u6599\u5230\u7684\u4e8b\u5b9e\u3002\u65e9\u57282017\u5e74\uff0cFILA\u5927\u4e2d\u534e\u533a\u603b\u88c1\u59da\u4f1f\u96c4\u5c31\u66fe\u8bf4\uff0cFILA\u589e\u901f\u4e0d\u4f1a\u4e00\u76f4\u8fd9\u4e48\u5feb\uff0c\u5728\u5feb\u901f\u589e\u957f\u7684\u7b2c\u4e94\u5e74\uff0c\u653e\u7f13\u662f\u5fc5\u7136\u7684\u8d8b\u52bf\u3002<\/span><\/section>\n
\u5bf9\u4e8e\u5b89\u8e0f\u800c\u8a00\uff0cFILA\u5931\u901f\u7684\u5f71\u54cd\u7edd\u4e0d\u50cf\u8d22\u62a5\u4e2d\u90a3\u6837\u8f7b\u63cf\u6de1\u5199\u3002<\/span><\/section>\n
FILA\u4ef7\u91cf\u53cc\u8dcc\uff0c\u62d6\u7d2f\u4e86\u5b89\u8e0f\u51b2\u51fb\u4e2d\u9ad8\u7aef\u5e02\u573a\u7684\u901f\u5ea6\u3002\u5b89\u8e0f\u4e00\u76f4\u91c7\u7528\u591a\u54c1\u724c\u5e03\u5c40\u7b56\u7565\uff0c\u4ee5\u4e3b\u54c1\u724c\u4fdd\u4f4f\u4e2d\u4f4e\u7aef\u5e02\u573a\uff0c\u4ee5\u591a\u4e2a\u6536\u8d2d\u6765\u7684\u5b50\u54c1\u724c\u8fdb\u519b\u9ad8\u7aef\u5e02\u573a\u3002\u5982\u4eca\uff0cFILA\u5931\u901f\uff0c\u5b89\u8e0f\u4e3b\u54c1\u724c\u91cd\u65b0\u625b\u8d77\u589e\u957f\u7684\u5927\u65d7\uff0c\u5b89\u8e0f\u9700\u8981\u91cd\u65b0\u601d\u8003\u591a\u54c1\u724c\u6218\u7565\u7684\u8def\u7ebf\u95ee\u9898\u3002<\/span><\/section>\n
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2019\u5e743\u6708\uff0c\u5b89\u8e0f\u65a5\u8d44350\u4ebf\u6536\u8d2d\u4e9a\u739b\u82ac\u4f53\u80b2\uff0c\u800c\u5b89\u8e0f2018\u5e74\u7684\u8425\u6536\u4e5f\u4e0d\u8fc7241\u4ebf\u3002\u4e00\u7b14\u201c\u86c7\u541e\u8c61\u201d\u5f0f\u7684\u4ea4\u6613\u80cc\u540e\uff0c\u662f\u5b89\u8e0f\u5bf9\u4e9a\u739b\u82ac\u5bc4\u4e88\u7684\u539a\u671b\u3002<\/span><\/section>\n
2019\u5e74\uff0c\u4e9a\u739b\u82ac\u4f53\u80b2\u4e8f\u635f\u989d\u9ad8\u8fbe12\u4ebf\u5143\uff0c\u6309\u7167\u6301\u80a1\u6bd4\u4f8b\uff0c\u5b89\u8e0f\u9700\u8981\u627f\u62c5\u5176\u4e2d6.3\u4ebf\u5143\u7684\u4e8f\u635f\u30022020\u5e74\u4e0e2021\u5e74\uff0c\u5b89\u8e0f\u6240\u9700\u627f\u62c5\u7684\u4e8f\u635f\u989d\u5206\u522b\u4e3a6.01\u4ebf\u5143\u30018100\u4e07\u5143\u3002\u7ecf\u8fc7\u4e09\u5e74\u7684\u8c03\u6574\uff0c\u4e9a\u739b\u82ac\u7ec8\u4e8e\u626d\u4e8f\u4e3a\u76c8\u3002<\/span><\/section>\n
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\uff08\u56fe\u7247\u6765\u6e90\uff1a\u59cb\u7956\u9e1f\u5b98\u65b9\u5fae\u535a\uff09<\/span><\/section>\n
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2022\u5e74\u5e95\uff0c\u636e\u5f6d\u535a\u793e\u62a5\u9053\uff0c\u5b89\u8e0f\u8003\u8651\u63a8\u52a8\u4e9a\u739b\u82ac\u4f53\u80b2IPO\uff0c\u6b63\u4e0e\u6295\u8d44\u94f6\u884c\u521d\u6b65\u78cb\u5546IPO\u4e8b\u9879\uff0c\u6700\u65e9\u4e8e2023\u5e74\u4e0a\u5e02\u3002<\/span><\/section>\n
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<\/section>\n

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2023\u5e741\u670818\u65e5\uff0c\u5b89\u8e0f\u516c\u5e03\u4e86\u81ea\u4e0a\u5e02\u4ee5\u6765\u6700\u5927\u89c4\u6a21\u7684\u4eba\u4e8b\u8c03\u6574\u3002<\/span><\/section>\n
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<\/span><\/section>\n
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1\u670811\u65e5\uff0c\u65e9\u5728\u8fd9\u573a\u4eba\u4e8b\u8c03\u6574\u516c\u5e03\u4e4b\u524d\uff0c\u4e01\u4e16\u5fe0\u66fe\u5728\u5185\u90e8\u5e74\u7ec8\u603b\u7ed3\u5927\u4f1a\u4e0a\u6279\u8bc4\u5b89\u8e0f\u8fc7\u53bb\u7684\u7ba1\u7406\u95ee\u9898\uff1a\u201c\u6709\u90e8\u5206\u5e72\u90e8\u6ca1\u6709\u627f\u62c5\u8d77\u4e3b\u4f53\u8d23\u4efb\uff0c\u6ca1\u5b8c\u6210\u7684\u4e8b\u60c5\u627e\u5404\u79cd\u501f\u53e3\uff0c\u81ea\u6211\u53cd\u601d\u4e0d\u8db3\u3002\u5b89\u8e0f\u6587\u5316\u7684DNA\u5c31\u662f\u9ad8\u6807\u51c6\u5bf9\u6807\uff0c\u8bf4\u5230\u505a\u5230\u3002<\/span>\u5b89\u8e0f\u96c6\u56e2\u7684\u5e72\u90e8\u753b\u50cf\u662f\u61c2\u751f\u610f\u3001\u5e26\u961f\u4f0d\u3001\u6253\u80dc\u4ed7\u3001\u9ad8\u6297\u538b\u3002<\/span>\u201d<\/span><\/span><\/section>\n
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\u56fd\u6f6e\u8d77\u00b7\u4e07\u7269\u751f<\/strong><\/span><\/p>\n

2023\u5e74\u79d1\u6280\u56fd\u6f6e\u4ea7\u4e1a\u5927\u4f1a<\/strong><\/span><\/p>\n<\/section>\n<\/section>\n

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\u73b0\u5728\uff0c2023\u300a\u56fd\u6f6e\u00b7\u65b0\u98ce\u5c1a\u699c\u300b\u7cfb\u5217\u699c\u5355<\/a>\u6b63\u5728\u5f81\u96c6\u4e2d\uff0c\u6b22\u8fce\u70b9\u51fb\u699c\u5355\u540d\u79f0\u62a5\u540d\uff01<\/span><\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n

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